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Printing Forecast 2018

The Forecast 2018 report provides detailed analysis of the latest WhatTheyThink Printing Industry Survey, the latest industry economic data and macroeconomic trends, as well as industry and cultural technological trends to look out for in 2018.
Purchase Report | Read Executive Summary

 

Recent Commentary & Analysis

Around the Web: Pet Allergen-Free Textiles – Social Media Around the World – Pink Is the Oldest Color – 3D Printed Car – A Decade of Smartphone Apps – This Week in Printing History

A new technology can remove pet allergens from textiles (and that’s nothing to sneeze at). The retail transformation heats up. Scientists find the oldest (1.1 billion years) colors. ColorZenith uses Massivit technology to 3D print a classic car for Milan’s La Scala opera house. The Morgan Library & Museum in NYC is exhibiting a unique autograph collection. All that and more in WhatTheyThink's weekly miscellany.


Solutions that “Stick” Around: Five Opportunities in Synthetic Print Media (Premium Content)

Trish's video this week features five different products that utilize “sticky” synthetic substrates for marketing communications. Each product uses completely different techniques and technologies, and she’ll demonstrate and compare them all.


Does the Future of Print Start with Digital Marketing?

As the level of sophistication and effectiveness of digital marketing grows, and as the younger generation of marketers who natively understand and use these channels continues to overtake the traditional generation, is the future of print to understand digital marketing and fit into its world rather than the other way around?


Innovation with Print Software (Premium Content)

The source of our innovation is moving from the production floor to the customer’s mobile device. We are going from the differentiation based on speed, quality, and finishing to differentiation based on solving customer’s data challenges way upstream of the printing press.


More Commentary & Analysis

Data Analysis

May Printing Shipments Up from April, Closing in on 2017 Levels

May Printing Shipments Up from April, Closing in on 2017 Levels
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Printing shipments for May 2018 came in at $6.77 billion, up +3.1% from April. However, on an inflation-adjusted basis, May 2018 came in below the $6.92 billion reported in May 2017, and is well below the recent high of $7.46 billion back in May 2016. More info

Data Analysis Archive

 





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