Ted Raymond discusses transforming to a marketing services provider
Published on June 18, 2010
My name is Ted Raymond with Allegra Print Imaging in Scottsdale, Arizona. Our transformation to a marketing service provider started several years ago and it started fairly simply with just leveraging some variable data print technology and we really took advantage of the education that could be provided to us from companies like XMPie and Xerox to learn just the basics. And that continued to evolve into being a mailing services provider and ultimately to cross media. We got some great education from Mind Fire that really took us to the next level and allowed us to begin to get into the online space as well as the traditional print space. And today that’s expanded through some strategic partnerships to include things like search engine optimization and search marketing, social medial as well as continuing to expand on variable data print, direct mail and cross media technology with both email and personalized URL’s.
Direct-to-Object Printing: Do Converters Need to Redefine their Role?
Published: May 22, 2017
Joe Morgan, formerly CEO of Standard Register and now Founder and CEO of Be Safe. Be Inspired. Be YOU. shares his insights on the InPrint USA show and the opportunities he sees for printing businesses in functional printing applications, particularly for packaging. He sees this as changing the role for the converter and requires businesses to redefine the role they will play in the future.
A Mailer That Grows Wildflowers. A Tree That Grows Books.
Published: May 19, 2017
Thinking he's got something special, WhatTheyThink Senior Video Editor Jon Emmerich does a little show-and-tell and asks for Frank's response. In true Frank fashion, Frank quickly and efficiently crushes Jon's dreams.
Dave Fenske on Value Proposition of Direct Marketing
Published: May 18, 2017
As one of the early adopters of production inkjet technology, Dave Fenske of Fenske Media discusses the whole value proposition of direct marketing and how it has enhanced his business and the business of his customers.