Log In | Become a Member | Contact Us


Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     M&A Trends     Production Inkjet     Installations and Placements Tracker

David Hess discusses case study level success of Proven Direct

Published on July 15, 2010

David Hess, Vice President of Sale and Marketing, Proven Direct, Milwaukee, Wisconsin. 

Proven Direct is actually an interesting case study in terms of we actually began as a letter shop, as a posted traditional offset printer and in 2003, we picked up our first digital press, HP Indigo.  And now interestingly, we have seven. And I get the question a lot is to, “How did you go from one to seven in such a short time?”  And we invested heavily to support the photo industry.  So, while we are a marketing services provider, we also have a manufacturing arm called Proven Pictures that is photo books, photo greeting cards, and photo calendars.  And the common denominator between those two divisions is the HP Indigo Digital Presses that sit on our press floor.  And there has been some interesting benefits from that that one has been the economy of scale in terms of our consumables as well as our overhead because the volume is driving both from the marketing side of the business and from the photo side. 

And another real interesting development has been in the quality control efforts because, essentially, in photo books and photo products, they’re a consumer product that they have to be perfect.  So, with that in mind, the quality control that we put in place to keep color and everything right on the mark, we use those same quality control efforts for the market services side as well. 

So, ultimately, we have found that we can operate as a business almost in a manufacturing model for two completely different segments, but still leverage digital print. 

         Email Icon Email    Reprint Icon Embed/Reprint

 

 

 

Recent Videos

 

Video preview: PrintIQ Offers MIS Solutions

PrintIQ Offers MIS Solutions

Published: December 11, 2018

Matt Miloszewski, Sales Manager for PrintIQ, discusses end-to-end MIS solutions for the printing and graphic arts industry—from commercial to screen to packaging.

 

Video preview: Canon Introduces the Prisma Family

Canon Introduces the Prisma Family

Published: December 10, 2018

Bob Barbera, Senior Marketing Manager for Canon USA, unveils the Prisma family of workflow and print controller solutions for digital printing.

 

Video preview: Frank Visits Lead Graffiti, a Cutting-Edge Letterpress Shop

Frank Visits Lead Graffiti, a Cutting-Edge Letterpress Shop

Published: December 7, 2018

Frank visited Lead Graffiti in Newark, Del., and met with Jill Cypher and Ray Nichols who run a letterpress printing/publishing company. Their books and posters are works of art and they teach others how to print with wood and metal.

 

Video preview: President of Heidelberg Americas Discusses New Strategies

President of Heidelberg Americas Discusses New Strategies

Published: December 6, 2018

Felix Mueller, President of Heidelberg Americas, joins Dave Zwang in Colorado and discusses new strategies for strengthening Heidelberg's position in the markets they serve, with a new emphasis on Labels and Packaging.

 

Video preview: Sandy Alexander Acquires Wide-Format Capabilities

Sandy Alexander Acquires Wide-Format Capabilities

Published: December 5, 2018

Gary Semon, Wide Plant Manager for Sandy Alexander, shares news of the company's acquisition of Designer's Press and their wide-format technology.

 

Video preview: The New Heidelberg Fire Line

The New Heidelberg Fire Line

Published: December 4, 2018

Stephan Plenz, CTO of Heidelberg, discusses his role, and the changes in technologies and service offerings.

 

View More Videos

 





Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2018 WhatTheyThink. All Rights Reserved