Editions   North America | Europe | Magazine

WhatTheyThink

Industry Data

This section focuses on analyzing the structural change of the industry. As a service to the printing and publishing industries, WhatTheyThink provides access to economic, industry trends and other data that is valuable to industry executives for strategic planning and research purposes.

Industry Snapshot Table Image
Printing Industry Snapshot

A collection of regularly updated industry data about various measures of business activity. Continuously updated.

View Snapshot

Monthly Commercial Printing Shipments Table Image
US Commercial Printing Shipments

US commercial printing shipments. Updated monthly.

View Shipments

Monthly Commercial Printing Shipments Table Image
US Commercial Printing Establishments

The number of establishments in the US organized by NAICS (North American Industrial Classification System). Updated annually.

View Establishments

Printing Outlook 2021
JUST RELEASED
Printing Outlook 2021 - The WhatTheyThink Overview of the Current State of the Printing Industry

The new Printing Outlook 2021 report provides detailed analysis of the latest WhatTheyThink Business Outlook Survey, the latest industry economic data and macroeconomic trends, as well as industry and cultural technological trends to look out for in 2021.

Purchase Report

Data Analysis
All Other Converted Paper Product Manufacturing Employment—2010–2019
All Other Converted Paper Product Manufacturing Employment—2010–2019

According to County Business Patterns, in 2010, there were 16,147 employees in 322299 (All Other Converted Paper Product Manufacturing establishments). This NAICS category bounced up and down over the course of the 2010s, ending with 15,177 employees in 2019. In macro news: Yesterday was Q4 GDP Day! Full Analysis

European Print Industry Snapshot: Turkey
European Print Industry Snapshot: Turkey

In this bimonthly series, WhatTheyThink is presenting the state of the printing industry in different European countries based on the latest monthly production numbers. This week, we take an updated look at the printing industry in Turkey. Full Analysis

November Shipments: Reversion to the Mean
November Shipments: Reversion to the Mean

November 2021 printing shipments came in at $6.99 billion, down from $7.29 billion in October, and the first month that shipments dropped since early summer. Year to date, January-to-November shipments are $75.56 billion, only a bit off 2020’s January-to-November number of $76.36. If we have a really good December, 2021 could come in slightly above 2020. Full Analysis

Sanitary Paper Product Manufacturing Employment—2010–2019
Sanitary Paper Product Manufacturing Employment—2010–2019

According to County Business Patterns, in 2010, there were 19,221 employees in NAICS 322291 (Sanitary Paper Product Manufacturing establishments). This NAICS category bounced up and down over the course of the 2010s, ending with 19,593 employees in 2019. In macro news: CPI increased 0.5% in December. Full Analysis

European Print Industry Snapshot: Bulgaria
European Print Industry Snapshot: Bulgaria

In this bimonthly series, WhatTheyThink is presenting the state of the printing industry in different European countries based on the latest monthly production numbers. This week, we take an updated look at the printing industry in Bulgaria. Full Analysis

Preliminary 2021 Business Conditions: Help Ruin This Chart!
Preliminary 2021 Business Conditions: Help Ruin This Chart!

We are sifting through the preliminary data from our 2021 Print Outlook Survey, and so far we have found that 17% of print businesses reported that revenues in 2021 increased more than 25% over 2020, and a further one-third (32%) saw revenues up 10–25%. But our survey is still open, so here is your chance to wreck this chart. Full Analysis

October Shipments: Still On the Rise
October Shipments: Still On the Rise

October 2021 printing shipments came in at $7.23 billion, up from September’s $6.99 billion. This is the third month in a row in which shipments increased. Year to date, January-to-October shipments are $68.21 billion, a bit off 2020’s January-to-October number of $69.03. Unless November and December are higher than expected, 2021 will come in slightly below 2020. Full Analysis

Other Converted Paper Product Manufacturing Employment—2010–2019
Other Converted Paper Product Manufacturing Employment—2010–2019

According to County Business Patterns, in 2010, there were 35,368 employees in NAICS 32229  (Other Converted Paper Product Manufacturing establishments). This NAICS category bounced up and down over the course of the 2010s, ending with 34,770 employees in 2019. In macro news: Beige Alert! Full Analysis

European Print Industry Snapshot: Romania
European Print Industry Snapshot: Romania

In this bimonthly series, WhatTheyThink is presenting the state of the printing industry in different European countries based on the latest monthly production numbers. This week, we take an updated look at the printing industry in Romania. Full Analysis

October Graphic Arts Employment—Print Production Up, Non-Production Also Up
October Graphic Arts Employment—Print Production Up, Non-Production Also Up

In October 2021, all printing employment was up +1.0% from September, with production employment up +0.9%, and non-production printing employment up +1.2%. Full Analysis