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Assorted Publishing Employment—2010–2018

According to County Business Patterns, in 2010, there were 10,166 employees in NAICS 511199 (All Other Publishers). Over the course of the decade, employment in this category steadily declined to bottom out at 4,999 in 2018. In macro news, last year’s “official” COVID recession lasted only two months, according to the NBER.

Around the Web: Reading Rollercoaster. Popular Pen. Author Avatar. Sentimental Software. Will’s Words. Car Cologne. Nerdy Neckwear. Beefheart Beer. The Martin Luther Insult Generator.

Book sales may keep increasing…or not. A quill-like pen is a Kickstarter hit. A scholarly paper was co-authored by a dead friend in a dream. Do you remember The Print Shop pre-Mac design application? How many words did Shakespeare invent? Batteries need help…graphene to the rescue! A gasoline-scented cologne. A woman uses signage to accuse her cat of robbery. The Bow TIE: the geeky accessory you know you want. Two words: meth trout. All that and more in WhatTheyThink’s weekly space-bound miscellany.

Using Print to Reach Younger Consumers

The oldest members of Generation Z will turn 24 this year, and Millennials are now fully entrenched in their adult lives. These groups wield a tremendous amount of influence and purchasing power, so it’s more important than ever to reach them. This article explores how younger consumers perceive print and considers how printed communications can be used to get their attention.

Packed with Print, Color, and Creativity, Richard Quinn Delivers AW21 Fashion Through a Cinematic Lens

Fashion week on film? Richard Quinn unveiled this unique approach to debuting a new collection at the recent AW21 collection at the Electric Theatre, London. Is this a sign of what's to come from other designers? It would seem it is partly the result of the many things we have learned about virtual events and digital technology during the pandemic.

The Cult of “Busy-ness” in Your Print Business

Being busy doesn’t equate to business success. Is your busy-ness leading you in the right direction? Or are you being led by your inputs? Prioritization takes uninterrupted time and discipline, it results in your activities having strategic direction.

QR Codes Are Fueling the Growth of Augmented Reality

Until recently, growth and excitement around augmented reality (AR) has been limited among printers since the barriers to entry were high, and other than for SnapChat filters and niche applications (such as gaming), few consumers were using it. Even as AR experiences became more robust and effective, they required an app, and marketers found that people don’t want to download apps. Now AR has developed a symbiotic relationship with QR Codes, and that changes everything.

Textile Tech: Are You Prepared for Change in Textiles and Apparel?

New players are introducing new technologies for textile and apparel production and are poised to up-end the industry. Upheavals in the supply chain and rapidly changing consumer demands are starting to increase a sense of urgency, and more brands are looking seriously at how to effectively work on-demand or made-to-order manufacturing into their go-to-market processes.

Product Spotlight on FUJIFILM Samba JPC®

Most people familiar with production inkjet printing are aware of the FUJIFILM Jet Press® 750s (marketed as JPRESS in the U.S.) and the FUJIFILM DIMATIX Samba printhead used in that press. This article by Inkjet Insight’s Elizabeth Gooding discusses the capability of Fujifilm’s Samba JPC technology to meet the evolving needs of system integrators and OEM customers.

A moment of levity. View Today's Dilbert Dilbert Cartoon Strip

Life in print isn’t easy, right? You deserve a laugh. That's why MindFire brings you Dilbert. And why we help Printers & Agencies of all sizes grow sales with 'OptiChannel'. Learn more now.

Industry Data
Printing Outlook 2021
INDUSTRY INSIGHT
Printing Outlook 2021 - The WhatTheyThink Overview of the Current State of the Printing Industry

The new Printing Outlook 2021 report provides detailed analysis of the latest WhatTheyThink Business Outlook Survey, the latest industry economic data and macroeconomic trends, as well as industry and cultural technological trends to look out for in 2021.

More Info

Assorted Publishing Employment—2010–2018
Assorted Publishing Employment—2010–2018

According to County Business Patterns, in 2010, there were 10,166 employees in NAICS 511199 (All Other Publishers). Over the course of the decade, employment in this category steadily declined to bottom out at 4,999 in 2018. In macro news, last year’s “official” COVID recession lasted only two months, according to the NBER. Full Analysis

Shipments: An Evening Out
Shipments: An Evening Out

May 2021 printing shipments came in at $6.59 billion, a slight downturn from April’s $6.87 billion, and the second consecutive month of decline, but is consistent with the pattern we have been tracking over the past five years. Full Analysis

European Print Industry Snapshot: Czech Republic
European Print Industry Snapshot: Czech Republic

In this bimonthly series, WhatTheyThink is presenting the state of the printing industry in different European countries based on the latest monthly production numbers. This week, we take a look at the printing industry in the Czech Republic. Full Analysis

More Data Analysis

Recent Discussion

Frank Romano on Frank’s Highway to Hell

Thanks Bob. I received an award in England many years ago with another person: John Crosfield. Do you remember his SunSetter typesetter? Reply

Bob Howard on Frank’s Highway to Hell

Nice video Frank; my dad worked for Crosfield Electronics back in the 80's (https://en.wikipedia.org/wiki/Crosfield_Electronics) and were direct competitors to Hell. Reply

Jim Raffel on Jim Raffel and Shelby Sapusek Geek Out with Color-Logic’s Mark Geeves

Alan - Thanks so much for you comments! Mark is always a fun guy to talk with and George coming up was no surprise and he and Mark were very close over the years. I too love this industry. Even with an education from RIT a couple times I though… Full comment Reply

Barry Brown on Frank’s Highway to Hell

That Hell CP 341 scanner wasn't from the '60s; that appeared in the early '80s. The scanner technology in the '60s was Hell's Klischograph scanner/engraver, and Crosfield's Scanatron CRT scanner (that created corrected contone separations from unco… Full comment Reply

Magazine

WhatTheyThink Magazine is the resource for the Commercial Printing, Visual and Graphic Arts Industries. Industry experts share their ideas and technical knowledge on ways to improve operations.

WhatTheyThink publishes 2 editions of the magazine: Printing News and Wide-Format & Signage. Subscription are free to qualified industry professionals or via paid subscription.

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