By Frank Romano
Frank comments on printing out the gazillion pages of Wikipedia, which you can buy for $500,000. You would need an equal amount for the building to house it. He also comments on “printing errors” and amateur forgery.
By Barb Pellow
Mobile technology can interact with the consumer at the most contextually relevant time and location possible. Mobile can and will work when it is used properly. This article discusses the fundamentals of creating a true customer experience and explores how Target Stores created an effective mobile campaign for the 2014 holiday season.
By Jane Mugford
One of the most common calls we get is from people frustrated about trying to build storefronts for their customers. The questions we get are often along these lines: “I’ve had this software for 6 months and we have only launched one store. Why is it taking so long?”; “Are my people qualified to build these storefronts?”; “I have no idea where to start, where should we start?”