James Lowry of Lightning Labels on Keeping It Simple and Standard
Published on August 17, 2010
Hello, my name is James Lowry and I’m with Lightening Labels. I’m the General Manager in Denver, Colorado. Just wanted to share a little bit about what makes us work, what helps us support our customers and being successful in their eyes, which ultimately leads to success in our eyes as well. Mostly what our strategy is built around is keeping it simple and keeping it standardized. My version of the old adage Kiss, keep it simple and keep it standardized.
In that we’re able to work with customers in a lot of different ways and we’re able to process a lot of jobs in a given day because of that philosophy and how we work. In one of the biggest areas that we function and we support customers in very successfully is in the lip balm environment, which is considered a promotional product. And within the promotional products obviously they don’t order large quantities and so they need a lot of versions, a lot of jobs in any given day. And we had one customer that came to us that was looking for that need. They needed a quick turnaround and they needed a lot of different pieces of art in a given day.
They understood value of a digital print job and within that they said, “This is what we need.” And over time we’ve worked with them, we’ve refined our processes to be supportive and its been a good handshake between the two organizations because they’ve actually worked with us to where they supply the art and we don’t have to do any of the proofing steps. And those things they supply it to us press ready and then we’re able to put that together and process. And we process on average close to 100 jobs a day for this organization. So it is very effective for both us and for them.
And it helps us show the value of digital in that world and they’ve embraced it, they’ve been more successful with their customers and obviously that’s led to more success with us as well. We’re supplying that product to them in a two day turn right now. Our standardly time is three days so we’ve actually because they worked with us and hand shook with us on those features or those activities then that allowed us to improve for them so they got better service to their customers as well.
Overall, we’ve had a very good success in working through this, using the digital format in order to accomplish what they wanted and accomplish what we needed to.
CustomInk Believes Co-Opetition Is a Win/Win for Suppliers, Producers, and Customers in the Garment Decoration Industry
Published: March 21, 2018
Andy Louis-Charles, Vice President of Business Development at CustomInk, one of the largest online custom apparel companies in the U.S., talks about the importance of mutually beneficial partnerships with others in the industry. He believes this practice of "co-opetition" raises the level for everyone in the industry. Custom apparel for events is a $7 billion industry—there's lots of room for everyone and an opportunity to grow the pie. With a bigger pie, everyone gets a larger slice, he says.
Does Your Brand Reflect What You Are Made Of?
Published: March 20, 2018
Robert Prioleau, Partner and Brand Director at the Blue Ion agency, and a principal of Outpost, another agency, explains what he meant during his talk at ThreadX, when he said, "The best brands are defined by what they are made of, not by what they make." What values, purpose, mission and cause are you bringing to the table on top of your great products and services?" Hear what he has to say, and think about how you can apply his advice to your brand.
Is Your Tech Pack Smart Enough?
Published: March 19, 2018
Matthew Cochran, CCO of of Purchase Activated Apparel Technology (PAAT), is building an open digital product development network, looking to augment the traditional tech pack that is the DNA of a product. His Smart Tech Pack (STP) technology is a machine-readable file that takes some of the opportunity for human error out of the garment manufacturing process. The goal of this digital product development network is to move to a design-sell-produce model as opposed to today's design-produce-hope-to-sell model.
“Don’t Put Pictures of Your Press on Your Website”
Published: March 16, 2018
Print business owners need to have an effective “content strategy” for their websites and other online presences. John Foley, CEO of interlinkONE & Grow Socially, talks about the reasons for developing a content strategy, as well as some dos and don’ts for online content.
Published: March 16, 2018
Frank recommends two books, one on sales training and one on applying online print. They are “25 Best Sales Tips Ever” and “Keep Calm and Print On.” This one would be funny if you had pop-ups throughout it.
Analog-to-Digital Transformation Is Disrupting the Textiles Industry
Published: March 15, 2018
Mark Coudray, Founder of Catalyst Plan, has nearly 50 years of experience in graphic communications. He talks about the analog-to-digital transformations that have occurred in the industry over the past few decades. The fourth iteration of analog-to-digital transformation is revolutionizing the discipline of marketing and having a huge impact on the textiles and apparel industries. He offers guidance to buy time and gain breathing room.