Print buyer and marketing exec Brittany Fenning: What "marketing services provider" means
Published on February 25, 2010
I’m Britney Fenning. I’m Creative Director for Fenning Marketing Group, my company. We are an advertising marketing firm; we specialize in creative services as well as strategic branding.
I’d like to talk about the marketing services provider and what that means. To me, that’s what I do. I’m a marketing services provider. So the term in the industry is a little clouded, I think print production, print services providers, I think that really applies to what we’re looking for in a printer.
With marketing service providers, they’re all things including print; ecommerce, branding, creative services, mailing. But a lot of that is what I do and I find it gets a little bit competitive. It competes with my services as well. And what I look for is a printer who can print and do a really good job. I want to know that they’ll be on time, they’ll be on budget, and if there’s a problem they’ll let me know. I like to form relationships with my printers and help them to understand what it is that my preferences are and what I like to do.
GMC: Working to bridge the print/digital gap
Published: October 26, 2016
Rich Lloyd, VP of Sales for GMC, shares the company's strategy to help customers bridge the gap between printed and digital communications and to service the enterprise on multiple levels. He cites the industry skills that ideally position service providers to be a single source communciations services provider.
Digital Direct-to-Corrugated: Disruptive Technology On The Way
Published: October 25, 2016
Mike Schliesmann, Senior Vice President at Wisconsin-Based Great Northern Corporation, talks about why the company is interested in digital direct-to-corrugated printing and how this will bring disruptive technology to corrugated.
"We believe in the printed word"
Published: October 23, 2016
"We believe in the printed word". So declares Claus Bolza-Schünemann, president of KBA, as he reviews the state of the industry as a whole and his company's position within it. He says that the success of drupa 2016—an event he traveled the world to promote as chairman of its executive committee—proves that there is no longer any excuse for "whining and crying about how bad the industry is." He also discusses how KBA regained its strength and forward momentum after several tough years of post-recession restructuring.
To Inkjet Or Not? The thINK Conference helps in the decision process
Published: October 20, 2016
Jen Mitchell, Marketing Director at Harding Poorman, talks about the value of the thINK conference in terms of staying abreast of industry developments and being able to network with peers. The company has not yet invested in inkjet and views the thINK platform as an excellent part of the education and due diligence process.