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William Barta President of Rider Dickerson discusses their Mindfire implementation and the support they receive

Published on September 9, 2010

Cary Sherburne:  Hi, Cary Sherburne and Senior Editor at WhatTheyThink.com and I'm here with Bill Barta who is President of Rider Dickerson from the Illinois area, Chicago land.

Bill Barta:  Correct.

Cary Sherburne:  Good to see you.

Bill Barta:  Nice to meet you.

Cary Sherburne:  So tell me, I understand you guys are using Mindfire, Look Who's Clicking.

Bill Barta:  We are.

Cary Sherburne:  And one of the things that's so important in the complex world that we live in today, difficult sometimes is vender support.  What kind of support do you get from Mindfire and how does that sort of face up to what you think ought to be the standard for a vendor or industry?

Bill Barta:  Great question.  The support from Mindfire has been outstanding.  When we got into this technology about two years ago we looked at other venders and the thing that stood out with Mindfire was the support that they not only gave the management team but the sales team.  There's tons of information online, the coaches corner with Joe Manos.  Just more information then you could ever want.

So we knew that was critical for us to get into this business that we needed to train our sales force and our management team on the benefits to our clients and Mindfire has been a great solution for that

Cary Sherburne:  So it's not only just putting the technology in but you've got to have the rest of the infrastructure?

Bill Barta:  Exactly.  They did a great job on the inside of the company, training us on how to do these campaigns but they also provide a lot of support on going out to clients and how to sell and provide these solutions to our clients.

Cary Sherburne:  That's great and so have you - how long have you had it, the product?

Bill Barta:  About two years.

Cary Sherburne:  And so have you seen, can you attribute like a particular growth in revenue to having that or new customer acquisition?

Bill Barta:  Yeah, I would say it's kind of hard because we've been into digital the same amount of time.  I would say we've probably gotten about 10 percent of our revenue through this technology.  I see a lot more growth on the horizon.  It's a little bit more of a longer sale cycle with some of our clients because they don't all have their data together properly.  But we've seen that once we do a campaign with the clients they get very excited and there's a lot of repeat.  The challenge is getting them to do it the first time.

Cary Sherburne:  And then it's the annuity stream?

Bill Barta:  Then it's the annuity stream and they love it and it absolutely works but sometimes they're a little intimidated up front because they're not sure exactly what this is all about.

Cary Sherburne:  And that's where it comes in where the vender needs to help you particularly well?

Bill Barta:  Exactly and Joe has been great.  I mean he's actually don't presentations with us with clients through go to webinar so its been a great partnership so far.

Cary Sherburne:  Great, well thank you  very much.

Bill  Barta:  Thank you, appreciate it.

 

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