Interviewer: Hi, I’m Val DiGiancinto, Vice President of Sales and Partner of the Ace Group, Inc. in New York City.
Today, I’m here to discuss some of the things that we’ve done to change our company. Let me tell you about change in our company. We’ve really had to learn how to be very agile. I’m sure everybody has seen this situation with the economy and has had an affect in one way or another.
I speak to business owners around New York City on an every day basis. Everybody I come in touch with and everybody has had something that has affected their business in a very big way, and it goes from the person who cuts my hair in the subway, to the hot dog vendor down the street that we do some signage for, to every other company that we’ve spoken to. And understanding that and being a very closely held company that can make changes, and that’s an opportunity that we have that maybe some larger organization don’t have, we can make pretty quick changes. And we’ve started to do that pretty aggressively over the last couple of years.
Some of the changes have been very positive, it’s not just a matter of looking around and seeing where you can make additional cuts in your organization, but it is also an opportunity to move into new areas that you haven’t looked at before that provide opportunity to meet and greet and sell to people who you haven’t had the opportunity to speak to before.
Some of the products we were providing in the past don’t seem to have the same value propositions that they had, so by having some of these new capabilities, it’s really given us an opportunity to get our foot in the door and speak to people. And some of them have liked personalized URL’s. We’ve added the capability by hiring the right people, creating the backend technology that provides the marketing statistics to our potential customers, and we’ve actually combined those now with quick response codes to even give them an added benefit of some of the value of Endura technology that’s out there.
So, I guess what we’ve found is agility is the word of the year and I think being able to adapt to an ever changing technology as quickly as we can and help keep up as a stable company and help us to actually grow.
So, hopefully everybody has a positive experience this year, and let’s get out there and figure a way to make the change.
The Importance of a Good Web-to-Print Demo Site
Published: March 23, 2017
Demonstrating your web-to-print solution is critical to your sales process. Use your demonstration site to configure all the bells and whistles of your solution so you never have to say, "we support that feature but its not configured on this site."
The Future Of Customer Communications In The Financial Services Industry
Published: March 22, 2017
Matt Swain, Senior Director at InfoTrends, talks with Senior Editor Cary Sherburne about the latest trends in customer communications, some of which is driven by financial technology that is enabling more voice-driven communications. Consumers have increasingly demanding expectations about how they interact with financial services providers, including optimized print communications.
Ghent Workgroup PDF Study aims to Identify Gaps in the Standard
Published: March 21, 2017
David Zwang, WhatTheyThink's Technology Editor and Chairman of the Ghent Workgroup, explains why the organization is conducting a landmark PDF study. The last study was conducted in 2008 and is not representative of todays workflow demands. They want to understand how people are using PDF and identify gaps in the standard that the Ghent Workgroup can help address for better process integration in commercial print and packaging production. Visit http://www.gwg.org/gwg-2017-pdf-survey/
View the latest production inkjet news from Screen
Published: March 20, 2017
Aron Allenson, Sales Support Specialist for High Speed Inkjet at Screen, talks about how new SC inks from Screen allow inkjet printing to commodity offset stocks without pretreatment. The ink is used in the Truepress JET 520 HD. He also explains the next generation of Truepress JET presses, the Truepress JET 520 NX, just released.
Print: The Strongest Component of an Omnichannel Campaign
Published: March 20, 2017
Charyl Kahanec, President of Marketing Solutions at EarthColor, always has interesting insights to share, and this video is no exception. She talks with Senior Editor Cary Sherburne about the role of print in today's marketing mix. She points out that marketing is not just one channel, but rather the overall conversation with the customer; and print is the strongest component of that conversation. Hear more.
Frank on Newspaper Business Practices
Published: March 17, 2017
We need newspapers and they need us. But some of their business practices could be improved. With declines in ad revenues, newspapers are raising subscription rates to stay in business.