Bill Gilmer, President of Wordsprint talks about developing a non-profit fundraising niche business
Published on April 12, 2010
I'm Bill Gilmer with Wordspring in Southwest Virginia. You know, five years ago I never would have thought that we'd be in the business that we're in now. Over the last few years, we've evolved into becoming strategists for non-profit fundraising campaigns, where we design the campaign, we of course do all the printing, the mailing that goes into it, we track the results, and this has become our little niche, our expertise as we do this for our local NPR station, we do it for free clinics, for hospital foundations. It's just a very interesting niche, because you deal with a lot of interesting people in the non-profit world but it's truly designed, print and mailed all under one roof and it's different from what we were doing five years ago when we were just printing brochures and postcards.
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