WhatTheyThink

Graphic Arts Employment—April 2020

Here we go: in April 2020, the overall printing employment was down -19.2% from March and down -21.4% from April 2019. We’ve been expecting this.

Frank’s Alphabet Soup

This episode wins the award for most acronyms used at one time. Frank traces the evolution of American printing associations from UTA to GATF to PIA, from NPEA to NPES to APT, from SPA to SGIA to PUA. WHEW! (That’s not an acronym.)

Around the Web: Wonderful Wodehouse. Addled Addressing. Simplified Cellphone. Correcting Collaboration. Distance Dousing. Coloring Kerrang. Goofy Graduation. Awkward Academia.

A tribute to P.G. Wodehouse. A simpler, more surreal approach to specifying physical addresses. Replacing the cellphone touchscreen with a dial. How AI can foster workplace collaboration. A water gun designed specifically for the clergy. Metal magazine Kerrang! turns their covers into coloring pages. NYU’s ill-fated “virtual reality” graduation. What will post-pandemic academia look like? All that and more in WhatTheyThink’s weekly slowly reopening miscellany.

Industry News

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The Case for Treated Papers in Production Inkjet Printing

System vendors and paper mills are working diligently to create effective strategies for inkjet printing jobs that require glossy finishes and high coverage levels. These solutions can be separated into inkjet-treated papers and advanced inks and drying systems. This article, the first in a two-part series, will discuss the pros and cons of inkjet-treated papers. Next week’s piece will address advanced inks and drying systems.

What’s The Real Impact of COVID-19 On the 2020 University Graduates?

The British Fashion Council and the CFDA both call for the industry to slow down, adopt sustainable practice and reject over consumption. It’s a big ask, and many in the industry want this change, the reality may be that “fast fashion” has created a consumer neurosis within retail and that will take some undoing. Read the full article

Question: Is Daylight Really D50? Answer: Yes!

Ryerson University’s Dr. Abhay Sharma provides a detailed look at color temperature, and why it is important for color management. He also uses his downtime to empirically determine that “daylight” is a very good match to the D50 standard.

The Print Industry After COVID-19

COVID-19 economic symptoms include the weakening of the “we’ve always done it this way defense”—which will have some positive impacts on outdated printer workflows and some negative impacts when customers evaluate print spend under new market conditions.

Got Emotional Connection? Then You’ve Got Profits

What is the secret to keeping customers from switching to a competitor with lower prices, faster curbside pickup, or a coupon that drops at just the right time? Motista, a provider of predictive intelligence, thinks it has the answer. Customer affinity. A look at the conclusions and data from its two-year study.  

A moment of levity. View Today's Dilbert

Dilbert is brought to you by the hiring pros at PrintLink. PrintLink is the industry leader in Executive Search & Professional Placement.

Industry Data
TODO
Graphic Arts Employment—April 2020

Here we go: in April 2020, the overall printing employment was down -19.2% from March and down -21.4% from April 2019. We’ve been expecting this. Full Analysis

TODO
Newspaper Publishing Establishments—2010–2017

In 2010, there were 7,794 US newspaper publishing establishments; by 2017, that number had dropped to 7,222. The newspaper industry’s woes have been well-documented, but the trouble started well before the Internet era. Also: Q1 GDP revised down. Full Analysis

TODO
March Shipments—Crest of a Wave

As we kind of expected, at $6.96 billion, March shipments were up from February’s $6.48 billion, and well enough above March 2019’s $6.75 billion. Full Analysis

TODO
Printing Outlook 2020 - The WhatTheyThink Overview of the Current State of the Printing Industry

The Printing Outlook 2020 report provides detailed analysis of the latest WhatTheyThink Printing Industry Survey, the latest industry economic data and macroeconomic trends, as well as industry and cultural technological trends to look out for in 2020 and beyond.

Updated April 28, 2020 to include a COVID-19 Survey that we conducted Late March/Early April 2020.

Purchase Report

Recent Discussion

Abdi Nur on Why Antimicrobial Fabric Treatments Will Be a Big Part of Our Textile Future—Latest Developments

Multiple washes seem to negate the antimicrobial properties by the fact it gets washed away. Could there be problems with water contamination, do we have any projection on thresholds of when it may become an issue, i.e. heavy metal concentration le… Full comment Reply

Frank Romano on Frank’s Alphabet Soup

I do not recall that variation. I recall Printers and Lithographers Printing Leadership But then they merged with so many groups that "Alliance" may be so. Reply

Mike Sternfeld on Frank’s Alphabet Soup

Frank, wasn't the NAPL once the National Association (or Alliance) of Printers and Lithographers? TUVM! Reply

Frank Romano on Frank’s Alphabet Soup

2016 Epicomm (formerly Nat’l Assn of Printing Leadership & Mailing & Fulfilment Services Assn) 2010 International Prepress Association (IPA) – formed from: 1981 International Photoplatemakers Association becomes IPA … Full comment Reply

Magazine

WhatTheyThink Magazine is the resource for the Commercial Printing, Visual and Graphic Arts Industries. Industry experts share their ideas and technical knowledge on ways to improve operations.

WhatTheyThink publishes 2 editions of the magazine: Printing News and Wide-Format & Signage. Subscription are free to qualified industry professionals or via paid subscription.