Allegra's Ted Raymond on helping clients with CRM
Published on May 28, 2010
I'm Ted Raymond with Allegra & Print Imaging in Scottsdale, Arizona. One of the things that we've seen is an interesting trend that's started to surface is that client's are now looking to us as data experts because of what we've done with both mail files and leveraging data for variable data print and direct mail. They view us as having the ability to manage data. Up to and including now coming to us and asking us to manage a CRM and within that creating ongoing lead nurturing campaigns.
So we've been put in this interesting position over the last six months where we now hold multiple licenses, for SalesForce.com, for example, and data is being driven in there and coming out of that process, we're driving personalized URLs, direct mail, e-mail, and have really become the epicenter for some of those client applications, not just around the traditional print but also around some of the data management and business strategies.
Guy Gecht on the State of the Inkjet Business
Published: March 27, 2017
Guy Gecht, EFI's CEO, discusses the state of the inkjet business, from signs and displays to packaging, building materials and textiles. He outlines the opportunities for printing businesses these emerging applications present. He points out that inkjet printers are opening the door to a plethora of specialty applications that can fuel business growth.
Global Graphics: Working to Support Industry Efficiency
Published: March 27, 2017
Martin Bailey, CTO of Global Graphics, shares information the initiatives the company has underway to better support manufacturers of inkjet presses during the development process, as well as the company's role in conducting interoperability events around the launch of PDF 2.0 to ease its entry into the market.
The Importance of a Good Web-to-Print Demo Site
Published: March 23, 2017
Demonstrating your web-to-print solution is critical to your sales process. Use your demonstration site to configure all the bells and whistles of your solution so you never have to say, "we support that feature but its not configured on this site."
The Future Of Customer Communications In The Financial Services Industry
Published: March 22, 2017
Matt Swain, Senior Director at InfoTrends, talks with Senior Editor Cary Sherburne about the latest trends in customer communications, some of which is driven by financial technology that is enabling more voice-driven communications. Consumers have increasingly demanding expectations about how they interact with financial services providers, including optimized print communications.
Ghent Workgroup PDF Study aims to Identify Gaps in the Standard
Published: March 21, 2017
David Zwang, WhatTheyThink's Technology Editor and Chairman of the Ghent Workgroup, explains why the organization is conducting a landmark PDF study. The last study was conducted in 2008 and is not representative of todays workflow demands. They want to understand how people are using PDF and identify gaps in the standard that the Ghent Workgroup can help address for better process integration in commercial print and packaging production. Visit http://www.gwg.org/gwg-2017-pdf-survey/