Log In | Become a Member | Contact Us


Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     January Economic Webinar     Printing Business Outlook 2017 Report     European Coverage     Production Inkjet Analysis

Jerome Elion with Green Books & Binders wins the Beyond Innovation Award for their innovative recycled and recyclable binder

Published on August 9, 2010

Interviewer:  Hi, I’m Gail Nickel-Kailing, I’m with WhatTheyThink Going Green, and today I’m here with Jerome Elion who is VP of Marketing with Green Books & Binders. 

Jerome Elion:  Hi.

Interviewer:  And Jerome, is - Jerome and his company, is the winner of this year’s Beyond Innovation Award for WhatTheyThink Environmental Innovations Award.  So, you have gone above and beyond to create a new product.  Tell us about your recycled and recyclable binder. 

Jerome Elion:  Well, thank you.  We are very proud of this award from WhatTheyThink and WhatTheyThink Going Green.  It is definitely a land marking industry and we’re very proud of the recognition. 

Our product is actually a very low tech product.  We are not doing, you know - and there’s many, many things out there that are far more completely sophisticated.  What we really like about our product is it serves like a real purpose.  Everybody’s using binders everywhere in, you know, every offices and so on.  So what  we’re doing is we’re actually, if you take a traditional binder, there is vinyl that is covering the binder, a clear overlay.  On the inside, you also have, you know, vinyl over chipboard.  Then you have rivets attaching a ring mechanism permanently to the binder and there is really nothing you can do with it when you dispose of it.

So what we did is we actually came up with a binder that’s entirely made of chipboard so this is made of recycled used paper, cardboard and paper clippings.  We have debased an area of the spine and on the front where it can be customized so we provide customers with blank sheets.  They can then print them, peel the label and then apply it and see like do here and apply it on their binder.

Interviewer:  No more slip sheets.  You don’t have to slide it into that vinyl cover.

Jerome Elion:  No, no more slip sheet and here  you have a custom binder.  And then the beauty about this thing is it ships flat.  So if you ship a binder, traditionally, you have to - you have a lot of space that’s, you know, unused and requiring oversized boxes and here we can ship this flat; it’s assembled by customers when they need it by just, you know, pushing down the rivets, the fastening system, through and then, you know, there’s your binder.  

So the biggest thing, I think, is when you’re done using it, when the information is no longer valuable and you dispose of your binder, today there is really no means to recycle a binder.  The cardboard is trapped into vinyl, you have  to cut it open in order to get something out and here you can’t.  so most binders end up in landfill.

Here, you just snip with a pair of scissors that little clip and you can put the metal with the metal and the cardboard with the paper.  And, you know, it’s really good for the environment.

Interviewer:  Totally recyclable.

Email Icon Email         

 

 

 

Recent Videos

 

Video preview: What PDF 2.0 Will Mean for the Printing Industry

What PDF 2.0 Will Mean for the Printing Industry

Published: January 17, 2017

Mark Lewiecki, Senior Product Manager at Adobe, talks about PDF 2.0, now being developed through the International Standards Organization which has responsibility for the PDF standard. A key new attribute is the ability to put page-level media-specific information directly into the PDF file. The ISO is also defining the metadata as it relates to media, especial for variable data printing, and is incorporating CxF spectral data into the PDF file.

 

Video preview: Learn About Anti-Counterfeiting Measures in Packaging

Learn About Anti-Counterfeiting Measures in Packaging

Published: January 17, 2017

Christine Gallagher, Director of Commercialization at Sonoco Trident, a division of the $5.2 billion packaging organization Sonoco, comes from a brand owner background. She speaks about the latest trends in anti-counterfeiting in packaging and how Sonoco Trident controls anti-counterfeiting measures, including reporting, and next generation developments that empower consumers.

 

Video preview: Leveraging Standards and Specifications to Get to Great Color

Leveraging Standards and Specifications to Get to Great Color

Published: January 16, 2017

Don Hutcheson of HutchColor, one of the industry's most knowledgeable color experts, shares his thoughts on the latest developments in color management and the tools print service providers should have to be able to print to the numbers and deliver against customer color expectations. He explains how industry standards are driving more process control into the art and science of printing.

 

Video preview: Are You Ready for the MarTech Explosion?

Are You Ready for the MarTech Explosion?

Published: January 16, 2017

Marketing technology is exploding. Michael Chase of St. Joseph Communications says that there are now more than 3,500 providers of "MarTech" services. But, building efficient marketing platforms requires more than just cherry-picking technology solutions. Chase notes that all the MarTech in the world won't help if there is no content strategy in place to guide the effort. The first tasks are to define the kinds of content to be created and to identify the audiences to whom the content will be presented. Armed with this knowledge, says Chase, marketers can choose the right channels and work toward achievable outcomes.

 

Video preview: Frank Looks Back at Early Variable Data Printing

Frank Looks Back at Early Variable Data Printing

Published: January 13, 2017

Frank talks about some of the earliest Variable Data Printing from when digital color first came into play in 1994. He shows the now classic Alphabits piece and many others.

 

Video preview: Change Management in Print MIS

Change Management in Print MIS

Published: January 12, 2017

When your Print business is faced with changing your Print MIS, the attitude towards the change can make all the difference. Are you looking to force the Print MIS software to work just like you work today or are you willing to adapt your workflows to optimize how the Print MIS software was built?

 

View More Videos

 

Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2017 WhatTheyThink. All Rights Reserved