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Greeting Card Publishing Establishments—2010–2020

According to County Business Patterns, in 2020 there were 107 establishments in NAICS 511191 (Greeting Card Publishing). Although this represents a net increase of 4% since 2010, it has been a category that has ebbed and flowed over the course of the decade, although we’re not talking about a tremendous number of establishments. In macro news, real GDP increased 2.9% annualized in Q4.

Frank Goes Back to the Future

Frank looks into the past of predicting the future. As the Internet began to grow and usurp printed products in 2000, a number of studies were undertaken to understand future impacts. There is no doubt that the Internet has had as profound effect on printing as printing had on human communication.

Around the Web: Map Mania. Wrapped Ride. Bot Bill. Nullifying Knitwear. Calamity Clock. Core Conundrum. Scent Sensors. Wall Wings. Phishing Fish. Soda Sauce.

Sales of paper maps are soaring. Snoop Dogg’s adventures in vehicle wrapping. Massachusetts legislators use ChatGPT to write a bill…regulating ChatGPT. Wearing an ugly sweater can make you invisible to AI, if no one else. Scientists change the Doomsday Clock to 90 seconds to midnight. If it’s not one thing it’s another: now the Earth’s core has stopped spinning. Graphene-based sensors function like “electronic noses.” A Reddit embroidery forum 2022 award goes to embroidered chicken wing wall art. A bunch of aquarium fish pull off a credit card scam (not The Onion). Mountain Dew releases a hot sauce. All that and more in WhatTheyThink’s weekly miscellany.

The Lasting Appeal of Physical Mail

Today’s customers have more options than ever when deciding how to interact with their transactional communications (i.e., bills and statements). Printed mail is no longer the only way to receive bills and statements, but many consumers still recognize and appreciate print’s value. This article cites recent research to highlight the importance of physical mail.

Texintel Live Interview with EFI Reggiani’s Adele Genoni

This video interview, conducted by and provided compliments of textiles expert and WhatTheyThink contributor Debbie McKeegan, discusses digital textile printing with Adele Genoni, senior vice president and general manager of EFI Reggiani. They discuss new printing technologies and Adele shares her insights on industry trends and how EFI Reggiani technology is evolving to fulfil market demands.

Legendary Game-Saver Becomes a Game-Changer for Print Industry Recruitment

Expert training, hands-on experience, professional certification, and supportive mentoring: all of these advantages await the young people taking part in a unique partnership for workforce development between the printing industry and a leading charitable institution.

Where Are Marketing Budgets Increasing and Decreasing in 2023?

Where are marketers’ budgets increasing and decreasing in 2023? Two studies, R. R. Donnelley’s “Optichannel Opportunity Report” and Neil Patel’s “How Marketers Are Spending Their Money” paint a consistent picture. The money is going where the proof of ROI is.

New Challenges and Approaches to Packaging Workflows—Part One

Since there is an increasing shift of consumers from large global brands to smaller local/regional brands, so is the amount of disparate packaging required. However, while the diversity of needs commercial print are feeling the pressures, packaging adds many other level of complexities.

A moment of levity. View Today's Dilbert Dilbert Cartoon Strip

Industry Data
Printing Outlook 2021
INDUSTRY INSIGHT
Printing Outlook 2022 - The WhatTheyThink Overview of the Current State of the Printing Industry

The new Printing Outlook 2022 report provides detailed analysis of the latest WhatTheyThink Business Outlook Survey, the latest industry economic data and macroeconomic trends, as well as industry and cultural technological trends to look out for in 2022.

More Info

Greeting Card Publishing Establishments—2010–2020
Greeting Card Publishing Establishments—2010–2020

According to County Business Patterns, in 2020 there were 107 establishments in NAICS 511191 (Greeting Card Publishing). Although this represents a net increase of 4% since 2010, it has been a category that has ebbed and flowed over the course of the decade, although we’re not talking about a tremendous number of establishments. In macro news, real GDP increased 2.9% annualized in Q4. Full Analysis

Turnover and Employment in Print in Europe—France
Turnover and Employment in Print in Europe—France

This bi-weekly series of short articles aims at shedding a spotlight on the size of the printing industry in Europe per country and how revenues and employment developed in 2020, when the pandemic impacted the businesses. This time we look at France, the fourth-largest printing industry by turnover in Europe. Full Analysis

November 2022 Shipments Drop—But That’s Normal!
November 2022 Shipments Drop—But That’s Normal!

November 2022 shipments came in at $7.16 billion, down from the year’s high of $7.48 billion in October. This should not be cause for concern, as business always drops in November and December as things slow down for the holidays. Full Analysis

More Data Analysis

Recent Discussion

Patrick Whelan on The Lasting Appeal of Physical Mail

Printers themselves need to do a better job using physical mail to promote these benefits. I've provided print and digital marketing content to the industry for almost 30 years. There has been an increased shift towards printers using more digital co… Full comment Reply

HARVEY LEVENSON on Frank Is Old School

Having been a graphic communication professor for several decades, and now Emeritus, I agree with Frank Romano on the cost and future of textbooks. 1. Textbooks are too expensive. I know that some sell for over $100 as students are, unfortunately, a … Full comment Reply

Magazine

WhatTheyThink Magazine is the resource for the Commercial Printing, Visual and Graphic Arts Industries. Industry experts share their ideas and technical knowledge on ways to improve operations.

WhatTheyThink publishes 2 editions of the magazine: Printing News and Wide-Format & Signage. Subscription are free to qualified industry professionals or via paid subscription.

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WhatTheyThink | Wide-Format & Signage
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