Allegra's Ted Raymond on helping clients with CRM
Published on May 28, 2010
I'm Ted Raymond with Allegra & Print Imaging in Scottsdale, Arizona. One of the things that we've seen is an interesting trend that's started to surface is that client's are now looking to us as data experts because of what we've done with both mail files and leveraging data for variable data print and direct mail. They view us as having the ability to manage data. Up to and including now coming to us and asking us to manage a CRM and within that creating ongoing lead nurturing campaigns.
So we've been put in this interesting position over the last six months where we now hold multiple licenses, for SalesForce.com, for example, and data is being driven in there and coming out of that process, we're driving personalized URLs, direct mail, e-mail, and have really become the epicenter for some of those client applications, not just around the traditional print but also around some of the data management and business strategies.
Direct-to-Object Printing: Do Converters Need to Redefine their Role?
Published: May 22, 2017
Joe Morgan, formerly CEO of Standard Register and now Founder and CEO of Be Safe. Be Inspired. Be YOU. shares his insights on the InPrint USA show and the opportunities he sees for printing businesses in functional printing applications, particularly for packaging. He sees this as changing the role for the converter and requires businesses to redefine the role they will play in the future.
A Mailer That Grows Wildflowers. A Tree That Grows Books.
Published: May 19, 2017
Thinking he's got something special, WhatTheyThink Senior Video Editor Jon Emmerich does a little show-and-tell and asks for Frank's response. In true Frank fashion, Frank quickly and efficiently crushes Jon's dreams.
Dave Fenske on Value Proposition of Direct Marketing
Published: May 18, 2017
As one of the early adopters of production inkjet technology, Dave Fenske of Fenske Media discusses the whole value proposition of direct marketing and how it has enhanced his business and the business of his customers.