Dave Erlandson of Caslon on Day 1 of PODi
Published on January 27, 2010
Hi, Dave Erlandson, General Manager of PODi and Caslon and we’re right in the middle now of the 2010 App Forum. It’s a place where digital printers come to learn about the new applications to grow their business. So, we started the day off today with a great keynote from Rab Govil. He set the stage in the industry and where things were headed and insight into a great application on healthcare. And then we divided up into four tracks. So, we had a sales and strategy track for those who want to become marketing service providers, and we focused on the applications of direct marketing. Got great tracks on leading edge applications and how people are making money with custom magazines and books and so forth. And then we’ve got a print-on-demand track for those that maybe don’t want to go all the way of becoming a marketing service provider, but still want to get in on the high margin applications that are associated with digital print.
We’re looking forward to a great keynote this afternoon. We’re going to be focusing on the new technologies that are affecting print and how to integrate with some of that technology and drive print. So, Keylar codes, a great new application called Shoot It from Tom McDermott. Mark is here from to show his new application and a great session on augmented reality. So you want to catch that.
And then tomorrow, we’re wrapping up the conference, again with a keynote from Ford Motor Company, how they worked with Budco and Xerox to drive great ROI even in tough economic times and I think the print industry is having a tough time and the automotive industry is really having a tough time. So, we’re looking forward to that session and a great lineup of tracks tomorrow as well.
For more information about what we do, you can check us out on the web at www.PODi.org. Thanks.
“Don’t Put Pictures of Your Press on Your Website”
Published: March 16, 2018
Print business owners need to have an effective “content strategy” for their websites and other online presences. John Foley, CEO of interlinkONE & Grow Socially, talks about the reasons for developing a content strategy, as well as some dos and don’ts for online content.
Published: March 16, 2018
Frank recommends two books, one on sales training and one on applying online print. They are “25 Best Sales Tips Ever” and “Keep Calm and Print On.” This one would be funny if you had pop-ups throughout it.
Analog-to-Digital Transformation Is Disrupting the Textiles Industry
Published: March 15, 2018
Mark Coudray, Founder of Catalyst Plan, has nearly 50 years of experience in graphic communications. He talks about the analog-to-digital transformations that have occurred in the industry over the past few decades. The fourth iteration of analog-to-digital transformation is revolutionizing the discipline of marketing and having a huge impact on the textiles and apparel industries. He offers guidance to buy time and gain breathing room.
The Amazing Story of Sandilake Clothing
Published: March 13, 2018
Mel Lay, Owner of Sandilake Clothing, has a riveting story of how she went from producing clothing for her kids in 2014 to being a garment icon. Her business has grown largely through the use of social media, including her public battle with Target and ultimately her appearance on Shark Tank. Great story! Lots of guidance about how others can use social media to grow their businesses.
Facing the Challenges of Waste in the Garment Supply Chain
Published: March 12, 2018
Matthew Cochran, COO of OnPoint Manufacturing, talks about the feasibility of on demand manufacturing of garments to address Fast Fashion and the waste of time and materials associated with the traditional garment supply chain, moving from design-produce-hope-to-sell, to design-sell-produce.