WhatTheyThink is the global printing industry's go-to information source with both print and digital offerings, including WhatTheyThink.com, WhatTheyThink Email Newsletters, and the WhatTheyThink magazine. Our mission is to inform, educate, and inspire the industry. We provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today's printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.
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DPI works with multiple companies with 3rd party communications. Franchises or distributors that channel through a corporate office are good examples. In this interview, Susan Moore illustrates how they built an automated website for a franchise to order and receive new marketing collateral as well as new franchisee marketing kits.
Published September 2, 2010
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Published August 27, 2010
Amy Becham, Manager of Graphics and Printing Solutions at Georgia Pacific, details how they helped an internal client get a large binder resource guide as project manager from start to finish. With over 40+ collateral pieces all collated into one binder, outsourcing the right job to the right print vendor was no easy task.
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What is the most interesting thing at IPEX 2010? Is it the sight of Frank Romano being swarmed by groupies? Or is it Andy Tribute's flair with a Kodak Zi8 camera? Find out, as they join David Zwang and Richard Romano to discuss What They Think is the most interesting stuff at IPEX 2010. First in a series, stay tuned for the Least Interesting, and Takeway awards next week.
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Published March 29, 2010
David Hess, VP of Sales and Marketing for Proven Direct in Milwaukee, Wisconsin talks about starting out with variable print and learning how to not only improve response rates but create a back end and close the loop on data for the client with their marketing campaigns.
Published March 26, 2010
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The Ace Group's Val DiGiacinto talks about Time Personalized Magazine Partnership
Val DiGiacinto is VP of Sales and Partner at The Ace Group and President & Owner at Val DiGiacinto & Partners, Inc.
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