By Barb Pellow
Data offers businesses new opportunities to better understand their customers through a limitless number of sources, including purchasing behaviors, interactions, demographics, and history. Last week’s article discussed the challenges that marketers face in today’s data-driven world, and this one explores the strategies that Innovairre is pursuing to help clients effectively use data.
By Patrick Henry
On Tuesday, November 8, 2016, Americans will go to the polls to elect 435 members of the U.S. House of Representatives, 34 U.S. Senators, 11 state Governors, and one President. It’s been widely reported that next year’s election cycle will be the costliest in history, with spending by candidates, parties, outside groups, and individuals expected to be as high as $10 billion.