Log In | Become a Member | Contact Us


Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     January Economic Webinar     Printing Business Outlook 2017 Report     European Coverage     Production Inkjet Analysis

James Lowry at Lightning Labels fills the niche

Published on September 2, 2010

Hello, my name is James Lowry and I’m with Lightening Labels in Denver, Colorado.  I’m the General Manager there and basically one of the other things that I would like to share with you is just in different models, different companies have different approaches to how they do business and one of the things that’s proven to be very successful for us is to focus on more of a niche environment to where we’re looking at trying to keep it simple. 

We offer a limited number of substraights and we try and target materials that are going to serve many purposes and in most cases that has served us very well.  And it helps in working with our customers as well because they are actually able to not worry so much about the details because as we all know in the label world there are lots of options as far as face stocks and adhesives, and liners, and all the applications.  And we work with our customers to understand what their needs are and then we also then work the materialist that we have.

 In most cases we have options that work for them.  I typically use the cliche of or acronym of Kiss which I substitute the last s for standardized, keep it simple and standardized.  And in that world its been both successful for us as a business and it’s also very successful for our customers as well.  It helps both of us stay focused on what we do best and we’re able to provide a product to our customers with a digital print that’s very high quality.  And they’re very satisfied with the results and the effects that they are able to achieve when they go to market their products.

Email Icon Email         

 

 

 

Recent Videos

 

Video preview: Guy Gecht's Advice to the Industry: Keep An Eye on Artificial Intelligence Developments

Guy Gecht's Advice to the Industry: Keep An Eye on Artificial Intelligence Developments

Published: January 23, 2017

Guy Gecht, EFI's CEO, typically includes a thought leadership segment in his opening talk. In 2017, he put the industry on notice that artifice intelligence is almost upon us, with a convergence of technology and market demand that will bring this to mainstream in the foreseeable future. Artificial intelligence (AI) is a technology that will have an impact on the printing industry, and printing owners and managers should keep tabs on its progress, understanding both eh risks and the opportunities for their businesses.

 

Video preview: What Color is Consistent?

What Color is Consistent?

Published: January 20, 2017

Color management works, and it has been available to designers and printers for more than 25 years. Why then do we still make mistakes in color reproduction? Shoshana Burgett of X-Rite Pantone notes that CM has to be understood as something more than calibrating a monitor. It is a set of steps, processes, and tools that must be in place across the entire production workflow, always with monitoring for continuous improvement. Designers who want color to be consistent in all the channels they are now responsible for can find the help they need in CM, Burgett says.

 

Video preview: Frank on Pre-VDP Personalized Direct Mail

Frank on Pre-VDP Personalized Direct Mail

Published: January 20, 2017

Frank Romano keeps EVERYTHING. This week he shares his collection of pre-VDP personalized direct mail when everyone was a winner. Direct marketers tried every trick to get you to open the envelope.

 

Video preview: The Challenges of Managing Color in a Global Supply Chain at Canadian Tire Retail

The Challenges of Managing Color in a Global Supply Chain at Canadian Tire Retail

Published: January 19, 2017

Angela Stone, Manager of Packaging Optimization at Canadian Tire Retail, is responsible for all of the private label packaging that is used for the wide range of products it offers. It covers all types of packaging, from folding carton to flexible to sewn-in labels. She talks about how she handles color management across this disparate array of packaging applications.

 

Video preview: What PDF 2.0 Will Mean for the Printing Industry

What PDF 2.0 Will Mean for the Printing Industry

Published: January 17, 2017

Mark Lewiecki, Senior Product Manager at Adobe, talks about PDF 2.0, now being developed through the International Standards Organization which has responsibility for the PDF standard. A key new attribute is the ability to put page-level media-specific information directly into the PDF file. The ISO is also defining the metadata as it relates to media, especial for variable data printing, and is incorporating CxF spectral data into the PDF file.

 

Video preview: Learn About Anti-Counterfeiting Measures in Packaging

Learn About Anti-Counterfeiting Measures in Packaging

Published: January 17, 2017

Christine Gallagher, Director of Commercialization at Sonoco Trident, a division of the $5.2 billion packaging organization Sonoco, comes from a brand owner background. She speaks about the latest trends in anti-counterfeiting in packaging and how Sonoco Trident controls anti-counterfeiting measures, including reporting, and next generation developments that empower consumers.

 

View More Videos

 

Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2017 WhatTheyThink. All Rights Reserved