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New White Paper

Web to Print: The Next Generation

The next generation of web-to-print is here. This whitepaper makes a strong case for taking web-to-print offerings to the next level as customer requirements have continued to evolve, especially as cloud-based solutions and mobile communications have become ubiquitous and bandwidth is more readily available.

Success cases featuring online print provider Helloprint, direct marketing agency SK+G and provider of die-cut products Blanks USA clearly demonstrate the value of creating a pure play cloud-based clean sheet design that is not dependent on legacy technologies.

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Recent Commentary & Analysis

The Importance of a Good Web-to-Print Demo Site

Demonstrating your web-to-print solution is critical to your sales process. Use your demonstration site to configure all the bells and whistles of your solution so you never have to say, "we support that feature but its not configured on this site."


What Makes Print Ecommerce Weird? (Premium Content)

Selling print online requires knowledge of how to both accept artwork and deliver print assets to the manufacturing facility. Generic ecommerce firms don’t understand this which can cause printers to spend their time and money educating resources about what makes print ecommerce unique.


The Future of Book Manufacturing:Integration and Automation

Automation is playing a growing role in book manufacturing, as evidenced by the sophisticated solutions on show at Hunkeler Innovationdays 2017


Fashion Fabrics Present Boom Opportunity For Digital Printers (Premium Content)

Leveraging inkjet technology into the textile industry is presenting an increasingly compelling opportunity for mainstream print equipment and consumable suppliers, according to the latest research from Smithers Pira.


More Commentary & Analysis

Data Analysis

Ad Agency and Publisher Revenues

Ad Agency and Publisher Revenues
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Advertising agency revenues are having a slow rebound from their pullback in 2015. Publisher revenues are still having problems as ad pages and circulation are contracting. Clearly, agencies are finding other areas to garner revenues, especially in managing digital initiatives. Mobile communications are where their latest opportunities are, especially with website redesigns, creating the look and feel of content marketing for their clients, and assisting clients as they sort through the analytics that marketing automation offers. More info

Data Analysis Archive

 

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