David Hess on two way conversations with clients
Published on May 20, 2010
David Hess, Vice President of Sales, Proven Direct, Milwaukee, Wisconsin.
Something we've been seeing with the industry that I've personally felt is that in working with my client is becoming less about what message do we want to send to your database and your prospects and more of how do we want to engage them in a conversation. So I really see the industry beginning to turn in that direction and certainly there's a lot of discussion about the impact of social media and the impact of variable digital print and so forth.
But I really think what's that telling us is that we need to engage our clients in a two-way conversation and keep that conversation going as opposed to just sending them a message and waiting for the phone to ring.
Quantifying In-Plants and Outsourcing
Published: June 19, 2018
At last week's IPMA Conference, Angela Whiteside, President of KickStage Consulting, offered some preliminary results from a survey she is conducting on in-plants and outsourcing. She shares some findings from her research with Richard Romano.
Kornit Digital Offers Textile Printing Solutions
Published: June 18, 2018
Sharon Donovich, Product Marketing Manager for Kornit Digital, talks about the offerings from this Israeli-based company, a solutions provider for printing on textiles. Kornit received a warm response to its line of direct-to-garment and direct-to-fabric printers at the recent TexProcess show in Atlanta.
Frank Loves Lisa
Published: June 15, 2018
Frank has always wanted an Apple Lisa. He finally got one, but now it's in a museum. The 1983 Lisa was the forerunner of the Macintosh with its Graphical User Interface, but it had a high price at about $10,000.
Trends in High-Performance Apparel
Published: June 14, 2018
Mark Sunderland, Textile Engineer and Strategist at Thomas Jefferson University, discusses high-performance apparel and products, including new and emerging trends in moisture management and "wearables."