John McMahon of Madden Communications talks about calling on C-level execs
Published on April 30, 2010
John McMahon, Vice President of Operations. Madden Communications in Wooddale, Illinois.
To carry on our conversation we are really looking at not the print-buyer level; those folks we can't really serve all that well. The CMOs, the CEOs, the folks that are putting strategy together and understand that there's lots of costs to be taken out from a total cost perspective as opposed to unit cost and other things such as that are the ones that we're interested in working with.
Our company really specializes in allowing large companies that have a big retail presence to outsource a good portion of that entire execution process. We're not an agency, so we don't a lot of creative direction; although, we collaborate on that process but we're not creating images for the most part and acting like a typical agency. We try to position ourselves so that our customers can really outsource that entire process from an execution point of view. So we'll take the files from agencies and we'll create the work, we'll print it if it's print piece that fits within our capabilities, we'll procure it if it is not, we will do all sorts of value-added things like warehousing distribution, kitting, labeling, special packaging, mod building, that kind of thing, and do distribution.
We have two large distribution centers that are dedicated to customers that they fund, that we manage for them and that those programs are specifically for those clients.
Frank Mallozzi Reports on EFI Connect 2017
Published: January 24, 2017
Frank Mallozzi, Senior Vice President of Worldwide Sales and Marketing for EFI, shares his thoughts about EFI Connect 2017, the 17th year of the conference. Highlights included a fireside chat between CEO Guy Gecht and Joel Quadracci, as well as a fireside chat with Xerox CEO Jeff Jacobson. The conference featured new products, a large number of eduational sessions and lots of opportunity to network among peers, with EFI executives and technical staff, as well as EFI partners.
Guy Gecht's Advice to the Industry: Keep An Eye on Artificial Intelligence Developments
Published: January 23, 2017
Guy Gecht, EFI's CEO, typically includes a thought leadership segment in his opening talk. In 2017, he put the industry on notice that artifice intelligence is almost upon us, with a convergence of technology and market demand that will bring this to mainstream in the foreseeable future. Artificial intelligence (AI) is a technology that will have an impact on the printing industry, and printing owners and managers should keep tabs on its progress, understanding both eh risks and the opportunities for their businesses.
What Color is Consistent?
Published: January 20, 2017
Color management works, and it has been available to designers and printers for more than 25 years. Why then do we still make mistakes in color reproduction? Shoshana Burgett of X-Rite Pantone notes that CM has to be understood as something more than calibrating a monitor. It is a set of steps, processes, and tools that must be in place across the entire production workflow, always with monitoring for continuous improvement. Designers who want color to be consistent in all the channels they are now responsible for can find the help they need in CM, Burgett says.
Frank on Pre-VDP Personalized Direct Mail
Published: January 20, 2017
Frank Romano keeps EVERYTHING. This week he shares his collection of pre-VDP personalized direct mail when everyone was a winner. Direct marketers tried every trick to get you to open the envelope.
The Challenges of Managing Color in a Global Supply Chain at Canadian Tire Retail
Published: January 19, 2017
Angela Stone, Manager of Packaging Optimization at Canadian Tire Retail, is responsible for all of the private label packaging that is used for the wide range of products it offers. It covers all types of packaging, from folding carton to flexible to sewn-in labels. She talks about how she handles color management across this disparate array of packaging applications.
What PDF 2.0 Will Mean for the Printing Industry
Published: January 17, 2017
Mark Lewiecki, Senior Product Manager at Adobe, talks about PDF 2.0, now being developed through the International Standards Organization which has responsibility for the PDF standard. A key new attribute is the ability to put page-level media-specific information directly into the PDF file. The ISO is also defining the metadata as it relates to media, especial for variable data printing, and is incorporating CxF spectral data into the PDF file.