John McMahon of Madden Communications talks about calling on C-level execs
Published on April 30, 2010
John McMahon, Vice President of Operations. Madden Communications in Wooddale, Illinois.
To carry on our conversation we are really looking at not the print-buyer level; those folks we can't really serve all that well. The CMOs, the CEOs, the folks that are putting strategy together and understand that there's lots of costs to be taken out from a total cost perspective as opposed to unit cost and other things such as that are the ones that we're interested in working with.
Our company really specializes in allowing large companies that have a big retail presence to outsource a good portion of that entire execution process. We're not an agency, so we don't a lot of creative direction; although, we collaborate on that process but we're not creating images for the most part and acting like a typical agency. We try to position ourselves so that our customers can really outsource that entire process from an execution point of view. So we'll take the files from agencies and we'll create the work, we'll print it if it's print piece that fits within our capabilities, we'll procure it if it is not, we will do all sorts of value-added things like warehousing distribution, kitting, labeling, special packaging, mod building, that kind of thing, and do distribution.
We have two large distribution centers that are dedicated to customers that they fund, that we manage for them and that those programs are specifically for those clients.
Frank on "Paper Shamers"
Published: January 19, 2018
Frank goes on a mini rant against those folks who shame us for using paper. He calls them “paper shamers” as he takes them to task for creating guilt trips for those who use paper.
SGIA and PIA: Why the partnership?
Published: January 18, 2018
Ford Bowers, President & CEO of SGIA, talked with us about the partnership between SGIA and PIA, and the value to their respective memberships. A key element is introducing SGIA's membership to the many conferences that PIA hosts, as well as participation in legislative affairs activities.
iLearning from Printing Industries of America: All new, available 24/7
Published: January 17, 2018
Michael Makin, CEO of the Printing Industries of America, shares information on PIA's iLearning University for the printing industry, which has been completely retooled and includes the opportunity for certification across a variety of disciplines, including Customer Service. Core content included in PIA affiliate membership fees.
Thayer Long on NPES Rebrand and New Mission
Published: January 17, 2018
Richard Romano talks to Thayer Long about the name change from NPES to Association for Print Technology, as well as the association's new mission to drive the industry forward.
Idealliance: Taming the Wild West of the Packaging Supply Chain
Published: January 16, 2018
Tim Baechle, Vice President at Idealliance, talks about how Idealliance is repositioning itself around three primary goals: communication, education and validation. With offices around the world hte organization's evolution to a think tank has changed the model of how it works. Programs like G7 and BrandQ create a swim lane for the packaging supply chain to create seamless communication. Baechle shares thoughts about how the organization is serving some of the worlds largest brands and converters to tame what he calls the Wild West of Packaging.
Frank's Favorite Books about Paper
Published: January 12, 2018
Frank is an unabashed paper lover and is into trees. He describes some of his favorite books about paper that are on paper. He also manages to mention Zip disks.