Print buyer and marketing exec Brittany Fenning: What "marketing services provider" means
Published on February 25, 2010
I’m Britney Fenning. I’m Creative Director for Fenning Marketing Group, my company. We are an advertising marketing firm; we specialize in creative services as well as strategic branding.
I’d like to talk about the marketing services provider and what that means. To me, that’s what I do. I’m a marketing services provider. So the term in the industry is a little clouded, I think print production, print services providers, I think that really applies to what we’re looking for in a printer.
With marketing service providers, they’re all things including print; ecommerce, branding, creative services, mailing. But a lot of that is what I do and I find it gets a little bit competitive. It competes with my services as well. And what I look for is a printer who can print and do a really good job. I want to know that they’ll be on time, they’ll be on budget, and if there’s a problem they’ll let me know. I like to form relationships with my printers and help them to understand what it is that my preferences are and what I like to do.
Silicon Publishing Launches Redesign of Silicon Designer
Published: December 6, 2016
In this interview, Cary Sherburne, Senior Editor, talks with Max Dunn of Silicon Publishing about the company's clean sheet redesign of Silicon Designer leveraging the talents of former Adobe InDesign developers. This Web2Print/online editing solution is used by some of the world's largest companies.
1,000th HP PrintOS Customer Speaks Out
Published: December 6, 2016
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Published: December 2, 2016
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ASU's Print & Imaging Lab Leads the Way in Workflow Integration
Published: December 1, 2016
Chris Halkovic, Web-to-Print Manager at Arizona State University's Print and Imaging Lab, talks about how the shop/learning environment is integrating Web2Print and MIS for a coherent and automated workflow for printed materials and 3D objects.
Universal Wilde Has Transformed Its Business with Production Inkjet
Published: November 30, 2016
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