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Interviews with Industry Executives, Commentary & Analysis from WhatTheyThink Contributors and other video features.

 

Video preview: King of On-Demand Book Printing

King of On-Demand Book Printing

Published: February 21, 2020

Frank interviews Tom Campbell of King Printing in Lowell, Mass. King has been a pioneer in short-run book printing and now provides a major service for publishers big and small. Campbell discusses the trends in book printing and publishing today.

 

Video preview: Owner of FASTSIGNS Forest Hills. N.Y., Talks About his FASTSIGNS Conversion

Owner of FASTSIGNS Forest Hills. N.Y., Talks About his FASTSIGNS Conversion

Published: February 20, 2020

Mohamed Kazi, Owner of FASTSIGNS Forest Hills, N.Y., talks about his recent FASTSIGNS conversion. After coming to the US from India, Kazi started in the sign industry in 1998 and launched his own business in 2007. He recently decided to convert his sign business to a FASTSIGNS as a way to take advantage of the franchise’s marketing and sales training resources to better complement his own technical and production capabilities.

 

Video preview: Warren Werbitt Says,

Warren Werbitt Says, "Everything Is Printed!"

Published: February 19, 2020

WhatTheyThink print evangelist Warren Werbitt is sick and tired of hearing people, especially people in the industry, say that “print is dead.” Look around: print is everywhere. It’s changing, but it's anything but dead. As a result, printers need to promote print. Your assignment: tell Warren what you do to promote print communications.

 

Video preview: Temple, Tex.’s Paper Graphics Reaps Rewards with FASTSIGNS Co-Brand Program

Temple, Tex.’s Paper Graphics Reaps Rewards with FASTSIGNS Co-Brand Program

Published: February 19, 2020

Dennis Smith is owner of both FASTSIGNS of Temple, Tex., and Paper Graphics, a commercial print business founded in 1972. Five or six years ago, as the commercial print business started growing stagnant, Smith researched FASTSIGNS’ Co-Brand program. He chose to become a FASTSIGNS franchise rather than add his own wide-format printing equipment in order to take advantage of the franchise’s training and its brand recognition.

 

Video preview: All Flags Signs and Banners Leverages EFI Inkjet and Other Technologies for Double Digit Growth

All Flags Signs and Banners Leverages EFI Inkjet and Other Technologies for Double Digit Growth

Published: February 18, 2020

Peter Wagner, Managing Director of Australia-based All Flags Signs and Banners, explains how his company has gone from needing four people over three weeks to produce 400 banners in 1998, to its capacity today to output 54,000 square meters of printed media today with its fleet of EFI VUTEk printers. The company serves a large portion of the Asia Pacific region with flags, banners, branding for sporting events, vehicle wraps, carpets, and more.

 

Video preview: Subscription in the Print Industry? You Betcha

Subscription in the Print Industry? You Betcha

Published: February 17, 2020

The world is rapidly shifting from products to services with subscription pricing models. Nick Gawreluk explains what is driving the subscription economy and how subscriptions are coming to the printing industry.

 

Video preview: What’s In a Name? Printing!

What’s In a Name? Printing!

Published: February 14, 2020

Will apps replace printed show directories? Frank shows off his drupa 1972 show directory and some other recent directories—and an app that served as the directory for a recent show. He has had his drupa directory for 48 years. Will today’s trade show apps be readable in 48 years? He feels that any trade show with the word “PRINTING” in its name should have a printed directory.

 

Video preview: The Signs Are Good for Signs of Success

The Signs Are Good for Signs of Success

Published: February 13, 2020

Curtis Metz talks to David Zwang about Signs of Success, a company that contracts with sign shops to do installations of major sign projects—analog and dynamic digital—and how the company is growing its digital business. The company also has a side business in embroidery and custom heat-transfer T-shirts.

 

Video preview: Warren Werbitt Says, “You Need to Get to drupa!”

Warren Werbitt Says, “You Need to Get to drupa!”

Published: February 12, 2020

WhatTheyThink's print evangelist Warren Werbitt encourages everyone in the industry to attend the upcoming drupa 2020 and lays out some of the important reasons for doing so, such the ability to discover new technologies that will help you build your business.

 

Video preview: The Added Value of Web-to-Print

The Added Value of Web-to-Print

Published: February 11, 2020

Greg Salzman, President of Aleyant Systems, talks to David Zwang about the value that a web-to-print/online ordering portal beings to a print business. Not only does it make it convenient for customers to place orders at any time, it also frees up resources within the print business, as it doesn’t require the involvement of sales or customer service reps, or even estimators.

