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The Five Steps to Managing Pricing—Part 2

If you are struggling with setting prices or trying to decide when it’s time to change prices, Pat McGrew offers some starting points with this two-part series on five steps for managing pricing. This second part involves looking not just as the products you sell, but the services, too, and then reviewing and executing your pricing plan.

European Print Industry Snapshot: Sweden

In this bimonthly series, WhatTheyThink is presenting the state of the printing industry in different European countries based on the latest monthly production numbers. This week, we take a look at the printing industry in Sweden.

Sustainability in Textile Finishing

We’ve written a great deal about sustainability—or the lack thereof—in textiles and apparel on this site. In this article, we highlight some of the less discussed but equally important textile finishing technology that is driving sustainability in the industry

Pivot! How to Strategically Pivot Your Business Amid Uncontrollable Change in Four Steps

Pandemic and other forms of uncontrollable change can be detrimental for businesses. However, to offset initial disruptions and potentially larger, more long-term implications when hit with the unexpected, leadership at organizations must act swiftly and rally their team. Guest contributor Burke Cueny, VP of Marketing for Alliance Franchise Brands, explains how multiple departments and business units can work together to overcome the crisis.

Assorted Publishing Employment—2010–2018

According to County Business Patterns, in 2010, there were 10,166 employees in NAICS 511199 (All Other Publishers). Over the course of the decade, employment in this category steadily declined to bottom out at 4,999 in 2018. In macro news, last year’s “official” COVID recession lasted only two months, according to the NBER.

Around the Web: Reading Rollercoaster. Popular Pen. Author Avatar. Sentimental Software. Will’s Words. Car Cologne. Nerdy Neckwear. Beefheart Beer. The Martin Luther Insult Generator.

Book sales may keep increasing…or not. A quill-like pen is a Kickstarter hit. A scholarly paper was co-authored by a dead friend in a dream. Do you remember The Print Shop pre-Mac design application? How many words did Shakespeare invent? Batteries need help…graphene to the rescue! A gasoline-scented cologne. A woman uses signage to accuse her cat of robbery. The Bow TIE: the geeky accessory you know you want. Two words: meth trout. All that and more in WhatTheyThink’s weekly space-bound miscellany.

Using Print to Reach Younger Consumers

The oldest members of Generation Z will turn 24 this year, and Millennials are now fully entrenched in their adult lives. These groups wield a tremendous amount of influence and purchasing power, so it’s more important than ever to reach them. This article explores how younger consumers perceive print and considers how printed communications can be used to get their attention.

Packed with Print, Color, and Creativity, Richard Quinn Delivers AW21 Fashion Through a Cinematic Lens

Fashion week on film? Richard Quinn unveiled this unique approach to debuting a new collection at the recent AW21 collection at the Electric Theatre, London. Is this a sign of what's to come from other designers? It would seem it is partly the result of the many things we have learned about virtual events and digital technology during the pandemic.

A moment of levity. View Today's Dilbert Dilbert Cartoon Strip

Life in print isn’t easy, right? You deserve a laugh. That's why MindFire brings you Dilbert. And why we help Printers & Agencies of all sizes grow sales with 'OptiChannel'. Learn more now.

Industry Data
Printing Outlook 2021
INDUSTRY INSIGHT
Printing Outlook 2021 - The WhatTheyThink Overview of the Current State of the Printing Industry

The new Printing Outlook 2021 report provides detailed analysis of the latest WhatTheyThink Business Outlook Survey, the latest industry economic data and macroeconomic trends, as well as industry and cultural technological trends to look out for in 2021.

More Info

European Print Industry Snapshot: Sweden
European Print Industry Snapshot: Sweden

In this bimonthly series, WhatTheyThink is presenting the state of the printing industry in different European countries based on the latest monthly production numbers. This week, we take a look at the printing industry in Sweden. Full Analysis

Assorted Publishing Employment—2010–2018
Assorted Publishing Employment—2010–2018

According to County Business Patterns, in 2010, there were 10,166 employees in NAICS 511199 (All Other Publishers). Over the course of the decade, employment in this category steadily declined to bottom out at 4,999 in 2018. In macro news, last year’s “official” COVID recession lasted only two months, according to the NBER. Full Analysis

Shipments: An Evening Out
Shipments: An Evening Out

May 2021 printing shipments came in at $6.59 billion, a slight downturn from April’s $6.87 billion, and the second consecutive month of decline, but is consistent with the pattern we have been tracking over the past five years. Full Analysis

More Data Analysis

Recent Discussion

Robert Lindgren on The Five Steps to Managing Pricing—Part 2

Pat... Much of what you're saying is interesting and useful. It could even more valuable if your focus moved from "margin" to "contribution." Margin is the difference between cost defined by a series of necessarily arbitrary assumptions and revenue… Full comment Reply

Frank Romano on Frank’s Highway to Hell

Thanks Bob. I received an award in England many years ago with another person: John Crosfield. Do you remember his SunSetter typesetter? Reply

Bob Howard on Frank’s Highway to Hell

Nice video Frank; my dad worked for Crosfield Electronics back in the 80's (https://en.wikipedia.org/wiki/Crosfield_Electronics) and were direct competitors to Hell. Reply

Jim Raffel on Jim Raffel and Shelby Sapusek Geek Out with Color-Logic’s Mark Geeves

Alan - Thanks so much for you comments! Mark is always a fun guy to talk with and George coming up was no surprise and he and Mark were very close over the years. I too love this industry. Even with an education from RIT a couple times I though… Full comment Reply

Magazine

WhatTheyThink Magazine is the resource for the Commercial Printing, Visual and Graphic Arts Industries. Industry experts share their ideas and technical knowledge on ways to improve operations.

WhatTheyThink publishes 2 editions of the magazine: Printing News and Wide-Format & Signage. Subscription are free to qualified industry professionals or via paid subscription.

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