By Dr. Joe Webb
There are many resources to use that support the contention that direct mail is a highly effective medium. Some of the research indicates that personal mail makes people feel more valuable. As odd as that may seem, that's been the approach of many mail proponents.
By Barb Pellow
Corporations are increasingly relying on data to learn about customers, invest in new products and services, adjust sales and marketing activities, and assess new market opportunities. This article discusses the challenges that marketers face in today’s data-driven world.
By Jennifer Matt
A web-to-print demo is your chance to demonstrate how your print software technology solves the relevant challenges of a specific customer. The key words are “relevant challenges” and “specific customer”. Do your homework so your demonstration addresses what the customer actually cares about.