Interviews with Industry Executives, Commentary & Analysis from WhatTheyThink Contributors and other video features.
Published: March 27, 2020
Frank comments on the postponement of drupa and its effect on the printing industry. Vendors who were planning to introduce new technologies in Dusseldorf will now use fall events like Brand Print America and PRINTING United to do so—or, like HP, host their own virtual events. Regardless, the COVID-19 crisis is going to make this a challenging year for the industry, but hopefully we will come out on the other side.
Published: March 25, 2020
Flushed with excitement, print evangelist Warren Werbitt asks, “Now how are we going to reach our customers?” He plumbs the depths of direct mail, which is the best choice for customer outreach, and encourages everyone to use direct mail to stay in front of customers. If you haven’t taken the plunge and tried direct mail before, it's not to late to start showering it on your clients.
Published: March 23, 2020
Gordon Sellers, FASTSIGNS Vero Beach, Fla., and & Chris Beals, ABC Printing, talk about the evolution of their partnership. ABC Printing was founded in 1975 as a quick printer. When Gordon opened FASTSIGNS Vero Beach, Chis became a top customer, selling signs to his customers and acquiring them from FASTSIGNS—and Gordon’s customers also needed small-format printing. As their partnership grew, they decided to take advantage of FASTSIGNS’ Co-Branding program.
Published: March 20, 2020
Frank takes us on a short tour of the venerable Mergenthaler Linotype machine, which Thomas Edison called “The Eighth Wonder of the World.” It revolutionized typesetting in the early 20th century and was only supplanted by the advent of phototypesetting. The Museum of Printing has a Linotype Legacy Program to help preserve this device, as well as provide training and education programs on its operation and maintenance.
Published: March 18, 2020
Now we know the coronavirus situation is really serious: Warren Werbitt does not want to talk about print. This is an unprecedented time, and Warren calls for everyone to work together, regardless of politics, race, color, religion, etc., to help combat a virus that has no boundaries. Don’t do anything that will put others at risk, and try to remember that everyone is in the same position—a little bit nervous and trying to get to a good place.
Published: March 16, 2020
Gaby Mullinax & Kaitlyn Mullinax-Fischer, Owner & Director of Business Development of FASTSIGNS of Brea and Fullerton, Calif., talk about how their franchise became a family business, and how Gaby jumped off the corporate ladder to run a FASTSIGNS franchise. They encourage young people to get involved in the FASTSIGNS business.
Published: March 13, 2020
Frank talks about the Government Publishing Office’s move to rollfed inkjet presses to print the Congressional Record and other publications. He goes back in time to review the history of the production of the daily, ~1,000-page Congressional Record and how the technology has changed over the years.
Published: March 12, 2020
Eileen Weber, President of RadTech, talks about this year’s RadTech UV+EB Technology Expo & Conference 2020, which took place this week in Orlando, Fla. She also discusses some of RadTech’s upcoming events and initiatives.
Published: March 11, 2020
WhatTheyThink print evangelist Warren Werbitt addresses the coronavirus and its impact on industry events. Thanks to technology, it’s not just the virus that has spread, but the fear and paranoia that goes with it. Like all other viruses, we have to be cautious and be aware of our surroundings—but Warren also hopes that what doesn’t happen is that everyone’s fear drives them indoors, afraid to be around people. This virus is just another example of an ever-changing world that we must adapt to.
Published: March 10, 2020
Carles Farre of HP talks to David Zwang about the just-announced HP PageWide Web Press T250 HD with Brilliant Ink. Brilliant Ink expands the range of applications users can produce, as it makes the HP PageWide T250 HD press compatible with offset coated stock.
Published: March 9, 2020
Stan Gray, owner of FASTSIGNS Torrance and Long Beach, Calif., talks about his military background and how he came to FASTSIGNS via the Veteran & First Responder Franchise Program. Gray also has a background in architecture, and his franchise specializes in ADA signage.
Published: March 6, 2020
Frank shows highlights from the Museum of Printing’s recent exhibit of “typographic ephemera,” specimen books and promotion pieces for typefaces. Researchers come from all around the world to delve into the MoP’s extensive type collection. The exhibit also included a 1930 magazine article from The Linotype Company called “Typographic Sanity,” bemoaning the fact that there were too many typefaces.
Published: March 4, 2020
WhatTheyThink print evangelist Warren Werbitt talks about the new Print Is Everywhere program—designed by Generation Z for Generation Z—which promotes print and the print business to younger people, with training and certifications to get them involved. Warren is is so stoked that he joined the committee.
Published: March 2, 2020
Gavin Jordan-Smith, Senior VP, Commercial and Industrial Print, for Ricoh, looks ahead to drupa 2020, and anticipates the extent to which elements of “Industry 4.0” will play more significant and tangible roles in emerging new products. Artificial Intelligence (AI), for example, will be increasingly integrated—not just for predictive maintenance, but also to intelligently control workflows.
Published: February 28, 2020
Frank offers a recommendation for WhatTheyThink’s “Printing Outlook 2020" special report, providing some historical context for the challenges of getting good data about the industry. He also comments on the sense of industry optimism conveyed in the report.
Published: February 26, 2020
WhatTheyThink print evangelist Warren Werbitt talks about his passion for print, and how it comes through in every meeting he has. People want to do business with people who are excited about what they do—whether it’s printing or fishing (or, in Warren’s case, both). If you’re passionate about what you do, you will do better.
Published: February 21, 2020
Frank interviews Tom Campbell of King Printing in Lowell, Mass. King has been a pioneer in short-run book printing and now provides a major service for publishers big and small. Campbell discusses the trends in book printing and publishing today.
Published: February 20, 2020
Mohamed Kazi, Owner of FASTSIGNS Forest Hills, N.Y., talks about his recent FASTSIGNS conversion. After coming to the US from India, Kazi started in the sign industry in 1998 and launched his own business in 2007. He recently decided to convert his sign business to a FASTSIGNS as a way to take advantage of the franchise’s marketing and sales training resources to better complement his own technical and production capabilities.
Published: February 19, 2020
WhatTheyThink print evangelist Warren Werbitt is sick and tired of hearing people, especially people in the industry, say that “print is dead.” Look around: print is everywhere. It’s changing, but it's anything but dead. As a result, printers need to promote print. Your assignment: tell Warren what you do to promote print communications.
Published: February 19, 2020
Dennis Smith is owner of both FASTSIGNS of Temple, Tex., and Paper Graphics, a commercial print business founded in 1972. Five or six years ago, as the commercial print business started growing stagnant, Smith researched FASTSIGNS’ Co-Brand program. He chose to become a FASTSIGNS franchise rather than add his own wide-format printing equipment in order to take advantage of the franchise’s training and its brand recognition.