By Barb Pellow
We live in an interesting time for lead generation marketing. With e-commerce and self-service sales, some companies don’t even need a sales force. They just need very effective lead generation marketing to help bring customers to them. This article highlights recent data and offers success strategies for service providers.
By Richard Romano & Cary Sherburne
At a launch event in New York City Wednesday morning, HP made two new technology announcements under a category it is calling Blended Reality—a 3D printing platform called Multi Jet Fusion, and a new type of interactive workstation/workspace called Sprout. Both these initiatives are part of what HP is calling its Blended Reality ecosystem designed, says the company, “to break down the barriers between the digital and physical worlds.”
By Cary Sherburne
Senior Editor Cary Sherburne recently had the opportunity to spend quality time with Kodak’s new CEO, Jeff Clarke. Read on to hear what Clarke has to say about what attracted him to Kodak, where he plans to take the company, and his strategies for getting there.