Log In | Become a Member | Contact Us


Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     Industrial Print Analysis     European Coverage     Production Inkjet Analysis

John McMahon of Madden Communications talks about calling on C-level execs

Published on April 30, 2010

John McMahon, Vice President of Operations.  Madden Communications in Wooddale, Illinois.

To carry on our conversation we are really looking at not the print-buyer level; those folks we can't really serve all that well.  The CMOs, the CEOs, the folks that are putting strategy together and understand that there's lots of costs to be taken out from a total cost perspective as opposed to unit cost and other things such as that are the ones that we're interested in working with.

Our company really specializes in allowing large companies that have a big retail presence to outsource a good portion of that entire execution process.  We're not an agency, so we don't a lot of creative direction; although, we collaborate on that process but we're not creating images for the most part and acting like a typical agency.  We try to position ourselves so that our customers can really outsource that entire process from an execution point of view.  So we'll take the files from agencies and we'll create the work, we'll print it if it's print piece that fits within our capabilities, we'll procure it if it is not, we will do all sorts of value-added things like warehousing distribution, kitting, labeling, special packaging, mod building, that kind of thing, and do distribution.

We have two large distribution centers that are dedicated to customers that they fund, that we manage for them and that those programs are specifically for those clients.

Email Icon Email         

 

 

 

Recent Videos

 

Video preview: Technical Programs at Idealliance Expanding and Going Global

Technical Programs at Idealliance Expanding and Going Global

Published: May 23, 2017

Tim Baechle, Vice President, Global Print Technologies & Workflows discusses current direction and new technical programs that Idealliance is developing for the industry.

 

Video preview: Color Management Pro Jim Raffel on G7 and the State of Color Reproduction

Color Management Pro Jim Raffel on G7 and the State of Color Reproduction

Published: May 23, 2017

Jim Raffel, CEO of ColorMetrix, shares insight into what he's seeing in the industry with the continued adoption of Idealliance's G7 as a method to provide common visual appearance across various print processes including industrial print applications.

 

Video preview: Direct-to-Object Printing: Do Converters Need to Redefine their Role?

Direct-to-Object Printing: Do Converters Need to Redefine their Role?

Published: May 22, 2017

Joe Morgan, formerly CEO of Standard Register and now Founder and CEO of Be Safe. Be Inspired. Be YOU. shares his insights on the InPrint USA show and the opportunities he sees for printing businesses in functional printing applications, particularly for packaging. He sees this as changing the role for the converter and requires businesses to redefine the role they will play in the future.

 

Video preview: A Mailer That Grows Wildflowers.  A Tree That Grows Books.

A Mailer That Grows Wildflowers. A Tree That Grows Books.

Published: May 19, 2017

Thinking he's got something special, WhatTheyThink Senior Video Editor Jon Emmerich does a little show-and-tell and asks for Frank's response. In true Frank fashion, Frank quickly and efficiently crushes Jon's dreams.

 

Video preview: Dave Fenske on Value Proposition of Direct Marketing

Dave Fenske on Value Proposition of Direct Marketing

Published: May 18, 2017

As one of the early adopters of production inkjet technology, Dave Fenske of Fenske Media discusses the whole value proposition of direct marketing and how it has enhanced his business and the business of his customers.

 

Video preview: Landa Digital Printing Shares North America Rollout Plans

Landa Digital Printing Shares North America Rollout Plans

Published: May 17, 2017

Nachum Korman, VP and GM, North America for Landa Digital Printing lays out the strategy for building a US sales and support organization, and discusses the three recently announced beta sites including the first installation in the US at Imagine! in Minneapolis, MN later this year.

 

View More Videos

 

Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2017 WhatTheyThink. All Rights Reserved