Log In | Become a Member | Contact Us


Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     WEBINAR: Keeping Print in the Mix in Customer Communications     European Coverage

Alice Miller with Patient News Publishing winner of Environmental Innovation Award for Community

Published on August 11, 2010

Interviewer:  Hi, I’m Gail Nickel-Kailing with WhatTheyThink Going Green, and today I'm here with Alice Miller who is IT director from Patient News Publishing; and Patient News Publishing was the winner of the second annual WhatTheyThink Environmental Innovation Award for Community.  In fact, Patient News Publisher is the second time winner for the Community Award.  Congratulations, Alice.

Alice Miller:  Thank you so much, Gail.

Interviewer:  Patient News Publishing has a huge number of community initiatives that you have launched.  How do you come up with a new one?  Because, you know, as you go through all of these, you’re going to have to have something new and different for next year. 

Alice Miller:  That’s true.  We have a really creative company, to begin with, very dynamic.  One of our years was moved with the cheese, so everything changes, just get ready to go with it.  And in this particular year, again, my environmental team met and just came up with all kinds of ideas and really addressed what they would like to see.  So we had some relationship with local businesses where we were able to offer a discount if anybody, any employee bought an energy efficient appliance, they got a certain amount off.  That’s something that’s not asked for, thought that would be great.

The other thing is they wanted to learn more about composting and about different environmental practices that they could apply to their home as well as to a company and we thought that’s a great idea.  We invited the community and we have a great relationship with our local media and we had people come up from the community, our own staff and had experts come in and give a green geek series, which went over really well. 

So it just keeps building on different ideas.

Interviewer:  Exactly.  Now how do you - which ones of those do you think that is - has been the most effective in the last year?  In the community?

Alice Miller:  For us, I think the most effective one has been the green geek series.  That received a tremendous input.  A lot of people came to that.  But the other one was we offered to our clients - we went into partnership with a company that offered templating of green dental practices and dentists are our main client base and we offer that subscription to their product for free for our clients and that’s really taking off. 

Interviewer:  So, not only are you supporting your local community, you’re supporting your client base bringing new opportunities to them as well as taking them on yourself.

Alice Miller:  Yeah.  They are our community as well, so it’s just an extended branch.

Interviewer:  Great.

Alice Miller:  Yeah.

Interviewer:  Thank you so much.

Alice Miller:  Thank you.

Email Icon Email         

 

 

 

Recent Videos

 

Video preview: ThreadX Gearing Up to Be an Informative Conference for the Garment and Apparel Decorators Community

ThreadX Gearing Up to Be an Informative Conference for the Garment and Apparel Decorators Community

Published: January 22, 2018

SGIA's President & CEO Ford Bowers shares information about the upcoming ThreadX Conference, scheduled for 25-28 February in Palm Springs. Designed to support the garment and apparel decorators community, the second largest community within SGIA, ThreadX will feature well-known speakers and thought leaders from the industry.

 

Video preview: Frank on

Frank on "Paper Shamers"

Published: January 19, 2018

Frank goes on a mini rant against those folks who shame us for using paper. He calls them “paper shamers” as he takes them to task for creating guilt trips for those who use paper.

 

Video preview: SGIA and PIA: Why the partnership?

SGIA and PIA: Why the partnership?

Published: January 18, 2018

Ford Bowers, President & CEO of SGIA, talked with us about the partnership between SGIA and PIA, and the value to their respective memberships. A key element is introducing SGIA's membership to the many conferences that PIA hosts, as well as participation in legislative affairs activities.

 

Video preview: iLearning from Printing Industries of America: All new, available 24/7

iLearning from Printing Industries of America: All new, available 24/7

Published: January 17, 2018

Michael Makin, CEO of the Printing Industries of America, shares information on PIA's iLearning University for the printing industry, which has been completely retooled and includes the opportunity for certification across a variety of disciplines, including Customer Service. Core content included in PIA affiliate membership fees.

 

Video preview: Thayer Long on NPES Rebrand and New Mission

Thayer Long on NPES Rebrand and New Mission

Published: January 17, 2018

Richard Romano talks to Thayer Long about the name change from NPES to Association for Print Technology, as well as the association's new mission to drive the industry forward.

 

Video preview: Idealliance: Taming the Wild West of the Packaging Supply Chain

Idealliance: Taming the Wild West of the Packaging Supply Chain

Published: January 16, 2018

Tim Baechle, Vice President at Idealliance, talks about how Idealliance is repositioning itself around three primary goals: communication, education and validation. With offices around the world hte organization's evolution to a think tank has changed the model of how it works. Programs like G7 and BrandQ create a swim lane for the packaging supply chain to create seamless communication. Baechle shares thoughts about how the organization is serving some of the worlds largest brands and converters to tame what he calls the Wild West of Packaging.

 

View More Videos

 

Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2018 WhatTheyThink. All Rights Reserved