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Latest Printing Industry and Economic Analysis

By all accounts, the economy is humming along. GDP growth has been positive, with unemployment being at historic lows-and even the labor force participation rate is getting closer to its pre-recession level. As for the printing industry, shipments have been good and bad throughout 2018, but the overall trend is that the industry is losing whatever seasonality it once had.

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Recent Commentary & Analysis

Why Gamification Matters to Print Service Providers

There are lessons that PSPs can learn in watching how the general public interacts with video games—a roughly $140 billion dollar industry that exists simply because people like to have fun. By bringing elements of game design into their companies and products, PSPs can create better, stronger training practices for their employees while also developing more engaging versions of their products. All of this can be accomplished through a process called gamification.


Getting the Most Out of Your P&L Statement (Premium Content)

Do you use your monthly profit and loss (P&L) statement to its fullest? Although few do more with it than quickly glance at—and perhaps lament—the bottom line, the P&L can offer valuable information about how your business is performing. In this latest installment of his Pricing series, Robert Lindgren explains how.


The Event the Print Industry Needs (Premium Content)

A learning event vs. a selling event—that is the event the print industry needs. An event where you go to solve your challenges through active collaboration, open-minded because nobody is trying to sell you anything.


Is Heavier Weight Paper Worth It? This Study Says Yes

Last week, I posted a list of links to neuroscience studies showing the power of print over digital in many areas, including content retention, recall, and willingness to buy. One of those resources contains a reference to a 2015 study that is often overlooked. The study looks not just at print vs. digital, but the weight of the paper, as well. If you are not familiar with this study, you should be.


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Data Analysis

May Printing Shipments Up from April

May Printing Shipments Up from April
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Printing shipments for May 2019 were up from April—and even came in above May 2018 shipments, albeit only very slightly. More info

Data Analysis Archive

Keypoint Intelligence

 





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