James Lowry at Lightning Labels fills the niche
Published on September 2, 2010
Hello, my name is James Lowry and I’m with Lightening Labels in Denver, Colorado. I’m the General Manager there and basically one of the other things that I would like to share with you is just in different models, different companies have different approaches to how they do business and one of the things that’s proven to be very successful for us is to focus on more of a niche environment to where we’re looking at trying to keep it simple.
We offer a limited number of substraights and we try and target materials that are going to serve many purposes and in most cases that has served us very well. And it helps in working with our customers as well because they are actually able to not worry so much about the details because as we all know in the label world there are lots of options as far as face stocks and adhesives, and liners, and all the applications. And we work with our customers to understand what their needs are and then we also then work the materialist that we have.
In most cases we have options that work for them. I typically use the cliche of or acronym of Kiss which I substitute the last s for standardized, keep it simple and standardized. And in that world its been both successful for us as a business and it’s also very successful for our customers as well. It helps both of us stay focused on what we do best and we’re able to provide a product to our customers with a digital print that’s very high quality. And they’re very satisfied with the results and the effects that they are able to achieve when they go to market their products.
ISA Sign Expo 2018 Goes Beyond Signage
Published: March 23, 2018
The ISA Sign Expo 2018 opened in Orlando, Fla., yesterday. Alicia Auerswald, VP of Marketing, Communications, and Membership for the International Sign Association (ISA), talks about some of the new technologies on the show floor, and the increasing need for sign shops to expand into other kinds of print.
Ryonet: Driving Change in Garment Decoration
Published: March 22, 2018
Ryonet's Ryan Moor talks with Senior Editor Cary Sherburne about the overall positive impact the analog-to-digital transformation in textiles and apparel stand to have on the environment. He also discusses how his company is helping the people of Haiti by providing workers in his manufacturing operation in the country with a living wage, good working conditions, and more.
CustomInk Believes Co-Opetition Is a Win/Win for Suppliers, Producers, and Customers in the Garment Decoration Industry
Published: March 21, 2018
Andy Louis-Charles, Vice President of Business Development at CustomInk, one of the largest online custom apparel companies in the U.S., talks about the importance of mutually beneficial partnerships with others in the industry. He believes this practice of "co-opetition" raises the level for everyone in the industry. Custom apparel for events is a $7 billion industry—there's lots of room for everyone and an opportunity to grow the pie. With a bigger pie, everyone gets a larger slice, he says.
Does Your Brand Reflect What You Are Made Of?
Published: March 20, 2018
Robert Prioleau, Partner and Brand Director at the Blue Ion agency, and a principal of Outpost, another agency, explains what he meant during his talk at ThreadX, when he said, "The best brands are defined by what they are made of, not by what they make." What values, purpose, mission and cause are you bringing to the table on top of your great products and services?" Hear what he has to say, and think about how you can apply his advice to your brand.