ImageMark President Walter Payne on the value of the PODi AppForum
Published on January 28, 2010
My name is Walter Payne at Image Mark Business Services of Gastonia, North Carolina. The reason that I decided to attend PODi this year, and I try to come every year if I can, is to make sure that I have an opportunity to keep up on what some of the net marketing strategies and business strategies that are current in the marketplace today are. And then really in this year we see a big shift taking place in the business of marketing today. Most recently with the Haiti earthquake disaster, more than $10 million was raised in a very short period of time using the technology of text messaging. So, as a print provider, a marketing solutions provider, it is incumbent upon us to understand these strategies and really to develop our own understanding so that we can help our own clients utilize the technology that’s available today.
As a result of that, we try to come to these mediums, PODi, we are obviously on their website quite frequently, looking at different venues to just to try to understand what’s going on in the world of marketing today because as you know the generational marketing out there, the different generations that you have to cater to there’s no one size that fits all. And we have to be purveyors of technology in our industry in order to meet the needs for our clients.
So, that’s why I’m at PODi this year.
"We believe in the printed word"
Published: October 23, 2016
"We believe in the printed word". So declares Claus Bolza-Schünemann, president of KBA, as he reviews the state of the industry as a whole and his company's position within it. He says that the success of drupa 2016—an event he traveled the world to promote as chairman of its executive committee—proves that there is no longer any excuse for "whining and crying about how bad the industry is." He also discusses how KBA regained its strength and forward momentum after several tough years of post-recession restructuring.
To Inkjet Or Not? The thINK Conference helps in the decision process
Published: October 20, 2016
Jen Mitchell, Marketing Director at Harding Poorman, talks about the value of the thINK conference in terms of staying abreast of industry developments and being able to network with peers. The company has not yet invested in inkjet and views the thINK platform as an excellent part of the education and due diligence process.
thINK "Beyond the Box" in Production Inkjet
Published: October 18, 2016
Mark DeBoer, Director of Customer Experience at Darwill and thINK conference chair, talks about the maturation of the conversation about production inkjet "beyond the box." He sees more emphasis on data at the thINK conference, as an example, "stretching our imaginations as to what is possible with data." He also touches on the advances that have taken place in finishing for production inkjet.