By Jennifer Matt
A sales focus is external. A production focus is internal. A sales focused print business leader is constantly asking the question, “How does this activity/investment improve my customer’s experience or business?” A sales focused print leader escorts the external rate of change into the business at a rate that often makes their employees uncomfortable.
By Patrick Henry
Packaging professionals who haven’t yet decided whether to invest in a trip to the show still have time to give the idea the serious consideration it deserves.
By Richard Romano
As wide-format and specialty graphics play a larger role in the industry, they are also playing a larger role at general commercial printing shows like Graph Expo. Here is a preview of some things to look for at this year’s show.