John McMahon of Madden Communications talks about calling on C-level execs
Published on April 30, 2010
John McMahon, Vice President of Operations. Madden Communications in Wooddale, Illinois.
To carry on our conversation we are really looking at not the print-buyer level; those folks we can't really serve all that well. The CMOs, the CEOs, the folks that are putting strategy together and understand that there's lots of costs to be taken out from a total cost perspective as opposed to unit cost and other things such as that are the ones that we're interested in working with.
Our company really specializes in allowing large companies that have a big retail presence to outsource a good portion of that entire execution process. We're not an agency, so we don't a lot of creative direction; although, we collaborate on that process but we're not creating images for the most part and acting like a typical agency. We try to position ourselves so that our customers can really outsource that entire process from an execution point of view. So we'll take the files from agencies and we'll create the work, we'll print it if it's print piece that fits within our capabilities, we'll procure it if it is not, we will do all sorts of value-added things like warehousing distribution, kitting, labeling, special packaging, mod building, that kind of thing, and do distribution.
We have two large distribution centers that are dedicated to customers that they fund, that we manage for them and that those programs are specifically for those clients.
Silicon Publishing Launches Redesign of Silicon Designer
Published: December 6, 2016
In this interview, Cary Sherburne, Senior Editor, talks with Max Dunn of Silicon Publishing about the company's clean sheet redesign of Silicon Designer leveraging the talents of former Adobe InDesign developers. This Web2Print/online editing solution is used by some of the world's largest companies.
1,000th HP PrintOS Customer Speaks Out
Published: December 6, 2016
Senior Editor Cary Sherburne talks with Martin Saavedra, Jr., EVP at MLI Marketing in Tampa, the 1,000th HP PrintOS customer. Saavedra explains why solutions like HP PrintOS are important in helping printers remain competitive with a streamlined and productive workflow in an open, cloud-based ecosystem.
PIA's Julie Shaffer on Color Conference 2016
Published: December 5, 2016
Julie Shaffer, Vice President of Education and Marketing Strategies for the Printing Industries of America, explains the evolution of the Color Conference and its value to brand owners, printers and premedia professionals. She also discusses broader PIA educational initiatives and certification programs, including a customer service certification that will be available soon.
Frank is Entranced by Pop-up Cards
Published: December 2, 2016
Frank is entranced by pop-up cards from opencardnow.com. Former typographer Julie Brumlik has a new career with pop-up origami. Frank even shares his pop-up Gutenberg book.
ASU's Print & Imaging Lab Leads the Way in Workflow Integration
Published: December 1, 2016
Chris Halkovic, Web-to-Print Manager at Arizona State University's Print and Imaging Lab, talks about how the shop/learning environment is integrating Web2Print and MIS for a coherent and automated workflow for printed materials and 3D objects.
Universal Wilde Has Transformed Its Business with Production Inkjet
Published: November 30, 2016
Universal Wilde in Massachusetts is the largest direct marketing and book printing company in the state. Its Vice President of Operations and Technology, Jeff McFadden, explains the company's decision to acquire production inkjet about 5 years ago. Today, about 75% of its production ink work being book production with the rest being direct mail. He also shares his thoughts about the value of users groups like thINK.