David Hess on two way conversations with clients
Published on May 20, 2010
David Hess, Vice President of Sales, Proven Direct, Milwaukee, Wisconsin.
Something we've been seeing with the industry that I've personally felt is that in working with my client is becoming less about what message do we want to send to your database and your prospects and more of how do we want to engage them in a conversation. So I really see the industry beginning to turn in that direction and certainly there's a lot of discussion about the impact of social media and the impact of variable digital print and so forth.
But I really think what's that telling us is that we need to engage our clients in a two-way conversation and keep that conversation going as opposed to just sending them a message and waiting for the phone to ring.
How does a Ph.D. Petroleum Engineer become a printer?
Published: June 27, 2017
Fadal Iskander, VP of TPSi in Tulsa OK, reports his company has been offering digital printing since 1978. Today, the company has a robust portfolio of HP Indigo and wide format presses it uses to produce a variety of applications, from transactional printing to wedding invitations. Despite his Ph.D. in Petroleum Engineering, Iskander has dedicated his career over the last 40 years to printing!
HD Flexo Wins Awards, Customer Approval, for ProAmpac
Published: June 26, 2017
Joe Lydic, Art Director at packaging converter ProAmpac, talks about how Esko HD Flexo has benefited the company in its analog to digital platemaking transformation. Its first commercial job earned the company a Print & Packaging award. ProAmpac was the first printer in the Western Hemisphere to be HD Flexo certified. He also talks about how Esko workflow helps the company be more efficient.
Romano Review of Books: "Brand Luther"
Published: June 23, 2017
Frank reviews a book called “Brand Luther” that tells the true story of an unknown monk who used printing to challenge the mightiest force on earth at the time.
Who is Running Your Business? People or Software
Published: June 22, 2017
Your software should run your business, your people should run your software. Can you easily get to the trusted data of your business? Is it in a trusted system of record (Print MIS/ERP)? Or do you have to gather up data from many different sources to get to a version of the truth? Jennifer Matt interviews Jane Mugford about helping printers transition from people run business to a software run business.