Bill Gilmer discusses text messaging & college admissions marketing
Published on May 4, 2010
Bill Gillmer, President of Wordsprint. We have been recently doing a lot of college admissions work and it's real interesting the way this is changing as colleges try to target high school sophomores and juniors. It used to be years ago they would send out mailers with response cards but then they realized kids don't like to write. So then they would send out mailers with PURL’s and personalized URLs, but then they realized kids don't like to go to the keyboard.
What kids like to do is text and so what we've done recently with some of our colleges is we send out these mailers that have a unique text code for each kid and the kid texts a message and gets an instant response from the college. This syncs with the college getting a list of who's called in and the counselors can then call that kid.
The last college we did this for saw a 68 percent increase in response rate using this text messaging method of contact.
How does a Ph.D. Petroleum Engineer become a printer?
Published: June 27, 2017
Fadal Iskander, VP of TPSi in Tulsa OK, reports his company has been offering digital printing since 1978. Today, the company has a robust portfolio of HP Indigo and wide format presses it uses to produce a variety of applications, from transactional printing to wedding invitations. Despite his Ph.D. in Petroleum Engineering, Iskander has dedicated his career over the last 40 years to printing!
HD Flexo Wins Awards, Customer Approval, for ProAmpac
Published: June 26, 2017
Joe Lydic, Art Director at packaging converter ProAmpac, talks about how Esko HD Flexo has benefited the company in its analog to digital platemaking transformation. Its first commercial job earned the company a Print & Packaging award. ProAmpac was the first printer in the Western Hemisphere to be HD Flexo certified. He also talks about how Esko workflow helps the company be more efficient.
Romano Review of Books: "Brand Luther"
Published: June 23, 2017
Frank reviews a book called “Brand Luther” that tells the true story of an unknown monk who used printing to challenge the mightiest force on earth at the time.
Who is Running Your Business? People or Software
Published: June 22, 2017
Your software should run your business, your people should run your software. Can you easily get to the trusted data of your business? Is it in a trusted system of record (Print MIS/ERP)? Or do you have to gather up data from many different sources to get to a version of the truth? Jennifer Matt interviews Jane Mugford about helping printers transition from people run business to a software run business.