John McMahon of Madden Communications talks about calling on C-level execs
Published on April 30, 2010
John McMahon, Vice President of Operations. Madden Communications in Wooddale, Illinois.
To carry on our conversation we are really looking at not the print-buyer level; those folks we can't really serve all that well. The CMOs, the CEOs, the folks that are putting strategy together and understand that there's lots of costs to be taken out from a total cost perspective as opposed to unit cost and other things such as that are the ones that we're interested in working with.
Our company really specializes in allowing large companies that have a big retail presence to outsource a good portion of that entire execution process. We're not an agency, so we don't a lot of creative direction; although, we collaborate on that process but we're not creating images for the most part and acting like a typical agency. We try to position ourselves so that our customers can really outsource that entire process from an execution point of view. So we'll take the files from agencies and we'll create the work, we'll print it if it's print piece that fits within our capabilities, we'll procure it if it is not, we will do all sorts of value-added things like warehousing distribution, kitting, labeling, special packaging, mod building, that kind of thing, and do distribution.
We have two large distribution centers that are dedicated to customers that they fund, that we manage for them and that those programs are specifically for those clients.
What's Happening at ISA Expo 2017?
Published: April 24, 2017
Richard Romano visits with ISA President & CEO Lori Anderson from the show floor to talk about the 2017 expo and breaking attendance records once again.
Frank Visits Cal Poly's Shakespeare Museum
Published: April 21, 2017
Frank goes back in time as he visits the Cal Poly Shakespeare Museum. Surrounded by modern printing technology, this collection is a time warp of how printing was in the past.
After the Honeymoon of Selling Web-to-Print Program
Published: April 20, 2017
When you sell a web-to-print program, you have a brief honeymoon period that needs to be optimized. Stay focused on the business goals - get orders flowing through the system. Nobody wants to hear from a customer saying, its been six months and we've seen no value!
Esko's President Shares Thoughts on Being Part of the Danaher Family
Published: April 18, 2017
Udo Panenka, President of Esko, talks about being part of Danaher, the value to the business being part of the Danaher family brings. A toolbox of proven great processes has been key to continuing -- and even speeding up -- the innovation that has enabled Esko to continue to bring new products to market. He talks also about the ability to bring these tools to customers to strengthen relationships and help them improve their businesses as well.
Eversfrank Gruppe Promotes Real-Time Printing
Published: April 17, 2017
It was a pleasure to speak again with Gerhard Martterer of the Eversfrank Gruppe again at Hunkeler Innovationdays. He always has interesting applications to talk about, and this conversation is no exception. Take a look at the great success the company is having on behalf of its customers with real-time printing.
Frank: Judge a Book by its Covers
Published: April 14, 2017
Frank uses a book authored by RIT student Akshat Pardiwala to demonstrate that the cover often makes the book. He shows two versions to make his case.