John McMahon at Madden Communications finds new solutions for clients
Published on August 5, 2010
John McMahon: John McMahon, Vice President Operations, Madden Communications, Wooddale, Illinois.
From a revenue point of view, we’re really kind of focused on trying to create solutions for clients and oftentimes that means focusing on areas other than print, in fact that’s continued to be less and less of our revenue as the years go on. We’re now heavily into permanent point of sale and permanent fixturing for several clients. We have global sourcing capabilities that we utilize on a daily basis for our clients and it’s really all about trying to create the most economical value added solution that the customers are looking for an oftentimes that has nothing to do with print, but most times it is related and in some cases we print materials that go on fixtures and go in permanent point of sale type of devices. So it’s all interlinked and it’s all about trying to create a positive solution for the client in retail.