Walter Payne discusses cross media marketing in a tough economy
Published on May 18, 2010
My name is Walter Payne. I am President of Imagemark Business Services located in Gastonia, North Carolina. In recent weeks, as we know through the economy, many organizations have continued to find themselves in financial difficulty. We had a long-time client approach us about that situation and at that time what they decided to do was really reach out to a client list that they had had information on for a long period of time but did not really know who the audience was except that they had been associated with this organization loosely over a period of time.
As a result, we decided to develop a multi-strategy approach to marketing their story to their past relationship participants. So we involved direct mail, personalized URLs, and e-mail blast to market this message. And basically what we did, we were very straightforward with these individuals who had received this detail and in a short period of time, after sending this information out, we raised over $98,000 in about a weeks time for this client. But most importantly, one of the things that this -- it's a non-profit organization, they live by developing small groups across the country who utilize their products and services to develop the individuals that participate in them. As a result of this campaign, we added 32 groups across the country comprised anywhere from six to ten CEOs for this organization.
So we know the cross media strategy works and we continue to work with that, not only toward direct mail, e-mail, and personalized URLs, we continue to follow up with those campaigns.
Frank Visits the New England Author’s Expo
Published: September 21, 2018
Frank attended the New England Author’s Expo, featuring more than 100 self-published authors. Frank opines that it was on-demand digital printing that made it all possible. He interviews Robert Uttaro, author of “To the Survivors.”
United Mail Invests in a Canon i300
Published: September 20, 2018
Casey Hendrick, President of Production for United Mail, talks about the company's offerings—predominantly in the health and financial industries—and the company's integration of the new Canon Océ VarioPrint i300.
Inkjet Growth Continues to Make an Impact on the Market
Published: September 19, 2018
Amy Machado of IDC Research talks about her recent inkjet forecast for the entire color market. Overall numbers show that the inkjet market is growing, thanks to quality improvements and the availability of more options.
The Evolution of Color Management
Published: September 18, 2018
Bob Barbera, Senior Manager of Production Solutions Marketing for Canon USA, discusses the challenges of color management, such as predictability, and how the technology is evolving.
Core Publishing Solutions Offers a Variety of Book Publishing Options
Published: September 17, 2018
Todd Roth, VP of Manufacturing and Distribution, Core Publishing Solutions, at Thomson Reuters, discusses the company's background in web press applications, their move into digital, and their new venture selling book manufacturing for other publishers.
Frank Visits Faneuil Hall’s Edes & Gill: An 18th-Century Print Shop
Published: September 14, 2018
Frank plays with his newest toy: a model of an English common press, a design that improved upon Gutenberg’s original. He then takes a field trip to Boston’s Faneuil Hall Marketplace, location of Edes & Gill, an 18th-century print shop that has a life-size English common press as well as other period printing equipment. There, he talks with Gary Gregory, executive director and master printer, and his assistant Tyler Kerr.