WhatTheyThink

Workflow & Software

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AI Won’t Save Your Workflow: But Fixing It First Will Make AI Work for You

There’s a phrase that has echoed through prepress departments for decades: garbage in, garbage out. The same principle now applies to AI adoption across your entire operation, and most print service providers are missing it. Read More

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The Real AI Opportunity in Print Starts Before Ink Hits Paper

The most practical AI wins in print do not happen on the pressroom floor. They happen earlier, where sales, CSR, estimating, and admin teams translate customer intent into production reality. This article explores how generative AI reduces friction, rework, and risk before ink ever hits paper. Read More

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Product Spotlight—LiftERP: How One Software Solution Is Changing the Economics of Print Production

Heidi Tolliver-Walker takes a close look at LiftERP, part of Durst’s Smart Factory portfolio that targets the mid-to-enterprise segment of the print industry. Read More

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Canva Just Blew Up the Design Playbook…Again

Canva just redrew the creative landscape again, and this time, it’s aimed squarely at professionals. By merging its 2024 Affinity acquisition into a free, full-featured design suite that plugs directly into Canva’s collaborative ecosystem, the company has built an end-to-end environment for creating, approving, and delivering content across every channel, including print. For designers and print providers alike, this shift isn’t just another software update; it’s a fundamental change in how creative work is produced, shared, and delivered, bringing both unprecedented opportunity and new production challenges in the months ahead. Read More

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Why Everyone is Moving to PrintFactory

Speed, automation, and profit matter more than ever. PrintFactory delivers smarter workflows, less waste, and higher margins so you can scale your print business with confidence. Learn More

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Commentary & Analysis

Article Prewiew Image

AI Won’t Save Your Workflow: But Fixing It First Will Make AI Work for You

There’s a phrase that has echoed through prepress departments for decades: garbage in, garbage out. The same principle now applies to AI adoption across your entire operation, and most print service providers are missing it. Read More

Article Prewiew Image

The Real AI Opportunity in Print Starts Before Ink Hits Paper

The most practical AI wins in print do not happen on the pressroom floor. They happen earlier, where sales, CSR, estimating, and admin teams translate customer intent into production reality. This article explores how generative AI reduces friction, rework, and risk before ink ever hits paper. Read More

Article Prewiew Image

Product Spotlight—LiftERP: How One Software Solution Is Changing the Economics of Print Production

Heidi Tolliver-Walker takes a close look at LiftERP, part of Durst’s Smart Factory portfolio that targets the mid-to-enterprise segment of the print industry. Read More

Article Prewiew Image

Canva Just Blew Up the Design Playbook…Again

Canva just redrew the creative landscape again, and this time, it’s aimed squarely at professionals. By merging its 2024 Affinity acquisition into a free, full-featured design suite that plugs directly into Canva’s collaborative ecosystem, the company has built an end-to-end environment for creating, approving, and delivering content across every channel, including print. For designers and print providers alike, this shift isn’t just another software update; it’s a fundamental change in how creative work is produced, shared, and delivered, bringing both unprecedented opportunity and new production challenges in the months ahead. Read More

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Acquired, Merged, or Rebranded: Navigating Vendor Shake-Ups in the Print Industry

Vendor consolidation is reshaping the print industry, as mergers and acquisitions ripple through every corner, from press manufacturers to workflow and consumable suppliers, leaving printers wondering what will change next. Behind every upbeat press release lies a set of practical questions about product support, pricing, and service continuity that can directly impact your operations. Let’s unpack how to read between the lines of vendor deals, identify what questions to ask immediately, and turn industry upheaval into a strategic advantage for your business. Read More

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The Legacy of Desktop Publishing

On February 15 of this year, Paul Brainerd—the father of desktop publishing—passed away at the age of 78. WhatTheyThink contributor Alan Darling takes a first-person look at Brainerd’s life and legacy and the early days of the technology that transformed the printing industry.   Read More

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CONNECT 2026: 26 Years Later and Still Going Strong

