Log In | Become a Member | Contact Us


Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     Industrial Print Analysis     European Coverage     Production Inkjet Analysis

Jerome Elion with Green Books & Binders wins the Beyond Innovation Award for their innovative recycled and recyclable binder

Published on August 9, 2010

Interviewer:  Hi, I’m Gail Nickel-Kailing, I’m with WhatTheyThink Going Green, and today I’m here with Jerome Elion who is VP of Marketing with Green Books & Binders. 

Jerome Elion:  Hi.

Interviewer:  And Jerome, is - Jerome and his company, is the winner of this year’s Beyond Innovation Award for WhatTheyThink Environmental Innovations Award.  So, you have gone above and beyond to create a new product.  Tell us about your recycled and recyclable binder. 

Jerome Elion:  Well, thank you.  We are very proud of this award from WhatTheyThink and WhatTheyThink Going Green.  It is definitely a land marking industry and we’re very proud of the recognition. 

Our product is actually a very low tech product.  We are not doing, you know - and there’s many, many things out there that are far more completely sophisticated.  What we really like about our product is it serves like a real purpose.  Everybody’s using binders everywhere in, you know, every offices and so on.  So what  we’re doing is we’re actually, if you take a traditional binder, there is vinyl that is covering the binder, a clear overlay.  On the inside, you also have, you know, vinyl over chipboard.  Then you have rivets attaching a ring mechanism permanently to the binder and there is really nothing you can do with it when you dispose of it.

So what we did is we actually came up with a binder that’s entirely made of chipboard so this is made of recycled used paper, cardboard and paper clippings.  We have debased an area of the spine and on the front where it can be customized so we provide customers with blank sheets.  They can then print them, peel the label and then apply it and see like do here and apply it on their binder.

Interviewer:  No more slip sheets.  You don’t have to slide it into that vinyl cover.

Jerome Elion:  No, no more slip sheet and here  you have a custom binder.  And then the beauty about this thing is it ships flat.  So if you ship a binder, traditionally, you have to - you have a lot of space that’s, you know, unused and requiring oversized boxes and here we can ship this flat; it’s assembled by customers when they need it by just, you know, pushing down the rivets, the fastening system, through and then, you know, there’s your binder.  

So the biggest thing, I think, is when you’re done using it, when the information is no longer valuable and you dispose of your binder, today there is really no means to recycle a binder.  The cardboard is trapped into vinyl, you have  to cut it open in order to get something out and here you can’t.  so most binders end up in landfill.

Here, you just snip with a pair of scissors that little clip and you can put the metal with the metal and the cardboard with the paper.  And, you know, it’s really good for the environment.

Interviewer:  Totally recyclable.

Email Icon Email         

 

 

 

Recent Videos

 

Video preview: Describe the Challenges You Want to Solve with Software

Describe the Challenges You Want to Solve with Software

Published: April 27, 2017

Our default reaction to talking about software is to try to describe the solution or a feature of the potential solution (e.g. drag and drop). Focus on telling the story of the CHALLENGE you are trying to solve - this is so much more helpful. What do you want to solve and who do you want to solve it for?

 

Video preview: Update on HP's JetFusion 3D Printing Solution from Steve Nigro

Update on HP's JetFusion 3D Printing Solution from Steve Nigro

Published: April 25, 2017

Steve Nigro, President of HP's 3D business, provides an update on HP's JetFusion 3D printing solution, which is now commercially available. After a period of hype, Nigro believes 3D printing is "frothing" again ... and talks about how 3D printing can fit into a graphic arts business, and what new skills are required. He also predicts what market growth will look like.

 

Video preview: What's Happening at ISA Expo 2017?

What's Happening at ISA Expo 2017?

Published: April 24, 2017

Richard Romano visits with ISA President & CEO Lori Anderson from the show floor to talk about the 2017 expo and breaking attendance records once again.

 

Video preview: Frank Visits Cal Poly's Shakespeare Museum

Frank Visits Cal Poly's Shakespeare Museum

Published: April 21, 2017

Frank goes back in time as he visits the Cal Poly Shakespeare Museum. Surrounded by modern printing technology, this collection is a time warp of how printing was in the past.

 

Video preview: After the Honeymoon of Selling Web-to-Print Program

After the Honeymoon of Selling Web-to-Print Program

Published: April 20, 2017

When you sell a web-to-print program, you have a brief honeymoon period that needs to be optimized. Stay focused on the business goals - get orders flowing through the system. Nobody wants to hear from a customer saying, its been six months and we've seen no value!

 

Video preview: Esko's President Shares Thoughts on Being Part of the Danaher Family

Esko's President Shares Thoughts on Being Part of the Danaher Family

Published: April 18, 2017

Udo Panenka, President of Esko, talks about being part of Danaher, the value to the business being part of the Danaher family brings. A toolbox of proven great processes has been key to continuing -- and even speeding up -- the innovation that has enabled Esko to continue to bring new products to market. He talks also about the ability to bring these tools to customers to strengthen relationships and help them improve their businesses as well.

 

View More Videos

 

Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2017 WhatTheyThink. All Rights Reserved