Bill Gilmer discusses text messaging & college admissions marketing
Published on May 4, 2010
Bill Gillmer, President of Wordsprint. We have been recently doing a lot of college admissions work and it's real interesting the way this is changing as colleges try to target high school sophomores and juniors. It used to be years ago they would send out mailers with response cards but then they realized kids don't like to write. So then they would send out mailers with PURL’s and personalized URLs, but then they realized kids don't like to go to the keyboard.
What kids like to do is text and so what we've done recently with some of our colleges is we send out these mailers that have a unique text code for each kid and the kid texts a message and gets an instant response from the college. This syncs with the college getting a list of who's called in and the counselors can then call that kid.
The last college we did this for saw a 68 percent increase in response rate using this text messaging method of contact.
Frank Loves Lisa
Published: June 15, 2018
Frank has always wanted an Apple Lisa. He finally got one, but now it's in a museum. The 1983 Lisa was the forerunner of the Macintosh with its Graphical User Interface, but it had a high price at about $10,000.
Trends in High-Performance Apparel
Published: June 14, 2018
Mark Sunderland, Textile Engineer and Strategist at Thomas Jefferson University, discusses high-performance apparel and products, including new and emerging trends in moisture management and "wearables."
In-Plants and Outsourcing: The Perennial Problem
Published: June 13, 2018
At this year's IPMA Conference, Howie Fenton addresses one of the perennial challenges that in-plant printing departments face: their parent company outsourcing print and other related work. He offers some suggestions for bringing that work back in-house.
IPMA 2018 Conference Update: In-Plant Printing Trends and Challenges
Published: June 12, 2018
Mike Loyd, Executive Director of the In-Plant Printing and Mailing Association (IPMA), talks about the major trends affecting in-plant printing departments, the challenges faced by in-plant operations managers, and the value of the annual IPMA Conference.