David Hess on two way conversations with clients
Published on May 20, 2010
David Hess, Vice President of Sales, Proven Direct, Milwaukee, Wisconsin.
Something we've been seeing with the industry that I've personally felt is that in working with my client is becoming less about what message do we want to send to your database and your prospects and more of how do we want to engage them in a conversation. So I really see the industry beginning to turn in that direction and certainly there's a lot of discussion about the impact of social media and the impact of variable digital print and so forth.
But I really think what's that telling us is that we need to engage our clients in a two-way conversation and keep that conversation going as opposed to just sending them a message and waiting for the phone to ring.
Gerber Acquires MCT Digital
Published: December 12, 2018
Scott Schinlever, President and COO of Automation Solutions for Gerber Technology, announces the acquisition of MCT Digital, a company the specializes in automated cutter technology.
PrintIQ Offers MIS Solutions
Published: December 11, 2018
Matt Miloszewski, Sales Manager for PrintIQ, discusses end-to-end MIS solutions for the printing and graphic arts industry—from commercial to screen to packaging.
Canon Introduces the Prisma Family
Published: December 10, 2018
Bob Barbera, Senior Marketing Manager for Canon USA, unveils the Prisma family of workflow and print controller solutions for digital printing.
Frank Visits Lead Graffiti, a Cutting-Edge Letterpress Shop
Published: December 7, 2018
Frank visited Lead Graffiti in Newark, Del., and met with Jill Cypher and Ray Nichols who run a letterpress printing/publishing company. Their books and posters are works of art and they teach others how to print with wood and metal.
President of Heidelberg Americas Discusses New Strategies
Published: December 6, 2018
Felix Mueller, President of Heidelberg Americas, joins Dave Zwang in Colorado and discusses new strategies for strengthening Heidelberg's position in the markets they serve, with a new emphasis on Labels and Packaging.