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Latest Printing Industry and Economic Analysis

By all accounts, the economy is humming along. GDP growth has been positive, with unemployment being at historic lows-and even the labor force participation rate is getting closer to its pre-recession level. As for the printing industry, shipments have been good and bad throughout 2018, but the overall trend is that the industry is losing whatever seasonality it once had.

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Recent Commentary & Analysis

Gen Z Marketing Madness: What Was Old is New Again!

Gen Zers—despite being branded as digital natives—are embracing more traditional media types. This article explores how Gen Z consumers interact with communications and discusses how increased knowledge about this generation can be turned into actionable implementation of direct mail marketing, TransPromo communications, and advertising support.


ING Summit Heads to PRINT 19 with an Ambitious Two-Day Program

The International Newspaper Group (ING) provides a forum for newspaper industry executives to network and share idea on a variety of topics from production, to operations, to logistics. The revitalized organization’s annual Summit heads to PRINT 19 this fall in Chicago, with an ambitious two-day program. Here’s an early look at what attendees can look forward to. 


All or Nothing with Print Software (Premium Content)

When buying and implementing print software, start with the simple jobs software does well, implement and learn. Do not get stuck in a myriad of “use case exceptions” as an excuse to do nothing. You will never get ROI and you’ll never find software that can do everything.


Let’s Hear a Round of Applause for TOMS!

TOMS has just given us more to love. Not only is the company an outstanding example of effective branding, but now its branding efforts are driving a new high-volume direct mail campaign.


More Commentary & Analysis

Data Analysis

Book Printing Employees—2010–2016

Book Printing Employees—2010–2016
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In 2010, there were a total of 28,935 employees in U.S. book printing establishments (NAICS 323117). By 2016, book printing employment had dropped to 19,842. More info

Data Analysis Archive

 





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