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Ed Farley for Unisource Worldwide pushing the power of print and paper in a going green movement

Published on August 16, 2010

Interviewer:  Hi, I’m Gail Nickel-Kailing, WhatTheyThink, Going Green, and I'm here today with Ed Farley, who is the Senior Vice President of Marketing and Corporate Communications for Unisource Worldwide.  Now, Ed, you know we keep hearing this rumor of green - to go green, you need to get away from print.  You need to avoid print.  Well, aren’t there programs out there that are advocating for print?  I hate to say got milk, we got print.  You know, what about advocating for print and really letting the world know that print is a powerful communication media?

Ed Farley:  Gail, that’s a great question.  There are a lot of companies in the graphic arts industry; manufacturers, distributors, and associations who are all pushing the power of print and paper.  NewPage, Sappi are two manufacturers, along with Mohawk and Neenah, who have done a tremendous job individually.  There are a number of associations; I know AF&PA is beginning to work with the Department of Agriculture in getting the okay to go ahead and start raising some money to do a print campaign; that’s probably about a year and a half away.  I really don’t think we can wait that long. 

As an example, the Print Council has got a number of great videos and a number of great programs.  They have a program called Print and Demand where they work with major companies like New Page and Sappi and the United States Postal Service, along with a number of other advocacies and groups, to really push the power of print and, obviously, using paper. 

So we’ve teamed up with the Print Council and this next year, we’re going to be working with them and partnering with them in a number of these print on demand seminars which is going to be terrific and we look forward to it.  They’ve done a tremendous job and I think if we all band together to work in pushing this kind of like the Got Milk campaign, we’ll be much more effective than doing things individually.

Interviewer:  Right, right.  And to show that there is true value for print communication on conjunction with electronic, instead of one or the other.  The two together.

Ed Farley:  Right.  Someone told me the example about they get a CD tape and they have a piece of paper and they take the CD tape and you throw it in your back lawn and the piece of paper.  In five years, the piece of paper will probably will be gone.  The CD will still be there.  In 25 years, there will actually be no piece of paper and the CD will still be there is an example of, you know, what you may think is great from a sustainability standpoint and a recyclable standpoint really isn’t and when you look at computers and so forth, you know, there’s a lot of toxicity in them and - not that we need to get rid of them; we need to use them wisely, but paper is a great sustainable renewable resource.

Interviewer:  Absolutely.  Thanks, Ed. 

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