Log In | Become a Member | Contact Us


Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     Print 2017     Production Inkjet Tools & Resources     Industrial Print Analysis     European Coverage     Conversations on Print Podcast

Peter Renton talks social media strategy for printers

Published on July 6, 2010

Peter Renton:  Hi, My name is Peter Renton, I’m the Founder and Director of Business Development for Lightening Labels we’re a label converter in Denver, Colorado.  And we’ve been using social media as one of our main marketing strategies now for many years.  We actually started, probably in 2006.  We started with a blog.  We were the first label printer to have a blog and it’s still – it’s a continuously running blog, we’re still updating it regularly.  And we found that that piece in itself has been a really great tool for us to not jus to reach our customers, but to have people come to our website, go to our blog, see that we really are an authority, we really are a company that knows what they’re talking about.  So, we’ve used the blog really successfully.  

In more recent years, we started to do more on Twitter and Facebook.  We find Twitter has actually been really great for us. 

What we do there; I have a specific strategy with Twitter.  I don’t believe in just going on there and telling people what you had for lunch or anything like that. What we do is we have a lot of our customers on Twitter.  So I follow all of the customers I can find.  And what’s really useful is you’ve got a window into what they’re talking about. 

They’re tweeting about their business problems or what issues they’re having.  So you can just watch in the background and read what they’re – what is going on, or you can interject when they talk about something specific.  Like for instance, we had a customer earlier; what is it, last year?  They had a problem with a material we – that we printed.  And the posted it on Twitter.  I found out about it immediately, I responded immediately.  We were able to address the problem and the customer came away satisfied, ended up posting another Tweet about how she was really happy with the problem that had got addressed. 

So we discovered that on Twitter first before we actually found out that they were having problems.  So we were able to address it directly and in a very fast fashion. 

And we also use Twitter in a way to, again, place ourselves as an authority and I share different interesting items of information.  Just little articles.  I send – I usually do a tweet every day, like once a day, of something of interest that I think our customers will find – will find interesting.  So, that’s how we’ve been using Twitter. 

Facebook.  We have a page set up there.  We’ve had it set up for probably 18 months now we’ve had a Facebook page.  And we’re probably not quite as active on that.  We maybe spend maybe; I don’t know maybe half an hour every couple of weeks doing something, updating our Facebook page.  We’ve had like little contests and we’ve done things like we’ve pointed people to other things on Facebook that other companies are doing, typically like product companies doing some fun things with labels.  Anything that we find that might be relevant to our customers and prospects. 

So, that’s the main thing that we’ve been using social media for and we’ve found it to be a really successful tool for us.  

Email Icon Email         

 

 

 

Recent Videos

 

Video preview: Frank: British Attack on Apostrophe Must Be Stopped

Frank: British Attack on Apostrophe Must Be Stopped

Published: August 18, 2017

Frank bemoans the British attempt to eliminate the apostrophe in place names. So far, only Frank has spoken out against this perversion of orthography as misguided souls take a hammer to our grammar.

 

Video preview: Third-Generation Printer Cockrell Enovation Improves Productivity with HP Indigo 10000

Third-Generation Printer Cockrell Enovation Improves Productivity with HP Indigo 10000

Published: August 15, 2017

John Cockrell, Vice President at Fort Worth based Cockrell Enovation, has used its new HP Indigo 10000 press to migrate work from offset for more efficient production. Hear what he has to say about the future of offset in his business and the kinds of applications he is producing on the HP Indigo 10000. HP Indigo's Business Development team has been a partner in this transition.

 

Video preview: Bud Light, HP and Esko: From Ideation to Production in Less than a Month

Bud Light, HP and Esko: From Ideation to Production in Less than a Month

Published: August 14, 2017

Michael Cox, a Solutions Architect at HP, Inc., talks about HP's collaboration with Esko to create limited edition Bud Light cans for a special event using Studio for Sleeves and HP's Mosaic in the design process. This eliminated the need for physical samples in the approval process. From ideation to production in less than a month -- amazing!

 

Video preview: Frank: Xeikon Roll-fed Digital Press 25th Anniversary

Frank: Xeikon Roll-fed Digital Press 25th Anniversary

Published: August 11, 2017

We are coming up on the 25th anniversary of the Xeikon roll-fed digital color printer. Frank shows some of the classic work done by this venerable machine, which is still helping printers worldwide to make money.

 

Video preview: COT Holdings Upgrades to HP Indigo 12000 for Enhanced Productivity

COT Holdings Upgrades to HP Indigo 12000 for Enhanced Productivity

Published: August 8, 2017

Nigel Worme, Managing Director of COT Holdings in Barbados, was an early adopter of HP Indigo digital presses. The third generation family company is now on its 5th generation of Indigo presses with the acquisition of an HP Indigo 10000, now field upgraded to an HP Indigo 12000, providing a single sheet size for offset and digital presses that streamlines workflow.

 

Video preview: Inside Mossberg & Company's Evolving Commercial Printing Operation

Inside Mossberg & Company's Evolving Commercial Printing Operation

Published: August 7, 2017

James Hilman, CEO of Mossberg & Company discusses their evolution from sheetfed commercial printing on paper to digital and flexo printing for packaging, even on cans!

 

View More Videos

 

Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2017 WhatTheyThink. All Rights Reserved