By Barb Pellow
Many marketers are turning to color and personalization to create pieces with strong visual appeal that prompt consumers to take action. This article cites recent InfoTrends research to explore the effects of color and personalization.
By Cary Sherburne
Arizona-based large format printer bluemedia has taken a unique approach to workflow that is serving them well, making it possible to efficiently produce large and small projects – including all of the Super Bowl graphics.
By Smithers Pira
The demand for packaging is growing everywhere, but the growth is far from being uniform or monolithic. As always, consumer trends and preferences dictate which packaging formats will gain the most market share.