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Latest Printing Industry and Economic Analysis

By all accounts, the economy is humming along. GDP growth has been positive, with unemployment being at historic lows-and even the labor force participation rate is getting closer to its pre-recession level. As for the printing industry, shipments have been good and bad throughout 2018, but the overall trend is that the industry is losing whatever seasonality it once had.

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Recent Commentary & Analysis

Frank Books a Hotel Room

Frank discovers a hotel lounge that uses the printed encyclopedia as part of the décor. The Hilton Fanueil Hall in Boston has 40 or more sets of various reference encyclopedias in a small room off the main entrance.


Around the Web: The Truth About Parachutes? Loud Packaging. Faux 5G. Personalized Cartography. Kohler’s “Intelligent Toilet.” Jazz Graphic Design.

New barefoot training footwear. What color is your parachute—and how safe is it? 5G connectivity is coming—but accept no imitations. Are paper maps back on the...map? If it were really intelligent, would it be a toilet? The visual look of jazz. Is it better to read a book or listen to it? All that and more in WhatTheyThink’s weekly miscellany.


The Importance of Awareness for Print-Based Augmented Reality

As businesses seek to remain competitive in today’s increasingly digital landscape, many are turning toward content that is enhanced with augmented reality (AR). This article discusses how print providers can inform their clients about AR content in printed products. It also explores some barriers to market entry, including app surplus and the limited use of AR headsets.


The Manifestations of Fear in Print Software Implementations (Premium Content)

Software implementations evoke fear in the minds of your employees—these fears are manifested in a variety of ways. You should be looking for fear, not reacting to the symptoms of fear that cause all kinds of issues with print software implementations.


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Data Analysis

Graphic Arts Employment Held Steady in December

Graphic Arts Employment Held Steady in December
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Overall printing employment stayed roughly the same from November to December 2018, and, compared to December 2017, declined -1.6%. Non-production printing employment was up a bit in December, production employment down by about the same bit. PR employment continues to be the industry growth spot. More info

Data Analysis Archive

 





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