Pitney Bowes customers talk media mix and marketing ROI at InterACT
Published on August 11, 2010
Dave Leskusky: The current marketing mix is more than just print online, social or mobile. It’s really how all of these media interact to drive return on investment.
Thomas Orgler: It’s good to see all the participants here talking about convergence of traditional marketing with the net media and it’s good to see Pitney Bowes there. We’ve been partners for a long time with their equipment and now with having solutions to help us bridge the gap with analytics as well as some of the new media products that are elsewhere in the room it’s good to see them.
Peggy Hatch: Now everyone’s looking for an actual return on their investment. They want to know what’s working, and that’s the great appeal with the online is that you can get immediate results of your open rates and your quick throughs and you can see what orders have been driven, but you still need everything working together.
Julie Rudek: Yes, the direct mail piece is the door, but does the direct mail piece tell them all the information. And the social media to incorporate them with that will tell them more information than the direct mail pieces.
Hal Hopson: I think what’s becoming more and more important is an ability to measure the return on marketing investment. And that trend is only going to continue I think as expectations from consumers towards their vendors increase and they expect that the vendor knows more about them and is only talking to them about meaningful things.
Thomas Orgler: Yeah, right now, the big question is to figure out how these pieces can work together to enhance the message.
Kevin Marks: We’re here to help the customers explore more powerful relevant, tailored communications. The Pitney Bowes Took Kit considers all the critical elements for customer success and that success as it relates to both the marketing community as well as the print service providers that solve and help the marketing community deliver good results.
Thomas Orgler: Tailoring the message to the right recipient and making it timely, making it relevant and that’s communicating with them in the way that they want to be contacted and that’s where we’re at right now.