Log In | Become a Member | Contact Us


Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     January Economic Webinar     Printing Business Outlook 2017 Report     European Coverage     Production Inkjet Analysis

David Podmayersky with Earth Color winner of the Environmental Innovation Award for Thought Leadership

Published on August 10, 2010

Interviewer:  Hi, I’m Gail Nickel-Kailing with WhatTheyThink Going Green, and today I'm here with David Podmayersky, who is with Earth Color.  Earth Color is the winner of the WhatTheyThink Environmental Innovation Award for Thought Leadership.  And, I wanted to ask you, Dave, you have done some really interesting things with a client education program.  So if you could fill me in on what that program is all about.

David Podmayersky:  Sure.  Yeah.  Well, it became obvious early on once we educated ourselves on what sustainability and going green really meant for ourselves, that we were getting a lot of interest from our clients.  You know, they knew they wanted to go green, a lot of the agencies knowing they wanted to go green, a lot of clients needing to go green to support their corporate initiatives that were kind of coming down the pipe.  But they had no idea what that actually meant.

So with sustainability being educational, and marketing and sustainability being educational, we decided we would put together a more comprehensive program for our clients and our supply team partners on the other side further downstream to really determine what that means in terms of specking papers.  What environmental printing is versus environmental papers.  What choices designers and marketers and agencies can make in terms of making their print more environmentally responsible and putting some social integrity to what they were doing

Interviewer:  So have you had a large number of clients involved in that?  Is there an ongoing program or is it one on one?  How does that work?

David Podmayersky:  Well, we look - we do it both ways.  We hold, you know, public symposiums and we team up with partners in our supply team.  So be it on the paper side, be it print, be it ink suppliers, so we’ll do public symposiums.  You know, we really feel that moving the bar for everybody and this isn’t an area where we need to be competitive, but collaborative, so sharing information is paramount.  So we’ll do it one by one with clients, but we’ll go, you know, individual groups and then we’ll do it a variety of ways.  Whatever is going to get the message out that it’s really going to add environmental integrity to the discussion.

Interviewer:  Great.  Thank you, David and congratulations on winning the Leadership Award.

David Podmayersky:  Thank you.

Interviewer:  You bet.

Email Icon Email         

 

 

 

Recent Videos

 

Video preview: What PDF 2.0 Will Mean for the Printing Industry

What PDF 2.0 Will Mean for the Printing Industry

Published: January 17, 2017

Mark Lewiecki, Senior Product Manager at Adobe, talks about PDF 2.0, now being developed through the International Standards Organization which has responsibility for the PDF standard. A key new attribute is the ability to put page-level media-specific information directly into the PDF file. The ISO is also defining the metadata as it relates to media, especial for variable data printing, and is incorporating CxF spectral data into the PDF file.

 

Video preview: Learn About Anti-Counterfeiting Measures in Packaging

Learn About Anti-Counterfeiting Measures in Packaging

Published: January 17, 2017

Christine Gallagher, Director of Commercialization at Sonoco Trident, a division of the $5.2 billion packaging organization Sonoco, comes from a brand owner background. She speaks about the latest trends in anti-counterfeiting in packaging and how Sonoco Trident controls anti-counterfeiting measures, including reporting, and next generation developments that empower consumers.

 

Video preview: Leveraging Standards and Specifications to Get to Great Color

Leveraging Standards and Specifications to Get to Great Color

Published: January 16, 2017

Don Hutcheson of HutchColor, one of the industry's most knowledgeable color experts, shares his thoughts on the latest developments in color management and the tools print service providers should have to be able to print to the numbers and deliver against customer color expectations. He explains how industry standards are driving more process control into the art and science of printing.

 

Video preview: Are You Ready for the MarTech Explosion?

Are You Ready for the MarTech Explosion?

Published: January 16, 2017

Marketing technology is exploding. Michael Chase of St. Joseph Communications says that there are now more than 3,500 providers of "MarTech" services. But, building efficient marketing platforms requires more than just cherry-picking technology solutions. Chase notes that all the MarTech in the world won't help if there is no content strategy in place to guide the effort. The first tasks are to define the kinds of content to be created and to identify the audiences to whom the content will be presented. Armed with this knowledge, says Chase, marketers can choose the right channels and work toward achievable outcomes.

 

Video preview: Frank Looks Back at Early Variable Data Printing

Frank Looks Back at Early Variable Data Printing

Published: January 13, 2017

Frank talks about some of the earliest Variable Data Printing from when digital color first came into play in 1994. He shows the now classic Alphabits piece and many others.

 

Video preview: Change Management in Print MIS

Change Management in Print MIS

Published: January 12, 2017

When your Print business is faced with changing your Print MIS, the attitude towards the change can make all the difference. Are you looking to force the Print MIS software to work just like you work today or are you willing to adapt your workflows to optimize how the Print MIS software was built?

 

View More Videos

 

Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2017 WhatTheyThink. All Rights Reserved