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WhatTheyThink

Digital & Inkjet

This topic section of WhatTheyThink focuses on emerging trends in the rapidly-growing area of digital printing technology. It features commentary and analysis on technical and business trends relative to digital printing applications.

Freedom Leverages the Power of Digital for More Effective, Profitable Direct Marketing

In this feature, sponsored by HP, we explore how HP PageWide production inkjet printing systems have benefited leading direct marketing firm Freedom, based in Milton, Wisconsin. The company was an early adopter of production inkjet printing and now has three HP PageWide production inkjet presses installed. Read More

An Imaging Company at Heart, SCREEN Is Building Quite a Production Inkjet Portfolio

The roots of SCREEN are in imaging, dating back to its founding in 1868. The company has leveraged that expertise to create a significant imaging powerhouse which includes industry leading equipment for the production of displays, printed circuit boards, and semiconductors. They also continue to maintain a significant role in the production of printing equipment including high performance inkjet presses for commercial and packaging. Read More

Production Inkjet: The Year in Review

In 2021, for commercial print applications, production inkjet volumes held their own, and some applications saw modest growth. While production inkjet can displace toner printed pages, and has been for well over a decade, the lion’s share of the growth opportunity is offset pages, and that will continue for the foreseeable future. David Zwang looks back at recent press introductions, many of which are targeted at that volume. Read More

Compu-Mail: Relevant Information to the Right Person at the Right Time

Compu-Mail is a direct marketing services and solutions company located in Grand Island, N.Y., that provides database marketing for pharmaceutical companies, statements for medical insurance and even membership cards for automobile clubs. They have built their business around the variable data printing model: “Relevant information to the right person at the right time.” Read More

American Litho Turns to HP PageWide Production Inkjet for Increased Flexibility, Productivity

In this article sponsored by HP, Mike Fontana, CEO of Illinois-based American Litho, explains the decision process behind acquiring two HP PageWide Production Inkjet Presses and the value the company has received from its investments. The ninth largest US direct mail producer touts quality, speed, and support as key decision factors. Read More

Digital Unboxing: Packaging Experiences an Innovation Collision

Throughout the industry, from brand identity and messaging to converting and distribution, digital capabilities cause processes in every part of the packaging supply chain to be re-evaluated. Mary Schilling explains how the presence of digital print technology has created stellar opportunities for label, folding carton, and flexible packaging. Read More

Prime Rate Pursues a Digital Future with HP PageWide Web Press T240 HD

Tomcsányi Péter, CEO and Founder of Prime Rate, a printing firm located in Hungary, started his journey as a book author looking for a publisher and ultimately ended up starting his own printing company. In this article, sponsored by HP, Péter has been expanding Prime Rate’s digital capabilities by installing HP PageWide Web Presses and converting his entire digital color operation to an HP platform. Read More

Franklin Printing: Committed to the Craft of Printing

Farmington, Maine-based Franklin Printing has a long history of leveraging technology to enhance the craft of printing. Most recently, the company has added an HP PageWide Web Press T250 HD, the first production web press to be installed in Maine, as part of its evolution into the future of print. Read More

Paper’s Role in the Growth Potential for Production Color Inkjet

High-speed production color inkjet systems have truly revolutionized the document printing market over the past decade. Although these advancements have been clear, paper has played a quieter—yet no less important—role in the suitability of inkjet technology for various print applications. Factors like ink coverage, paper type, and running cost play a role in the future growth potential for inkjet. Read More

Inkjet Uncovers New Opportunities for Print in a Digital Era

Although the print industry is still reeling from the ongoing effects of the pandemic, direct mail communications have seen a resurgence because of their tactile nature and ability to establish a physical connection. This article explores how print service providers can leverage inkjet technology to capitalize on new opportunities in print. Read More

Video

The Value of Inkjet Printing in Direct Mail
The Value of Inkjet Printing in Direct Mail

Published: May 10, 2022

As we exit the pandemic phase of COVID, direct mail has seen a resurgence, and production inkjet printing is an ideal mechanism for its production. Industry evangelist and WhatTheyThink contributor Pat McGrew talks about the direct mail market in general and the advantages of producing direct mail with HP PageWide production inkjet printers in this video, sponsored by HP. Watch Video

