ImageMark President Walter Payne on the value of the PODi AppForum
Published on January 28, 2010
My name is Walter Payne at Image Mark Business Services of Gastonia, North Carolina. The reason that I decided to attend PODi this year, and I try to come every year if I can, is to make sure that I have an opportunity to keep up on what some of the net marketing strategies and business strategies that are current in the marketplace today are. And then really in this year we see a big shift taking place in the business of marketing today. Most recently with the Haiti earthquake disaster, more than $10 million was raised in a very short period of time using the technology of text messaging. So, as a print provider, a marketing solutions provider, it is incumbent upon us to understand these strategies and really to develop our own understanding so that we can help our own clients utilize the technology that’s available today.
As a result of that, we try to come to these mediums, PODi, we are obviously on their website quite frequently, looking at different venues to just to try to understand what’s going on in the world of marketing today because as you know the generational marketing out there, the different generations that you have to cater to there’s no one size that fits all. And we have to be purveyors of technology in our industry in order to meet the needs for our clients.
So, that’s why I’m at PODi this year.
Frank Tours the Museum of Printing
Published: December 15, 2017
Frank tours the Museum of Printing in Haverhill, MA - in an unusual manner. You have to see it to believe it.
Got Inkjet? Learn How to Evaluate, Optimize, and Grow It with Inkjet Insight
Published: December 14, 2017
Elizabeth Gooding, President of Inkjet Insight, talks about the new venture and the ways it can help inform those serious about inkjet about both devices, paper, software, and other equipment. The site brings a lot of information together in an easy to use way and Elizabeth highlights them.
The Advantages of Energy Curing Technologies for Package Printing
Published: December 12, 2017
David Biro, Director of Paste Screen and Industrial Inks for Sun Chemical discusses the movement toward energy curing and the advantages associated with this type of curing for packaging applications. He also talks about some of the challenges associated with this kind of curing.
How Digital Technologies are Impacting Package Printing with New Embellishment Tools
Published: December 11, 2017
Jeff Peterson, President of FSEA, gives an overview of the association and how it serves members through their Odyssey show, magazine, and webinar events. He also discusses how new digital technologies like MGI and Scodix take specialty effects to the next level as well as a new study done in conjunction with Clemson University that showcases how end users tend to see embellished print first over standard package printing.