Bill Gilmer, President of Wordsprint talks about developing a non-profit fundraising niche business
Published on April 12, 2010
I'm Bill Gilmer with Wordspring in Southwest Virginia. You know, five years ago I never would have thought that we'd be in the business that we're in now. Over the last few years, we've evolved into becoming strategists for non-profit fundraising campaigns, where we design the campaign, we of course do all the printing, the mailing that goes into it, we track the results, and this has become our little niche, our expertise as we do this for our local NPR station, we do it for free clinics, for hospital foundations. It's just a very interesting niche, because you deal with a lot of interesting people in the non-profit world but it's truly designed, print and mailed all under one roof and it's different from what we were doing five years ago when we were just printing brochures and postcards.
The Importance of a Good Web-to-Print Demo Site
Published: March 23, 2017
Demonstrating your web-to-print solution is critical to your sales process. Use your demonstration site to configure all the bells and whistles of your solution so you never have to say, "we support that feature but its not configured on this site."
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Published: March 20, 2017
Charyl Kahanec, President of Marketing Solutions at EarthColor, always has interesting insights to share, and this video is no exception. She talks with Senior Editor Cary Sherburne about the role of print in today's marketing mix. She points out that marketing is not just one channel, but rather the overall conversation with the customer; and print is the strongest component of that conversation. Hear more.