Ted Raymond discusses transforming to a marketing services provider
Published on June 18, 2010
My name is Ted Raymond with Allegra Print Imaging in Scottsdale, Arizona. Our transformation to a marketing service provider started several years ago and it started fairly simply with just leveraging some variable data print technology and we really took advantage of the education that could be provided to us from companies like XMPie and Xerox to learn just the basics. And that continued to evolve into being a mailing services provider and ultimately to cross media. We got some great education from Mind Fire that really took us to the next level and allowed us to begin to get into the online space as well as the traditional print space. And today that’s expanded through some strategic partnerships to include things like search engine optimization and search marketing, social medial as well as continuing to expand on variable data print, direct mail and cross media technology with both email and personalized URL’s.
Out of Stock
Published: January 18, 2019
Frank comments about shortages of printed books. At the end of 2018, bookstores— and even Amazon—ran out of inventory for certain bestsellers. Ebooks have not truly replaced printed books and we are still trying to find the equilibrium between ebooks, on-demand books, and long-run printed books.
Frank Books a Hotel Room
Published: January 11, 2019
Frank discovers a hotel lounge that uses the printed encyclopedia as part of the décor. The Hilton Fanueil Hall in Boston has 40 or more sets of various reference encyclopedias in a small room off the main entrance.
Celebrating a Quarter-Century of Digital Color Printing Part 2: Indigo
Published: December 21, 2018
Frank celebrates the 25th anniversary of HP Indigo. What began as Benny Landa’s groundbreaking technology is now a multi-billion-dollar worldwide business. It ushered in the era of on-demand color printing, and, more importantly, the use of variable-data printing for personalized promotion.
Cybersecurity in the Printing Industry
Published: December 20, 2018
Carlos Fernandes, CEO of Agile Cybersecurity Solutions, discusses the importance of cybersecurity in the printing industry.
Specialty Print Communications Delivers Data-Driven Mail with Production Inkjet
Published: December 19, 2018
Adam LeFebvre, President of Specialty Print Communications (SPC), talks with David Zwang about the company's niche in high-volume, data-driven direct mail and loyalty marketing solutions. SPC recently installed the Canon Océ Prostream 1000 and Canon Océ VarioPrint i300 to bring in new business from its existing customers and to open up opportunities with new customers.