David Hess on two way conversations with clients
Published on May 20, 2010
David Hess, Vice President of Sales, Proven Direct, Milwaukee, Wisconsin.
Something we've been seeing with the industry that I've personally felt is that in working with my client is becoming less about what message do we want to send to your database and your prospects and more of how do we want to engage them in a conversation. So I really see the industry beginning to turn in that direction and certainly there's a lot of discussion about the impact of social media and the impact of variable digital print and so forth.
But I really think what's that telling us is that we need to engage our clients in a two-way conversation and keep that conversation going as opposed to just sending them a message and waiting for the phone to ring.
Direct-to-Object Printing: Do Converters Need to Redefine their Role?
Published: May 22, 2017
Joe Morgan, formerly CEO of Standard Register and now Founder and CEO of Be Safe. Be Inspired. Be YOU. shares his insights on the InPrint USA show and the opportunities he sees for printing businesses in functional printing applications, particularly for packaging. He sees this as changing the role for the converter and requires businesses to redefine the role they will play in the future.
A Mailer That Grows Wildflowers. A Tree That Grows Books.
Published: May 19, 2017
Thinking he's got something special, WhatTheyThink Senior Video Editor Jon Emmerich does a little show-and-tell and asks for Frank's response. In true Frank fashion, Frank quickly and efficiently crushes Jon's dreams.
Dave Fenske on Value Proposition of Direct Marketing
Published: May 18, 2017
As one of the early adopters of production inkjet technology, Dave Fenske of Fenske Media discusses the whole value proposition of direct marketing and how it has enhanced his business and the business of his customers.
Landa Digital Printing Shares North America Rollout Plans
Published: May 17, 2017
Nachum Korman, VP and GM, North America for Landa Digital Printing lays out the strategy for building a US sales and support organization, and discusses the three recently announced beta sites including the first installation in the US at Imagine! in Minneapolis, MN later this year.