Bill Gilmer, President of Wordsprint talks about developing a non-profit fundraising niche business
Published on April 12, 2010
I'm Bill Gilmer with Wordspring in Southwest Virginia. You know, five years ago I never would have thought that we'd be in the business that we're in now. Over the last few years, we've evolved into becoming strategists for non-profit fundraising campaigns, where we design the campaign, we of course do all the printing, the mailing that goes into it, we track the results, and this has become our little niche, our expertise as we do this for our local NPR station, we do it for free clinics, for hospital foundations. It's just a very interesting niche, because you deal with a lot of interesting people in the non-profit world but it's truly designed, print and mailed all under one roof and it's different from what we were doing five years ago when we were just printing brochures and postcards.
Frank on the Digital Textile Printing
Published: April 28, 2017
Frank runs into David Manning, an old high school friend, at a recent trade show. David's company Aberdeen Fabrics produces fabrics for digital textile printing.
Describe the Challenges You Want to Solve with Software
Published: April 27, 2017
Our default reaction to talking about software is to try to describe the solution or a feature of the potential solution (e.g. drag and drop). Focus on telling the story of the CHALLENGE you are trying to solve - this is so much more helpful. What do you want to solve and who do you want to solve it for?
Update on HP's JetFusion 3D Printing Solution from Steve Nigro
Published: April 25, 2017
Steve Nigro, President of HP's 3D business, provides an update on HP's JetFusion 3D printing solution, which is now commercially available. After a period of hype, Nigro believes 3D printing is "frothing" again ... and talks about how 3D printing can fit into a graphic arts business, and what new skills are required. He also predicts what market growth will look like.
What's Happening at ISA Expo 2017?
Published: April 24, 2017
Richard Romano visits with ISA President & CEO Lori Anderson from the show floor to talk about the 2017 expo and breaking attendance records once again.
Frank Visits Cal Poly's Shakespeare Museum
Published: April 21, 2017
Frank goes back in time as he visits the Cal Poly Shakespeare Museum. Surrounded by modern printing technology, this collection is a time warp of how printing was in the past.
After the Honeymoon of Selling Web-to-Print Program
Published: April 20, 2017
When you sell a web-to-print program, you have a brief honeymoon period that needs to be optimized. Stay focused on the business goals - get orders flowing through the system. Nobody wants to hear from a customer saying, its been six months and we've seen no value!