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Recent Commentary & Analysis

Technology + Direct Mail + Consumer Behavior = A Future to Bet On… (Premium Content)

Christine Erna explains how direct mail printers can use “enhanced print” technologies to increase engagement, generate new leads, track real-time results, and stay top of mind with customers and prospects.


We Know Martech Works—Here’s Proof

According to new research, marketing technology does more than make marketing automation easier.  It results in higher response rates and higher ROI. A look at a study from Printing for Less (PFL) and Demand Metric.


Lucent Botanicals Offers Unique CBD Mints in Equally Unique Packaging (Premium Content)

As we continue to cover the burgeoning cannabis market and the business opportunities it offers, we spent time talking with Chris Cooper, CEO of California-based Lucent Botanicals, who has taken a different approach to CBD that is taken orally—mints enhanced with a variety of herbs and essences to tune their effects to different consumer requirements. He also shared his packaging strategy for these unique products.


Industrial Inkjet Gets RIPPED (Premium Content)

In an industrial inkjet environment, a lot of pieces go into creating a specialized solution, but it’s the raster image processor (RIP) that does the heavy lifting. Elizabeth Gooding takes a detailed look at all the criteria to keep in mind when selecting RIP software for an industrial printing workflow.


More Commentary & Analysis

Data Analysis

December Shipments: Ending 2019 on a High Note

December Shipments: Ending 2019 on a High Note
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The value of printing shipments for December 2019 was down from November—as we expected it would be—but not down as much as been the case in recent years. At $6.95 billion, December shipments were down from November’s $7.03 billion, but far above the depths of 2017 and 2018. More info

Data Analysis Archive

 



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