John McMahon of Madden Communications still investing in print
Published on August 19, 2010
John McMahon: John McMahon, Vice President of Operations, Madden Communications, Wooddale, Illinois.
The investments that we’re making today, although print continues to be less and less on a percentage basis of our total revenue are fairly sizable, we’ve recently put in a new plate-making device which is going to significantly increase our output and speed our process up and more fully automate it, which is going to be a big benefit not only to our clients in reduced costs, but from an efficiency and productivity standpoint in our corporate headquarters.
The other thing we are doing, the end of 2009 and throughout this year we will be converting over to UV capability from conventional. As I said, our print revenue as a percentage of our total has gone down over time, but we still have quite a bit of it and some of it’s been going out and we felt that, you know, one of the best opportunities to increase our revenue is to keep the stuff in house as much as we can so we decided to make that conversion and we are in the process of qualifying sub straights now and getting that process up and running.