Interviewer: Hi, Cary Sherburne, Senior Editor at WhatTheyThink.com and I’m here with Wade Kellett who’s the Vice President of Sales and Marketing from Weatherall Printing, Tupelo, Mississippi where Elvis was born.
Wade Kellett: Excellent you finally got it.
Interviewer: Finally got it. So you mentioned earlier when we spoke that offset is a dying business and so obviously you and your business came to that conclusion at some point, what was sort of the driving force that made you say, “We got to get into digital and start doing some different stuff?”
Wade Kellett: Oh well, that’s a lot of stuff. Printing is the only thing I’ve ever done. I’ve never drawn a paycheck from another industry so about seven or eight years ago, I mean, it was pretty evident because our business was built around short run color. And so it’s pretty much eaten into that business, so we made that investment about five years ago in the Indigo product. And it’s just so much easier. It’s the intangible part that you can’t put your finger on.
You see crossover points from digital offset but it’s the stuff that you can’t really quanitify, it’s just easier and so our business every year moves that direction.
Interviewer: Moves more and more towards digital?
Wade Kellett: Moves more and more towards digital. We’ve bought our last offset press and it pains me to say that because I’m a printer but it’s over with. And so really we’re just in the information delivery business. We don’t care how we deliver information we just want to deliver information. And so that’s – digital is part of that for us.
Interviewer: You know, it may not feel like it to you but that’s a very forward looking attitude and I think it’s probably a minority of your colleagues in the industry that think that way, so congratulations. That’s really good.
Wade Kellet: Thank you, I appreciate that.
Guy Gecht on the State of the Inkjet Business
Published: March 27, 2017
Guy Gecht, EFI's CEO, discusses the state of the inkjet business, from signs and displays to packaging, building materials and textiles. He outlines the opportunities for printing businesses these emerging applications present. He points out that inkjet printers are opening the door to a plethora of specialty applications that can fuel business growth.
Global Graphics: Working to Support Industry Efficiency
Published: March 27, 2017
Martin Bailey, CTO of Global Graphics, shares information the initiatives the company has underway to better support manufacturers of inkjet presses during the development process, as well as the company's role in conducting interoperability events around the launch of PDF 2.0 to ease its entry into the market.
The Importance of a Good Web-to-Print Demo Site
Published: March 23, 2017
Demonstrating your web-to-print solution is critical to your sales process. Use your demonstration site to configure all the bells and whistles of your solution so you never have to say, "we support that feature but its not configured on this site."
The Future Of Customer Communications In The Financial Services Industry
Published: March 22, 2017
Matt Swain, Senior Director at InfoTrends, talks with Senior Editor Cary Sherburne about the latest trends in customer communications, some of which is driven by financial technology that is enabling more voice-driven communications. Consumers have increasingly demanding expectations about how they interact with financial services providers, including optimized print communications.
Ghent Workgroup PDF Study aims to Identify Gaps in the Standard
Published: March 21, 2017
David Zwang, WhatTheyThink's Technology Editor and Chairman of the Ghent Workgroup, explains why the organization is conducting a landmark PDF study. The last study was conducted in 2008 and is not representative of todays workflow demands. They want to understand how people are using PDF and identify gaps in the standard that the Ghent Workgroup can help address for better process integration in commercial print and packaging production. Visit http://www.gwg.org/gwg-2017-pdf-survey/