Log In | Become a Member | Contact Us


Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     Hunkeler Innovationdays     Industrial Print Analysis     European Coverage     Production Inkjet Analysis

Susan Moore at DPI discusses about integrating storefronts

Published on September 27, 2010

Cary Sherburne:  Hi, I’m Cary Sherburne, Senior Editor at WhatTheyThink.com and I'm here with Susan Moore who is president of DPI in Atlanta.  Welcome.

Susan Moore:  Thank you Cary.  Thanks for having me.

Cary Sherburne:  You’re very welcome to be here.  We’re happy to have you.  You know I was talking to you a few weeks ago and you made the statement that your business is integrating storefronts.  I found that really interesting.  Can you explain to our viewers what you mean by that?

Susan Moore:  Yeah, you know I use that statement to you.  I don’t often say that to a customer because that is not a language that they understand, but our business is mostly driven by online interaction of some kind.  When we started out in the business web to print was an important core for us, so we invested in web to print technology, Printable and Saepio were both technologies that we used under our umbrella and as we evolved in web to print and went out to clients and basically created storefronts for them I realized that we didn’t want to narrow ourselves to just giving people our storefront.  There is a lot of vision out there about what an integration ought to do for a marketing department.  It doesn’t necessarily mean that a marketing department is going to use a website to order the same item from one group to the next.  I found that each marketing department, depending on what their challenges and pain points were had different needs and so with that we evolved our business model.  Not only do we… We can build a storefront and house a storefront, but we also integrate to storefronts that are bought by our clients, so Pageflex, Elateral, Saepio, Printable.  That we necessarily invest in the frontend, but we have worked to integrate to them for automation and so when I use the word integrate to storefronts our business model is driven by web to print, but it’s not always because we bring the web to print technology to them.  A lot of it is because we bring how they can solve their problem and a lot of times we give the customer the option to buy the interface themselves and let us drive the strategy behind making that interface successful.

Cary Sherburne:   And what is the infrastructure or what is the tool that allows you to bring all these storefronts together into one workflow?

Susan Moore:  We use PressWise.  We approached Eric at PressWise, Eric Wold about six months ago and felt like we needed something that would, regardless of what storefront it would create an automation path for us for our workflow, so when you’re taking orders of a single item or two items you can be processing I don’t know, 700, 1,000 orders in a shift you know during the year and you need an automated workflow to do that, so you need a JDF ticketing process.  You need barcodes so that you don’t the human beings figuring out what to do.  The barcode tells the computer what to do and that drives a lot of what happens in the plant where you can, especially in shipping.  You don’t have human beings entering shipping label anymore.  They can scan a barcode.  The shipping label prints out just like the user typed it in.  Those things are taking our manual process out of our workflow and that is really key to being successful in throughput.  It also brings our error rate down and more importantly though, great thing that PressWise does for us is it handles all of the billing side, so all the credit cards are settled automatically, which is really exciting.  We can you know got away from our manual job tickets, but you know it took us five, six years of a lot of trying and meddling and you know trying different softwares to figure out what would work and I finally feel that we are at a point where we are truly automating and we’re not faking it anymore and I say faking it, parts of it were automated, but the whole thing wasn’t automated and what PressWise allowed us to do is to automate the entire line, so it’s very exciting.

Cary Sherburne:  That’s great.  Thank you.

Susan Moore:  You’re welcome.  Thank you.

Email Icon Email         

 

 

 

Recent Videos

 

Video preview: CalPoly Students Create Book about Printing Pioneer Michael Bruno

CalPoly Students Create Book about Printing Pioneer Michael Bruno

Published: March 24, 2017

Frank’s class at Cal Poly produced a 300-page book on the life and work of printing pioneer Michael Bruno. Mike was one of the major researchers who made offset lithography a viable process.

 

Video preview: The Importance of a Good Web-to-Print Demo Site

The Importance of a Good Web-to-Print Demo Site

Published: March 23, 2017

Demonstrating your web-to-print solution is critical to your sales process. Use your demonstration site to configure all the bells and whistles of your solution so you never have to say, "we support that feature but its not configured on this site."

 

Video preview: The Future Of Customer Communications In The Financial Services Industry

The Future Of Customer Communications In The Financial Services Industry

Published: March 22, 2017

Matt Swain, Senior Director at InfoTrends, talks with Senior Editor Cary Sherburne about the latest trends in customer communications, some of which is driven by financial technology that is enabling more voice-driven communications. Consumers have increasingly demanding expectations about how they interact with financial services providers, including optimized print communications.

 

Video preview: Ghent Workgroup PDF Study aims to Identify Gaps in the Standard

Ghent Workgroup PDF Study aims to Identify Gaps in the Standard

Published: March 21, 2017

David Zwang, WhatTheyThink's Technology Editor and Chairman of the Ghent Workgroup, explains why the organization is conducting a landmark PDF study. The last study was conducted in 2008 and is not representative of todays workflow demands. They want to understand how people are using PDF and identify gaps in the standard that the Ghent Workgroup can help address for better process integration in commercial print and packaging production. Visit http://www.gwg.org/gwg-2017-pdf-survey/

 

Video preview: View the latest production inkjet news from Screen

View the latest production inkjet news from Screen

Published: March 20, 2017

Aron Allenson, Sales Support Specialist for High Speed Inkjet at Screen, talks about how new SC inks from Screen allow inkjet printing to commodity offset stocks without pretreatment. The ink is used in the Truepress JET 520 HD. He also explains the next generation of Truepress JET presses, the Truepress JET 520 NX, just released.

 

Video preview: Print: The Strongest Component of an Omnichannel Campaign

Print: The Strongest Component of an Omnichannel Campaign

Published: March 20, 2017

Charyl Kahanec, President of Marketing Solutions at EarthColor, always has interesting insights to share, and this video is no exception. She talks with Senior Editor Cary Sherburne about the role of print in today's marketing mix. She points out that marketing is not just one channel, but rather the overall conversation with the customer; and print is the strongest component of that conversation. Hear more.

 

View More Videos

 

Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2017 WhatTheyThink. All Rights Reserved