ImageMark President Walter Payne on the value of the PODi AppForum
Published on January 28, 2010
My name is Walter Payne at Image Mark Business Services of Gastonia, North Carolina. The reason that I decided to attend PODi this year, and I try to come every year if I can, is to make sure that I have an opportunity to keep up on what some of the net marketing strategies and business strategies that are current in the marketplace today are. And then really in this year we see a big shift taking place in the business of marketing today. Most recently with the Haiti earthquake disaster, more than $10 million was raised in a very short period of time using the technology of text messaging. So, as a print provider, a marketing solutions provider, it is incumbent upon us to understand these strategies and really to develop our own understanding so that we can help our own clients utilize the technology that’s available today.
As a result of that, we try to come to these mediums, PODi, we are obviously on their website quite frequently, looking at different venues to just to try to understand what’s going on in the world of marketing today because as you know the generational marketing out there, the different generations that you have to cater to there’s no one size that fits all. And we have to be purveyors of technology in our industry in order to meet the needs for our clients.
So, that’s why I’m at PODi this year.
United Mail Invests in a Canon i300
Published: September 20, 2018
Casey Hendrick, President of Production for United Mail, talks about the company's offerings—predominantly in the health and financial industries—and the company's integration of the new Canon Océ VarioPrint i300.
Inkjet Growth Continues to Make an Impact on the Market
Published: September 19, 2018
Amy Machado of IDC Research talks about her recent inkjet forecast for the entire color market. Overall numbers show that the inkjet market is growing, thanks to quality improvements and the availability of more options.
The Evolution of Color Management
Published: September 18, 2018
Bob Barbera, Senior Manager of Production Solutions Marketing for Canon USA, discusses the challenges of color management, such as predictability, and how the technology is evolving.
Core Publishing Solutions Offers a Variety of Book Publishing Options
Published: September 17, 2018
Todd Roth, VP of Manufacturing and Distribution, Core Publishing Solutions, at Thomson Reuters, discusses the company's background in web press applications, their move into digital, and their new venture selling book manufacturing for other publishers.
Frank Visits Faneuil Hall’s Edes & Gill: An 18th-Century Print Shop
Published: September 14, 2018
Frank plays with his newest toy: a model of an English common press, a design that improved upon Gutenberg’s original. He then takes a field trip to Boston’s Faneuil Hall Marketplace, location of Edes & Gill, an 18th-century print shop that has a life-size English common press as well as other period printing equipment. There, he talks with Gary Gregory, executive director and master printer, and his assistant Tyler Kerr.