WhatTheyThink Quarterly Journal provides in-depth commentary and analysis and printing industry trends. Every quarter, the Quarterly will take a deep dive into the various aspects of a single topic, as well as offer ongoing coverage of hot-button issues impacting the industry.

The Leadership Issue

The Total Label Issue

2026 Issue 2

This issue of the WhatTheyThink Quarterly is all about labels, a high-growth part of commercial printing, driven by e-commerce, food/beverage demand, and regulations.

The Leadership Issue

The Keeping Up Appearances Issue

2026 Issue 1

This issue of the WhatTheyThink Quarterly is all about “appearance,” perhaps the most important facet of printed materials, with an emphasis on embellishments, one of the hottest and growing ways of improving the appearance of printed materials.

The Leadership Issue

The Leadership Issue

2025 Issue 4

In today’s challenging environment, effective leadership has never been more important. This issue of the WhatTheyThink Quarterly Journal looks at leadership—and leadership-adjacent topics—from a variety of perspectives. How do employees and customers perceive your business? Do you even know? And how can determining those perceptions help improve your business? What are some of the other traits that today’s print business leaders need to have to successfully navigate a dynamic, ever-changing market for print? We also address the perennial issue of finding employees, and offer some suggestions for how to find—and retain—the right employees. Join us as our guest and regular contributors explore the topic of leadership from a variety of perspectives.

The Intelligent Automation

The Intelligent Automation

2025 Issue 3

Issue 3 of the WhatTheyThink Quarterly Journal, the ���Intelligent Automation��� issue, looks at different aspects of automation as it relates to the printing industry: the so-called ���smart factory���; augmented and artificial intelligence, and the evolution from Industry 4.0���where cloud communications and data sourcing are fairly commonplace���to Industry 5.0, where we use that platform to build distributed value chains, remote production, and cyber physical systems; intelligent automation in the context of packaging; and automation is human resources (HR). Join us as WhatTheyThink���s regular and guest contributors look at the topic from a variety of angles.

The Total Package

The Total Package

2025 Issue 2

Issue 2 of the WhatTheyThink Quarterly Journal, “The Total Package looks at packaging, perhaps the fastest growing part of the printing industry. What and where are the opportunities for commercial printers in packaging? What is web-to-pack and how can you implement it? What are automation options for packaging workflows? What regulations regarding packaging should companies be aware of? What is the Brand Packaging Council and how it is unifying the packaging supply chain? What are the issues surrounding color management for packaging? Join us as WhatTheyThink’s contributors explore this high-growth area.

The AI Reality Check

The AI Reality Check

2025 Issue 1

In our debut edition, we look at everyone’s favorite topic, so-called “artificial intelligence”—aka AI. There has been a lot of hype about AI, and even those who have been initially skeptical about its applicability to the print industry have come round to seeing the vast number of use cases it can have. There is no doubt that it has become a highly transformative technology—more than any we have seen since, arguably, the advent of digital printing. What are those use cases? What is it good for? And what is it not good for?