Log In | Become a Member | Contact Us


Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     Production Inkjet Tools & Resources     Industrial Print Analysis     European Coverage     Conversations on Print Podcast

Ed Farley for Unisource Worldwide pushing the power of print and paper in a going green movement

Published on August 16, 2010

Interviewer:  Hi, I’m Gail Nickel-Kailing, WhatTheyThink, Going Green, and I'm here today with Ed Farley, who is the Senior Vice President of Marketing and Corporate Communications for Unisource Worldwide.  Now, Ed, you know we keep hearing this rumor of green - to go green, you need to get away from print.  You need to avoid print.  Well, aren’t there programs out there that are advocating for print?  I hate to say got milk, we got print.  You know, what about advocating for print and really letting the world know that print is a powerful communication media?

Ed Farley:  Gail, that’s a great question.  There are a lot of companies in the graphic arts industry; manufacturers, distributors, and associations who are all pushing the power of print and paper.  NewPage, Sappi are two manufacturers, along with Mohawk and Neenah, who have done a tremendous job individually.  There are a number of associations; I know AF&PA is beginning to work with the Department of Agriculture in getting the okay to go ahead and start raising some money to do a print campaign; that’s probably about a year and a half away.  I really don’t think we can wait that long. 

As an example, the Print Council has got a number of great videos and a number of great programs.  They have a program called Print and Demand where they work with major companies like New Page and Sappi and the United States Postal Service, along with a number of other advocacies and groups, to really push the power of print and, obviously, using paper. 

So we’ve teamed up with the Print Council and this next year, we’re going to be working with them and partnering with them in a number of these print on demand seminars which is going to be terrific and we look forward to it.  They’ve done a tremendous job and I think if we all band together to work in pushing this kind of like the Got Milk campaign, we’ll be much more effective than doing things individually.

Interviewer:  Right, right.  And to show that there is true value for print communication on conjunction with electronic, instead of one or the other.  The two together.

Ed Farley:  Right.  Someone told me the example about they get a CD tape and they have a piece of paper and they take the CD tape and you throw it in your back lawn and the piece of paper.  In five years, the piece of paper will probably will be gone.  The CD will still be there.  In 25 years, there will actually be no piece of paper and the CD will still be there is an example of, you know, what you may think is great from a sustainability standpoint and a recyclable standpoint really isn’t and when you look at computers and so forth, you know, there’s a lot of toxicity in them and - not that we need to get rid of them; we need to use them wisely, but paper is a great sustainable renewable resource.

Interviewer:  Absolutely.  Thanks, Ed. 

Email Icon Email         

 

 

 

Recent Videos

 

Video preview: Frank Tours the Museum of Printing

Frank Tours the Museum of Printing

Published: December 15, 2017

Frank tours the Museum of Printing in Haverhill, MA - in an unusual manner. You have to see it to believe it.

 

Video preview: Got Inkjet?  Learn How to Evaluate, Optimize, and Grow It with Inkjet Insight

Got Inkjet? Learn How to Evaluate, Optimize, and Grow It with Inkjet Insight

Published: December 14, 2017

Elizabeth Gooding, President of Inkjet Insights, talks about the new venture and the ways it can help inform those serious about inkjet about both devices, paper, software, and other equipment. The site brings a lot of information together in an easy to use way and Elizabeth highlights them.

 

Video preview: Engaging and Hiring Younger Workers Into the Printing Industry

Engaging and Hiring Younger Workers Into the Printing Industry

Published: December 13, 2017

Dr. Joe Webb talks to Gina Danner, CEO of NextPage, about a hiring story that demonstrates key issues with younger workers in our industry. They discuss key issues with how NextPage does outreach for hiring.

 

Video preview: The Advantages of Energy Curing Technologies for Package Printing

The Advantages of Energy Curing Technologies for Package Printing

Published: December 12, 2017

David Biro, Director of Paste Screen and Industrial Inks for Sun Chemical discusses the movement toward energy curing and the advantages associated with this type of curing for packaging applications. He also talks about some of the challenges associated with this kind of curing.

 

Video preview: How Digital Technologies are Impacting Package Printing with New Embellishment Tools

How Digital Technologies are Impacting Package Printing with New Embellishment Tools

Published: December 11, 2017

Jeff Peterson, President of FSEA, gives an overview of the association and how it serves members through their Odyssey show, magazine, and webinar events. He also discusses how new digital technologies like MGI and Scodix take specialty effects to the next level as well as a new study done in conjunction with Clemson University that showcases how end users tend to see embellished print first over standard package printing.

 

Video preview: Frank Flashback:  Marketing4Digital Report on Selling Digital Print to Specific Markets

Frank Flashback: Marketing4Digital Report on Selling Digital Print to Specific Markets

Published: December 8, 2017

Frank found a copy of a report from a decade ago on selling digital print to specific markets. It was called Marketing4Digital and distributed via the Digital Printing Council.

 

View More Videos

 

Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2017 WhatTheyThink. All Rights Reserved