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New White Paper

Market Opportunities for Wideformat Digital Printing

Digital printing continues to grow significantly, transforming the packaging, signage and display supply chain.

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Upcoming Webinar

Getting in the Omni-Channel Game

Marketers’ love affair with a digital-only strategy has begun to wane, and while they are continuing to invest in digital channels, print is regaining ground as an important part of the overall media mix. In this session, you’ll hear from service providers who have successfully made this game-changing leap or are in the process of doing so. They will share insights and lessons learned that can help jump-start efforts for companies who have not yet joined the omni-channel bandwagon.

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Recent Commentary & Analysis

Print is a Baby, Not a Geezer: The Newness Crisis (Premium Content)

What’s new? You should say “print,” because so many of the media decision-makers have not had noteworthy experiences with the medium. Selling what you know can actually be dangerous, because you need to know what your client and prospect know, first. Only then can you have a chance at relevance. Print is actually a baby, and reference to its glorious past diminishes the many new offerings and tactics that can involve printed materials and specialties in meeting the challenges and objectives of communicators.


Frank on Comic Books, Paper from Stone and Retail Waste

Frank opines about blank comic books going back to print, paper made from stone, and all the waste generated by online retail. These are not related, except in Frank’s warped mind.


50 Billion Customer Communications Can’t Be Wrong!

Print service providers that are currently supporting the customer communications outsourcing market are taking a number of approaches when it comes to navigating from a print-focused core competency to true omni-channel offerings. This article cites recent InfoTrends research to explore how providers are reacting to declining volumes and evolving customer needs.


The Intellectual Property Buried in Your Print Business

Every person in your business solves challenges every day with the tools they have at their disposal and the tools they are comfortable deploying. There is a rich set of intellectual property buried there which can be retrieved by listening and understanding how humans looks for ways to build trusted systems.


More Commentary & Analysis

Data Analysis

Did You Know Interest Rates Have Been Falling?

Did You Know Interest Rates Have Been Falling?
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The Fed has been so reticent about raising rates, and in the process, rates for the 10-year US Treasury actually were negative in February. No, that’s not market rates, that’s the 10-year rate less the year-to-year Consumer Price Index. Since that time, the rate calculated in this manner has moved up 80 basis points. The rate peaked in September 2015 and it’s been down since then. The Fed is having problems making the decision to raise rates, and often announced more rates in a future period but increasing rates at a slower pace. They have a target inflation rate of 2% (which means you lose about 25% of your savings over 10 years on a compounded basis). If you believe that the inflation rate is calculated in a manner that makes it seem lower than it actually is, then the Fed’s desire to see inflation at the 2% rate before they start pushing interest rates higher may be be difficult to reach or sustain. That means long term rates will stay artificially low (on purpose) for a longer period of time than most experts expect. More info

Data Analysis Archive

 

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