Interviewer: Hi, I’m Val DiGiancinto, Vice President of Sales and Partner of the Ace Group, Inc. in New York City.
Today, I’m here to discuss some of the things that we’ve done to change our company. Let me tell you about change in our company. We’ve really had to learn how to be very agile. I’m sure everybody has seen this situation with the economy and has had an affect in one way or another.
I speak to business owners around New York City on an every day basis. Everybody I come in touch with and everybody has had something that has affected their business in a very big way, and it goes from the person who cuts my hair in the subway, to the hot dog vendor down the street that we do some signage for, to every other company that we’ve spoken to. And understanding that and being a very closely held company that can make changes, and that’s an opportunity that we have that maybe some larger organization don’t have, we can make pretty quick changes. And we’ve started to do that pretty aggressively over the last couple of years.
Some of the changes have been very positive, it’s not just a matter of looking around and seeing where you can make additional cuts in your organization, but it is also an opportunity to move into new areas that you haven’t looked at before that provide opportunity to meet and greet and sell to people who you haven’t had the opportunity to speak to before.
Some of the products we were providing in the past don’t seem to have the same value propositions that they had, so by having some of these new capabilities, it’s really given us an opportunity to get our foot in the door and speak to people. And some of them have liked personalized URL’s. We’ve added the capability by hiring the right people, creating the backend technology that provides the marketing statistics to our potential customers, and we’ve actually combined those now with quick response codes to even give them an added benefit of some of the value of Endura technology that’s out there.
So, I guess what we’ve found is agility is the word of the year and I think being able to adapt to an ever changing technology as quickly as we can and help keep up as a stable company and help us to actually grow.
So, hopefully everybody has a positive experience this year, and let’s get out there and figure a way to make the change.
Frank Mallozzi Reports on EFI Connect 2017
Published: January 24, 2017
Frank Mallozzi, Senior Vice President of Worldwide Sales and Marketing for EFI, shares his thoughts about EFI Connect 2017, the 17th year of the conference. Highlights included a fireside chat between CEO Guy Gecht and Joel Quadracci, as well as a fireside chat with Xerox CEO Jeff Jacobson. The conference featured new products, a large number of eduational sessions and lots of opportunity to network among peers, with EFI executives and technical staff, as well as EFI partners.
Guy Gecht's Advice to the Industry: Keep An Eye on Artificial Intelligence Developments
Published: January 23, 2017
Guy Gecht, EFI's CEO, typically includes a thought leadership segment in his opening talk. In 2017, he put the industry on notice that artifice intelligence is almost upon us, with a convergence of technology and market demand that will bring this to mainstream in the foreseeable future. Artificial intelligence (AI) is a technology that will have an impact on the printing industry, and printing owners and managers should keep tabs on its progress, understanding both eh risks and the opportunities for their businesses.
What Color is Consistent?
Published: January 20, 2017
Color management works, and it has been available to designers and printers for more than 25 years. Why then do we still make mistakes in color reproduction? Shoshana Burgett of X-Rite Pantone notes that CM has to be understood as something more than calibrating a monitor. It is a set of steps, processes, and tools that must be in place across the entire production workflow, always with monitoring for continuous improvement. Designers who want color to be consistent in all the channels they are now responsible for can find the help they need in CM, Burgett says.
Frank on Pre-VDP Personalized Direct Mail
Published: January 20, 2017
Frank Romano keeps EVERYTHING. This week he shares his collection of pre-VDP personalized direct mail when everyone was a winner. Direct marketers tried every trick to get you to open the envelope.
The Challenges of Managing Color in a Global Supply Chain at Canadian Tire Retail
Published: January 19, 2017
Angela Stone, Manager of Packaging Optimization at Canadian Tire Retail, is responsible for all of the private label packaging that is used for the wide range of products it offers. It covers all types of packaging, from folding carton to flexible to sewn-in labels. She talks about how she handles color management across this disparate array of packaging applications.
What PDF 2.0 Will Mean for the Printing Industry
Published: January 17, 2017
Mark Lewiecki, Senior Product Manager at Adobe, talks about PDF 2.0, now being developed through the International Standards Organization which has responsibility for the PDF standard. A key new attribute is the ability to put page-level media-specific information directly into the PDF file. The ISO is also defining the metadata as it relates to media, especial for variable data printing, and is incorporating CxF spectral data into the PDF file.