Log In | Become a Member | Contact Us


Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured: Special Report: Printing Outlook 2019     Production Inkjet     Installations and Placements Tracker

HP's Nils Miller & Stephen Goddard on green ink

Published on April 20, 2010

Gail Nickel-Kailing:  Hi.  I'm Gail Nickel-Kailing, WhatTheyThink Going Green and I'm here today with Nils Miller and Stephen Goddard and they're from HP and we're going to talk a little bit about the future here.  In fact, the tough question I've been asking people is printing is a manufacturing process that can be used for an awful lot of things and as we look forward, putting your fortune telling hat on, where do you think print is going in the future?  What will we be able to do with print in the future?

Stephen Goddard:  Well, something that can -- we can think about in the short term is green ink's enabling new applications and I'm thinking particularly about home furnishings, for example -- so furnishings in the home -- because we now have inks, which are water-based, which are odorless, but still have great durability, like HP Latex Inks.  You can think about printing your curtains in the home or printing your wallpaper or soft furnishings around the home and bringing a much greater level of personalization than you've had before.

Nils Miller:  Yeah.  When I think of printing in our RND Labs, one of the core ideas we've been looking at is that printing is the action of putting some material in a precise location and so, in the case of printing, that happens to be colorant and that's obviously a very valuable material because that's what creates the color and vividness we see in our prints, but you can also imagine extensions to the electronics industry, for example, where you can use printing technology to print circuitry and do so in a way that is cost-effective and has other potential advantages.  So I think that the world of printing, in quotation marks, is maybe much bigger than we might think of today when we think of it just as a piece of paper.

Gail Nickel-Kailing:  So we really start thinking of printing as a manufacturing process.

Nils Miller:  Exactly.

Gail Nickel-Kailing:  Depositing something on something.

Nils Miller:  Exactly.  And then one example of that is colorant on paper, but it can be much, much wider than that.

Gail Nickel-Kailing:  Great.  Thank you.  Thanks guys.

         Email Icon Email    Reprint Icon Embed/Reprint

 

 

 

Recent Videos

 

Video preview: Hunkeler AG Looks Ahead to drupa 2020

Hunkeler AG Looks Ahead to drupa 2020

Published: April 18, 2019

Hans Gut, VP of Marketing for Hunkeler AG, talks about the importance of drupa 2020 as a showcase for the industry, and Hunkeler's innovations in automation, workflow, and systems integration.

 

Video preview: FASTSIGNS of Helena's Unique Showroom Honors the City's Rich History

FASTSIGNS of Helena's Unique Showroom Honors the City's Rich History

Published: April 17, 2019

Greg Painter, owner of FASTSIGNS of Helena (Mont.), takes us on a tour of his unconventional showroom complete with an upstairs diner and other iconic elements from Helen's storied past. All of it is designed to pay tribute to the history of the town and show customers many of the applications available.

 

Video preview: Bluecrest Blends Production Print and Direct Mail

Bluecrest Blends Production Print and Direct Mail

Published: April 16, 2019

Kevin Marks, VP of Global Production Print for Bluecrest, talks about the company's involvement in production print and direct mail, as communication continues to change.

 

Video preview: From the Corporate World to FASTSIGNS

From the Corporate World to FASTSIGNS

Published: April 15, 2019

Div Bhingradia, owner of FASTSIGNS Mooresville (N.C.), left his corporate job to open his own sign shop and take advantage of the fast-growing North Carolina business environment. FASTSIGNS helped him navigate an industry with which he was unfamiliar.

 

Video preview: The Ecommerce Trend in Labels and Packaging

The Ecommerce Trend in Labels and Packaging

Published: April 15, 2019

Dawn Olson of Konica Minolta Business Solutions U.S., helps customers who have invested in industrial print solutions profit from their investment as quickly as possible. She encourages those in the label and packaging world to take advantage of the opportunities in packaging for ecommerce.

 

Video preview: Frank Looks at

Frank Looks at "Printing Outlook 2019"

Published: April 12, 2019

Frank talks about the new WhatTheyThink “Printing Outlook 2019” report. There are no leading indicators for the printing industry, government data need a lot of interpretation, and yet printers need insight in order to make intelligent business decisions. This report will give printers meaningful information on where the industry is—and where it may be going.

 

View More Videos

 





Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2019 WhatTheyThink. All Rights Reserved