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Printing Forecast 2018

The Forecast 2018 report provides detailed analysis of the latest WhatTheyThink Printing Industry Survey, the latest industry economic data and macroeconomic trends, as well as industry and cultural technological trends to look out for in 2018.
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Recent Commentary & Analysis

Stocks Gyrate, CapEx Shuffles, and Dr. Joe’s a Video Star (Premium Content)

The countdown for Dr. Joe’s departure continues with four months to go. Please, let’s hope his brief video stardom does not go to his head. That head of his may not fit through the doorway when it’s time for his exit. The stock market is up…and then it’s down…blame it on visibility. Small business optimism is booming, and maybe the economy will get the hint. The industry’s capital investment is changing, with the appetite for used equipment increasing. But wait…there’s more to this month’s Dr. Joe submission.


Graphic Communications and Specialty Printing Mean BIG Opportunities! (Premium Content)

When print service providers seek to expand their offerings, wide-format printing applications like sign, display, and specialty graphics are often considered an attractive opportunity. This article cites recent research from Keypoint Intelligence–InfoTrends to explore the benefits that wide format can deliver to print service providers that are hoping to enter new markets and achieve higher margins.


Self-Service—Your Customer Expectation and Preference (Premium Content)

What can your customers do without your parental supervision? Your customer wants to be empowered to interact with your business online. Can they?


How Fogg’s Behavior Model Brings “Simple” Back to Marketing

Are we over-complicating marketing strategy? With so many techniques competing for dominance, it’s easy to forget that sometimes the simple things work, too. This post looks at Fogg’s “behavior model,” which can help your clients keep it simple...and successful.


More Commentary & Analysis

Data Analysis

Print Business Outlook Survey: Which of the following investment items have you budgeted for and plan to acquire in the next 12 months?

Print Business Outlook Survey: Which of the following investment items have you budgeted for and plan to acquire in the next 12 months?
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WhatTheyThink surveyed printing business owners and executives: "Which of the following investment items have you budgeted for and plan to acquire in the next 12 months?" More info

Data Analysis Archive

 

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