Log In | Become a Member | Contact Us


Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     European Coverage     Production Inkjet Analysis

Jerome Elion with Green Books & Binders wins the Beyond Innovation Award for their innovative recycled and recyclable binder

Published on August 9, 2010

Interviewer:  Hi, I’m Gail Nickel-Kailing, I’m with WhatTheyThink Going Green, and today I’m here with Jerome Elion who is VP of Marketing with Green Books & Binders. 

Jerome Elion:  Hi.

Interviewer:  And Jerome, is - Jerome and his company, is the winner of this year’s Beyond Innovation Award for WhatTheyThink Environmental Innovations Award.  So, you have gone above and beyond to create a new product.  Tell us about your recycled and recyclable binder. 

Jerome Elion:  Well, thank you.  We are very proud of this award from WhatTheyThink and WhatTheyThink Going Green.  It is definitely a land marking industry and we’re very proud of the recognition. 

Our product is actually a very low tech product.  We are not doing, you know - and there’s many, many things out there that are far more completely sophisticated.  What we really like about our product is it serves like a real purpose.  Everybody’s using binders everywhere in, you know, every offices and so on.  So what  we’re doing is we’re actually, if you take a traditional binder, there is vinyl that is covering the binder, a clear overlay.  On the inside, you also have, you know, vinyl over chipboard.  Then you have rivets attaching a ring mechanism permanently to the binder and there is really nothing you can do with it when you dispose of it.

So what we did is we actually came up with a binder that’s entirely made of chipboard so this is made of recycled used paper, cardboard and paper clippings.  We have debased an area of the spine and on the front where it can be customized so we provide customers with blank sheets.  They can then print them, peel the label and then apply it and see like do here and apply it on their binder.

Interviewer:  No more slip sheets.  You don’t have to slide it into that vinyl cover.

Jerome Elion:  No, no more slip sheet and here  you have a custom binder.  And then the beauty about this thing is it ships flat.  So if you ship a binder, traditionally, you have to - you have a lot of space that’s, you know, unused and requiring oversized boxes and here we can ship this flat; it’s assembled by customers when they need it by just, you know, pushing down the rivets, the fastening system, through and then, you know, there’s your binder.  

So the biggest thing, I think, is when you’re done using it, when the information is no longer valuable and you dispose of your binder, today there is really no means to recycle a binder.  The cardboard is trapped into vinyl, you have  to cut it open in order to get something out and here you can’t.  so most binders end up in landfill.

Here, you just snip with a pair of scissors that little clip and you can put the metal with the metal and the cardboard with the paper.  And, you know, it’s really good for the environment.

Interviewer:  Totally recyclable.

Email Icon Email         

 

 

 

Recent Videos

 

Video preview: Frank is Entranced by Pop-up Cards

Frank is Entranced by Pop-up Cards

Published: December 2, 2016

Frank is entranced by pop-up cards from opencardnow.com. Former typographer Julie Brumlik has a new career with pop-up origami. Frank even shares his pop-up Gutenberg book.

 

Video preview: ASU's Print & Imaging Lab Leads the Way in Workflow Integration

ASU's Print & Imaging Lab Leads the Way in Workflow Integration

Published: December 1, 2016

Chris Halkovic, Web-to-Print Manager at Arizona State University's Print and Imaging Lab, talks about how the shop/learning environment is integrating Web2Print and MIS for a coherent and automated workflow for printed materials and 3D objects.

 

Video preview: Universal Wilde Has Transformed Its Business with Production Inkjet

Universal Wilde Has Transformed Its Business with Production Inkjet

Published: November 30, 2016

Universal Wilde in Massachusetts is the largest direct marketing and book printing company in the state. Its Vice President of Operations and Technology, Jeff McFadden, explains the company's decision to acquire production inkjet about 5 years ago. Today, about 75% of its production ink work being book production with the rest being direct mail. He also shares his thoughts about the value of users groups like thINK.

 

Video preview: Diversification at SunDance Offers an Exceptional Customer Experience

Diversification at SunDance Offers an Exceptional Customer Experience

Published: November 29, 2016

JohnHenry Ruggieri, Managing Partner at SunDance in Orlando, shares thoughts about the importance of focusing on core competencies, bringing as many services in house as possible in order to meet a wider variety of customer needs. He discusses how his various HP printing solution's contribute to providing a great customer experience.

 

Video preview: Monitoring Performance Across the Shop

Monitoring Performance Across the Shop

Published: November 28, 2016

Dave Erwin, SVP at Racami, talks about the company's role in providing technology solutions for commercial printers to provide them with a visibility dashboard to monitor performance across the shop.

 

Video preview: Frank is Intrigued by 3 Unrelated Technology Items

Frank is Intrigued by 3 Unrelated Technology Items

Published: November 23, 2016

Frank is intrigued by three unrelated technology items: food made from wood, energy made from urine, and and paper made from waste paper in the office.

 

View More Videos

 

Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2016 WhatTheyThink. All Rights Reserved