By Jennifer Matt
Print is a communication challenge solution. Typically, the printed product is but one part of a much larger challenge. When your sales people learn to take their “print googles” off and uncover the bigger picture challenge, they embed your company deeper into your customer’s business process and ultimately uncover more opportunities for printed products.
By Patrick Henry
So advises John Cassidy of Duplicates INK, who explored creative strategies in a highly rated presentation called "Cross the Line and Disrupt Your Market" at the recent Epicomm Experience conference. Cassidy believes that innovation is still possible even in mature industries like printing. Printers can achieve it, he says, by asking their top customers two questions: "What do you want more of out of me? What can I do to be a 10?"
By Richard Romano
drupa opens at the end of this month and while drupa has not traditionally been one of the go-to shows for wide-format printing, as wide-format has become a hot topic in the general commercial printing market, it is taking a bigger role at this year’s show.