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WhatTheyThink

Industry Data

This section focuses on analyzing the structural change of the industry. As a service to the printing and publishing industries, WhatTheyThink provides access to economic, industry trends and other data that is valuable to industry executives for strategic planning and research purposes.

Industry Snapshot Table Image
Printing Industry Snapshot

A collection of regularly updated industry data about various measures of business activity. Continuously updated.

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Monthly Commercial Printing Shipments Table Image
US Commercial Printing Shipments

US commercial printing shipments. Updated monthly.

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Monthly Commercial Printing Shipments Table Image
US Commercial Printing Establishments

The number of establishments in the US organized by NAICS (North American Industrial Classification System). Updated annually.

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Printing Outlook 2021
JUST RELEASED
Printing Outlook 2021 - The WhatTheyThink Overview of the Current State of the Printing Industry

The new Printing Outlook 2021 report provides detailed analysis of the latest WhatTheyThink Business Outlook Survey, the latest industry economic data and macroeconomic trends, as well as industry and cultural technological trends to look out for in 2021.

Purchase Report

Data Analysis
March Graphic Arts Employment—Getting Back to Work
March Graphic Arts Employment—Getting Back to Work

In March 2021, all printing employment was up +1.5% from February, production employment up +1.1%, and non-production printing employment up +2.2%. Full Analysis

Printing 2021 Quick Look: Top Investments
Printing 2021 Quick Look: Top Investments

According to data from our recently published Printing Outlook 2021 special report, one-fourth of print businesses have no major investment plans for 2021. Full Analysis

European Print Industry Snapshot: Portugal
European Print Industry Snapshot: Portugal

In this bimonthly series, WhatTheyThink is presenting the state of the printing industry in different European countries based on the latest monthly production numbers. This week, we take a look at the printing industry in Portugal. Full Analysis

Newspaper Publishing Employees—2010–2018
Newspaper Publishing Employees—2010–2018

According to County Business Patterns, in 2010, there were 264,833 employees in NAICS 51111 (Newspaper Publishing). By 2018, employees had decreased to 153,060. In macro news, Q1 GDP was up 6.4%. Full Analysis

Shipments: They Can Only Get Better from Here
Shipments: They Can Only Get Better from Here

We didn’t kick off 2021 very auspiciously, with January printing shipments coming in at $6.57 billion, down from December 2020’s $7.17 billion, and then a further drop in February to $6.34 billion. Full Analysis

Printing 2021 Quick Look: Top Challenges
Printing 2021 Quick Look: Top Challenges

According to data from our recently published Printing Outlook 2021 special report, recovering business lost to COVID and national economic conditions dominated printers’ top challenges—but traditional challenges will gain prominence post-COVID. Full Analysis

European Print Industry Snapshot: Spain
European Print Industry Snapshot: Spain

In this bimonthly series, WhatTheyThink is presenting the state of the printing industry in different European countries based on the latest monthly production numbers. This week, we take a look at the printing industry in Spain. Full Analysis

Publishing Employees—2010–2018
Publishing Employees—2010–2018

According to County Business Patterns, in 2010, there were 907,152 employees in NAICS 511 (Publishing Industries—except Internet). By 2018, employees had increased to 1,015,946. In macro news, retail sales were up 9.8% in March. Full Analysis

Printing 2021 Quick Look: 2021 Profits
Printing 2021 Quick Look: 2021 Profits

According to data from our recently published Printing Outlook 2021 special report, print businesses expect a +8.1% increase in profits from 2020 to 2021. Full Analysis

Profits: Back to the Tale of Two Cities
Profits: Back to the Tale of Two Cities

We’ve long been calling it “a tale of two cities”—large printers and small/mid-size printers and the profitability gap between them. The pandemic interrupted this ongoing narrative temporarily, but back in Q3 2020, we started to return to normal, at least in terms of industry profits trends, which continued into Q4. Full Analysis