Bill Gilmer discusses text messaging & college admissions marketing
Published on May 4, 2010
Bill Gillmer, President of Wordsprint. We have been recently doing a lot of college admissions work and it's real interesting the way this is changing as colleges try to target high school sophomores and juniors. It used to be years ago they would send out mailers with response cards but then they realized kids don't like to write. So then they would send out mailers with PURL’s and personalized URLs, but then they realized kids don't like to go to the keyboard.
What kids like to do is text and so what we've done recently with some of our colleges is we send out these mailers that have a unique text code for each kid and the kid texts a message and gets an instant response from the college. This syncs with the college getting a list of who's called in and the counselors can then call that kid.
The last college we did this for saw a 68 percent increase in response rate using this text messaging method of contact.
Frank on Mural Wall Printing by Zeescape
Published: December 9, 2016
An Australian company has developed an inkjet printing system that prints on walls — right, walls. Zeescape has created a new category of inkjet printer: wide format, flatbed, 3D, and now vertical.
Jennifer Matt interviews Jerry Kennelly about Tweak Cloud
Published: December 8, 2016
Make print easier to buy. The Tweak Cloud offering is a toolset that streamlines the process of getting to a final agreed upon design. Jerry Kennelly, CEO and founder of Tweak describes the offering and his approach to giving the customer self-service control over the proofing process.
Silicon Publishing Launches Redesign of Silicon Designer
Published: December 6, 2016
In this interview, Cary Sherburne, Senior Editor, talks with Max Dunn of Silicon Publishing about the company's clean sheet redesign of Silicon Designer leveraging the talents of former Adobe InDesign developers. This Web2Print/online editing solution is used by some of the world's largest companies.
1,000th HP PrintOS Customer Speaks Out
Published: December 6, 2016
Senior Editor Cary Sherburne talks with Martin Saavedra, Jr., EVP at MLI Marketing in Tampa, the 1,000th HP PrintOS customer. Saavedra explains why solutions like HP PrintOS are important in helping printers remain competitive with a streamlined and productive workflow in an open, cloud-based ecosystem.
PIA's Julie Shaffer on Color Conference 2016
Published: December 5, 2016
Julie Shaffer, Vice President of Education and Marketing Strategies for the Printing Industries of America, explains the evolution of the Color Conference and its value to brand owners, printers and premedia professionals. She also discusses broader PIA educational initiatives and certification programs, including a customer service certification that will be available soon.
Frank is Entranced by Pop-up Cards
Published: December 2, 2016
Frank is entranced by pop-up cards from opencardnow.com. Former typographer Julie Brumlik has a new career with pop-up origami. Frank even shares his pop-up Gutenberg book.