Dave Erlandson of Caslon on Day 1 of PODi
Published on January 27, 2010
Hi, Dave Erlandson, General Manager of PODi and Caslon and we’re right in the middle now of the 2010 App Forum. It’s a place where digital printers come to learn about the new applications to grow their business. So, we started the day off today with a great keynote from Rab Govil. He set the stage in the industry and where things were headed and insight into a great application on healthcare. And then we divided up into four tracks. So, we had a sales and strategy track for those who want to become marketing service providers, and we focused on the applications of direct marketing. Got great tracks on leading edge applications and how people are making money with custom magazines and books and so forth. And then we’ve got a print-on-demand track for those that maybe don’t want to go all the way of becoming a marketing service provider, but still want to get in on the high margin applications that are associated with digital print.
We’re looking forward to a great keynote this afternoon. We’re going to be focusing on the new technologies that are affecting print and how to integrate with some of that technology and drive print. So, Keylar codes, a great new application called Shoot It from Tom McDermott. Mark is here from to show his new application and a great session on augmented reality. So you want to catch that.
And then tomorrow, we’re wrapping up the conference, again with a keynote from Ford Motor Company, how they worked with Budco and Xerox to drive great ROI even in tough economic times and I think the print industry is having a tough time and the automotive industry is really having a tough time. So, we’re looking forward to that session and a great lineup of tracks tomorrow as well.
For more information about what we do, you can check us out on the web at www.PODi.org. Thanks.
Jennifer Matt interviews Jerry Kennelly about Tweak Cloud
Published: December 8, 2016
Make print easier to buy. The Tweak Cloud offering is a toolset that streamlines the process of getting to a final agreed upon design. Jerry Kennelly, CEO and founder of Tweak describes the offering and his approach to giving the customer self-service control over the proofing process.
Silicon Publishing Launches Redesign of Silicon Designer
Published: December 6, 2016
In this interview, Cary Sherburne, Senior Editor, talks with Max Dunn of Silicon Publishing about the company's clean sheet redesign of Silicon Designer leveraging the talents of former Adobe InDesign developers. This Web2Print/online editing solution is used by some of the world's largest companies.
1,000th HP PrintOS Customer Speaks Out
Published: December 6, 2016
Senior Editor Cary Sherburne talks with Martin Saavedra, Jr., EVP at MLI Marketing in Tampa, the 1,000th HP PrintOS customer. Saavedra explains why solutions like HP PrintOS are important in helping printers remain competitive with a streamlined and productive workflow in an open, cloud-based ecosystem.
PIA's Julie Shaffer on Color Conference 2016
Published: December 5, 2016
Julie Shaffer, Vice President of Education and Marketing Strategies for the Printing Industries of America, explains the evolution of the Color Conference and its value to brand owners, printers and premedia professionals. She also discusses broader PIA educational initiatives and certification programs, including a customer service certification that will be available soon.
Frank is Entranced by Pop-up Cards
Published: December 2, 2016
Frank is entranced by pop-up cards from opencardnow.com. Former typographer Julie Brumlik has a new career with pop-up origami. Frank even shares his pop-up Gutenberg book.
ASU's Print & Imaging Lab Leads the Way in Workflow Integration
Published: December 1, 2016
Chris Halkovic, Web-to-Print Manager at Arizona State University's Print and Imaging Lab, talks about how the shop/learning environment is integrating Web2Print and MIS for a coherent and automated workflow for printed materials and 3D objects.