Allegra's Ted Raymond on helping clients with CRM
Published on May 28, 2010
I'm Ted Raymond with Allegra & Print Imaging in Scottsdale, Arizona. One of the things that we've seen is an interesting trend that's started to surface is that client's are now looking to us as data experts because of what we've done with both mail files and leveraging data for variable data print and direct mail. They view us as having the ability to manage data. Up to and including now coming to us and asking us to manage a CRM and within that creating ongoing lead nurturing campaigns.
So we've been put in this interesting position over the last six months where we now hold multiple licenses, for SalesForce.com, for example, and data is being driven in there and coming out of that process, we're driving personalized URLs, direct mail, e-mail, and have really become the epicenter for some of those client applications, not just around the traditional print but also around some of the data management and business strategies.
Frank on "Paper Shamers"
Published: January 19, 2018
Frank goes on a mini rant against those folks who shame us for using paper. He calls them “paper shamers” as he takes them to task for creating guilt trips for those who use paper.
SGIA and PIA: Why the partnership?
Published: January 18, 2018
Ford Bowers, President & CEO of SGIA, talked with us about the partnership between SGIA and PIA, and the value to their respective memberships. A key element is introducing SGIA's membership to the many conferences that PIA hosts, as well as participation in legislative affairs activities.
iLearning from Printing Industries of America: All new, available 24/7
Published: January 17, 2018
Michael Makin, CEO of the Printing Industries of America, shares information on PIA's iLearning University for the printing industry, which has been completely retooled and includes the opportunity for certification across a variety of disciplines, including Customer Service. Core content included in PIA affiliate membership fees.
Thayer Long on NPES Rebrand and New Mission
Published: January 17, 2018
Richard Romano talks to Thayer Long about the name change from NPES to Association for Print Technology, as well as the association's new mission to drive the industry forward.
Idealliance: Taming the Wild West of the Packaging Supply Chain
Published: January 16, 2018
Tim Baechle, Vice President at Idealliance, talks about how Idealliance is repositioning itself around three primary goals: communication, education and validation. With offices around the world hte organization's evolution to a think tank has changed the model of how it works. Programs like G7 and BrandQ create a swim lane for the packaging supply chain to create seamless communication. Baechle shares thoughts about how the organization is serving some of the worlds largest brands and converters to tame what he calls the Wild West of Packaging.