ImageMark President Walter Payne on the value of the PODi AppForum
Published on January 28, 2010
My name is Walter Payne at Image Mark Business Services of Gastonia, North Carolina. The reason that I decided to attend PODi this year, and I try to come every year if I can, is to make sure that I have an opportunity to keep up on what some of the net marketing strategies and business strategies that are current in the marketplace today are. And then really in this year we see a big shift taking place in the business of marketing today. Most recently with the Haiti earthquake disaster, more than $10 million was raised in a very short period of time using the technology of text messaging. So, as a print provider, a marketing solutions provider, it is incumbent upon us to understand these strategies and really to develop our own understanding so that we can help our own clients utilize the technology that’s available today.
As a result of that, we try to come to these mediums, PODi, we are obviously on their website quite frequently, looking at different venues to just to try to understand what’s going on in the world of marketing today because as you know the generational marketing out there, the different generations that you have to cater to there’s no one size that fits all. And we have to be purveyors of technology in our industry in order to meet the needs for our clients.
So, that’s why I’m at PODi this year.
The Importance of a Good Web-to-Print Demo Site
Published: March 23, 2017
Demonstrating your web-to-print solution is critical to your sales process. Use your demonstration site to configure all the bells and whistles of your solution so you never have to say, "we support that feature but its not configured on this site."
The Future Of Customer Communications In The Financial Services Industry
Published: March 22, 2017
Matt Swain, Senior Director at InfoTrends, talks with Senior Editor Cary Sherburne about the latest trends in customer communications, some of which is driven by financial technology that is enabling more voice-driven communications. Consumers have increasingly demanding expectations about how they interact with financial services providers, including optimized print communications.
Ghent Workgroup PDF Study aims to Identify Gaps in the Standard
Published: March 21, 2017
David Zwang, WhatTheyThink's Technology Editor and Chairman of the Ghent Workgroup, explains why the organization is conducting a landmark PDF study. The last study was conducted in 2008 and is not representative of todays workflow demands. They want to understand how people are using PDF and identify gaps in the standard that the Ghent Workgroup can help address for better process integration in commercial print and packaging production. Visit http://www.gwg.org/gwg-2017-pdf-survey/
View the latest production inkjet news from Screen
Published: March 20, 2017
Aron Allenson, Sales Support Specialist for High Speed Inkjet at Screen, talks about how new SC inks from Screen allow inkjet printing to commodity offset stocks without pretreatment. The ink is used in the Truepress JET 520 HD. He also explains the next generation of Truepress JET presses, the Truepress JET 520 NX, just released.
Print: The Strongest Component of an Omnichannel Campaign
Published: March 20, 2017
Charyl Kahanec, President of Marketing Solutions at EarthColor, always has interesting insights to share, and this video is no exception. She talks with Senior Editor Cary Sherburne about the role of print in today's marketing mix. She points out that marketing is not just one channel, but rather the overall conversation with the customer; and print is the strongest component of that conversation. Hear more.
Frank on Newspaper Business Practices
Published: March 17, 2017
We need newspapers and they need us. But some of their business practices could be improved. With declines in ad revenues, newspapers are raising subscription rates to stay in business.