Developing Successful Direct Mail Campaigns in the COVID Era
In today’s business climate, it is more important than ever for businesses to engage their customers and prospects via a channel that gets noticed. Although e-mail might seem like the easy choice, today’s digital inboxes are being inundated with messaging. This article explores how brands can use direct mail to connect with their customers and stay top of mind during the pandemic.
Strategic People Management
As millennials move into leadership and ownership responsibilities in our industry they are uniquely positioned and qualified to take a strategic view of the management and development of our human assets. In this article, Wayne Lynn takes a look at this opportunity and how it can be capitalized upon. Read on to see how the future can be better shaped by better use of our people.
Digital Textiles Are Evolving: The Fabrics of the Future Are Sustainably Produced and Biodiverse
Sourcing fabrics is a complex field, and finding sustainable textiles is not as easy as it sounds. It’s much easier for the large vertical brand than it is for the smaller-volume printer. All of which is further complicated by the variance in digital textile printing applications. Textiles expert Debbie McKeegan offers strategies on how to build knowledge and seek new partnerships and stakeholders.
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Industry News
- Printing Industry Outlook 2021—Share Your Story
- Maritime Paper Products Reduces Waste and Gains Productivity with EFI Escada Packaging Control System
- Epson’s First UV Flatbed Printer Offers Print Service Providers Outstanding-Quality Outdoor Signage, Promotional Goods and More
- Koenig & Bauer Concludes Cooperation for the Further Development of the RotaJET
- Summa Enhances Its F Series Cutters to Meet Highest Quality Standards
- Packaging Printers in North America Invest in Highly Efficient Solutions from Heidelberg
- BOBST’s Digital Label Press Mouvent LB701-UV Demonstrates its Value and Offers a Major Competitive Advantage in the US Market
- TQL Packaging Solutions Installs Rotoflex VLI 700
- SpeedPro Announces New Ownership in Houston, Boston & Sacramento
- Konica Minolta’s Dawn Nye Receives the 2020 Girls Who Print Girlie Award
- Book Manufacturers’ Institute Announces New Board Members
- Komori America to Showcase how Customers are Leveraging the Latest Offset and Digital Packaging Solutions at the Digital Packaging Summit
- TLMI Recognizes AWT, Label King, Grand Rapids Label and Hub Label for Environmental Leadership
- Markzware Announces DTP Cyber Monday Livestream Event
- Markzware Announces IDMarkz Update with Universal Binary for Apple Silicon Support
- Vycom Expands Celtec Line with DigiLite Black PVC Signboard
- Kornit Digital to Establish a New Global Business Line Dedicated to Digital On-Demand Production Management
- Epson Named AIM 2020 Organization of the Year for its ColorWorks On-Demand Color Label Printers
- GIS adds Support for Toshiba TEC CF3 Printheads on Latest Ethernet Platform
- Siegwerk Joins the Circular Packaging Alliance to Boost the EU Market for Recycled Plastics
Print Business Data in 2020/COVID-19
It is hard to think of a time in recent history when we have been so captivated by data. The COVID-19 global pandemic has had us glued to data for the better part of eight months. Data is guiding the day-to-day recommendations of epidemiologists around the world and it will also guide when a vaccine is safe to release. In any industry, a strong data foundation is critical to enable companies to make proactive decisions that will move businesses forward.
Lessons in Success During the COVID-19 Pandemic (Part 1)
As it has become clear that the economic impact of the COVID-19 pandemic will be deeper and longer than many expected, printers have an important question to ask: What differentiates the companies that thrive during a recession and those that do not? In this article, part 1 of two-part series, we look at the research and the first of three examples of printing companies that have invested and innovated their way to success.
Digital Packaging Migration: Sustainability Is the Key, but What Does that Really Mean?
In biology, “adaptation is the physical or behavioral characteristic of an organism that helps an organism to survive better in the surrounding environment.” When we look at one of the newer requirements of packaging—sustainability—we tend to limit it to the ecological focus, when the more consequential focus relates to adaptation.
European Print Industry Snapshot: Austria
In this bimonthly series, WhatTheyThink is presenting the state of the printing industry in different European countries based on the latest monthly production numbers. This week features a look at the printing industry in Austria.
“Do You Want Fries with That?”—Consider Incremental Selling, Part 2
Take a look at the product mix you offer. What products can you pair up or also offer to increase your offerings to customers? In part 2 of a two-part feature, Pat McGrew helps you identify the “fries” you can offer customers.
A moment of levity. View Today's Dilbert
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Industry Data
Paper Bag and Coated and Treated Paper Manufacturing Establishments—2010–2018
In 2010, there were 825 establishments in NAICS 32222 (Paper Bag and Coated and Treated Paper Manufacturing). By 2018, that number had declined to 725, despite a spurt of growth in 2012. In macro news, initial unemployment claims were 742,000, an increase of 31,000 from the previous week's revised level. Full Analysis
European Print Industry Snapshot: Austria
In this bimonthly series, WhatTheyThink is presenting the state of the printing industry in different European countries based on the latest monthly production numbers. This week features a look at the printing industry in Austria. Full Analysis
Graphic Arts Employment—October 2020
October 2020 employment figures are at least moving in the right direction from September, albeit slowly; overall printing employment in October was up +0.8% from September, with the gains predominantly in production staff continuing to come back. Let’s not look at year-over-year changes in graphic arts employment. Full Analysis
Recent Discussion
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Magazine
WhatTheyThink Magazine is the resource for the Commercial Printing, Visual and Graphic Arts Industries. Industry experts share their ideas and technical knowledge on ways to improve operations.
WhatTheyThink publishes 2 editions of the magazine: Printing News and Wide-Format & Signage. Subscription are free to qualified industry professionals or via paid subscription.
PARTNER SITE
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- Heidelberg Italy Premiers the First Worldwide Scodix Ultra 1000s Series Press
- To G7 or Not to G7
- PrintMail Pro and Canon’s Project 360 Program
- Light & Mid-Production Inkjet – Low Glamour High Value
- Hybrid and Bespoke Packaging Solutions: Using Component Technology Expands Print Options
- The Inkjet Career Path
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