Log In | Become a Member | Contact Us


Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     Industrial Print Analysis     European Coverage     NEW PODCAST: Conversations on Print

Print buyer and marketing exec Brittany Fenning: What "marketing services provider" means

Published on February 25, 2010

I’m Britney Fenning.  I’m Creative Director for Fenning Marketing Group, my company.  We are an advertising marketing firm; we specialize in creative services as well as strategic branding. 

I’d like to talk about the marketing services provider and what that means.  To me, that’s what I do.  I’m a marketing services provider.  So the term in the industry is a little clouded, I think print production, print services providers, I think that really applies to what we’re looking for in a printer. 

With marketing service providers, they’re all things including print; ecommerce, branding, creative services, mailing.  But a lot of that is what I do and I find it gets a little bit competitive.  It competes with my services as well.  And what I look for is a printer who can print and do a really good job.  I want to know that they’ll be on time, they’ll be on budget, and if there’s a problem they’ll let me know.  I like to form relationships with my printers and help them to understand what it is that my preferences are and what I like to do. 

Email Icon Email         

 

 

 

Recent Videos

 

Video preview: How does a Ph.D. Petroleum Engineer become a printer?

How does a Ph.D. Petroleum Engineer become a printer?

Published: June 27, 2017

Fadal Iskander, VP of TPSi in Tulsa OK, reports his company has been offering digital printing since 1978. Today, the company has a robust portfolio of HP Indigo and wide format presses it uses to produce a variety of applications, from transactional printing to wedding invitations. Despite his Ph.D. in Petroleum Engineering, Iskander has dedicated his career over the last 40 years to printing!

 

Video preview: HD Flexo Wins Awards, Customer Approval, for ProAmpac

HD Flexo Wins Awards, Customer Approval, for ProAmpac

Published: June 26, 2017

Joe Lydic, Art Director at packaging converter ProAmpac, talks about how Esko HD Flexo has benefited the company in its analog to digital platemaking transformation. Its first commercial job earned the company a Print & Packaging award. ProAmpac was the first printer in the Western Hemisphere to be HD Flexo certified. He also talks about how Esko workflow helps the company be more efficient.

 

Video preview: Romano Review of Books:

Romano Review of Books: "Brand Luther"

Published: June 23, 2017

Frank reviews a book called “Brand Luther” that tells the true story of an unknown monk who used printing to challenge the mightiest force on earth at the time.

 

Video preview: Who is Running Your Business? People or Software

Who is Running Your Business? People or Software

Published: June 22, 2017

Your software should run your business, your people should run your software. Can you easily get to the trusted data of your business? Is it in a trusted system of record (Print MIS/ERP)? Or do you have to gather up data from many different sources to get to a version of the truth? Jennifer Matt interviews Jane Mugford about helping printers transition from people run business to a software run business.

 

Video preview: Prepress Opportunities for Digital Print for Packaging

Prepress Opportunities for Digital Print for Packaging

Published: June 20, 2017

Marketing Director Mike Medina of Phototype discusses some of the new directions that packaging prepress companies can take as digital production starts to take hold of the industry.

 

Video preview: O'Neil Printing: Staying at the Top of its Game with Investments in Digital Printing and Wide Format

O'Neil Printing: Staying at the Top of its Game with Investments in Digital Printing and Wide Format

Published: June 20, 2017

Anthony Narducci, President of O'Neil Printing in Phoenix, explains that the company has been operating in Downtown Phoenix for more than a century. But being a century-old company certainly doesn't mean they are old and stodgy! Narducci talks about its recent digital and wide format acquisitions and how they help O'Neil stay at the top of its game.

 

View More Videos

 

Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2017 WhatTheyThink. All Rights Reserved