David Hess discusses case study level success of Proven Direct
Published on July 15, 2010
David Hess, Vice President of Sale and Marketing, Proven Direct, Milwaukee, Wisconsin.
Proven Direct is actually an interesting case study in terms of we actually began as a letter shop, as a posted traditional offset printer and in 2003, we picked up our first digital press, HP Indigo. And now interestingly, we have seven. And I get the question a lot is to, “How did you go from one to seven in such a short time?” And we invested heavily to support the photo industry. So, while we are a marketing services provider, we also have a manufacturing arm called Proven Pictures that is photo books, photo greeting cards, and photo calendars. And the common denominator between those two divisions is the HP Indigo Digital Presses that sit on our press floor. And there has been some interesting benefits from that that one has been the economy of scale in terms of our consumables as well as our overhead because the volume is driving both from the marketing side of the business and from the photo side.
And another real interesting development has been in the quality control efforts because, essentially, in photo books and photo products, they’re a consumer product that they have to be perfect. So, with that in mind, the quality control that we put in place to keep color and everything right on the mark, we use those same quality control efforts for the market services side as well.
So, ultimately, we have found that we can operate as a business almost in a manufacturing model for two completely different segments, but still leverage digital print.
Digital Direct-to-Corrugated: Disruptive Technology On The Way
Published: October 25, 2016
Mike Schliesmann, Senior Vice President at Wisconsin-Based Great Northern Corporation, talks about why the company is interested in digital direct-to-corrugated printing and how this will bring disruptive technology to corrugated.
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Published: October 23, 2016
"We believe in the printed word". So declares Claus Bolza-Schünemann, president of KBA, as he reviews the state of the industry as a whole and his company's position within it. He says that the success of drupa 2016—an event he traveled the world to promote as chairman of its executive committee—proves that there is no longer any excuse for "whining and crying about how bad the industry is." He also discusses how KBA regained its strength and forward momentum after several tough years of post-recession restructuring.
To Inkjet Or Not? The thINK Conference helps in the decision process
Published: October 20, 2016
Jen Mitchell, Marketing Director at Harding Poorman, talks about the value of the thINK conference in terms of staying abreast of industry developments and being able to network with peers. The company has not yet invested in inkjet and views the thINK platform as an excellent part of the education and due diligence process.
thINK "Beyond the Box" in Production Inkjet
Published: October 18, 2016
Mark DeBoer, Director of Customer Experience at Darwill and thINK conference chair, talks about the maturation of the conversation about production inkjet "beyond the box." He sees more emphasis on data at the thINK conference, as an example, "stretching our imaginations as to what is possible with data." He also touches on the advances that have taken place in finishing for production inkjet.