NAPL's Joe Truncale on their NexGenLeader Program
Published on March 12, 2010
Hi. I'm Joe Truncale, President and CEO of NAPL. I'd like to talk to you a little bit about a new initiative that NAPL has for our members called NextGen Leaders.
We've done extensive research and we find that there's a next generation of people coming up in the industry; many of these folks are already in place in businesses all over the country in our industry, but they really don't have an organized way to get together, to share experiences, to learn and grow, to develop their expertise, their business acumen and their leaderships that are going to be required for them to take the next step as our industry grows and changes.
So we've addressed that through a program called NextGen Leaders. And the way the program works: it's sort of like a peer group for people that are at that generation so they can interact with others who have similar responsibilities in companies of all sizes, all throughout the country. Specifically, there will be two workshops a year: one in the early spring, about this time of year and another in the fall in conjunction with the Graph Expo or Print Tradeshows. Then there will be a session in July or mid-Summer where everyone will come together.
We'll have business acumen, things like finance, production, sales and marketing, all the different subject areas and then we'll also talk about some of the dynamics of growing into a leadership position inside the business.
We're very excited about it and we think the time is right for the NextGen Leaders program. Watch for more coming soon.
CustomInk Believes Co-Opetition Is a Win/Win for Suppliers, Producers, and Customers in the Garment Decoration Industry
Published: March 21, 2018
Andy Louis-Charles, Vice President of Business Development at CustomInk, one of the largest online custom apparel companies in the U.S., talks about the importance of mutually beneficial partnerships with others in the industry. He believes this practice of "co-opetition" raises the level for everyone in the industry. Custom apparel for events is a $7 billion industry—there's lots of room for everyone and an opportunity to grow the pie. With a bigger pie, everyone gets a larger slice, he says.
Does Your Brand Reflect What You Are Made Of?
Published: March 20, 2018
Robert Prioleau, Partner and Brand Director at the Blue Ion agency, and a principal of Outpost, another agency, explains what he meant during his talk at ThreadX, when he said, "The best brands are defined by what they are made of, not by what they make." What values, purpose, mission and cause are you bringing to the table on top of your great products and services?" Hear what he has to say, and think about how you can apply his advice to your brand.
Is Your Tech Pack Smart Enough?
Published: March 19, 2018
Matthew Cochran, CCO of of Purchase Activated Apparel Technology (PAAT), is building an open digital product development network, looking to augment the traditional tech pack that is the DNA of a product. His Smart Tech Pack (STP) technology is a machine-readable file that takes some of the opportunity for human error out of the garment manufacturing process. The goal of this digital product development network is to move to a design-sell-produce model as opposed to today's design-produce-hope-to-sell model.
“Don’t Put Pictures of Your Press on Your Website”
Published: March 16, 2018
Print business owners need to have an effective “content strategy” for their websites and other online presences. John Foley, CEO of interlinkONE & Grow Socially, talks about the reasons for developing a content strategy, as well as some dos and don’ts for online content.
Published: March 16, 2018
Frank recommends two books, one on sales training and one on applying online print. They are “25 Best Sales Tips Ever” and “Keep Calm and Print On.” This one would be funny if you had pop-ups throughout it.
Analog-to-Digital Transformation Is Disrupting the Textiles Industry
Published: March 15, 2018
Mark Coudray, Founder of Catalyst Plan, has nearly 50 years of experience in graphic communications. He talks about the analog-to-digital transformations that have occurred in the industry over the past few decades. The fourth iteration of analog-to-digital transformation is revolutionizing the discipline of marketing and having a huge impact on the textiles and apparel industries. He offers guidance to buy time and gain breathing room.