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Recent Commentary & Analysis

April Fools & Utilizing Top Talent During COVID-19

First an April fools laugh, then some more insight on how to deploy your best resources during the COVID-19 pause in capitalism.


What’s COVID-19’s Long-Term Impact on Mail?

What will be the long-term impact of the COVID-19 lockdown on the printing industry? There are three possibilities: It will shift even more communications to digital channels as marketers reduce their direct mail spend during the lockdown and keep it that way; direct mail volume will remain unchanged; or direct mail could see a resurgence as marketers and their customers develop a newfound appreciation for the channel they’ve been missing.


drupa Preview—Canon VarioPRINT iX Targets Commercial Print (Premium Content)

Canon has announced the next generation in its VarioPrint line of sheetfed inkjet presses. The varioPRINT iX series is built on a new platform, based on the experiences from the current i-series platform, and is designed for commercial print applications.


Selling CYMK+: A Starter Guide (Part 2) (Premium Content)

One of the popular additions to print shops around the world is the ability to create products that add white ink, embossing, debossing, foil, iridescent and neon colors, metallics, varnishes, texture, and unique folds to create high value. We call it CYMK+ because much of this work is created on digital presses and the ability to add enhancements is the plus. The breadth of options for enhancement provide myriad possibilities, but that might make it hard to find a talk track for the sales team. In part two of this two-part feature, Pat McGrew explains how to build a sales kit to sell CMYK+ capabilities.


More Commentary & Analysis

Data Analysis

January Shipments: Well, We Started Great

January Shipments: Well, We Started Great
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At $6.94 billion, January shipments were down a little from December’s $6.98 billion, but that was just slightly lower than January 2016’s $6.95 billion—the best January we have had since then. But, elephant in the room... More info

Data Analysis Archive

 



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