Bill Gilmer discusses text messaging & college admissions marketing
Published on May 4, 2010
Bill Gillmer, President of Wordsprint. We have been recently doing a lot of college admissions work and it's real interesting the way this is changing as colleges try to target high school sophomores and juniors. It used to be years ago they would send out mailers with response cards but then they realized kids don't like to write. So then they would send out mailers with PURL’s and personalized URLs, but then they realized kids don't like to go to the keyboard.
What kids like to do is text and so what we've done recently with some of our colleges is we send out these mailers that have a unique text code for each kid and the kid texts a message and gets an instant response from the college. This syncs with the college getting a list of who's called in and the counselors can then call that kid.
The last college we did this for saw a 68 percent increase in response rate using this text messaging method of contact.
United Mail Invests in a Canon i300
Published: September 20, 2018
Casey Hendrick, President of Production for United Mail, talks about the company's offerings—predominantly in the health and financial industries—and the company's integration of the new Canon Océ VarioPrint i300.
Inkjet Growth Continues to Make an Impact on the Market
Published: September 19, 2018
Amy Machado of IDC Research talks about her recent inkjet forecast for the entire color market. Overall numbers show that the inkjet market is growing, thanks to quality improvements and the availability of more options.
The Evolution of Color Management
Published: September 18, 2018
Bob Barbera, Senior Manager of Production Solutions Marketing for Canon USA, discusses the challenges of color management, such as predictability, and how the technology is evolving.
Core Publishing Solutions Offers a Variety of Book Publishing Options
Published: September 17, 2018
Todd Roth, VP of Manufacturing and Distribution, Core Publishing Solutions, at Thomson Reuters, discusses the company's background in web press applications, their move into digital, and their new venture selling book manufacturing for other publishers.
Frank Visits Faneuil Hall’s Edes & Gill: An 18th-Century Print Shop
Published: September 14, 2018
Frank plays with his newest toy: a model of an English common press, a design that improved upon Gutenberg’s original. He then takes a field trip to Boston’s Faneuil Hall Marketplace, location of Edes & Gill, an 18th-century print shop that has a life-size English common press as well as other period printing equipment. There, he talks with Gary Gregory, executive director and master printer, and his assistant Tyler Kerr.