With 14 tracks and 152 sessions, 40 of them focused on packaging, attended by over 518 attendees and 16 partners, this 26th year of CONNECT continues to be a unique and valuable users conference. Product roadmaps along with industry trends, automation, and AI were at the top of mind for the enthusiastic crowd. Read More

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PRODUCT SPOTLIGHT: Fiery JobFlow Pro Brings Intelligent Communication to Print Workflows

In this Product Spotlight, David Zwang takes a deep dive into Fiery JobFlow Pro, a new and innovative workflow platform based on intelligent automation. Read More

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The Real AI Opportunity in Print Starts Before Ink Hits Paper

The most practical AI wins in print do not happen on the pressroom floor. They happen earlier, where sales, CSR, estimating, and admin teams translate customer intent into production reality. This article explores how generative AI reduces friction, rework, and risk before ink ever hits paper. Read More

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Executive Q&A: Mariusz Sosnowski of HiFlow Solutions

HiFlow Solutions brings decades of experience from packaging plants, building technology around real-world workflows. In this interview, CEO Mariusz Sosnowski explains how HiFlow’s strategy centers on Operational AI—using automation and intelligence in estimating, scheduling, and order processing—to transform MIS and ERP from a traditional “system of record” into a true “system of decision.” The discussion highlights HiFlow’s independence, its Microsoft AI Cloud partnership, and its role in addressing industry challenges such as workforce shortages, sustainability compliance, and integration between legacy EDI and modern APIs. Looking ahead, HiFlow envisions ERP as a decision-support platform that augments human expertise with AI-driven insights for smarter, faster operations. Read More

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Use NotebookLM to Create an Operations Chatbot

Imagine if every employee in your print shop had a 24/7 assistant that could instantly answer operational questions, from press setup to postal prep, based on your SOPs and documents. With NotebookLM, you can turn your existing workflow guides into an AI-powered operations chatbot that boosts efficiency, supports training, and strengthens business continuity. Read More

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From Zero to Automated: The Best Place to Begin

Operators of print businesses know automation can reduce costs, boost throughput, and improve customer satisfaction, but don’t know where to start. Let’s learn how to kick off your automation journey by walking your workflow, identifying bottlenecks, and building data connectivity across departments. With a clear framework and the right tools, even the most complex print operations can turn automation from a buzzword into a bottom-line advantage. Read More

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Hybrid Software: A Unique Company with a Targeted Vision

Many companies have been creating solutions to enhance the printing and packaging production plant. Hybrid Software is unique in being the only full-stack provider of all the core technologies required for industrial inkjet printing from printhead electronics to high-performance digital front ends (DFEs) and workflow automation systems. They do this through an interesting collection of very targeted solution acquisitions and continuous development, which can be confusing to understand to some, but knowing the principals I know there is a plan. Read More

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SOFTWARE & WORKFLOW TECHNOLOGY OUTLOOK—Building Your Automation Universe: A Practical Guide for Printers Ready to Scale Smarter

Automation is no longer optional for printers—it’s foundational. From commercial print to packaging, thriving businesses are building Automation Universes that align people, processes, and technology to reduce friction and drive value. Here is what you need to know about how to design scalable automation ecosystems tailored to your goals, budget, and evolving team. Whether you’re buying big or building lean, the path forward starts with strategy, not just software Read More

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SOFTWARE & WORKFLOW TECHNOLOGY OUTLOOK—AI in Print Production: Navigating Fact & Fiction

The reality check for AI in print production begins with a journey through current tasks, processes, and data to understand the current state. The next step is to look for quick wins where applying AI tools can produce quantifiable results. The challenge is separating the promises from the facts. Read More

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SOFTWARE & WORKFLOW TECHNOLOGY OUTLOOK—Who Uses AI in the Print Industry?

