Improving Results with a Well-Constructed Sales Guide
The process of selling is only becoming more complex with time. Developing and acquiring new business has become a chaotic labyrinth of tracking down prospects, nurturing clients, and closing the sale. Sales leaders must offer tools that create sales efficiency and eliminate the practice of experimenting on valuable clients and prospects. One way to do this is by developing a sales playbook.
Why the Time Is Right to Set Your Designs on Wallpaper
We’re hearing more and more about demand for customized wallpaper—or at least there are more providers offering this solution, ranging from family-owned Raspberry Creek Fabrics to Shutterfly-owned Spoonflower. In this article, compliments of textiles expert and WhatTheyThink contributor Debbie McKeegan, Phil McMullin of Epson talks more about the trend.
You Have Digital Embellishment—Now, How Do You Market It?
Taktiful’s Kevin Abergel talks to four print service providers about how they market their digital embellishment services and what levels of customer awareness they’re finding.
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Industry News
- ePS Announces Broad Industry Partner Participation at CONNECT 2023
- Diamond Packaging Awarded Platinum Rating in 2022 EcoVadis Sustainability Assessment
- Book Manufacturers’ Institute Releases Industry Barometer Survey Results for December
- New Technology & Vast Expertise Await Odyssey Expo 2023 Attendees
- Matt Gardner Joins FLEXcon, N.A., as CFO
- Koenig & Bauer Strengthens Presence in the Corrugated Market With New Partner Celmacch
- Inkcups to Demo Range of Leading Promotional Printers at PPAI Expo 2023
- Save the Date: UV Days 2023
- Penn Color to Unveil its Newest Technology Center in Singapore
- Pfannenberg USA Introduces Pfannenberg’s Kinetic System™ Series Air to Air Heat Exchangers
- Electromobility for a Successful Energy Revolution
Streamlining and Speed Are Key for Finishing: Emerging Trends and Technologies
Trish Witkowski rounds up the top trends in finishing and identifies new product introductions that are addressing those trends.
A Carnival of Innovation: The Latest Textile Technology from PRINTING United
Textiles expert and WhatTheyThink contributor rounds up the textile and apparel technologies that were introduced and shown at PRINTING United.
Association Insights: Foil & Specialty Effects Association and the Digital Embellishments Alliance
Foil & Specialty Effects Association (FSEA) executive director Jeff Peterson talks about FSEA’s new Digital Embellishment Alliance (DEA), created as an education and communication initiative for the growing digital embellishment segment of the printing industry.
Dive Right In: Interactive Print Is Mainstream
If there is a story in interactive print these days, it’s accessibility, both for service providers and for their customers. The range of applications is staggering, from 3D product visualizations and virtual try-ons to AR filters, virtual brand ambassadors and 360 tours. Heidi Tolliver-Walker walks through the various platforms and applications.
Multiple Best of Breed Software Systems
More software systems create more complexity, which creates more overhead in your business. Choose wisely based on the realistic and mandatory feature sets required to run your business.
A moment of levity. View Today's Dilbert
Industry Data
INDUSTRY INSIGHT
Printing Outlook 2022 - The WhatTheyThink Overview of the Current State of the Printing Industry
The new Printing Outlook 2022 report provides detailed analysis of the latest WhatTheyThink Business Outlook Survey, the latest industry economic data and macroeconomic trends, as well as industry and cultural technological trends to look out for in 2022.
Directory and Mailing List Publishing Establishments—2010–2020
According to the latest edition of County Business Patterns, in 2020 there were 594 establishments in NAICS 51114 (Directory and Mailing List Publishers). This represents a decrease of 64% since 2010. In macro news, estimates for Q4 GDP are in the +1.4%–3.4% range. Full Analysis
Turnover and Employment in Print in Europe—Germany
This bi-weekly series of short articles aims at shedding a spotlight on the size of the printing industry in Europe per country and how revenues and employment developed in 2020, when the pandemic hit the market. Kicking off the series is Germany, the largest printing industry by turnover in Europe. Full Analysis
September Printing Shipments—The High Before the Holidays
September 2022 shipments came in at $7.20 billion, up a little from August’s $7.17 billion—reflecting a return to the industry’s regular seasonality. Could we be back to normal? Full Analysis
Recent Discussion
Thomas Koceja on Making Web-to-Print Part of Your Culture
Hello! have you had any discussions regarding storefront POD workflows whether digital, sheetfed, packaging, wide format, promo, etc., and how they were integrated into a standard commercial flow. Reply
Thomas Koceja on eProductivity Software Caps Off a Busy 2022
Joe we should catch up at some point, looking forward to 2023 and ePS's insights! Reply
Cory Sawatzki on eProductivity Software Addresses Customer Challenges
Great interview Charlotte and David. Cloud based, is a focused direction, and you do it well. Would love to hear more about the multi-plant capabilities. Love your software, keep up the good work. Reply
Pat McGrew on Focus on Everything But Printing: Your Manufacturing Workflow Is the Ticket
Thanks, Bob! We've heard it, too, but so many PSPs say they don't know where to start. We hope this short list helps! Reply
Magazine
WhatTheyThink Magazine is the resource for the Commercial Printing, Visual and Graphic Arts Industries. Industry experts share their ideas and technical knowledge on ways to improve operations.
WhatTheyThink publishes 2 editions of the magazine: Printing News and Wide-Format & Signage. Subscription are free to qualified industry professionals or via paid subscription.
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- Getting Better all the Time
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Mark Geeves on Warren Werbitt Goes Printer to Printer with Kexino
Gee and Warren, Love the topic and the message from this video! Printers are involved in more marketing campaigns but very few of them have their own in place. Merry Christmas, Mark Reply