Log In | Become a Member | Contact Us


Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     Printing News Joins WhatTheyThink     Printing Forecast 2018     Production Inkjet     Installations and Placements Tracker

HP's Nils Miller & Stephen Goddard on green ink

Published on April 20, 2010

Gail Nickel-Kailing:  Hi.  I'm Gail Nickel-Kailing, WhatTheyThink Going Green and I'm here today with Nils Miller and Stephen Goddard and they're from HP and we're going to talk a little bit about the future here.  In fact, the tough question I've been asking people is printing is a manufacturing process that can be used for an awful lot of things and as we look forward, putting your fortune telling hat on, where do you think print is going in the future?  What will we be able to do with print in the future?

Stephen Goddard:  Well, something that can -- we can think about in the short term is green ink's enabling new applications and I'm thinking particularly about home furnishings, for example -- so furnishings in the home -- because we now have inks, which are water-based, which are odorless, but still have great durability, like HP Latex Inks.  You can think about printing your curtains in the home or printing your wallpaper or soft furnishings around the home and bringing a much greater level of personalization than you've had before.

Nils Miller:  Yeah.  When I think of printing in our RND Labs, one of the core ideas we've been looking at is that printing is the action of putting some material in a precise location and so, in the case of printing, that happens to be colorant and that's obviously a very valuable material because that's what creates the color and vividness we see in our prints, but you can also imagine extensions to the electronics industry, for example, where you can use printing technology to print circuitry and do so in a way that is cost-effective and has other potential advantages.  So I think that the world of printing, in quotation marks, is maybe much bigger than we might think of today when we think of it just as a piece of paper.

Gail Nickel-Kailing:  So we really start thinking of printing as a manufacturing process.

Nils Miller:  Exactly.

Gail Nickel-Kailing:  Depositing something on something.

Nils Miller:  Exactly.  And then one example of that is colorant on paper, but it can be much, much wider than that.

Gail Nickel-Kailing:  Great.  Thank you.  Thanks guys.

         Email Icon Email    Reprint Icon Embed/Reprint

 

 

 

Recent Videos

 

Video preview: The Success of Roll-Fed Inkjet and Importance of Finishing

The Success of Roll-Fed Inkjet and Importance of Finishing

Published: August 15, 2018

Mark Hunt, Director of Strategic Alliances for Standard Finishing Systems, discusses the reasons behind the surge of popularity in roll-fed inkjet, and the importance of finishing. He also discusses what to expect at Hunkeler Innovations Days 2019.

 

Video preview: Flexible Packaging Moves From Conventional to Digital

Flexible Packaging Moves From Conventional to Digital

Published: August 14, 2018

Karen English, Market Development Manager for Printpack, shares how this conventional flexible packaging converter has implemented digital printing for a hybrid manufacturing process.

 

Video preview: The Ups and Downs in the Future of Print

The Ups and Downs in the Future of Print

Published: August 13, 2018

Kip Cassino, Executive Vice President of Borrell Associates, discusses the cross-generational evolution of print: what's expected to grow and what's expected to decline in the coming years.

 

Video preview: Frank Looks Back at—and Ahead to—Printing News

Frank Looks Back at—and Ahead to—Printing News

Published: August 10, 2018

Frank traces the history of Printing News from its beginning in 1928, and its founder and editor, Leo Joachim. Few magazines have made it to 90 years and Frank is glad that the new relationship between WhatTheyThink and Printing News will see a printed magazine continue. Especially for the printing industry.

 

Video preview: Snail Mail Shouldn’t Be Stale Mail: Five Game-Changing Envelope Products

Snail Mail Shouldn’t Be Stale Mail: Five Game-Changing Envelope Products

Published: August 9, 2018

Trish features five different innovative envelope products that can increase your direct mail open rate. She’ll share and explain what makes each product engaging, and include useful links and information for further exploration.

 

Video preview: Dealing with Disruption

Dealing with Disruption

Published: August 9, 2018

Jay Samit, author of "Disrupt You!", and keynote speaker at last month's PRIMIR Insights Conference, talks about the importance of printing businesses' ability to adjust and respond to a changing industry, a changing print marketplace, and disruptions of the status quo.

 

View More Videos

 





Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2018 WhatTheyThink. All Rights Reserved