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Precision Marketing: Print + Data = Results

Achieving a Return on Marketing Investment (ROMI) is more critical than ever before as marketers embrace an omni-channel customer experience, integrating a variety of channels with real-time analytics. Precision Marketing techniques can deliver ROMI beyond expectations—even double-digit response rates. This white paper, sponsored by Ricoh Europe, introduces the concept of Precision Marketing, includes “Case In Point” examples of the results it delivers, and demonstrates how Big Data doesn’t have to be “big” to be effective—small and mid-sized businesses can benefit as well.

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