Interviewer: Hi, Cary Sherburne, Senior Editor at WhatTheyThink.com and I’m here with Wade Kellett who’s the Vice President of Sales and Marketing from Weatherall Printing, Tupelo, Mississippi where Elvis was born.
Wade Kellett: Excellent you finally got it.
Interviewer: Finally got it. So you mentioned earlier when we spoke that offset is a dying business and so obviously you and your business came to that conclusion at some point, what was sort of the driving force that made you say, “We got to get into digital and start doing some different stuff?”
Wade Kellett: Oh well, that’s a lot of stuff. Printing is the only thing I’ve ever done. I’ve never drawn a paycheck from another industry so about seven or eight years ago, I mean, it was pretty evident because our business was built around short run color. And so it’s pretty much eaten into that business, so we made that investment about five years ago in the Indigo product. And it’s just so much easier. It’s the intangible part that you can’t put your finger on.
You see crossover points from digital offset but it’s the stuff that you can’t really quanitify, it’s just easier and so our business every year moves that direction.
Interviewer: Moves more and more towards digital?
Wade Kellett: Moves more and more towards digital. We’ve bought our last offset press and it pains me to say that because I’m a printer but it’s over with. And so really we’re just in the information delivery business. We don’t care how we deliver information we just want to deliver information. And so that’s – digital is part of that for us.
Interviewer: You know, it may not feel like it to you but that’s a very forward looking attitude and I think it’s probably a minority of your colleagues in the industry that think that way, so congratulations. That’s really good.
Wade Kellet: Thank you, I appreciate that.
Update on HP's JetFusion 3D Printing Solution from Steve Nigro
Published: April 25, 2017
Steve Nigro, President of HP's 3D business, provides an update on HP's JetFusion 3D printing solution, which is now commercially available. After a period of hype, Nigro believes 3D printing is "frothing" again ... and talks about how 3D printing can fit into a graphic arts business, and what new skills are required. He also predicts what market growth will look like.
What's Happening at ISA Expo 2017?
Published: April 24, 2017
Richard Romano visits with ISA President & CEO Lori Anderson from the show floor to talk about the 2017 expo and breaking attendance records once again.
Frank Visits Cal Poly's Shakespeare Museum
Published: April 21, 2017
Frank goes back in time as he visits the Cal Poly Shakespeare Museum. Surrounded by modern printing technology, this collection is a time warp of how printing was in the past.
After the Honeymoon of Selling Web-to-Print Program
Published: April 20, 2017
When you sell a web-to-print program, you have a brief honeymoon period that needs to be optimized. Stay focused on the business goals - get orders flowing through the system. Nobody wants to hear from a customer saying, its been six months and we've seen no value!
Esko's President Shares Thoughts on Being Part of the Danaher Family
Published: April 18, 2017
Udo Panenka, President of Esko, talks about being part of Danaher, the value to the business being part of the Danaher family brings. A toolbox of proven great processes has been key to continuing -- and even speeding up -- the innovation that has enabled Esko to continue to bring new products to market. He talks also about the ability to bring these tools to customers to strengthen relationships and help them improve their businesses as well.
Eversfrank Gruppe Promotes Real-Time Printing
Published: April 17, 2017
It was a pleasure to speak again with Gerhard Martterer of the Eversfrank Gruppe again at Hunkeler Innovationdays. He always has interesting applications to talk about, and this conversation is no exception. Take a look at the great success the company is having on behalf of its customers with real-time printing.