Budco's Jeff Sierra shares a PODi case study on marketing and self promotion
Published on April 2, 2010
Hi, I'm Jeff Sierra, Vice President of Marketing and Product Development at Budco - The Dialogue Company. I'm going to talk a little bit about one of the case studies that we have that's in the PODI Library and this was about a self-promotion activity that our organization entered into.
We were trying to attract new business as well as communicate some of our capabilities to our existing customers. So what we did is we created a half-day seminar that we called the Budco Digital School That Rocks and around that we created a full direct marketing campaign and we used our digital variable print and direct marketing capabilities to implement and manage the campaign and start out with some personalized direct mail that went out to prospects and clients inviting them to this half-day seminar.
That also had a PURL contained in it -- a personalized URL -- where recipients could go and actually register and sign up and actually give us a little bit of information about themselves. We then not only took the registration data but we took that personal information and we used that to create relevantly personalized content that we provided to them at the session itself. It was printed throughout all the materials.
So it was ability to, again, showcase the power of personalization and the fact that Budco had the capability to do that. So all in all we had a I think a 24 percent response, which was very positive for us. We had a great group. We had a keynote speaker from outside of Budco and supplemented that with some of our internal experts and we gave a fun and informative half-day seminar about the value of direct marketing and digital print and got a lot of great feedback and some new leads and some new customers out of the process.
Frank: Book Publishers Turn the Page
Published: February 23, 2018
Frank opines about offset vs. digital printing for books and variable art for packaging. Book publishers are changing their warehousing and distribution strategies as a result.
As Far as the Eye Can See: Increasing Color Display Quality
Published: February 23, 2018
Kevin O'Connor, Principal at Make Color Behave, talks about advances by Apple and others are looking ahead to new video standards that will enhance color viewing beyond SRBG which only presents about 35% of the colors the unimpeded human eye can see. The most current Apple screens will support new standards that will capture about 53% of what we can see with our eyes.
USPS Challenges Trish Witkowski to Discover NEW Print Finishing Techniques for Mail
Published: February 22, 2018
Tim McGinley of the Mail Innovations Program at the USPS challenges Finishing Section Editor Trish Witkowski to find new print finishing techniques and effects for mail. Trish begins her journey with Jeff Hernandez of Classic Color and his groundbreaking Brand Alchemy exploration. Jeff is developing realistic textures that mock actual products, and he’s putting the ideas directly into the hands of creatives.
Arna Marketing: “A Technology Company That Happens to Print”
Published: February 21, 2018
New Jersey’s Arna Marketing, “a technology company that happens to print,” builds custom programs for its customers, heavily leveraging variable data and digital printing via Canon Solutions America’s Océ Varioprint and Colostream systems. David Zwang talks to Steven Hegna, President and “Concierge” of Arna Marketing, about the work he currently does for his customers, as well as where he sees his business going.
Signage—and the Superbowl—Mean Business for Twin Cities' Pixelwerx
Published: February 19, 2018
Richard Romano talks to Adam Carver, President & CEO of Minneapolis' Pixelwerx, about his wide-format, signage, and specialty graphics business. Pixelwerx also recently acquired Canon Solutions America Océ Colorado 1640 UVgel wide-format printer.