Editions   North America | Europe | Magazine

WhatTheyThink

Industry Data

This section focuses on analyzing the structural change of the industry. As a service to the printing and publishing industries, WhatTheyThink provides access to economic, industry trends and other data that is valuable to industry executives for strategic planning and research purposes.

Industry Snapshot Table Image
Printing Industry Snapshot

A collection of regularly updated industry data about various measures of business activity. Continuously updated.

View Snapshot

Monthly Commercial Printing Shipments Table Image
US Commercial Printing Shipments

US commercial printing shipments. Updated monthly.

View Shipments

Monthly Commercial Printing Shipments Table Image
US Commercial Printing Establishments

The number of establishments in the US organized by NAICS (North American Industrial Classification System). Updated annually.

View Establishments

Printing Outlook 2021
JUST RELEASED
Printing Outlook 2021 - The WhatTheyThink Overview of the Current State of the Printing Industry

The new Printing Outlook 2021 report provides detailed analysis of the latest WhatTheyThink Business Outlook Survey, the latest industry economic data and macroeconomic trends, as well as industry and cultural technological trends to look out for in 2021.

Purchase Report

Data Analysis
June Graphic Arts Employment—Continuing to Get a Little Better
June Graphic Arts Employment—Continuing to Get a Little Better

In June 2021, all printing employment was up +0.1% from May, production employment up +0.7%, and non-production printing employment down -1.2%. Full Analysis

European Print Industry Snapshot: Sweden
European Print Industry Snapshot: Sweden

In this bimonthly series, WhatTheyThink is presenting the state of the printing industry in different European countries based on the latest monthly production numbers. This week, we take a look at the printing industry in Sweden. Full Analysis

Assorted Publishing Employment—2010–2018
Assorted Publishing Employment—2010–2018

According to County Business Patterns, in 2010, there were 10,166 employees in NAICS 511199 (All Other Publishers). Over the course of the decade, employment in this category steadily declined to bottom out at 4,999 in 2018. In macro news, last year’s “official” COVID recession lasted only two months, according to the NBER. Full Analysis

Shipments: An Evening Out
Shipments: An Evening Out

May 2021 printing shipments came in at $6.59 billion, a slight downturn from April’s $6.87 billion, and the second consecutive month of decline, but is consistent with the pattern we have been tracking over the past five years. Full Analysis

European Print Industry Snapshot: Czech Republic
European Print Industry Snapshot: Czech Republic

In this bimonthly series, WhatTheyThink is presenting the state of the printing industry in different European countries based on the latest monthly production numbers. This week, we take a look at the printing industry in the Czech Republic. Full Analysis

Greeting Card Publishers—2010–2018
Greeting Card Publishers—2010–2018

According to County Business Patterns, in 2010, there were 10,258 employees in NAICS 511191 (Greeting Card Publishers). Over the course of the decade, employment has been up and down, reaching 13,690 in 2018. In sort of macro news, Las Vegas tourism traffic rose substantially in May 2021, as conventions were poised to reopen. Full Analysis

May Graphic Arts Employment—Getting a Little Better
May Graphic Arts Employment—Getting a Little Better

In May 2021, all printing employment was up +0.7% from February, production employment up +1.4%, and non-production printing employment down -0.8%. Full Analysis

European Print Industry Snapshot: Poland
European Print Industry Snapshot: Poland

In this bimonthly series, WhatTheyThink is presenting the state of the printing industry in different European countries based on the latest monthly production numbers. This week, we take a look at the printing industry in Poland. Full Analysis

Directory and Mailing List Publishers—2010–2018
Directory and Mailing List Publishers—2010–2018

According to County Business Patterns, in 2010, there were 41,489 employees in NAICS 51114 (Directory and Mailing List Publishing). Over the course of the decade, employment had plummeted to a low of 14,379. In macro news, new business creation has been at record highs. Full Analysis

Shipments: A New Season?
Shipments: A New Season?

April 2021 printing shipments came in at $6.80 billion, a slight downturn from March’s $6.98 billion, but is consistent with the pattern we have been tracking over the past five years. Full Analysis