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Mobile Meets Outdoor Advertising and Signage

By Barb Pellow

Thanks to the internet and smart phones, as well as tools like QR codes and text messaging, one of the oldest ad media is becoming interactive. In her current article, Barb Pellow explores the interactive features that many companies are using to enhance their billboards and outdoor signage. She provides many real world examples that range from educational to purely promotional.

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Frank dives into some fresh news
This week Frank takes us through another whirlwind round of news that fascinates Frank (and makes him a little reminiscent.) Knock-Knock wants to print your tweets, the last roll of Kodachrom, R.R. Donnely's research facility, AARP tells it's readers how to "save" printer ink, Boing Boing's typographic mustache for the facial hair challenged, Boston garages use print so you don't lose your car in the parking sea all ahead. By Frank Romano

Changing the Printer’s Mindset
We keep hearing that the future for print shops is to become “integrated communications providers”, but making the transition can seem like a daunting task to printers who are still stuck in the old print world. This week, Andy Tribute examines the adjustments printers need to make to survive. By Andrew Tribute

So what do I need to know? Print + eMedia Part 4

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Today's Industry News

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