Log In | Become a Member | Contact Us


Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     Production Inkjet Tools & Resources     Industrial Print Analysis     European Coverage     Conversations on Print Podcast

Al Kennickell President of The Kennickell Group discusses utilizing consultants in a changing business environment

Published on July 13, 2010

My name is Al Kennickell; I’m the President of the Kennickell Group out of Savannah, Georgia. 

The question was asked of me, “In this changing environment, what do are you doing to try to stay on top of changes in the industry, and what do we have to do to evolve and survive?”  I will tell you this that I have been a big believer in, and working with consultants and with the tools that some of the big service – some of the big industry providers have that they’ll let you use.  For instance, Kodak has been very, very helpful to me in the past using what they’re market movers and things like that, but I’m also used consultants like, Steven Amiel at Marketing Mentors, and I’m really looking for anybody that I think can help us.  And I have never shied away from  consultant, you know, obviously you bring them in, if they do a great job for you, you just keep them going and sometimes, really, a consultant just needs to be there for maybe six months or less.  But there’s a lot to learn and I think it’s almost impossible for a business owner to try to learn everything he needs to learn just by looking at magazine articles.  I will say that I read WhatTheyThink every single morning, the email that comes to me.  And great information in there.  I highly recommend that and I really mean that sincerely. 

So, there’s a lot of tools out there, there’s a lot of people out there that can help you.  And I think you have to be out there looking for them and don’t be afraid to try out different folks because I have learned a great deal from a lot of these people and I’m very fortunate that I’ve run into them.

Email Icon Email         

 

 

 

Recent Videos

 

Video preview: Engaging and Hiring Younger Workers Into the Printing Industry

Engaging and Hiring Younger Workers Into the Printing Industry

Published: December 13, 2017

Dr. Joe Webb talks to Gina Danner, CEO of NextPage, about a hiring story that demonstrates key issues with younger workers in our industry. They discuss key issues with how NextPage does outreach for hiring.

 

Video preview: The Advantages of Energy Curing Technologies for Package Printing

The Advantages of Energy Curing Technologies for Package Printing

Published: December 12, 2017

David Biro, Director of Paste Screen and Industrial Inks for Sun Chemical discusses the movement toward energy curing and the advantages associated with this type of curing for packaging applications. He also talks about some of the challenges associated with this kind of curing.

 

Video preview: How Digital Technologies are Impacting Package Printing with New Embellishment Tools

How Digital Technologies are Impacting Package Printing with New Embellishment Tools

Published: December 11, 2017

Jeff Peterson, President of FSEA, gives an overview of the association and how it serves members through their Odyssey show, magazine, and webinar events. He also discusses how new digital technologies like MGI and Scodix take specialty effects to the next level as well as a new study done in conjunction with Clemson University that showcases how end users tend to see embellished print first over standard package printing.

 

Video preview: Frank Flashback:  Marketing4Digital Report on Selling Digital Print to Specific Markets

Frank Flashback: Marketing4Digital Report on Selling Digital Print to Specific Markets

Published: December 8, 2017

Frank found a copy of a report from a decade ago on selling digital print to specific markets. It was called Marketing4Digital and distributed via the Digital Printing Council.

 

Video preview: How Investing in Workflow Can Help Your Bottomline

How Investing in Workflow Can Help Your Bottomline

Published: December 7, 2017

Pat McGrew, Director of Production Workflow Service at Keypoint Intelligence - InfoTrends, talks about how workflow is often underfunded in a printing operation and how proper investment and strategy can increase profits.

 

Video preview: SAi Drives Sign Making Demand Online using sign.com

SAi Drives Sign Making Demand Online using sign.com

Published: December 4, 2017

Dean Durhak, Product Manager at SAi talks about their FlexiSign Software and also sign.com, a consumer facing application that drives sign making demand online and routes jobs directly to the nearest production facility.

 

View More Videos

 

Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2017 WhatTheyThink. All Rights Reserved