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Featured:     Printing Forecast 2018     European Coverage

HP's Nils Miller & Stephen Goddard on green ink

Published on April 20, 2010

Gail Nickel-Kailing:  Hi.  I'm Gail Nickel-Kailing, WhatTheyThink Going Green and I'm here today with Nils Miller and Stephen Goddard and they're from HP and we're going to talk a little bit about the future here.  In fact, the tough question I've been asking people is printing is a manufacturing process that can be used for an awful lot of things and as we look forward, putting your fortune telling hat on, where do you think print is going in the future?  What will we be able to do with print in the future?

Stephen Goddard:  Well, something that can -- we can think about in the short term is green ink's enabling new applications and I'm thinking particularly about home furnishings, for example -- so furnishings in the home -- because we now have inks, which are water-based, which are odorless, but still have great durability, like HP Latex Inks.  You can think about printing your curtains in the home or printing your wallpaper or soft furnishings around the home and bringing a much greater level of personalization than you've had before.

Nils Miller:  Yeah.  When I think of printing in our RND Labs, one of the core ideas we've been looking at is that printing is the action of putting some material in a precise location and so, in the case of printing, that happens to be colorant and that's obviously a very valuable material because that's what creates the color and vividness we see in our prints, but you can also imagine extensions to the electronics industry, for example, where you can use printing technology to print circuitry and do so in a way that is cost-effective and has other potential advantages.  So I think that the world of printing, in quotation marks, is maybe much bigger than we might think of today when we think of it just as a piece of paper.

Gail Nickel-Kailing:  So we really start thinking of printing as a manufacturing process.

Nils Miller:  Exactly.

Gail Nickel-Kailing:  Depositing something on something.

Nils Miller:  Exactly.  And then one example of that is colorant on paper, but it can be much, much wider than that.

Gail Nickel-Kailing:  Great.  Thank you.  Thanks guys.

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