Log In | Become a Member | Contact Us


Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     Industrial Print Analysis     European Coverage     Production Inkjet Analysis

Howie Fenton of NAPL talks about the opening of 2010's Top Management Conference

Published on February 15, 2010

NAPL Top Management Conference 2010

Marco Island, Florida

February 14-17 

Interviewer:  Hi, we're here with Howie Fenton, Senior Consultant with NAPL.  Howie, we're here at Marco Island for the TMC, Top Management Conference 2010 and it sounds like there is a reception going on behind us.  We're gearing up for tomorrow, Day 1, of the conference.  Tell us a little bit -- take us through a little bit about TMC, what it is, what people are going to expect to experience tomorrow and what some of the things we'll be reporting on WhatTheyThink.

Howie Fenton:  Okay.  Great.  Well thanks for participating; we appreciate that.  Top Management Conference this year comes at the end of probably one of the toughest years for most of us of our generation.  The economic times, we're all struggling, and what we're going to be talking about at Top Management is not only how do you emerge from this recession, but how do you come out stronger.  So, there's a number of different things that we're going to be hearing about, some for the first time.  Next generation leaders is an example of something that we're going to be hearing about for the first time.

 

We're going to be talking about the transition from print service providers to marketing service providers and focusing a lot of time and energy on how to become a marketing service provider or for more marketing services.  We're going to talk about customer service.  We're going to talk about what to expect financially this year and next year.

A lot of exciting developments we're hoping will help catapult those who are willing to make the change in to becoming leaders because that's really what NAPL represents is how do you become a leader. 

Interviewer:  So full day tomorrow, full day Tuesday, and --

Howie Fenton:  And then half-day Wednesday.

Interviewer:  And a half-day Wednesday.

Howie Fenton:  Yeah.

Interviewer:  What are some of the sessions specifically that users or attendees are going to be experiencing?

Howie Fenton:  Well there's going to be a couple of sessions, like I said, that talk about marketing service providers; how to become marketing service providers.  What we find are common denominators that companies have who successfully launch marketing services; things like the ability to do variable data printing, create databases, offer pearls, landing pages, those sorts of things.  That's one of the things we're going to talk about.

We're going to have marketing awards for companies that are doing outstanding jobs in their marketing attempts.  We'll be talking about customer service and sales and how to build those.  Those are some of the major initiatives that we expect in the next year or so. 

Interviewer:  Excellent.  I know we're going to be -- there's a lot of progressive printers here, a lot of people doing a lot of really good stuff, so it's a good peer atmosphere.  We're going to be interviewing some of those folks while we're here and people can look forward to seeing some of those in the future on WhatTheyThink.

Howie Fenton:  Yeah, we think that one of the main advantages of Top Management is not just the content; the content is outstanding.  Everybody agrees that the content is outstanding, but the people that come, the attendees, the ability to network and meet people may be sort of lays the ground work in the future if you're thinking about things like mergers and acquisitions, maybe looking for people who are highly skilled people for your companies.  We think the networking is just as valuable as the content for the show.

Interviewer:  Great.  Well we're looking forward to participating.  Thanks for taking a couple minutes of your time to talk with us.

Howie Fenton:  Thank you.

Email Icon Email         

 

 

 

Recent Videos

 

Video preview: Frank Visits Cal Poly's Shakespeare Museum

Frank Visits Cal Poly's Shakespeare Museum

Published: April 21, 2017

Frank goes back in time as he visits the Cal Poly Shakespeare Museum. Surrounded by modern printing technology, this collection is a time warp of how printing was in the past.

 

Video preview: After the Honeymoon of Selling Web-to-Print Program

After the Honeymoon of Selling Web-to-Print Program

Published: April 20, 2017

When you sell a web-to-print program, you have a brief honeymoon period that needs to be optimized. Stay focused on the business goals - get orders flowing through the system. Nobody wants to hear from a customer saying, its been six months and we've seen no value!

 

Video preview: Esko's President Shares Thoughts on Being Part of the Danaher Family

Esko's President Shares Thoughts on Being Part of the Danaher Family

Published: April 18, 2017

Udo Panenka, President of Esko, talks about being part of Danaher, the value to the business being part of the Danaher family brings. A toolbox of proven great processes has been key to continuing -- and even speeding up -- the innovation that has enabled Esko to continue to bring new products to market. He talks also about the ability to bring these tools to customers to strengthen relationships and help them improve their businesses as well.

 

Video preview: Eversfrank Gruppe Promotes Real-Time Printing

Eversfrank Gruppe Promotes Real-Time Printing

Published: April 17, 2017

It was a pleasure to speak again with Gerhard Martterer of the Eversfrank Gruppe again at Hunkeler Innovationdays. He always has interesting applications to talk about, and this conversation is no exception. Take a look at the great success the company is having on behalf of its customers with real-time printing.

 

Video preview: Frank: Judge a Book by its Covers

Frank: Judge a Book by its Covers

Published: April 14, 2017

Frank uses a book authored by RIT student Akshat Pardiwala to demonstrate that the cover often makes the book. He shows two versions to make his case.

 

Video preview: Chain of Custody of Print Jobs

Chain of Custody of Print Jobs

Published: April 13, 2017

One of the key functions of a Print MIS is to track where every single job is in your facility. Chain of custody is about inputting the transfer of ownership between resources in your plant. It always amazes us how powerful this one feature of a Print MIS when implemented properly.

 

View More Videos

 

Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2017 WhatTheyThink. All Rights Reserved