David Harding at Harding Poorman Group offers multiple printing solutions to clients
Published on August 30, 2010
My name is David Harding. I’m the President and CEO of Harding Poorman Group in Indianapolis, Indiana. We have 165 employees, about $25 million in sales. The question has been asked, what do we see with customers now and clients? And I don’t think it should be a surprise to anybody that we see that customers want one place to go for a variety of products. They’re being downsized so they don’t have time to deal with different companies. I don’t think that’s any surprise to anybody that’s watching this. So we have six different companies under our umbrella that provide a variety of products.
One of those products being, we have seven patents on the way CD’s and DVD’s bind in the books. Instead of having to do it by hand, our products will mechanically bind in via, a saddle stitcher or Perfect Binder. We’ve even perfected a way that paper can glue to paper, if you will. And contain a CD or DVD within paper all mechanically done. So did that work? Well, we had one of our customers, which was a pharmaceutical company decide they wanted to put a DVD in a magazine ad. The first time it had ever been done in their industry. We worked out a way to glue paper to paper. Well that job printed at our printing company, it printed out at our DVD company because we did wit with DVD, obviously and printed the paper that bound together. It also went to our UV printing company to print on the vinyl. And it ended up being a run of 225,000 of a pretty large size. And we would have not normally done, but we were the only place that could come up with a solution.
You hear about it a lot, but the printer of the future – maybe we won’t even be printers anymore, the printer of the future is going to start really becoming involved with their customers and finding out ways to save our customers money. And it may be selfish for them; they’re going to give away money in order to get business, or to do it. And I don’t mean from a price standpoint, it’s just that the things they do for customers nowadays may take away form what used to be general printing and going to a digital format, for example.
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