WhatTheyThink

Book Publishing Establishments—2010–2017

In 2010, there were 2,973 US book publishing establishments; by 2017, that number had dropped to 2,440. Book publishers are especially well-represented in Non-Employer Statistics.

Frank and Fitzgerald

Frank discovered a book about the WWII publishing program for the military called “The Best Read Army in the World” which discusses how F. Scott Fitzgerald’s 1925 novel “The Great Gatsby”—which upon its release got mixed reviews and sold poorly—became a beloved classic. Frank segues into a letter from F. Scott Fitzgerald to a cousin written during the 1919 Spanish Flu pandemic. Somehow it’s all related.

Around the Web: Fussy Font. Rotten Restoration. Cheering Chandler. Cool Covers. Fragile Facemask. Telephoning Tenors. Violin Vegetation. Loopy Lexicon. Segway Sayonara.

Goldman Sachs designs its own typeface—with some important caveats. Art restoration is best done by a professional. Raymond Chandler: king of the opening paragraph. How does a book cover become iconic? French researchers develop a transparent glass facemask. “Opera by phone.” A string quartet performs for an audience of plants. AI-generated fake English words. The Segway is being discontinued; the word “segue” is now safe. All that and more in WhatTheyThink’s weekly masked miscellany.

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Miyakoshi Flexes its Packaging Muscles with New Inkjet Press

Last week, Miyakoshi Printing Machinery launched the MJP30AXF web-fed digital inkjet press, focused on the short-run, flexible packaging market. The company is positioning the MJP30AXF for success in the fast-growing flexible food and beverage segment by using water-based, pigment inks that the company says are safe for food packaging. Inkjet Insight’s Elizabeth Gooding takes a look at the MJP30AXF.

Mass Optimization: How Small Changes Can Save Big Money

Customers’ needs are evolving, and many might request office and marketing collateral as well as posters and signage in the same order from their preferred print service provider. Each application will have a unique set of requirements, workflow tasks, and output technologies. This article explores how mass optimization can improve automation and boost workflow efficiency.

World Environment Day—Precious Resources and Textile Manufacturing

Earlier this month was World Environment Day, founded by the United Nations in 1974. It’s a good time to step back and re-examine how the textile industry, the world’s second largest polluter, can make changes to become more sustainable. Textiles expert Debbie McKeegan notes that sustainability can’t be a luxury item; it has to be an essential element.

Projects: Getting Stuff Done in Your Print Business

Every business has projects. Every business treats them differently. The range is enormous; from no project methodology to bureaucratic craziness. Print businesses of all sizes would benefit from a simple project methodology because it can quickly eliminate the most common reasons why things just don’t get done.

Funny Marketing Fails NOT to Try Yourself

It’s been a long, difficult road recently. Time for some levity...and some actionable marketing lessons thrown in as a bonus. Here are some marketing fails you don’t want to try yourself.

A moment of levity. View Today's Dilbert

Dilbert is brought to you by the hiring pros at PrintLink. PrintLink is the industry leader in Executive Search & Professional Placement.

Industry Data
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Book Publishing Establishments—2010–2017

In 2010, there were 2,973 US book publishing establishments; by 2017, that number had dropped to 2,440. Book publishers are especially well-represented in Non-Employer Statistics. Full Analysis

TODO
A Tale of Two Cities: The Pandemic Years

Annualized profits for Q1 2020 took a nosedive from $990 million to -$4 billion. Sure, the pandemic hit in the last three weeks of the quarter, but this is an old story that predates COVID. Full Analysis

TODO
Periodical Publishing Establishments—2010–2017

In 2010, there were 7,221 US periodical publishing establishments; by 2017, that number had dropped to 5,279. Magazines have been struggling in the Internet age, with closures and consolidations, but also have been seeing a shift in what constitutes “periodical publishing.” Also: we’re officially in a recession (surprise). Full Analysis

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Printing Outlook 2020 - The WhatTheyThink Overview of the Current State of the Printing Industry

The Printing Outlook 2020 report provides detailed analysis of the latest WhatTheyThink Printing Industry Survey, the latest industry economic data and macroeconomic trends, as well as industry and cultural technological trends to look out for in 2020 and beyond.

Updated April 28, 2020 to include a COVID-19 Survey that we conducted Late March/Early April 2020.

Purchase Report

Recent Discussion

Pat Berger on PRINTING United Cancels 2020 Trade Show, Transitioning to Virtual Event

I hope they don't do a virtual show. I am tired of looking at videos for information. Viewing body language is much a part of the shows as kicking tires. Live interaction between all sellers and buyers. Spoken language descriptions entails… Full comment Reply

Eric Vessels on Mary Schilling Shares Smiles, Not Cooties

I’ve received so many comments and laughs. My favorite mask is my dog Zeke. Super fun idea! Reply

Vince Tuccitto on Frank and Fitzgerald

History is repeating itself. Great story Frank. I enjoy your video's and how you place some fun with fact. Reply

Lisa Bickford on Projects: Getting Stuff Done in Your Print Business

Thanks for another excellent article with valuable learning/action points Jennifer! Reply

Thomas Hybki on Funny Marketing Fails NOT to Try Yourself

Haha! These are great. Thanks for sharing. Reply

Magazine

WhatTheyThink Magazine is the resource for the Commercial Printing, Visual and Graphic Arts Industries. Industry experts share their ideas and technical knowledge on ways to improve operations.

WhatTheyThink publishes 2 editions of the magazine: Printing News and Wide-Format & Signage. Subscription are free to qualified industry professionals or via paid subscription.