ImageMark President Walter Payne on the value of the PODi AppForum
Published on January 28, 2010
My name is Walter Payne at Image Mark Business Services of Gastonia, North Carolina. The reason that I decided to attend PODi this year, and I try to come every year if I can, is to make sure that I have an opportunity to keep up on what some of the net marketing strategies and business strategies that are current in the marketplace today are. And then really in this year we see a big shift taking place in the business of marketing today. Most recently with the Haiti earthquake disaster, more than $10 million was raised in a very short period of time using the technology of text messaging. So, as a print provider, a marketing solutions provider, it is incumbent upon us to understand these strategies and really to develop our own understanding so that we can help our own clients utilize the technology that’s available today.
As a result of that, we try to come to these mediums, PODi, we are obviously on their website quite frequently, looking at different venues to just to try to understand what’s going on in the world of marketing today because as you know the generational marketing out there, the different generations that you have to cater to there’s no one size that fits all. And we have to be purveyors of technology in our industry in order to meet the needs for our clients.
So, that’s why I’m at PODi this year.
Frank: British Attack on Apostrophe Must Be Stopped
Published: August 18, 2017
Frank bemoans the British attempt to eliminate the apostrophe in place names. So far, only Frank has spoken out against this perversion of orthography as misguided souls take a hammer to our grammar.
Third-Generation Printer Cockrell Enovation Improves Productivity with HP Indigo 10000
Published: August 15, 2017
John Cockrell, Vice President at Fort Worth based Cockrell Enovation, has used its new HP Indigo 10000 press to migrate work from offset for more efficient production. Hear what he has to say about the future of offset in his business and the kinds of applications he is producing on the HP Indigo 10000. HP Indigo's Business Development team has been a partner in this transition.
Bud Light, HP and Esko: From Ideation to Production in Less than a Month
Published: August 14, 2017
Michael Cox, a Solutions Architect at HP, Inc., talks about HP's collaboration with Esko to create limited edition Bud Light cans for a special event using Studio for Sleeves and HP's Mosaic in the design process. This eliminated the need for physical samples in the approval process. From ideation to production in less than a month -- amazing!
Frank: Xeikon Roll-fed Digital Press 25th Anniversary
Published: August 11, 2017
We are coming up on the 25th anniversary of the Xeikon roll-fed digital color printer. Frank shows some of the classic work done by this venerable machine, which is still helping printers worldwide to make money.
COT Holdings Upgrades to HP Indigo 12000 for Enhanced Productivity
Published: August 8, 2017
Nigel Worme, Managing Director of COT Holdings in Barbados, was an early adopter of HP Indigo digital presses. The third generation family company is now on its 5th generation of Indigo presses with the acquisition of an HP Indigo 10000, now field upgraded to an HP Indigo 12000, providing a single sheet size for offset and digital presses that streamlines workflow.