Bill Gilmer, President of Wordsprint talks about developing a non-profit fundraising niche business
Published on April 12, 2010
I'm Bill Gilmer with Wordspring in Southwest Virginia. You know, five years ago I never would have thought that we'd be in the business that we're in now. Over the last few years, we've evolved into becoming strategists for non-profit fundraising campaigns, where we design the campaign, we of course do all the printing, the mailing that goes into it, we track the results, and this has become our little niche, our expertise as we do this for our local NPR station, we do it for free clinics, for hospital foundations. It's just a very interesting niche, because you deal with a lot of interesting people in the non-profit world but it's truly designed, print and mailed all under one roof and it's different from what we were doing five years ago when we were just printing brochures and postcards.
Professor Erica Walker on Guiding Students into Careers in Print
Published: October 17, 2017
Dr. Erica Walker an Assistant Professor in the Department of Graphic Communications at Clemson University talks about attracting students to the industry and helping them match career goals with different training and education levels.
"Have You Heard the Cover"
Published: October 16, 2017
Dr. Joe Webb and Richard Romano talk about the production of a special edition of their new book The Third Wave that included interactive print elements.
Frank Visits Strategic Factory
Published: October 13, 2017
Keith Miller took a small print shop and grew it into an $18 Million super shop called Strategic Factory. He changed the concept of what a printer is. Call the company what you wish but they still put imagery on all kinds of substrates for marketing applications.
Darwill Continues its Inkjet Journey with Océ ProStream 1000
Published: October 12, 2017
Chicago-based Darwill will be the first US company to install the Océ ProStream 1000. The company selected the ProStream to fulfill customer demand for high quality color applications on coated stock. Mark Deboer talks about how critical it is to have networking and peer education at events like thINK have helped them get up to speed on the evolving production inkjet ecosystem.
NPES President Thayer Long on Implementing its 2020 Strategic Plan
Published: October 12, 2017
Earlier this year NPES announced a strategic business plan with an ambitious new direction. WhatTheyThink spoke with Thayer Long to talk about its implementation and some the initial programs coming from the plan. These include a new data analysis platform and a partnership with the CMO Council to create a resource for brand marketers call the Brand Inspiration Center.
SGIA President Ford Bowers on Print United Announcement
Published: October 11, 2017
Ford Bowers, President of SGIA, talks to WhatTheyThink about the announcement that they'll retire the SGIA Expo brand after 2018 and launch a new show called Print United in 2019 in cooperation with NAPCO.