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James Lowry of Lightning Labels on Keeping It Simple and Standard

Published on August 17, 2010

Hello, my name is James Lowry and I’m with Lightening Labels.  I’m the General Manager in Denver, Colorado.  Just wanted to share a little bit about what makes us work, what helps us support our customers and being successful in their eyes, which ultimately leads to success in our eyes as well.  Mostly what our strategy is built around is keeping it simple and keeping it standardized.  My version of the old adage Kiss, keep it simple and keep it standardized.

In that we’re able to work with customers in a lot of different ways and we’re able to process a lot of jobs in a given day because of that philosophy and how we work.  In one of the biggest areas that we function and we support customers in very successfully is in the lip balm environment, which is considered a promotional product.  And within the promotional products obviously they don’t order large quantities and so they need a lot of versions, a lot of jobs in any given day.  And we had one customer that came to us that was looking for that need.  They needed a quick turnaround and they needed a lot of different pieces of art in a given day.

They understood value of a digital print job and within that they said, “This is what we need.”  And over time we’ve worked with them, we’ve refined our processes to be supportive and its been a good handshake between the two organizations because they’ve actually worked with us to where they supply the art and we don’t have to do any of the proofing steps.  And those things they supply it to us press ready and then we’re able to put that together and process.  And we process on average close to 100 jobs a day for this organization.  So it is very effective for both us and for them.

And it helps us show the value of digital in that world and they’ve embraced it, they’ve been more successful with their customers and obviously that’s led to more success with us as well.  We’re supplying that product to them in a two day turn right now.  Our standardly time is three days so we’ve actually because they worked with us and hand shook with us on those features or those activities then that allowed us to improve for them so they got better service to their customers as well.

Overall, we’ve had a very good success in working through this, using the digital format in order to accomplish what they wanted and accomplish what we needed to. 

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