Print buyer and marketing exec Brittany Fenning: What "marketing services provider" means
Published on February 25, 2010
I’m Britney Fenning. I’m Creative Director for Fenning Marketing Group, my company. We are an advertising marketing firm; we specialize in creative services as well as strategic branding.
I’d like to talk about the marketing services provider and what that means. To me, that’s what I do. I’m a marketing services provider. So the term in the industry is a little clouded, I think print production, print services providers, I think that really applies to what we’re looking for in a printer.
With marketing service providers, they’re all things including print; ecommerce, branding, creative services, mailing. But a lot of that is what I do and I find it gets a little bit competitive. It competes with my services as well. And what I look for is a printer who can print and do a really good job. I want to know that they’ll be on time, they’ll be on budget, and if there’s a problem they’ll let me know. I like to form relationships with my printers and help them to understand what it is that my preferences are and what I like to do.
Signage—and the Superbowl—Mean Business for Twin Cities' Pixelwerx
Published: February 19, 2018
Richard Romano talks to Adam Carver, President & CEO of Minneapolis' Pixelwerx, about his wide-format, signage, and specialty graphics business. Pixelwerx also recently acquired Canon Solutions America Océ Colorado 1640 UVgel wide-format printer.
The Good Book: A Tour of Baskerville's Bible
Published: February 16, 2018
It was an atheist who created a beautiful Bible: John Baskerville was an artist who came to printing late in life. His 1700’s Bible is truly a work of art and Frank fingers it lovingly.
Designers: Are You Designing with "Considerate Color"?
Published: February 16, 2018
Cal Poly Professor Brian Lawler explains what designers should be thinking about to serve the needs of those who don't see color the same way most of us do. He recommends a process for using "considerate color" that allows the people with color vision defects to still see contrast and tonal difference in colors selected for graphic projects such as roadmaps and charts where color itself is a factor in understanding the content. He mentions specific tools designers can use to accomplish this.
How does an artist move from no computers to totally digital? Brian Yap explains.
Published: February 14, 2018
Brian Yap, an artist and illustrator who works for Adobe, shared his lifelong journey in art, computers and augmented reality. From stating as an artist he would never use a computer for his art, to becoming a completely digital artist, today Yap primarily creates his illustrations using an iPad. He talks about how he uses augmented reality as a unique way to animate posters and other images. "Looking at a poster with your phone and having it come to life is magic," he says.