Printing Industry Commentary & Analysis

Articles by WhatTheyThink

WhatTheyThink is the global printing industry's go-to information source with both print and digital offerings, including WhatTheyThink.com, WhatTheyThink Email Newsletters, and the WhatTheyThink magazine. Our mission is to inform, educate, and inspire the industry. We provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today's printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.

Displaying 1801-1900 of 4651 articles

Print's Past - 1825 Columbian Press Pt. 1

Published September 29, 2010

Richard Romano talks to X-Rite about the new XRGA Standard

Published September 28, 2010

Susan Moore at DPI discusses about integrating storefronts

Published September 27, 2010

Cheryl Kahanec and Michael Graff at Sandy Alexander talk about their capital investment programs and burgeoning new services

Published September 24, 2010

William Barta at Writer Dickerson talks about traditional and digital applications

Published September 23, 2010

X-Rite staff talk about the new XRGA standard

Published September 21, 2010

Rich Garigen of CPC Solutions discusses the challenges of transitioning from Print to Marketing Services

Published September 20, 2010

David Murken for CDS global and Ken Williams of Smart Money Magazine discuss some unique applications through their collaboration

Published September 17, 2010

William Barta of Rider Dickerson discusses integrated marketing

Published September 16, 2010

David Harding of Harding Poorman Group raises his concerns over loss of talent in the industry

Published September 14, 2010

Rich Garigen at CPC Solutions talks about new ideas through new services

Published September 13, 2010

Peter Schaeffer of New Direction Partners discussed a case study of a purchase of a $50 million company

Published September 10, 2010

William Barta President of Rider Dickerson discusses their Mindfire implementation and the support they receive

Published September 9, 2010

Joe Metzger of Metzgers Printing + Mailing on attending The Print CEO Forum

Published September 7, 2010

Alice Miller at Patient News Publishing discusses their green initiatives with community involvement

Published September 7, 2010

Susan Moore at DPI shares a customer case study and how they automated promotional print material orders

Published September 3, 2010

DPI works with multiple companies with 3rd party communications. Franchises or distributors that channel through a corporate office are good examples. In this interview, Susan Moore illustrates how they built an automated website for a franchise to order and receive new marketing collateral as well as new franchisee marketing kits.

James Lowry at Lightning Labels fills the niche

Published September 2, 2010

Susan More at DPI discusses communicating beyond print with Mindfire to measure results

Published August 31, 2010

David Harding at Harding Poorman Group offers multiple printing solutions to clients

Published August 30, 2010

Mal Baboyian speaks about the first Océ sale of multiple Canon 7000's

Published August 27, 2010

Amy Becham shares how Georgia Pacific manages complex print projects

Published August 27, 2010

Amy Becham, Manager of Graphics and Printing Solutions at Georgia Pacific, details how they helped an internal client get a large binder resource guide as project manager from start to finish. With over 40+ collateral pieces all collated into one binder, outsourcing the right job to the right print vendor was no easy task.

Francis McMahon makes his top four observations after four months on the job at Océ

Published August 26, 2010

Jim Russell of New Direction Partners shares the advantages of a Tuck-In to the buyer

Published August 23, 2010

Bob Blackman of AmazingMail.com discusses their transition to a marketing services organization

Published August 20, 2010

John McMahon of Madden Communications still investing in print

Published August 19, 2010

James Lowry of Lightning Labels on Keeping It Simple and Standard

Published August 17, 2010

Ed Farley for Unisource Worldwide pushing the power of print and paper in a going green movement

Published August 16, 2010

Paul Glynn of Portland Color - winner of the Environmental Innovation Award for Process

Published August 13, 2010

Jack Johnson from Brown Printing - winner of the Environmental Innovation Award for Process

Published August 12, 2010

Alice Miller with Patient News Publishing winner of Environmental Innovation Award for Community

Published August 11, 2010

Pitney Bowes customers talk media mix and marketing ROI at InterACT

Published August 11, 2010

David Podmayersky with Earth Color winner of the Environmental Innovation Award for Thought Leadership

Published August 10, 2010

Jerome Elion with Green Books & Binders wins the Beyond Innovation Award for their innovative recycled and recyclable binder

Published August 9, 2010

David Murken & Ken Williams discuss CDS Global and Smart Money's efforts to create new gap analysis applications

Published August 6, 2010

John McMahon at Madden Communications finds new solutions for clients

Published August 5, 2010

Wade Kellett from Weatherall Printing on the transition to a digital workflow

Published August 3, 2010

Wade Kellett from Weatherall Printing speaks about niche target education marketing

Published August 2, 2010

Jim Russell of New Direction Partners discusses the seller advantages of a Tuck-In

