Editions   North America | Europe | Magazine

WhatTheyThink

Developing Successful Direct Mail Campaigns in the COVID Era

In today’s business climate, it is more important than ever for businesses to engage their customers and prospects via a channel that gets noticed. Although e-mail might seem like the easy choice, today’s digital inboxes are being inundated with messaging. This article explores how brands can use direct mail to connect with their customers and stay top of mind during the pandemic.

Strategic People Management

As millennials move into leadership and ownership responsibilities in our industry they are uniquely positioned and qualified to take a strategic view of the management and development of our human assets. In this article, Wayne Lynn takes a look at this opportunity and how it can be capitalized upon. Read on to see how the future can be better shaped by better use of our people.

Digital Textiles Are Evolving: The Fabrics of the Future Are Sustainably Produced and Biodiverse

Sourcing fabrics is a complex field, and finding sustainable textiles is not as easy as it sounds. It’s much easier for the large vertical brand than it is for the smaller-volume printer. All of which is further complicated by the variance in digital textile printing applications. Textiles expert Debbie McKeegan offers strategies on how to build knowledge and seek new partnerships and stakeholders.

Industry News

More News

Print Business Data in 2020/COVID-19

It is hard to think of a time in recent history when we have been so captivated by data. The COVID-19 global pandemic has had us glued to data for the better part of eight months. Data is guiding the day-to-day recommendations of epidemiologists around the world and it will also guide when a vaccine is safe to release. In any industry, a strong data foundation is critical to enable companies to make proactive decisions that will move businesses forward.

Lessons in Success During the COVID-19 Pandemic (Part 1)

As it has become clear that the economic impact of the COVID-19 pandemic will be deeper and longer than many expected, printers have an important question to ask: What differentiates the companies that thrive during a recession and those that do not? In this article, part 1 of two-part series, we look at the research and the first of three examples of printing companies that have invested and innovated their way to success.

Digital Packaging Migration: Sustainability Is the Key, but What Does that Really Mean?

In biology, “adaptation is the physical or behavioral characteristic of an organism that helps an organism to survive better in the surrounding environment.” When we look at one of the newer requirements of packaging—sustainability—we tend to limit it to the ecological focus, when the more consequential focus relates to adaptation.

European Print Industry Snapshot: Austria

In this bimonthly series, WhatTheyThink is presenting the state of the printing industry in different European countries based on the latest monthly production numbers. This week features a look at the printing industry in Austria.

“Do You Want Fries with That?”—Consider Incremental Selling, Part 2

Take a look at the product mix you offer. What products can you pair up or also offer to increase your offerings to customers? In part 2 of a two-part feature, Pat McGrew helps you identify the “fries” you can offer customers.

A moment of levity. View Today's Dilbert Dilbert Cartoon Strip

Dilbert is brought to you by the hiring pros at PrintLink. PrintLink is the industry leader in Executive Search & Professional Placement.

Industry Data
Paper Bag and Coated and Treated Paper Manufacturing Establishments—2010–2018
Paper Bag and Coated and Treated Paper Manufacturing Establishments—2010–2018

In 2010, there were 825 establishments in NAICS 32222 (Paper Bag and Coated and Treated Paper Manufacturing). By 2018, that number had declined to 725, despite a spurt of growth in 2012. In macro news, initial unemployment claims were 742,000, an increase of 31,000 from the previous week's revised level.  Full Analysis

European Print Industry Snapshot: Austria
European Print Industry Snapshot: Austria

In this bimonthly series, WhatTheyThink is presenting the state of the printing industry in different European countries based on the latest monthly production numbers. This week features a look at the printing industry in Austria. Full Analysis

Graphic Arts Employment—October 2020
Graphic Arts Employment—October 2020

October 2020 employment figures are at least moving in the right direction from September, albeit slowly; overall printing employment in October was up +0.8% from September, with the gains predominantly in production staff continuing to come back. Let’s not look at year-over-year changes in graphic arts employment. Full Analysis

More Data Analysis

Recent Discussion

Craig Kevghas on Franks Cabinet of Wonders

You can spend days at the museum, and never really see it all. But it's Frank's commentary that brings the history alive again . Reply

David Allen on Why is TransPromo Hot Again?

In 2007 I attended that very first TransPromo conference in New York - travelling from NewZealand. Following that we launched what was to be a super successful initiative using brand new continuous devices initially HP w7200's and then HP T200's. It … Full comment Reply

Patrick Whelan on Developing Successful Direct Mail Campaigns in the COVID Era

Lots of great information but I would choose to highlight this takeaway. "Given the state of business today, your best offer might not be a product or service. Consider delivering a series of educational moments to your customers’ mailboxes." Than… Full comment Reply

Libby Wall on Distance Working/Learning During a Pandemic: Pros and Cons

Unfortunately, a plan to open schools needs to be developed. Returning to school will launch an education and help improve the level of knowledge of students. For increase of results in study, I use a website https://edubirdie.com/do-my-homework wh… Full comment Reply

Marc Johnson on Frank’s Rise and Fall of the Paper-Based Office

Jim- no, it's not just us aging boomers (and GenX'ers) ;) https://www2.deloitte.com/global/en/pages/technology-media-and-telecommunications/covid-19/gx-covid-19-printers-charming-tmt-predictions.html https://www.washingtonpost.com/business/if-… Full comment Reply

Magazine

WhatTheyThink Magazine is the resource for the Commercial Printing, Visual and Graphic Arts Industries. Industry experts share their ideas and technical knowledge on ways to improve operations.

WhatTheyThink publishes 2 editions of the magazine: Printing News and Wide-Format & Signage. Subscription are free to qualified industry professionals or via paid subscription.