Log In | Become a Member | Contact Us


Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     PRINT 18     Production Inkjet     Installations and Placements Tracker

Pitney Bowes customers talk media mix and marketing ROI at InterACT

Published on August 11, 2010

Dave Leskusky:  The current marketing mix is more than just print online, social or mobile.  It’s really how all of these media interact to drive return on investment. 

Thomas Orgler:  It’s good to see all the participants here talking about convergence of traditional marketing with the net media and it’s good to see Pitney Bowes there.  We’ve been partners for a long time with their equipment and now with having solutions to help us bridge the gap with analytics as well as some of the new media products that are elsewhere in the room it’s good to see them.

Peggy Hatch:  Now everyone’s looking for an actual return on their investment.  They want to know what’s working, and that’s the great appeal with the online is that you can get immediate results of your open rates and your quick throughs and you can see what orders have been driven, but you still need everything working together. 

Julie Rudek:  Yes, the direct mail piece is the door, but does the direct mail piece tell them all the information.  And the social media to incorporate them with that will tell them more information than the direct mail pieces. 

Hal Hopson:  I think what’s becoming more and more important is an ability to measure the return on marketing investment.  And that trend is only going to continue I think as expectations from consumers towards their vendors increase and they expect that the vendor knows more about them and is only talking to them about meaningful things. 

Thomas Orgler:  Yeah, right now, the big question is to figure out how these pieces can work together to enhance the message. 

Kevin Marks:  We’re here to help the customers explore more powerful relevant, tailored communications.  The Pitney Bowes Took Kit considers all the critical elements for customer success and that success as it relates to both the marketing community as well as the print service providers that solve and help the marketing community deliver good results. 

Thomas Orgler:  Tailoring the message to the right recipient and making it timely, making it relevant and that’s communicating with them in the way that they want to be contacted and that’s where we’re at right now. 

         Email Icon Email    Reprint Icon Embed/Reprint

 

 

 

Recent Videos

 

Video preview: Frank-ception: Taking On a New Dimension at PRINT 18

Frank-ception: Taking On a New Dimension at PRINT 18

Published: October 12, 2018

Frank is beside himself over Augmented Reality (AR)-enabled print at this week's PRINT 18 event, which he demonstrates on an iPad.

 

Video preview: New Horizons for Standard Finishing Systems

New Horizons for Standard Finishing Systems

Published: October 11, 2018

Paul Steinke, National Sales Manager for Standard Finishing Systems, talks about two new Horizon finishing units on display at PRINT 18: the StitchLiner Mark III and BQ-480 perfect binder, both of which include new automation features.

 

Video preview: Tilia Labs: Imposing Software

Tilia Labs: Imposing Software

Published: October 10, 2018

Sagen de Jong, CEO and Co-Founder of Tilia Labs, talks to Dave Zwang about the company's imposition, planning, and workflow software, and how imposition for labels and packaging differs from general commercial printing.

 

Video preview: Ricoh Unveils New Workflow and Data Analytics Solutions

Ricoh Unveils New Workflow and Data Analytics Solutions

Published: October 9, 2018

Ryan Kiley, Director of Strategic Production Services for Ricoh USA, talks about Ricoh Communications Manager and Ricoh Supervisor, the company's new workflow automation and print shop management tools.

 

Video preview: Tour the Canon Applications Gallery at PRINT 18

Tour the Canon Applications Gallery at PRINT 18

Published: October 8, 2018

Join Jennifer Kolloczek, Director of Marketing for Canon Solutions America, on a tour of the #PRINTCANON Applications Gallery at PRINT 18 in Chicago. This fully immersive hotel experience highlights the many applications that customers can add to their own businesses with the help of Canon technology.

 

Video preview: Creative Labels Transitions to Digital

Creative Labels Transitions to Digital

Published: October 5, 2018

Chris Martin, VP of Creative Labels, has been in the label business since 1980, and talks to Dave Zwang at Labelexpo about the steps he's taken over the years to transition into digital technologies.

 

View More Videos

 





Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2018 WhatTheyThink. All Rights Reserved