Is Your Buyer Unique? The Target Report Interview with Mike Kellogg, Century Direct

Sign In | Become a Member | Contact Us

Editions North America | Europe | Magazine

Is Your Buyer Unique? The Target Report Interview with Mike Kellogg, Century Direct

In this second of four interviews, Mike Kellogg discusses how once the decision was made to sell Century Direct, they looked at potential buyers currently engaged in print and mail as well as those outside the industry and what they learned in the process.

Published on April 8, 2024

Watch part 1 here.

Discussion

Join the discussion Sign In or Become a Member, doing so is simple and free

Visit InkjetInsight.com

WhatTheyThink is the official show daily media partner of drupa 2024. More info about drupa programs

Member Center
Renew membership, reset password, set email and notification preferences

Submit Your News

Sponsorship Programs

Media Planner

Syndication and News Licensing

Reprints

Terms

BECOME A MEMBER TO RECEIVE ACCESS TO EXCLUSIVE COMMENTARY AND ANALYSIS, INDUSTRY DATA, AND MARKET INTELLIGENCE IMPORTANT TO INDUSTRY EXECUTIVES.

Become a Member

About WhatTheyThink

WhatTheyThink is the global printing industry's go-to information source with both print and digital offerings, including WhatTheyThink.com, WhatTheyThink Email Newsletters, and the WhatTheyThink magazine. Our mission is to inform, educate, and inspire the industry. We provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today's printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.