Log In | Become a Member | Contact Us


Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     European Coverage     Production Inkjet Analysis

Al Kennickell President of The Kennickell Group discusses utilizing consultants in a changing business environment

Published on July 13, 2010

My name is Al Kennickell; I’m the President of the Kennickell Group out of Savannah, Georgia. 

The question was asked of me, “In this changing environment, what do are you doing to try to stay on top of changes in the industry, and what do we have to do to evolve and survive?”  I will tell you this that I have been a big believer in, and working with consultants and with the tools that some of the big service – some of the big industry providers have that they’ll let you use.  For instance, Kodak has been very, very helpful to me in the past using what they’re market movers and things like that, but I’m also used consultants like, Steven Amiel at Marketing Mentors, and I’m really looking for anybody that I think can help us.  And I have never shied away from  consultant, you know, obviously you bring them in, if they do a great job for you, you just keep them going and sometimes, really, a consultant just needs to be there for maybe six months or less.  But there’s a lot to learn and I think it’s almost impossible for a business owner to try to learn everything he needs to learn just by looking at magazine articles.  I will say that I read WhatTheyThink every single morning, the email that comes to me.  And great information in there.  I highly recommend that and I really mean that sincerely. 

So, there’s a lot of tools out there, there’s a lot of people out there that can help you.  And I think you have to be out there looking for them and don’t be afraid to try out different folks because I have learned a great deal from a lot of these people and I’m very fortunate that I’ve run into them.

Email Icon Email         

 

 

 

Recent Videos

 

Video preview: PIA's Julie Shaffer on Color Conference 2016

PIA's Julie Shaffer on Color Conference 2016

Published: December 5, 2016

Julie Shaffer, Vice President of Education and Marketing Strategies for the Printing Industries of America, explains the evolution of the Color Conference and its value to brand owners, printers and premedia professionals. She also discusses broader PIA educational initiatives and certification programs, including a customer service certification that will be available soon.

 

Video preview: Frank is Entranced by Pop-up Cards

Frank is Entranced by Pop-up Cards

Published: December 2, 2016

Frank is entranced by pop-up cards from opencardnow.com. Former typographer Julie Brumlik has a new career with pop-up origami. Frank even shares his pop-up Gutenberg book.

 

Video preview: ASU's Print & Imaging Lab Leads the Way in Workflow Integration

ASU's Print & Imaging Lab Leads the Way in Workflow Integration

Published: December 1, 2016

Chris Halkovic, Web-to-Print Manager at Arizona State University's Print and Imaging Lab, talks about how the shop/learning environment is integrating Web2Print and MIS for a coherent and automated workflow for printed materials and 3D objects.

 

Video preview: Universal Wilde Has Transformed Its Business with Production Inkjet

Universal Wilde Has Transformed Its Business with Production Inkjet

Published: November 30, 2016

Universal Wilde in Massachusetts is the largest direct marketing and book printing company in the state. Its Vice President of Operations and Technology, Jeff McFadden, explains the company's decision to acquire production inkjet about 5 years ago. Today, about 75% of its production ink work being book production with the rest being direct mail. He also shares his thoughts about the value of users groups like thINK.

 

Video preview: Diversification at SunDance Offers an Exceptional Customer Experience

Diversification at SunDance Offers an Exceptional Customer Experience

Published: November 29, 2016

JohnHenry Ruggieri, Managing Partner at SunDance in Orlando, shares thoughts about the importance of focusing on core competencies, bringing as many services in house as possible in order to meet a wider variety of customer needs. He discusses how his various HP printing solution's contribute to providing a great customer experience.

 

Video preview: Monitoring Performance Across the Shop

Monitoring Performance Across the Shop

Published: November 28, 2016

Dave Erwin, SVP at Racami, talks about the company's role in providing technology solutions for commercial printers to provide them with a visibility dashboard to monitor performance across the shop.

 

View More Videos

 

Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2016 WhatTheyThink. All Rights Reserved