By John G. Braceland
There are a variety of ways that you can gain leverage and reduce costs in purchasing. Peer groups, Associations, Purchasing Groups and your Vendors can all be utilized to lower your costs.
By Barb Pellow
Digital marketing is relatively new on the scene, but there is no question that this form of communication is already making its mark. Perhaps the biggest single driver in today’s market is the cultural change that is taking place among end consumers. This article, which is part of a series discussing disruptive forces that are expected to impact the market, covers two increasingly influential demographics—Millennials and Generation Z consumers.
By David Zwang
In this continuation of the last article, while the kinder gentler Zwang continues his summer vacation, his alter ego… a shadowy figure dressed in a trilby and trench coat and telling stories, digs deeper into the drivers and tools that are influencing your clients’ business decisions and how this can and will affect your business decisions.