Interviewer: Hi, Cary Sherburne, Senior Editor at WhatTheyThink.com and I’m here with Wade Kellett who’s the Vice President of Sales and Marketing from Weatherall Printing, Tupelo, Mississippi where Elvis was born.
Wade Kellett: Excellent you finally got it.
Interviewer: Finally got it. So you mentioned earlier when we spoke that offset is a dying business and so obviously you and your business came to that conclusion at some point, what was sort of the driving force that made you say, “We got to get into digital and start doing some different stuff?”
Wade Kellett: Oh well, that’s a lot of stuff. Printing is the only thing I’ve ever done. I’ve never drawn a paycheck from another industry so about seven or eight years ago, I mean, it was pretty evident because our business was built around short run color. And so it’s pretty much eaten into that business, so we made that investment about five years ago in the Indigo product. And it’s just so much easier. It’s the intangible part that you can’t put your finger on.
You see crossover points from digital offset but it’s the stuff that you can’t really quanitify, it’s just easier and so our business every year moves that direction.
Interviewer: Moves more and more towards digital?
Wade Kellett: Moves more and more towards digital. We’ve bought our last offset press and it pains me to say that because I’m a printer but it’s over with. And so really we’re just in the information delivery business. We don’t care how we deliver information we just want to deliver information. And so that’s – digital is part of that for us.
Interviewer: You know, it may not feel like it to you but that’s a very forward looking attitude and I think it’s probably a minority of your colleagues in the industry that think that way, so congratulations. That’s really good.
Wade Kellet: Thank you, I appreciate that.
Printing with Fluorescent Inks on HP Indigo
Published: August 22, 2017
Nick Gawreluk, Supplies Product Manager for HP Indigo, Speaks with Senior Editor Cary Sherburne about some of the unique liquid inks HP Indigo has recently developed, including fluorescent inks. Gawreluk shares application of examples using these inks.
Frank: British Attack on Apostrophe Must Be Stopped
Published: August 18, 2017
Frank bemoans the British attempt to eliminate the apostrophe in place names. So far, only Frank has spoken out against this perversion of orthography as misguided souls take a hammer to our grammar.
Third-Generation Printer Cockrell Enovation Improves Productivity with HP Indigo 10000
Published: August 15, 2017
John Cockrell, Vice President at Fort Worth based Cockrell Enovation, has used its new HP Indigo 10000 press to migrate work from offset for more efficient production. Hear what he has to say about the future of offset in his business and the kinds of applications he is producing on the HP Indigo 10000. HP Indigo's Business Development team has been a partner in this transition.
Bud Light, HP and Esko: From Ideation to Production in Less than a Month
Published: August 14, 2017
Michael Cox, a Solutions Architect at HP, Inc., talks about HP's collaboration with Esko to create limited edition Bud Light cans for a special event using Studio for Sleeves and HP's Mosaic in the design process. This eliminated the need for physical samples in the approval process. From ideation to production in less than a month -- amazing!
Frank: Xeikon Roll-fed Digital Press 25th Anniversary
Published: August 11, 2017
We are coming up on the 25th anniversary of the Xeikon roll-fed digital color printer. Frank shows some of the classic work done by this venerable machine, which is still helping printers worldwide to make money.
COT Holdings Upgrades to HP Indigo 12000 for Enhanced Productivity
Published: August 8, 2017
Nigel Worme, Managing Director of COT Holdings in Barbados, was an early adopter of HP Indigo digital presses. The third generation family company is now on its 5th generation of Indigo presses with the acquisition of an HP Indigo 10000, now field upgraded to an HP Indigo 12000, providing a single sheet size for offset and digital presses that streamlines workflow.