Ted Raymond discusses transforming to a marketing services provider
Published on June 18, 2010
My name is Ted Raymond with Allegra Print Imaging in Scottsdale, Arizona. Our transformation to a marketing service provider started several years ago and it started fairly simply with just leveraging some variable data print technology and we really took advantage of the education that could be provided to us from companies like XMPie and Xerox to learn just the basics. And that continued to evolve into being a mailing services provider and ultimately to cross media. We got some great education from Mind Fire that really took us to the next level and allowed us to begin to get into the online space as well as the traditional print space. And today that’s expanded through some strategic partnerships to include things like search engine optimization and search marketing, social medial as well as continuing to expand on variable data print, direct mail and cross media technology with both email and personalized URL’s.
How to Protect Your Business when Managing Software Projects
Published: July 20, 2017
Jennifer Matt interviews Chris Reisz-Hanson, software architect about how to protect yourself. One of the key questions that is often missed is "who owns what?" Where is the source code stored? If you own the software, you should have access to the source code under an account in your business name.
Print and Marketing: An Awesome Relationship
Published: July 18, 2017
Cece Smith, President of Toolbox Studios, worked for P&G for many years and brought her marketing expertise to SmithPrint. Now with her branding and marketing business operating as a sister company to SmithPrint, the two exploit the symbiotic relationship the two businesses offer to their respective clients. Smith cites her attendance at Dscoop as a key turning point for realizing how the two could be blended. She provides invaluable insight on how to create programs where print is not commoditized.
Frank Finds A Museum of Interesting Things at EastPack
Published: July 14, 2017
While visiting EastPack, Frank is unsurprisingly drawn to a booth called "The Museum of Interesting Things" and talks to Denny Daniel who shows him some of the cool things in their collection.