Kyocera Ramps Up Production Inkjet Print Business
Kyocera Ramps Up Production Inkjet Print Business

Published: March 29, 2022

Industry veteran Michael Poulin is now the Director of Product Marketing & Business Development for Kyocera, building a robust team to enhance Kyocera's go-to-market strategies for sheetfed production inkjet. The company has already installed more than 200 TASKalfa Pro 15000c worldwide. Poulin provides more information in this exclusive WhatTheyThink interview. The TASKalfa Pro 15000c swatch book can be ordered here from April 2022 and beyond. Watch Video

SCREEN USA’s Ken Ingram on Commercial Printers Moving to High-Speed Inkjet
SCREEN USA’s Ken Ingram on Commercial Printers Moving to High-Speed Inkjet

Published: December 16, 2021

David Zwang talks to Ken Ingram, President of SCREEN USA, about the latest market trends as well as new products the the company has introduced—and plans to introduce. SCREEN has been focused on high-speed inkjet across all markets, specializing in direct mail and transaction, but post-pandemic, the company has seen more activity in the commercial space. Watch Video

David Zwang on the Latest Developments in Inkjet
David Zwang on the Latest Developments in Inkjet

Published: November 16, 2021

Cary Sherburne talks to WhatTheyThink contributor and industry expert David Zwang about some of the latest, post-COVID developments in production inkjet and industrial printing. Watch Video

Elizabeth Gooding Offers Inkjet Insights
Elizabeth Gooding Offers Inkjet Insights

Published: November 4, 2021

Cary Sherburne talks to Inkjet Insight’s Elizabeth Gooding about the latest trends in production inkjet. With physical installations down due to the pandemic, there has been increased activity on the software side, facilitating better remote vendor-customer and printer-client interaction. Watch Video

Looking at Present and Future Technologies
Looking at Present and Future Technologies

Published: October 19, 2021

At last week’s thINK Forum, David Zwang spoke with Greg Groleau, VP Operations for Venture Solutions, a critical communications subsidiary of Taylor Corporation. Events like the thINK Forum allow Venture Solutions to connect with its vendor partners to evaluate present and future technologies and how they might align with their business. Watch Video

The Importance of Networking and Education in the Inkjet Printing Community
The Importance of Networking and Education in the Inkjet Printing Community

Published: October 18, 2021

At last week’s thINK Forum, David Zwang talked to Shelley Hyde, Partner at PrintMailPro and the newest member of the thINK Board, about the value of networking events like the thINK Forum, as well as the other resources thINK makes available for producers of inkjet printing. Watch Video

Selling Inkjet to Clients
Selling Inkjet to Clients

Published: October 14, 2021

At this week’s thINK Forum, David Zwang talks to Jennifer McSweeney, VP of Sales for the Goodway Group, about the company’s adoption of production inkjet and the opportunities it has opened with clients. Watch Video

FUJIFILM ’s Greg Balch on FUJIFILM Integrated Inkjet Solutions
FUJIFILM ’s Greg Balch on FUJIFILM Integrated Inkjet Solutions

Published: September 30, 2021

In this video, sponsored by FUJIFILM, Greg Balch, GM & VP of FUJIFILM Integrated Inkjet Solutions, talks about the recently launched FUJIFILM Integrated Inkjet Solutions, designed to help customers develop bespoke printing solutions. Watch Video

Q&A with DG3's Rob Mayerson
Q&A with DG3's Rob Mayerson

Published: July 22, 2021

Diversified Global Graphics Group (DG3) was founded as Cunningham Graphics International Inc. (CGI) to provide time-sensitive investment research printing and worldwide distribution in response to customer needs not being met efficiently by other firms. Over time, the company has diversified its client base and its product and service mix to become a leading provider of end-to-end communications solutions to financial, life sciences, and other industries. DG3 has trusted HP technology to provide their customers with the best printing quality in the industry with the latest enhancement to their fleet being the HP PageWide Web Press T250 HD with Brilliant Ink. Watch Video