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Can You Hear Me Now? Improving Presentation Technology for Hybrid Office Environments

Smart workplaces are quickly taking over more traditional offices. For our businesses to cope in an uncertain future, today’s newest technologies must be blended with the updated versions of commonplace tools like projectors and audio equipment. This article discusses some recent innovations that can help those seeking truly smart offices.

Important New Developments and Product Launches: Direct to Fabric Digital Machinery

Despite the constraints of the pandemic, manufacturers of digital direct-to-fabric printing solutions have been hard at work bring innovative solutions to a market which is already bouncing back. In this article, textiles expert and WhatTheyThink contributor Debbie McKeegan highlights the most important developments and product launches in this growth area.

Avoid The Stall: How to Keep a Customer Advancing Through the Sales Process

Statistics indicate that most “stalls” and “stops” in the sales process are associated with a lack of rigor during the qualify stage. Contributor Lisa Magnuson explains how to avoid “The Stall.”

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Web-to-Print Product Spotlight: Liftoff

Jennifer Matt takes an in-depth look at Liftoff, not a traditional web-to-print solution, but one that has expanded its feature set into other software areas (e.g., CMS, ERP). For example, the Liftoff product suite allows you to create content like blogs on your web-to-print solution.

Get Your Marketing On: 2021 Shopping Season to Be Earlier than Usual

If your clients are waiting to start their holiday marketing, you might want to send out the alert: Holiday shopping is likely to start earlier this year.

Sir Speedy Statesville Thinks Outside the Box to Help Local Community During Pandemic

Sir Speedy franchisee CJ Sudman shares insights on operating as an essential business during the pandemic and how he and his team were able to help local schools and businesses find unique solutions to acquire necessary PPE materials.

Paper Shortages and Price Increases Cause Turmoil in Germany, Europe, and Elsewhere

WhatTheyThink European section editor Ralf Schlözer reports on a recent call organized by the German Printing Industry Association (BVDM) to address paper shortages and price increases. While the issues discussed were specific to the German market, the dynamics are similar throughout Europe—and likely all developed economies as well. Find out what this may mean for paper availability and pricing as we head toward 2022.

Franklin Printing: Committed to the Craft of Printing

Farmington, Maine-based Franklin Printing has a long history of leveraging technology to enhance the craft of printing. Most recently, the company has added an HP PageWide Web Press T250 HD, the first production web press to be installed in Maine, as part of its evolution into the future of print.

A moment of levity. View Today's Dilbert Dilbert Cartoon Strip

Life in print isn’t easy, right? You deserve a laugh. That's why MindFire brings you Dilbert. And why we help Printers & Agencies of all sizes grow sales with 'OptiChannel'. Learn more now.

Industry Data
Printing Outlook 2021
Printing Outlook 2021 - The WhatTheyThink Overview of the Current State of the Printing Industry

The new Printing Outlook 2021 report provides detailed analysis of the latest WhatTheyThink Business Outlook Survey, the latest industry economic data and macroeconomic trends, as well as industry and cultural technological trends to look out for in 2021.

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Two Indicators: Retail Sales and Industrial Production
Two Indicators: Retail Sales and Industrial Production

This week’s Friday data dump looks at two macroeconomic indicators that will give us some sense of how we are bouncing back from the pandemic—Retail sales and the Industrial Production Index.  Full Analysis

European Print Industry Snapshot: Finland
European Print Industry Snapshot: Finland

In this bimonthly series, WhatTheyThink is presenting the state of the printing industry in different European countries based on the latest monthly production numbers. This week, we take a look at the printing industry in Finland. Full Analysis

Paperboard Container Manufacturing Employment—2010–2019
Paperboard Container Manufacturing Employment—2010–2019

According to County Business Patterns, in 2010, there were 142,868 employees in NAICS 32221 (Paperboard Container Manufacturing establishments). Employment in this category dropped abruptly in 2011 and 2012, then continued to rise over the course of the decade, peaking in 2018 at 147,301 before dropping a bit in 2019. In macro news, office and mall vacancy rates are at historic highs, the pandemic having accelerated trends that had been well underway beforehand. Full Analysis

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Recent Discussion

WhatTheyThink on PGSF Launches New Campaign to Inform Student about Careers in Graphic Communications

There is a new version available at PGSF: The PGSF Career Poster has a fresh new look and theme for 2021! Use “Start Your Career in Graphic Communications” to generate interest among young people to consider in the industry. The 17 x 11 full-color… Full comment Reply

Jerree Shaw on PGSF Launches New Campaign to Inform Student about Careers in Graphic Communications

This is 4 years old is there anything updated to share with students? Reply

Rob Boumans on Paper’s Role in the Growth Potential for Production Color Inkjet

Great article which explains that is important to evaluate the "Total Cost of Print" (price per page) of a printed piece, but next to the running and ink cost, also finishing (cost and quality) should be considered in this calculation. The curren… Full comment Reply

Pete Basiliere on 3D Printing: A Digital Disruption for the Manufacturing Industry

As I put it, “Shift from design for ideal manufacturing to manufacturing the ideal design.” https://www.fabbaloo.com/2018/05/interesting-thoughts-on-3d-print-business-models Reply


WhatTheyThink Magazine is the resource for the Commercial Printing, Visual and Graphic Arts Industries. Industry experts share their ideas and technical knowledge on ways to improve operations.

WhatTheyThink publishes 2 editions of the magazine: Printing News and Wide-Format & Signage. Subscription are free to qualified industry professionals or via paid subscription.

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