Log In | Become a Member | Contact Us


Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     European Coverage     Production Inkjet Analysis

David Podmayersky with Earth Color winner of the Environmental Innovation Award for Thought Leadership

Published on August 10, 2010

Interviewer:  Hi, I’m Gail Nickel-Kailing with WhatTheyThink Going Green, and today I'm here with David Podmayersky, who is with Earth Color.  Earth Color is the winner of the WhatTheyThink Environmental Innovation Award for Thought Leadership.  And, I wanted to ask you, Dave, you have done some really interesting things with a client education program.  So if you could fill me in on what that program is all about.

David Podmayersky:  Sure.  Yeah.  Well, it became obvious early on once we educated ourselves on what sustainability and going green really meant for ourselves, that we were getting a lot of interest from our clients.  You know, they knew they wanted to go green, a lot of the agencies knowing they wanted to go green, a lot of clients needing to go green to support their corporate initiatives that were kind of coming down the pipe.  But they had no idea what that actually meant.

So with sustainability being educational, and marketing and sustainability being educational, we decided we would put together a more comprehensive program for our clients and our supply team partners on the other side further downstream to really determine what that means in terms of specking papers.  What environmental printing is versus environmental papers.  What choices designers and marketers and agencies can make in terms of making their print more environmentally responsible and putting some social integrity to what they were doing

Interviewer:  So have you had a large number of clients involved in that?  Is there an ongoing program or is it one on one?  How does that work?

David Podmayersky:  Well, we look - we do it both ways.  We hold, you know, public symposiums and we team up with partners in our supply team.  So be it on the paper side, be it print, be it ink suppliers, so we’ll do public symposiums.  You know, we really feel that moving the bar for everybody and this isn’t an area where we need to be competitive, but collaborative, so sharing information is paramount.  So we’ll do it one by one with clients, but we’ll go, you know, individual groups and then we’ll do it a variety of ways.  Whatever is going to get the message out that it’s really going to add environmental integrity to the discussion.

Interviewer:  Great.  Thank you, David and congratulations on winning the Leadership Award.

David Podmayersky:  Thank you.

Interviewer:  You bet.

Email Icon Email         

 

 

 

Recent Videos

 

Video preview: PIA's Julie Shaffer on Color Conference 2016

PIA's Julie Shaffer on Color Conference 2016

Published: December 5, 2016

Julie Shaffer, Vice President of Education and Marketing Strategies for the Printing Industries of America, explains the evolution of the Color Conference and its value to brand owners, printers and premedia professionals. She also discusses broader PIA educational initiatives and certification programs, including a customer service certification that will be available soon.

 

Video preview: Frank is Entranced by Pop-up Cards

Frank is Entranced by Pop-up Cards

Published: December 2, 2016

Frank is entranced by pop-up cards from opencardnow.com. Former typographer Julie Brumlik has a new career with pop-up origami. Frank even shares his pop-up Gutenberg book.

 

Video preview: ASU's Print & Imaging Lab Leads the Way in Workflow Integration

ASU's Print & Imaging Lab Leads the Way in Workflow Integration

Published: December 1, 2016

Chris Halkovic, Web-to-Print Manager at Arizona State University's Print and Imaging Lab, talks about how the shop/learning environment is integrating Web2Print and MIS for a coherent and automated workflow for printed materials and 3D objects.

 

Video preview: Universal Wilde Has Transformed Its Business with Production Inkjet

Universal Wilde Has Transformed Its Business with Production Inkjet

Published: November 30, 2016

Universal Wilde in Massachusetts is the largest direct marketing and book printing company in the state. Its Vice President of Operations and Technology, Jeff McFadden, explains the company's decision to acquire production inkjet about 5 years ago. Today, about 75% of its production ink work being book production with the rest being direct mail. He also shares his thoughts about the value of users groups like thINK.

 

Video preview: Diversification at SunDance Offers an Exceptional Customer Experience

Diversification at SunDance Offers an Exceptional Customer Experience

Published: November 29, 2016

JohnHenry Ruggieri, Managing Partner at SunDance in Orlando, shares thoughts about the importance of focusing on core competencies, bringing as many services in house as possible in order to meet a wider variety of customer needs. He discusses how his various HP printing solution's contribute to providing a great customer experience.

 

Video preview: Monitoring Performance Across the Shop

Monitoring Performance Across the Shop

Published: November 28, 2016

Dave Erwin, SVP at Racami, talks about the company's role in providing technology solutions for commercial printers to provide them with a visibility dashboard to monitor performance across the shop.

 

View More Videos

 

Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2016 WhatTheyThink. All Rights Reserved