Published July 30, 2010

X-Rite's Color Munki Design - The Swiss Army knife of color

Published July 29, 2010

James Michelson of VDP Web talks about measuring ROI from specific marketing channels

Published July 27, 2010

Jeff Sierra of Budco and Mark Bardush of Ford discuss their direct market initiative partnership

Published July 26, 2010

Al Kennickell tells CEOs how to adapt to this changing industry

Published July 23, 2010

Lee Weiner expresses the importance of digital printing

Published July 22, 2010

James Michelson shares his interest in cross media print sales

Published July 20, 2010

Jeff Sierra discusses digital direct marketing

Published July 16, 2010

David Hess discusses case study level success of Proven Direct

Published July 15, 2010

Al Kennickell President of The Kennickell Group discusses utilizing consultants in a changing business environment

Published July 13, 2010

Walter Payne of ImageMark talks about marketing to different generations

Published July 9, 2010

Indian Government Official Arun Kumar talks about attending IPEX and the state of printing in India

Published July 8, 2010

Peter Renton talks social media strategy for printers

Published July 6, 2010

Tobias Rausch demonstrates X-Rite's Optical Brightener Compensation module

Published July 1, 2010

X-Rite's EasyTrax - an affordable color control solution

Published June 21, 2010

Ted Raymond discusses transforming to a marketing services provider

Published June 18, 2010

Paul Reilly of New Direction Partners talks about the trend of cashless mergers in the industry

Published June 17, 2010

X-Rite's Pantone Plus: The next generation of the Pantone Matching System

Published June 15, 2010

Tim Moylan & Ian Davidson on integrating print with mail

Published June 11, 2010

Simon Illingsworth talks about Pitney Bowes in Europe at Ipex

Published June 10, 2010

Amy Becham discusses a complex project at Georgia Pacific

Published June 4, 2010

Allegra's Ted Raymond on helping clients with CRM

Published May 28, 2010

Tribute, Romano, Zwang & Romano discuss IPEX 2010

Published May 21, 2010

What is the most interesting thing at IPEX 2010? Is it the sight of Frank Romano being swarmed by groupies? Or is it Andy Tribute's flair with a Kodak Zi8 camera? Find out, as they join David Zwang and Richard Romano to discuss What They Think is the most interesting stuff at IPEX 2010. First in a series, stay tuned for the Least Interesting, and Takeway awards next week.

Tim Graham & Chris Stainton on their award winning self promotion campaign

Published May 21, 2010

Pitney Bowes unveils IntelliJet 20 at IPEX 2010

Published May 20, 2010

David Hess on two way conversations with clients

Published May 20, 2010

Walter Payne discusses cross media marketing in a tough economy

Published May 18, 2010

Val DiGiacinto gives an overview of QR codes, current adoption rates, and their use

Published May 17, 2010

David Murken & Ken Williams talk PODi 2010

Published May 14, 2010

Bill Gilmer discusses text messaging & college admissions marketing

Published May 4, 2010

Joe Truncale on growing sales by studying your customers

Published May 3, 2010

John McMahon of Madden Communications talks about calling on C-level execs

Published April 30, 2010

NAPL's John Hyde gives his views on the state of the M&A in the industry

Published April 29, 2010

Cedar Graphics President & CEO Hassan Igram on how to use integrated marketing on your own business

Published April 27, 2010

Pacific Printing COO Norma Mendoza-Russell on customer surveys

Published April 26, 2010

Bryan Yeager of InfoTrends talks about OnDemand 2010

Published April 22, 2010

HP's Nils Miller & Stephen Goddard on green ink

Published April 20, 2010

Brian Smith, a Senior Manager in the Financial Industry talks about RFPs and print buying

Published April 16, 2010

Susan Fulginiti of Georgia Pacific talks about print's role in multichannel marketing

Published April 15, 2010

Daily Printing's Don Bergeron on Value Added Services

Published April 13, 2010

Bill Gilmer, President of Wordsprint talks about developing a non-profit fundraising niche business

Published April 12, 2010

Holland Litho's Brian Baarman on making the digital transformation

Published April 9, 2010

Hassan Igram talks about the importance of networking at industry events

Published April 8, 2010

John McMahon of Madden Communications talks about the value of RFPs and current trends

Published April 5, 2010

Budco's Jeff Sierra shares a PODi case study on marketing and self promotion

Published April 2, 2010

David Hess of Proven Direct on closing the loop with PURLs

Published March 29, 2010

David Hess, VP of Sales and Marketing for Proven Direct in Milwaukee, Wisconsin talks about starting out with variable print and learning how to not only improve response rates but create a back end and close the loop on data for the client with their marketing campaigns.