Allegra's Ted Raymond on helping clients with CRM
Published on May 28, 2010
I'm Ted Raymond with Allegra & Print Imaging in Scottsdale, Arizona. One of the things that we've seen is an interesting trend that's started to surface is that client's are now looking to us as data experts because of what we've done with both mail files and leveraging data for variable data print and direct mail. They view us as having the ability to manage data. Up to and including now coming to us and asking us to manage a CRM and within that creating ongoing lead nurturing campaigns.
So we've been put in this interesting position over the last six months where we now hold multiple licenses, for SalesForce.com, for example, and data is being driven in there and coming out of that process, we're driving personalized URLs, direct mail, e-mail, and have really become the epicenter for some of those client applications, not just around the traditional print but also around some of the data management and business strategies.
Speed Outweighs Cost in Textiles
Published: July 16, 2018
Karsten Newbury, Senior Vice President and General Manager of Software for Gerber Technology, discusses the trends driving change in the textiles industry. Now more than ever, the industry is about speed with pressure on brands and manufacturers for faster time to market.
Frank Interviews Echo Communications Owner Howard Hoke
Published: July 13, 2018
Frank interviews Howard Hoke, COO and Owner of Echo Communications, a 14-employee print shop based in New London, N.H. Howard is an RIT grad who wound up owning his own printing company. Even though he has digital printing, he still uses offset presses, including a recently acquired used Heidelberg. Where did he find a press operator? Wal-Mart!
The Multi-Faceted World of Kohler's In-Plant
Published: July 12, 2018
Christopher Donlon, Associate Communications Manager of Print Production for Kohler, talks about the excitement and challenges of running an in-plant for a wide variety of products and services, ranging from plumbing fixtures to hospitality services.
From Traditional to Digital in Corrugated
Published: July 11, 2018
Chuck Slingerland, Vice President of Sales and Digital Operations for Abbott-Action, takes us through the digital journey for a traditional corrugated converter.
LACorp Is a Jack-of-All-Trades in the Textile Industry
Published: July 10, 2018
Jeoff Bodenhorst, Jr., President of LACorp, talks about his contract cut-and-sew company that offers a wide range of services to the garment industry. He talks about how automation will continue to improve this part of the manufacturing process, which can often be a labor-intensive bottleneck.