Print buyer and marketing exec Brittany Fenning: What "marketing services provider" means
Published on February 25, 2010
I’m Britney Fenning. I’m Creative Director for Fenning Marketing Group, my company. We are an advertising marketing firm; we specialize in creative services as well as strategic branding.
I’d like to talk about the marketing services provider and what that means. To me, that’s what I do. I’m a marketing services provider. So the term in the industry is a little clouded, I think print production, print services providers, I think that really applies to what we’re looking for in a printer.
With marketing service providers, they’re all things including print; ecommerce, branding, creative services, mailing. But a lot of that is what I do and I find it gets a little bit competitive. It competes with my services as well. And what I look for is a printer who can print and do a really good job. I want to know that they’ll be on time, they’ll be on budget, and if there’s a problem they’ll let me know. I like to form relationships with my printers and help them to understand what it is that my preferences are and what I like to do.
Professor Erica Walker on Guiding Students into Careers in Print
Published: October 17, 2017
Dr. Erica Walker an Assistant Professor in the Department of Graphic Communications at Clemson University talks about attracting students to the industry and helping them match career goals with different training and education levels.
"Have You Heard the Cover"
Published: October 16, 2017
Dr. Joe Webb and Richard Romano talk about the production of a special edition of their new book The Third Wave that included interactive print elements.
Frank Visits Strategic Factory
Published: October 13, 2017
Keith Miller took a small print shop and grew it into an $18 Million super shop called Strategic Factory. He changed the concept of what a printer is. Call the company what you wish but they still put imagery on all kinds of substrates for marketing applications.
Darwill Continues its Inkjet Journey with Océ ProStream 1000
Published: October 12, 2017
Chicago-based Darwill will be the first US company to install the Océ ProStream 1000. The company selected the ProStream to fulfill customer demand for high quality color applications on coated stock. Mark Deboer talks about how critical it is to have networking and peer education at events like thINK have helped them get up to speed on the evolving production inkjet ecosystem.