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White Paper

Top 5 Things to Automate in a Packaging Workflow

As demand for smaller, often versioned lots and faster time to market continues to grow, brand owners, agencies and packaging converters alike are looking for ways to take time and touches out of the packaging workflow. They are interested in increased automation and solutions that improve the quality of the packaging while keeping costs in line.

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Recent Commentary & Analysis

Dimensional Mail and Influencer Marketing: 2017 Dynamic Duo

This post looks at the importance of influencer marketing and the role dimensional mailings can play in supporting it. Encourages MSPs to help their customers develop targeting techniques to help their customers get products into the hands of key influencers using dimensional mail.


Board Meetings: 2017’s Flatbed Printer Roundup

Our annual rundown of the current flatbed wide-format printer landscape.


2017: A Focus on Marketing Attribution (Premium Content)

The digital revolution has put the marketing landscape in a state of flux, making exact attribution highly complex. Nevertheless, attribution is critical because it can provide clear and accurate insights into how, when, and where marketing efforts affect customer actions across devices and channels. This article sites recent InfoTrends research to explore how marketers can leverage data to optimize their marketing mix.


US Commercial Printing Industry Employment Finishes -2.5%; Consolidation Effects Evident

The US commercial printing industry finished the year with 439,900 employees, down -11,200 compared to 2015. The number of production employees was down -3,100, a -1.0% decrease. Non-production employees represented the biggest change, down -8,400 (-6.0%).


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Data Analysis

Small Business Index Rockets Up to Mid-2000s Level

Small Business Index Rockets Up to Mid-2000s Level
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The NFIB's small business index came in at 105.8. It has had two months near-vertical increase, now at levels not seen since December 2004 when it was 106.1. It's sheer optimism that small business concerns about taxes, regulation, and the economy will improve. There are many reports about improved confidence, especially among consumers, but it seems like it's too much too soon. While the new administration might be able to provide some regulatory relief in its early days, most of its desired actions require acts of Congress. Those can sometimes take forever... or longer. More info

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