Log In | Become a Member | Contact Us


Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     Hunkeler Innovationdays     Industrial Print Analysis     European Coverage     Production Inkjet Analysis

Ed Farley for Unisource Worldwide pushing the power of print and paper in a going green movement

Published on August 16, 2010

Interviewer:  Hi, I’m Gail Nickel-Kailing, WhatTheyThink, Going Green, and I'm here today with Ed Farley, who is the Senior Vice President of Marketing and Corporate Communications for Unisource Worldwide.  Now, Ed, you know we keep hearing this rumor of green - to go green, you need to get away from print.  You need to avoid print.  Well, aren’t there programs out there that are advocating for print?  I hate to say got milk, we got print.  You know, what about advocating for print and really letting the world know that print is a powerful communication media?

Ed Farley:  Gail, that’s a great question.  There are a lot of companies in the graphic arts industry; manufacturers, distributors, and associations who are all pushing the power of print and paper.  NewPage, Sappi are two manufacturers, along with Mohawk and Neenah, who have done a tremendous job individually.  There are a number of associations; I know AF&PA is beginning to work with the Department of Agriculture in getting the okay to go ahead and start raising some money to do a print campaign; that’s probably about a year and a half away.  I really don’t think we can wait that long. 

As an example, the Print Council has got a number of great videos and a number of great programs.  They have a program called Print and Demand where they work with major companies like New Page and Sappi and the United States Postal Service, along with a number of other advocacies and groups, to really push the power of print and, obviously, using paper. 

So we’ve teamed up with the Print Council and this next year, we’re going to be working with them and partnering with them in a number of these print on demand seminars which is going to be terrific and we look forward to it.  They’ve done a tremendous job and I think if we all band together to work in pushing this kind of like the Got Milk campaign, we’ll be much more effective than doing things individually.

Interviewer:  Right, right.  And to show that there is true value for print communication on conjunction with electronic, instead of one or the other.  The two together.

Ed Farley:  Right.  Someone told me the example about they get a CD tape and they have a piece of paper and they take the CD tape and you throw it in your back lawn and the piece of paper.  In five years, the piece of paper will probably will be gone.  The CD will still be there.  In 25 years, there will actually be no piece of paper and the CD will still be there is an example of, you know, what you may think is great from a sustainability standpoint and a recyclable standpoint really isn’t and when you look at computers and so forth, you know, there’s a lot of toxicity in them and - not that we need to get rid of them; we need to use them wisely, but paper is a great sustainable renewable resource.

Interviewer:  Absolutely.  Thanks, Ed. 

Email Icon Email         

 

 

 

Recent Videos

 

Video preview: 12th Hunkeler Innovationdays Kicks Off with New Product Announcements

12th Hunkeler Innovationdays Kicks Off with New Product Announcements

Published: February 20, 2017

For a quarter of a century, Hunkeler Innovationdays has been a preferred venue for new product announcements, and 2017 is no exception. Hear what Hunkeler President and Innovationdays Project Director Stefan Hunkeler has to say about what to expect at this year's event, which is expected to draw nearly 7,000 visitors.

 

Video preview: Interview with Crit Driessen on Canon's Launch of the Océ ProStream

Interview with Crit Driessen on Canon's Launch of the Océ ProStream

Published: February 20, 2017

Crit Driessen, VP Strategy and Alliances at Canon Océ sat down Senior Editor David Zwang to talk about the launch of the Océ ProStream. The ProStream is a continuous feed production inkjet system targeting the mid-to-high volume commercial printing market. The device leverages Océ technology from its previous continuous feed systems as well as the its sheetfed Océ VarioPrint i300.

 

Video preview: Frank and Konica Minolta's Gavin Smith

Frank and Konica Minolta's Gavin Smith "Connect" on Book Cover Embellishment

Published: February 17, 2017

Frank talks to Gavin Smith of Konica, which distributed 800 copies of “The New Print Industry” book at EFI CONNECT Conference. We discuss the cover embellishment by MGI.

 

Video preview: Software Focus:  Staying on Main Street

Software Focus: Staying on Main Street

Published: February 16, 2017

What does "staying on Main Street" with your software product mean? It means using software for what it was intended to do and not trying to add features just because you can. Tight focus on both the development of software solutions and their use will keep everyone out of trouble.

 

Video preview: Clemson University: Contributing to the Printing Industry Talent Pool

Clemson University: Contributing to the Printing Industry Talent Pool

Published: February 15, 2017

Dr. Erica Walker, Lecturer in the Graphic Communications Department at Clemson University, talks with Senior Editor Cary Sherburne about the university's program and its contribution to attracting new talent to the printing industry. She emphasizes the importance of stressing print as an important element of multi-channel communications.

 

Video preview: Are you up to date on the latest M-Series and Viewing Standards?

Are you up to date on the latest M-Series and Viewing Standards?

Published: February 14, 2017

Ray Cheydleur, X-Rite's Printing & Imaging Portfolio Manager and Chairman of CGATS, provides an update on the most recent changes in the M-Series and viewing standards, and how they interact in terms of accurately and consistently measuring color, especially when optical brighteners are involved.

 

View More Videos

 

Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2017 WhatTheyThink. All Rights Reserved