James Lowry of Lightning Labels on Keeping It Simple and Standard
Published on August 17, 2010
Hello, my name is James Lowry and I’m with Lightening Labels. I’m the General Manager in Denver, Colorado. Just wanted to share a little bit about what makes us work, what helps us support our customers and being successful in their eyes, which ultimately leads to success in our eyes as well. Mostly what our strategy is built around is keeping it simple and keeping it standardized. My version of the old adage Kiss, keep it simple and keep it standardized.
In that we’re able to work with customers in a lot of different ways and we’re able to process a lot of jobs in a given day because of that philosophy and how we work. In one of the biggest areas that we function and we support customers in very successfully is in the lip balm environment, which is considered a promotional product. And within the promotional products obviously they don’t order large quantities and so they need a lot of versions, a lot of jobs in any given day. And we had one customer that came to us that was looking for that need. They needed a quick turnaround and they needed a lot of different pieces of art in a given day.
They understood value of a digital print job and within that they said, “This is what we need.” And over time we’ve worked with them, we’ve refined our processes to be supportive and its been a good handshake between the two organizations because they’ve actually worked with us to where they supply the art and we don’t have to do any of the proofing steps. And those things they supply it to us press ready and then we’re able to put that together and process. And we process on average close to 100 jobs a day for this organization. So it is very effective for both us and for them.
And it helps us show the value of digital in that world and they’ve embraced it, they’ve been more successful with their customers and obviously that’s led to more success with us as well. We’re supplying that product to them in a two day turn right now. Our standardly time is three days so we’ve actually because they worked with us and hand shook with us on those features or those activities then that allowed us to improve for them so they got better service to their customers as well.
Overall, we’ve had a very good success in working through this, using the digital format in order to accomplish what they wanted and accomplish what we needed to.
Learn About Anti-Counterfeiting Measures in Packaging
Published: January 17, 2017
Christine Gallagher, Director of Commercialization at Sonoco Trident, a division of the $5.2 billion packaging organization Sonoco, comes from a brand owner background. She speaks about the latest trends in anti-counterfeiting in packaging and how Sonoco Trident controls anti-counterfeiting measures, including reporting, and next generation developments that empower consumers.
Leveraging Standards and Specifications to Get to Great Color
Published: January 16, 2017
Don Hutcheson of HutchColor, one of the industry's most knowledgeable color experts, shares his thoughts on the latest developments in color management and the tools print service providers should have to be able to print to the numbers and deliver against customer color expectations. He explains how industry standards are driving more process control into the art and science of printing.
Are You Ready for the MarTech Explosion?
Published: January 16, 2017
Marketing technology is exploding. Michael Chase of St. Joseph Communications says that there are now more than 3,500 providers of "MarTech" services. But, building efficient marketing platforms requires more than just cherry-picking technology solutions. Chase notes that all the MarTech in the world won't help if there is no content strategy in place to guide the effort. The first tasks are to define the kinds of content to be created and to identify the audiences to whom the content will be presented. Armed with this knowledge, says Chase, marketers can choose the right channels and work toward achievable outcomes.
Frank Looks Back at Early Variable Data Printing
Published: January 13, 2017
Frank talks about some of the earliest Variable Data Printing from when digital color first came into play in 1994. He shows the now classic Alphabits piece and many others.
Change Management in Print MIS
Published: January 12, 2017
When your Print business is faced with changing your Print MIS, the attitude towards the change can make all the difference. Are you looking to force the Print MIS software to work just like you work today or are you willing to adapt your workflows to optimize how the Print MIS software was built?
The Impact of Production Inkjet on Thomson Reuters Core Publishing Solutions
Published: January 11, 2017
Thomson Reuters Core Publishing Solutions in Minneapolis, kindly hosted the WhatTheyThnk team to view the digital transformation the operation is undergoing. Larry Soler, its Director of Prepress, Press and Digital, explains that while offset will be a core functionality for the foreseeable future, web and sheetfed production inkjet is driving change, including a 3-to-1 replacement of toner devices and migration of shorter runs from offset to digital.