By Jennifer Matt
Your marketing should talk more about your customers than about you. Compelling marketing content is about telling customer success stories to teach and attract more customers who find your content relevant to their current challenges.
By Bob Leahey
If you don’t think of Xerox’s iGen4 as a packaging press, think again. In Europe, the platform is showing off what it can do in folding cartons for consumer-product and pharmaceutical applications.
By Richard Romano
Dynamic digital signage is becoming a hotter and hotter topic, and while there are ample opportunities for companies to get in on, if not the ground floor, than at least the mezzanine, it’s not to everyone’s taste. Here are some arguments for—and against.