David Hess on two way conversations with clients
Published on May 20, 2010
David Hess, Vice President of Sales, Proven Direct, Milwaukee, Wisconsin.
Something we've been seeing with the industry that I've personally felt is that in working with my client is becoming less about what message do we want to send to your database and your prospects and more of how do we want to engage them in a conversation. So I really see the industry beginning to turn in that direction and certainly there's a lot of discussion about the impact of social media and the impact of variable digital print and so forth.
But I really think what's that telling us is that we need to engage our clients in a two-way conversation and keep that conversation going as opposed to just sending them a message and waiting for the phone to ring.
Frank Tours the Museum of Printing
Published: December 15, 2017
Frank tours the Museum of Printing in Haverhill, MA - in an unusual manner. You have to see it to believe it.
Got Inkjet? Learn How to Evaluate, Optimize, and Grow It with Inkjet Insight
Published: December 14, 2017
Elizabeth Gooding, President of Inkjet Insight, talks about the new venture and the ways it can help inform those serious about inkjet about both devices, paper, software, and other equipment. The site brings a lot of information together in an easy to use way and Elizabeth highlights them.
The Advantages of Energy Curing Technologies for Package Printing
Published: December 12, 2017
David Biro, Director of Paste Screen and Industrial Inks for Sun Chemical discusses the movement toward energy curing and the advantages associated with this type of curing for packaging applications. He also talks about some of the challenges associated with this kind of curing.
How Digital Technologies are Impacting Package Printing with New Embellishment Tools
Published: December 11, 2017
Jeff Peterson, President of FSEA, gives an overview of the association and how it serves members through their Odyssey show, magazine, and webinar events. He also discusses how new digital technologies like MGI and Scodix take specialty effects to the next level as well as a new study done in conjunction with Clemson University that showcases how end users tend to see embellished print first over standard package printing.