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Printing Forecast 2018

The Forecast 2018 report provides detailed analysis of the latest WhatTheyThink Printing Industry Survey, the latest industry economic data and macroeconomic trends, as well as industry and cultural technological trends to look out for in 2018.
Purchase Report | Read Executive Summary

 

Recent Commentary & Analysis

Around the Web: A Cheesy Book. “Hello, Death.” Watching The Night Watch. Packaging Design Archive Online.

A new book is nothing but bound slices of cheese. A New Zealand vending machine has a grim message. The Rijksmuseum to livestream a Rembrandt painting restoration. The Museum of London offers a fascinating online archive of package design.


Personalized Video Part I: Marketing for Future Generations (Premium Content)

Personalized video advertising is a relatively new marketing method empowered by the digital revolution. This article, the first in a two-part series, provides an overview of personalized video advertising and explores the role that age plays in a consumer’s acceptance of the technology.


Want a New Data Point? Try the Weather!

As marketers scramble to increase the depth of their knowledge about every aspect of their customers’ habits, preferences, and patterns, there may be a simple data point that is getting overlooked—the weather. Weather has a direct effect on the sales of 30% of all products and services and is the second biggest influence on consumer behavior. Are your customers taking advantage?


Make Your Print Business a Learning Organization (Premium Content)

A print business that learns is one that has a foundation for tracking its business processes and improving on them. From a cultural standpoint, a learning organization has to be able to talk openly about mistakes made from all levels of the organization.


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Data Analysis

Screen Printers 2010–2016

Screen Printers 2010–2016
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From 2010 to 2016, the number of U.S. commercial screen printing establishments increased from 4,454 to 5,150. Growth in screen printing establishments has been consistent from year to year. Chalk this up to the rise of specialty printing. More info

Data Analysis Archive

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