Some printing companies use AI tools to guide their manufacturing processes and code development, while some embed AI technology, including GPT solutions, into their products for preventive maintenance management, color management, and quality control. Pat McGrew and Ryan McAbee take a look at some of the tools these companies are using. Read More

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The Goldilocks Guide to Software Connectivity: Not Too Much, Not Too Little—Just Right

Automation in commercial print depends on more than just software—it relies on smart, secure, and well-timed connectivity between systems. This article breaks down the four most common integration methods—REST APIs, Webhooks, EDI, and JDF/JMF—and explains when to use each based on speed, scale, and workflow needs. If you're looking to streamline operations, reduce manual tasks, and future-proof your print business, understanding these data exchange tools is essential. Read More

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Web-to-Print is So Easy…

Web-to-Print (W2P) has evolved from a convenience to a must-have for today’s print businesses. With a projected market value exceeding $30 billion by 2028, W2P delivers speed, scalability, and seamless customer experiences across all print segments—from commercial to packaging. But its value isn’t limited to online storefronts. Integrated W2P platforms reduce job onboarding by up to 70%, enable faster sales cycles, and open new revenue channels. If you’re not leveraging W2P as a strategic asset, you’re likely losing ground. This is why now is the time to invest—and make W2P your print shop’s competitive advantage. Read More

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The AI-Driven Future of Print Management

Artificial Intelligence (AI) is now poised to revolutionize print MIS by enhancing financial intelligence and improving budgeted hourly rates (BHRs). AI can analyze past data to keep BHRs accurate, suggesting adjustments when discrepancies arise. It can also assist in creating estimates for customer quotes by evaluating historical data and pricing conditions. Here is what to expect. Read More

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PRODUCT SPOTLIGHT: PlanProphet Brings AI-Powered Tools to Boost Sales and Customer Service Administration

Pat McGrew takes a close look at PlanProphet’s new AI-powered Tools, designed specifically for print businesses, aiming to automate and elevate front office operations. Read More

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5 Must-Haves in Your Next Print Management Solution

Print Management Information Systems hold a special place in the print industry. When implemented carefully, they can unlock profitability. When poorly or partially implemented, they can hide opportunities for more profit. Here are five things to consider if you are in the market for a new Print MIS. Read More

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Achieving Brighter Whites in One DTF Pass

In this article, written and sponsored by Fiery, discover how Fiery is driving DTF innovation with its patented Single-Pass Underbase with Highlight technology. Built into Fiery Digital Factory software, the technology allows printers to intelligently separate and apply both the solid white underbase and the lighter highlight white ink in a single pass. The result is brighter, more detailed prints with greater speed, consistency, and efficiency—no media rewinding or extra hardware required. Read More

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Intelligent Workflow Infrastructures: Where Do They Go From Here?

An Intelligent Workflow Infrastructure should be designed to support an almost infinite selection of equipment and processes, to ensure a future-proof design. However, the real goal should be connecting and/or sharing data that will ultimately bring siloed companies and process automation to the entire supply chain. Read More

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Print Management Information Systems’ PrintMIS ePRO

This article, sponsored by Print Management Information Systems (PrintMIS), takes an in-depth look at PrintMIS ePRO management software. Read More

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Tariffs Are Impacting the Printing Industry—But Automation Can Help

The U.S. commercial printing industry is under significant pressure, as new tariffs and rising labor costs drive up expenses across the board. In this article written by Aleyant, COO George Mixco explains how automation tools are an effective strategy to protect against external market forces—such as the uncertainty caused by recent tariffs. Read More

Around the Web

WhatTheyThink's web roundup miscellany

Around the Web: Of Type and Tuna
Around the Web: Of Type and Tuna

Cheezy Snack is a cool retro typeface. The art and artistry of gyotaku, or fish printing. Don’t tell Prince: purple doesn’t exist. Next week’s NYC Zig Zag Festival is designed to be a “visual bridge between Italy and the United States.” A supposedly independent, locally owned news publication was actually all AI-generated. Some once-essential analog technologies that have been replaced by digital alternatives. Periodic Table D120 is a 120-sided die that contains all the known elements of the periodic table. A graphene-based cooling headband. Amazon’s AI shopping tool lets you search for items that don’t exist, for some reason. A unique folding chair design. Tips for how to win a tuna-throwing contest. Engineered algae could help solve our microplastics problem. Welcome to WhatTheyThink’s weekly miscellany. Read More