Log In | Become a Member | Contact Us

Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     European Coverage     Production Inkjet Analysis

William Barta President of Rider Dickerson discusses their Mindfire implementation and the support they receive

Published on September 9, 2010

Cary Sherburne:  Hi, Cary Sherburne and Senior Editor at WhatTheyThink.com and I'm here with Bill Barta who is President of Rider Dickerson from the Illinois area, Chicago land.

Bill Barta:  Correct.

Cary Sherburne:  Good to see you.

Bill Barta:  Nice to meet you.

Cary Sherburne:  So tell me, I understand you guys are using Mindfire, Look Who's Clicking.

Bill Barta:  We are.

Cary Sherburne:  And one of the things that's so important in the complex world that we live in today, difficult sometimes is vender support.  What kind of support do you get from Mindfire and how does that sort of face up to what you think ought to be the standard for a vendor or industry?

Bill Barta:  Great question.  The support from Mindfire has been outstanding.  When we got into this technology about two years ago we looked at other venders and the thing that stood out with Mindfire was the support that they not only gave the management team but the sales team.  There's tons of information online, the coaches corner with Joe Manos.  Just more information then you could ever want.

So we knew that was critical for us to get into this business that we needed to train our sales force and our management team on the benefits to our clients and Mindfire has been a great solution for that

Cary Sherburne:  So it's not only just putting the technology in but you've got to have the rest of the infrastructure?

Bill Barta:  Exactly.  They did a great job on the inside of the company, training us on how to do these campaigns but they also provide a lot of support on going out to clients and how to sell and provide these solutions to our clients.

Cary Sherburne:  That's great and so have you - how long have you had it, the product?

Bill Barta:  About two years.

Cary Sherburne:  And so have you seen, can you attribute like a particular growth in revenue to having that or new customer acquisition?

Bill Barta:  Yeah, I would say it's kind of hard because we've been into digital the same amount of time.  I would say we've probably gotten about 10 percent of our revenue through this technology.  I see a lot more growth on the horizon.  It's a little bit more of a longer sale cycle with some of our clients because they don't all have their data together properly.  But we've seen that once we do a campaign with the clients they get very excited and there's a lot of repeat.  The challenge is getting them to do it the first time.

Cary Sherburne:  And then it's the annuity stream?

Bill Barta:  Then it's the annuity stream and they love it and it absolutely works but sometimes they're a little intimidated up front because they're not sure exactly what this is all about.

Cary Sherburne:  And that's where it comes in where the vender needs to help you particularly well?

Bill Barta:  Exactly and Joe has been great.  I mean he's actually don't presentations with us with clients through go to webinar so its been a great partnership so far.

Cary Sherburne:  Great, well thank you  very much.

Bill  Barta:  Thank you, appreciate it.


Email Icon Email         


Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free



Recent Videos


Video preview: Dot-com Printers. Where are they now?

Dot-com Printers. Where are they now?

Published: October 28, 2016

Frank found a copy of one of his old books that covered the dotcom boom of the late 1990s. It is interesting to see who was who then and who is still around now. (Watch this one in full screen)


Video preview: Production inkjet brings scalability, improved uptime to DMS Ink

Production inkjet brings scalability, improved uptime to DMS Ink

Published: October 27, 2016

Christine Soward, President and Owner at DMS Ink in Ohio, has grown the business from $2 million to $20 million since 2005. The company introduced inkjet as a means to continue to scale the business and increase uptime. Two Canon roll-to-roll production inkjet presses and a Canon VarioPrint i300 sheetfed inkjet press replaced 7 toner devices, delivering more than 90% uptime.


Video preview: GMC: Working to bridge the print/digital gap

GMC: Working to bridge the print/digital gap

Published: October 26, 2016

Rich Lloyd, VP of Sales for GMC, shares the company's strategy to help customers bridge the gap between printed and digital communications and to service the enterprise on multiple levels. He cites the industry skills that ideally position service providers to be a single source communciations services provider.


Video preview: Digital Direct-to-Corrugated: Disruptive Technology On The Way

Digital Direct-to-Corrugated: Disruptive Technology On The Way

Published: October 25, 2016

Mike Schliesmann, Senior Vice President at Wisconsin-Based Great Northern Corporation, talks about why the company is interested in digital direct-to-corrugated printing and how this will bring disruptive technology to corrugated.


Video preview:

"We believe in the printed word"

Published: October 23, 2016

"We believe in the printed word". So declares Claus Bolza-Schünemann, president of KBA, as he reviews the state of the industry as a whole and his company's position within it. He says that the success of drupa 2016—an event he traveled the world to promote as chairman of its executive committee—proves that there is no longer any excuse for "whining and crying about how bad the industry is." He also discusses how KBA regained its strength and forward momentum after several tough years of post-recession restructuring.


Video preview: The Largest Printers in 1992. Where Are They Now?

The Largest Printers in 1992. Where Are They Now?

Published: October 21, 2016

Frank found a list of the largest printers from 1992. It documents the significant changes in the industry through merger, acquisition, and bankruptcy.


View More Videos


Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2016 WhatTheyThink. All Rights Reserved