 

Video preview: It's Not You, It's Me. Stop Getting Dumped by the Millennial Workforce

It's Not You, It's Me. Stop Getting Dumped by the Millennial Workforce

Published: February 10, 2020

Nobody likes getting broken up with and we in the printing industry are no different. So why time and time again are millennials breaking the hearts of employers? In this final video of this three-part series, Nick Gawreluk provides solutions to securing a long lasting relationship.

 

Video preview: Frank Doesn’t Cut the Apron Strings

Frank Doesn’t Cut the Apron Strings

Published: February 7, 2020

Frank has a shout-out for a company called InkPixi, a company that produces on-demand, personalized specialty items. Most importantly, they have great customer service. He recounts his personal experience with a recent order for a Christmas gift. If you’re looking for weird gifts for your family—and who isn't?—they are a go-to company.

 

Video preview: Dave Johannes Brings 40+ Years of IT and Mail Experience to Moore DM Group

Dave Johannes Brings 40+ Years of IT and Mail Experience to Moore DM Group

Published: February 6, 2020

Dave Johannes, now with the Moore DM Group, a group of companies focused on fundraising initiatives for the non-profit space, talks about the IT infrastructure the company has in place to manage the scale and scope of its offerings. He identifies the efforts the company is undertaking to place the organization—which has done a number of acquisitions—on a common IT infrastructure, and why that is important.

 

Video preview: For FASTSIGNS of Maumee & Toledo, OH, Business Is a Family Affair

For FASTSIGNS of Maumee & Toledo, OH, Business Is a Family Affair

Published: February 5, 2020

Karrie Brock, Owner of FASTSIGNS of Maumee & Toledo, OH, talks with Kelley Holmes about her business, which was converted to a FASTSIGNS franchise 10 years ago. She opened a second location in Maumee four years ago. Her husband Randy joined the team just prior to the conversion, and handles the back-of-the-house production, installation, and fabrication management while Karrie the “front of the house” operations.

 

Video preview: Warren Werbitt Says “Excited People Follow Excited Leadership”

Warren Werbitt Says “Excited People Follow Excited Leadership”

Published: February 5, 2020

WhatTheyThink's print evangelist Warren Werbitt talks with Joanne Gore of Joanne Gore Communications, who is also a print evangelist excited by print. Joanne talks about how she sees print businesses reaching out to the new print buyer, and how printers don’t often do a good job marketing their own products. She offers some suggestions for improving customer outreach and marketing. “Print is such a high-value, high-touch, important solution in the overall customer acquisition journey.”

 

Video preview: EFI’s Ken Hanulec Looks Ahead to drupa 2020

EFI’s Ken Hanulec Looks Ahead to drupa 2020

Published: February 4, 2020

Ken Hanulec, VP of Worldwide Marketing for EFI, looks ahead to some of what drupa 2020 will have in store: automation, inkjet, and the digitization of packaging, as well as the elements of “Industry 4.0”—connectivity, software, and the cloud—which will drive efficiency and effectiveness.

 

Video preview: Mission Possible? The Guide to Attracting Young People into the World of Print

Mission Possible? The Guide to Attracting Young People into the World of Print

Published: February 3, 2020

Employers beware! It will take more than an attractive job title and competitive salary to secure the next generation workforce. In Part 2 of a three-part video series, Nick Gawreluk breaks down what is important to Millennials and practical ways to successfully attract them into your company.

 

Video preview: EFI’s Adele Genoni Identifies Today’s Textile Trends

EFI’s Adele Genoni Identifies Today’s Textile Trends

Published: February 3, 2020

Adele Genoni, Senior Vice President and General Manager of EFI Reggiani, talks to Cary Sherburne about the most important trends in textiles as the industry continues its analog to digital transformation—including sustainability, data management, and AI and technical textiles. She also provides an update on EFI BOLT installations.

 

Video preview: “In Spirit, I Am Always with EFI”

“In Spirit, I Am Always with EFI”

Published: January 31, 2020

Cary Sherburne talks to Guy Gecht, former CEO of EFI, about what he has been up to since leaving EFI. He talks about the corporate boards he has joined, and discusses his adventures in home-building, where he hired himself as his own general contractor.

 

Video preview: Frank Gets Real (Estate)

Frank Gets Real (Estate)

Published: January 31, 2020

Newspapers are moving to electronic versions and cutting back on or eliminating their print editions. As a result, they don’t need large headquarters, especially if they no longer have to house a printing press. So, many are selling their often-iconic buildings, which are then converted into high-priced condos and luxury apartments. You can buy a condo in the classic Chicago Tribune building for a cool $7.6 million.

 

 

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