Log In | Become a Member | Contact Us


Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     M&A Trends     Production Inkjet     Installations and Placements Tracker

Tim Graham & Chris Stainton on their award winning self promotion campaign

Published on May 21, 2010

Tim Graham:  Tim Graham from OTC Systems.  We're just going to talk about our self-promotion project that we did last year and we won an award at PODI for this.  Chris is going to fill us in a little bit more of the details.

Chris Stainton:  Chris Stainton, Vice President, OTC Systems.  The application we're talking about was a program we put together in the self-promotion category to introduce both our business and our solution to a perspective group of clients in the automotive field and the idea was to let them experience the process that their end-users or their clients would go through if they were to participate in the program.  So we actually set up a fairly detailed cross media campaign piece for them, introduced them to both direct mail piece, personalized website, HTML e-mail campaign, and a reporting system that was all integrated into one solution for them.  And what we were able to do was to send them the actual piece and get their introduction to it and if they were interested they opted in to participate and that launched them into a web participation format.  So they were actually able to then design a program as a sample template to send out to their customers.

Now when they did that they were experiencing the process that their clients would go through at the same time.  And then as soon as we had someone opt-in, we actually ran a secondary campaign inside our master OTC campaign we called it.  Which then allowed them to look at cross media applications and some cross marketing applications within their dealership.  So a dealer/owner operator who opted in then experienced what it would be like to be a client of a service program, the sales program, or a customer retention program.  So they saw all three aspects of an integrated software application for themselves.  It made it real easy for them to use.  In average a dealer can sit down and in five or ten minutes actually develop an entire program from **** in a cross media campaign.

 They did design online proofing and they sent away through the fulfillment really in a matter of minutes and that was one of the big breakthroughs for this process was that we allowed one of the retailers to go through a program and get something out into their clients hands inside 36 to 48 hours, from start to finish.  And that was what the presentation was about and that's what the award was for.

         Email Icon Email    Reprint Icon Embed/Reprint

 

 

 

Recent Videos

 

Video preview: Out of Stock

Out of Stock

Published: January 18, 2019

Frank comments about shortages of printed books. At the end of 2018, bookstores— and even Amazon—ran out of inventory for certain bestsellers. Ebooks have not truly replaced printed books and we are still trying to find the equilibrium between ebooks, on-demand books, and long-run printed books.

 

Video preview: Frank Books a Hotel Room

Frank Books a Hotel Room

Published: January 11, 2019

Frank discovers a hotel lounge that uses the printed encyclopedia as part of the décor. The Hilton Fanueil Hall in Boston has 40 or more sets of various reference encyclopedias in a small room off the main entrance.

 

Video preview: Royal Printers Succeeds with Sustainability

Royal Printers Succeeds with Sustainability

Published: January 8, 2019

Royal Printers believes sustainability is good for them and their customers—and it's working.

 

Video preview: Celebrating a Quarter-Century of Digital Color Printing Part 2: Indigo

Celebrating a Quarter-Century of Digital Color Printing Part 2: Indigo

Published: December 21, 2018

Frank celebrates the 25th anniversary of HP Indigo. What began as Benny Landa’s groundbreaking technology is now a multi-billion-dollar worldwide business. It ushered in the era of on-demand color printing, and, more importantly, the use of variable-data printing for personalized promotion.

 

Video preview: Cybersecurity in the Printing Industry

Cybersecurity in the Printing Industry

Published: December 20, 2018

Carlos Fernandes, CEO of Agile Cybersecurity Solutions, discusses the importance of cybersecurity in the printing industry.

 

Video preview: Specialty Print Communications Delivers Data-Driven Mail with Production Inkjet

Specialty Print Communications Delivers Data-Driven Mail with Production Inkjet

Published: December 19, 2018

Adam LeFebvre, President of Specialty Print Communications (SPC), talks with David Zwang about the company's niche in high-volume, data-driven direct mail and loyalty marketing solutions. SPC recently installed the Canon Océ Prostream 1000 and Canon Océ VarioPrint i300 to bring in new business from its existing customers and to open up opportunities with new customers.

 

View More Videos

 





Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2019 WhatTheyThink. All Rights Reserved