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Susan Moore at DPI discusses about integrating storefronts

Published on September 27, 2010

Cary Sherburne:  Hi, I’m Cary Sherburne, Senior Editor at WhatTheyThink.com and I'm here with Susan Moore who is president of DPI in Atlanta.  Welcome.

Susan Moore:  Thank you Cary.  Thanks for having me.

Cary Sherburne:  You’re very welcome to be here.  We’re happy to have you.  You know I was talking to you a few weeks ago and you made the statement that your business is integrating storefronts.  I found that really interesting.  Can you explain to our viewers what you mean by that?

Susan Moore:  Yeah, you know I use that statement to you.  I don’t often say that to a customer because that is not a language that they understand, but our business is mostly driven by online interaction of some kind.  When we started out in the business web to print was an important core for us, so we invested in web to print technology, Printable and Saepio were both technologies that we used under our umbrella and as we evolved in web to print and went out to clients and basically created storefronts for them I realized that we didn’t want to narrow ourselves to just giving people our storefront.  There is a lot of vision out there about what an integration ought to do for a marketing department.  It doesn’t necessarily mean that a marketing department is going to use a website to order the same item from one group to the next.  I found that each marketing department, depending on what their challenges and pain points were had different needs and so with that we evolved our business model.  Not only do we… We can build a storefront and house a storefront, but we also integrate to storefronts that are bought by our clients, so Pageflex, Elateral, Saepio, Printable.  That we necessarily invest in the frontend, but we have worked to integrate to them for automation and so when I use the word integrate to storefronts our business model is driven by web to print, but it’s not always because we bring the web to print technology to them.  A lot of it is because we bring how they can solve their problem and a lot of times we give the customer the option to buy the interface themselves and let us drive the strategy behind making that interface successful.

Cary Sherburne:   And what is the infrastructure or what is the tool that allows you to bring all these storefronts together into one workflow?

Susan Moore:  We use PressWise.  We approached Eric at PressWise, Eric Wold about six months ago and felt like we needed something that would, regardless of what storefront it would create an automation path for us for our workflow, so when you’re taking orders of a single item or two items you can be processing I don’t know, 700, 1,000 orders in a shift you know during the year and you need an automated workflow to do that, so you need a JDF ticketing process.  You need barcodes so that you don’t the human beings figuring out what to do.  The barcode tells the computer what to do and that drives a lot of what happens in the plant where you can, especially in shipping.  You don’t have human beings entering shipping label anymore.  They can scan a barcode.  The shipping label prints out just like the user typed it in.  Those things are taking our manual process out of our workflow and that is really key to being successful in throughput.  It also brings our error rate down and more importantly though, great thing that PressWise does for us is it handles all of the billing side, so all the credit cards are settled automatically, which is really exciting.  We can you know got away from our manual job tickets, but you know it took us five, six years of a lot of trying and meddling and you know trying different softwares to figure out what would work and I finally feel that we are at a point where we are truly automating and we’re not faking it anymore and I say faking it, parts of it were automated, but the whole thing wasn’t automated and what PressWise allowed us to do is to automate the entire line, so it’s very exciting.

Cary Sherburne:  That’s great.  Thank you.

Susan Moore:  You’re welcome.  Thank you.

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