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Print buyer and marketing exec Brittany Fenning: What "marketing services provider" means

Published on February 25, 2010

I’m Britney Fenning.  I’m Creative Director for Fenning Marketing Group, my company.  We are an advertising marketing firm; we specialize in creative services as well as strategic branding. 

I’d like to talk about the marketing services provider and what that means.  To me, that’s what I do.  I’m a marketing services provider.  So the term in the industry is a little clouded, I think print production, print services providers, I think that really applies to what we’re looking for in a printer. 

With marketing service providers, they’re all things including print; ecommerce, branding, creative services, mailing.  But a lot of that is what I do and I find it gets a little bit competitive.  It competes with my services as well.  And what I look for is a printer who can print and do a really good job.  I want to know that they’ll be on time, they’ll be on budget, and if there’s a problem they’ll let me know.  I like to form relationships with my printers and help them to understand what it is that my preferences are and what I like to do. 

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