Industry Data
This section focuses on analyzing the structural change of the industry. As a service to the printing and publishing industries, WhatTheyThink provides access to economic, industry trends and other data that is valuable to industry executives for strategic planning and research purposes.
Printing Industry Snapshot
A collection of regularly updated industry data about various measures of business activity. Continuously updated.
US Commercial Printing Establishments
The number of establishments in the US organized by NAICS (North American Industrial Classification System). Updated annually.
JUST RELEASED
Printing Outlook 2021 - The WhatTheyThink Overview of the Current State of the Printing Industry
The new Printing Outlook 2021 report provides detailed analysis of the latest WhatTheyThink Business Outlook Survey, the latest industry economic data and macroeconomic trends, as well as industry and cultural technological trends to look out for in 2021.
Data Analysis
June Graphic Arts Employment—Continuing to Get a Little Better
In June 2021, all printing employment was up +0.1% from May, production employment up +0.7%, and non-production printing employment down -1.2%. Full Analysis
European Print Industry Snapshot: Sweden
In this bimonthly series, WhatTheyThink is presenting the state of the printing industry in different European countries based on the latest monthly production numbers. This week, we take a look at the printing industry in Sweden. Full Analysis
Assorted Publishing Employment—2010–2018
According to County Business Patterns, in 2010, there were 10,166 employees in NAICS 511199 (All Other Publishers). Over the course of the decade, employment in this category steadily declined to bottom out at 4,999 in 2018. In macro news, last year’s “official” COVID recession lasted only two months, according to the NBER. Full Analysis
Shipments: An Evening Out
May 2021 printing shipments came in at $6.59 billion, a slight downturn from April’s $6.87 billion, and the second consecutive month of decline, but is consistent with the pattern we have been tracking over the past five years. Full Analysis
European Print Industry Snapshot: Czech Republic
In this bimonthly series, WhatTheyThink is presenting the state of the printing industry in different European countries based on the latest monthly production numbers. This week, we take a look at the printing industry in the Czech Republic. Full Analysis
Greeting Card Publishers—2010–2018
According to County Business Patterns, in 2010, there were 10,258 employees in NAICS 511191 (Greeting Card Publishers). Over the course of the decade, employment has been up and down, reaching 13,690 in 2018. In sort of macro news, Las Vegas tourism traffic rose substantially in May 2021, as conventions were poised to reopen. Full Analysis
May Graphic Arts Employment—Getting a Little Better
In May 2021, all printing employment was up +0.7% from February, production employment up +1.4%, and non-production printing employment down -0.8%. Full Analysis
European Print Industry Snapshot: Poland
In this bimonthly series, WhatTheyThink is presenting the state of the printing industry in different European countries based on the latest monthly production numbers. This week, we take a look at the printing industry in Poland. Full Analysis
Directory and Mailing List Publishers—2010–2018
According to County Business Patterns, in 2010, there were 41,489 employees in NAICS 51114 (Directory and Mailing List Publishing). Over the course of the decade, employment had plummeted to a low of 14,379. In macro news, new business creation has been at record highs. Full Analysis
Shipments: A New Season?
April 2021 printing shipments came in at $6.80 billion, a slight downturn from March’s $6.98 billion, but is consistent with the pattern we have been tracking over the past five years. Full Analysis
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