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Dave Erlandson of Caslon on Day 1 of PODi

Published on January 27, 2010

Hi, Dave Erlandson, General Manager of PODi and Caslon and we’re right in the middle now of the 2010 App Forum. It’s a place where digital printers come to learn about the new applications to grow their business. So, we started the day off today with a great keynote from Rab Govil. He set the stage in the industry and where things were headed and insight into a great application on healthcare. And then we divided up into four tracks. So, we had a sales and strategy track for those who want to become marketing service providers, and we focused on the applications of direct marketing. Got great tracks on leading edge applications and how people are making money with custom magazines and books and so forth. And then we’ve got a print-on-demand track for those that maybe don’t want to go all the way of becoming a marketing service provider, but still want to get in on the high margin applications that are associated with digital print.

We’re looking forward to a great keynote this afternoon. We’re going to be focusing on the new technologies that are affecting print and how to integrate with some of that technology and drive print. So, Keylar codes, a great new application called Shoot It from Tom McDermott. Mark  is here from  to show his new application and a great session on augmented reality. So you want to catch that.

And then tomorrow, we’re wrapping up the conference, again with a keynote from Ford Motor Company, how they worked with Budco and Xerox to drive great ROI even in tough economic times and I think the print industry is having a tough time and the automotive industry is really having a tough time. So, we’re looking forward to that session and a great lineup of tracks tomorrow as well.

For more information about what we do, you can check us out on the web at www.PODi.org. Thanks.


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