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Wade Kellett from Weatherall Printing on the transition to a digital workflow

Published on August 3, 2010

Interviewer:  Hi, Cary Sherburne, Senior Editor at WhatTheyThink.com and I’m here with Wade Kellett who’s the Vice President of Sales and Marketing from Weatherall Printing, Tupelo, Mississippi where Elvis was born.

Wade Kellett:  Excellent you finally got it.

Interviewer:  Finally got it.  So you mentioned earlier when we spoke that offset is a dying business and so obviously you and your business came to that conclusion at some point, what was sort of the driving force that made you say, “We got to get into digital and start doing some different stuff?”

Wade Kellett:  Oh well, that’s a lot of stuff.  Printing is the only thing I’ve ever done.  I’ve never drawn a paycheck from another industry so about seven or eight years ago, I mean, it was pretty evident because our business was built around short run color.  And so it’s pretty much eaten into that business, so we made that investment about five years ago in the Indigo product.  And it’s just so much easier.  It’s the intangible part that you can’t put your finger on. 

You see crossover points from digital offset but it’s the stuff that you can’t really quanitify, it’s just easier and so our business every year moves that direction.

Interviewer:  Moves more and more towards digital?

Wade Kellett:  Moves more and more towards digital.  We’ve bought our last offset press and it pains me to say that because I’m a printer but it’s over with.  And so really we’re just in the information delivery business.  We don’t care how we deliver information we just want to deliver information.  And so that’s – digital is part of that for us.

Interviewer:  You know, it may not feel like it to you but that’s a very forward looking attitude and I think it’s probably a minority of your colleagues in the industry that think that way, so congratulations.  That’s really good.

Wade Kellet:  Thank you, I appreciate that.

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