Dave Erlandson of Caslon on Day 1 of PODi
Published on January 27, 2010
Hi, Dave Erlandson, General Manager of PODi and Caslon and we’re right in the middle now of the 2010 App Forum. It’s a place where digital printers come to learn about the new applications to grow their business. So, we started the day off today with a great keynote from Rab Govil. He set the stage in the industry and where things were headed and insight into a great application on healthcare. And then we divided up into four tracks. So, we had a sales and strategy track for those who want to become marketing service providers, and we focused on the applications of direct marketing. Got great tracks on leading edge applications and how people are making money with custom magazines and books and so forth. And then we’ve got a print-on-demand track for those that maybe don’t want to go all the way of becoming a marketing service provider, but still want to get in on the high margin applications that are associated with digital print.
We’re looking forward to a great keynote this afternoon. We’re going to be focusing on the new technologies that are affecting print and how to integrate with some of that technology and drive print. So, Keylar codes, a great new application called Shoot It from Tom McDermott. Mark is here from to show his new application and a great session on augmented reality. So you want to catch that.
And then tomorrow, we’re wrapping up the conference, again with a keynote from Ford Motor Company, how they worked with Budco and Xerox to drive great ROI even in tough economic times and I think the print industry is having a tough time and the automotive industry is really having a tough time. So, we’re looking forward to that session and a great lineup of tracks tomorrow as well.
For more information about what we do, you can check us out on the web at www.PODi.org. Thanks.
Frank Visits the New England Author’s Expo
Published: September 21, 2018
Frank attended the New England Author’s Expo, featuring more than 100 self-published authors. Frank opines that it was on-demand digital printing that made it all possible. He interviews Robert Uttaro, author of “To the Survivors.”
United Mail Invests in a Canon i300
Published: September 20, 2018
Casey Hendrick, President of Production for United Mail, talks about the company's offerings—predominantly in the health and financial industries—and the company's integration of the new Canon Océ VarioPrint i300.
Inkjet Growth Continues to Make an Impact on the Market
Published: September 19, 2018
Amy Machado of IDC Research talks about her recent inkjet forecast for the entire color market. Overall numbers show that the inkjet market is growing, thanks to quality improvements and the availability of more options.
The Evolution of Color Management
Published: September 18, 2018
Bob Barbera, Senior Manager of Production Solutions Marketing for Canon USA, discusses the challenges of color management, such as predictability, and how the technology is evolving.
Core Publishing Solutions Switch to Production Inkjet for Book Publishing
Published: September 17, 2018
Todd Roth, VP of Manufacturing and Distribution, Core Publishing Solutions, at Thomson Reuters, discusses the company's background in web press applications, their move into production inkjet, and their new venture selling book manufacturing for other publishers.
Frank Visits Faneuil Hall’s Edes & Gill: An 18th-Century Print Shop
Published: September 14, 2018
Frank plays with his newest toy: a model of an English common press, a design that improved upon Gutenberg’s original. He then takes a field trip to Boston’s Faneuil Hall Marketplace, location of Edes & Gill, an 18th-century print shop that has a life-size English common press as well as other period printing equipment. There, he talks with Gary Gregory, executive director and master printer, and his assistant Tyler Kerr.