Log In | Become a Member | Contact Us


Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     Hunkeler Innovationdays     Industrial Print Analysis     European Coverage     Production Inkjet Analysis

Budco's Jeff Sierra shares a PODi case study on marketing and self promotion

Published on April 2, 2010

Hi, I'm Jeff Sierra, Vice President of Marketing and Product Development at Budco - The Dialogue Company.  I'm going to talk a little bit about one of the case studies that we have that's in the PODI Library and this was about a self-promotion activity that our organization entered into.

We were trying to attract new business as well as communicate some of our capabilities to our existing customers.  So what we did is we created a half-day seminar that we called the Budco Digital School That Rocks and around that we created a full direct marketing campaign and we used our digital variable print and direct marketing capabilities to implement and manage the campaign and start out with some personalized direct mail that went out to prospects and clients inviting them to this half-day seminar.

That also had a PURL contained in it -- a personalized URL -- where recipients could go and actually register and sign up and actually give us a little bit of information about themselves.  We then not only took the registration data but we took that personal information and we used that to create relevantly personalized content that we provided to them at the session itself.  It was printed throughout all the materials.

So it was ability to, again, showcase the power of personalization and the fact that Budco had the capability to do that.  So all in all we had a I think a 24 percent response, which was very positive for us.  We had a great group.  We had a keynote speaker from outside of Budco and supplemented that with some of our internal experts and we gave a fun and informative half-day seminar about the value of direct marketing and digital print and got a lot of great feedback and some new leads and some new customers out of the process.

Email Icon Email         

 

 

 

Recent Videos

 

Video preview: Ricoh's Production Inkjet Strategy and Expanded Product Portfolio

Ricoh's Production Inkjet Strategy and Expanded Product Portfolio

Published: February 24, 2017

Senior Editor Cary Sherburne interviews Mike Herold, VP of Marketing at Ricoh about the company's production inkjet strategy and product portfolio. Ricoh recently announced the Pro VC40000. This new inkjet platform is designed for mid-volume high quality transactional and direct mail applications.

 

Video preview: Hunkeler Strategies Feature Partnerships for End-to-End Automation

Hunkeler Strategies Feature Partnerships for End-to-End Automation

Published: February 23, 2017

As a successful Hunkeler Innovationdays 2017 wraps up, Senior Editor Cary Sherburne speaks with Hunkeler CEO Michel Hunkeler about the company's strategies for the future. Key to the future is Hunkeler's partnerships with printing and finishing vendors to leverage respective strengths for the benefit of their mutual customers.

 

Video preview: Hunkeler and Horizon Partner for Automated Book Binding

Hunkeler and Horizon Partner for Automated Book Binding

Published: February 23, 2017

Yoshihiro Oe, General Manager for Export at Horizon International, highlights the company's smart book binding systems being shown in partnership with Hunkeler at Hunkeler Innovationdays for complete inline automation book binding down to a book of one at up to 800 books per hour. He emphasizes the importance of Hunkeler Innovationdays in driving deeper customer relationships.

 

Video preview: Increased Multi-Vendor Integration Featured at Hunkeler Innovationdays 2017

Increased Multi-Vendor Integration Featured at Hunkeler Innovationdays 2017

Published: February 22, 2017

Daniel Erni, Sales Director at Hunkeler, speaks with Senior Editor Cary Sherburne about the new products the company has on display at Hunkeler Innovationdays 2017. He highlights the increased integration among Hunkeler, Horizon and Muller Martini for better end-to-end finishing productivity.

 

Video preview: A Look Inside the Kodak Booth at Hunkeler Innovation Days

A Look Inside the Kodak Booth at Hunkeler Innovation Days

Published: February 22, 2017

Randy Vadagriff, VP of R&D for Enterprise Inkjet at Kodak, gives us an overview of the Kodak booth at Hunkeler Innovation Days. Featured are the Prosper S-Series Imprinting System, the Prosper 6000C Full Color Press, as well as Ultrastream technology unveiled at drupa.

 

Video preview: Hunkeler Innovationdays: Off to a Great Start

Hunkeler Innovationdays: Off to a Great Start

Published: February 21, 2017

Senior Editor Cary Sherburne and Technology Editor David Zwang discuss highlights of Hunkeler Innovationdays, where a number of new products were announced. Attendance at the show is expected to be about 6,000 people over four days in beautiful Lucerne, Switzerland.

 

View More Videos

 

Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2017 WhatTheyThink. All Rights Reserved