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WhatTheyThink

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WhatTheyThink is the global printing industry's go-to information source with both print and digital offerings, including WhatTheyThink.com, WhatTheyThink Email Newsletters, and the WhatTheyThink magazine. Our mission is to inform, educate, and inspire the industry. We provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today's printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.

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WhatTheyThink.com Speaker Series Livecast from Graph Expo

Published October 12, 2012

At Graph Expo 2012, WhatTheyThink livecast a speakers series live from the show floor. The WhatTheyThink.com Speaker Series, designed as a "show within a show," featured engaging discussions with industry experts, end-users and seasoned professionals moderated by the editors of WhatTheyThink.com.

Graph Expo Live: Digital Packaging Trends

Published October 10, 2012

This session was recorded live at Graph Expo 2012.
The printing industry continues to change; many areas are shrinking while others are seeing modest to moderate growth. One area that is growing, at lest in pace with GDP, is packaging. Many companies in the commercial printing space are looking at packaging as an opportunity but don't know how to get involved. Couple this interest in packaging with the digital printing capabilities commercial printers and in-plants have embraced and opportunity could be closer than one might think.

Graph Expo Live: Affordable Sustainability

Published October 10, 2012

This session was recorded live at Graph Expo 2012.
In today’s business environment, finding the right balance between environmental responsibility and cost isn’t always easy. The panel will discuss products and procedures they have brought into their facilities to help build a more sustainable business.

Graph Expo Live: Flatbed UV Printing - New Applications and Profits for Commercial Printers

Published October 10, 2012

This session was recorded live at Graph Expo 2012.
Looking to grow your commercial printing business into new, higher margin areas? Large format flatbed printing is a rapidly growing segment that has been finding its way more and more into the realm of commercial print shops. This presentation introduces you to the types of flatbed printing systems available and discusses their strengths and weaknesses. We then discuss the applications common with UV flatbed printing, what you need to succeed plus, examine the ROI that can be achieved in supplying graphics to this exciting market.

Graph Expo Live: Joe Truncale from NAPL on Industry Leaders

Published October 10, 2012

This session was recorded live at Graph Expo 2012.
NAPL recently wrote a white paper, sponsored by Canon, which identifies the trends that industry leaders exhibit, and what they do differently and that makes them more successful than the rest of the market.

Graph Expo Live: The Ideal Color Supply Chain

Published October 10, 2012

This session was recorded live at Graph Expo 2012.
Todays global world is about managing your customers brand and expectations. Join us as we discuss todays challenges and what the ideal color supply chain would look like. This panel discussion will have a slew of representatives from across the supply chain.

Graph Expo Live: Changing Face of Publishing

Published October 10, 2012

This session was recorded live at Graph Expo 2012.
Changes in reading behavior and disruptive technologies are causing the book market to become more volatile and unpredictable. Book publishers are looking for ways to streamline their value chain, and book manufactures must adapt to these evolving demands.

Graph Expo Live: What to Look for in a Business Partner

Published October 10, 2012

This session was recorded live at Graph Expo 2012.
Printing companies need a business partner that understands their unique needs and can architect an end-to-end solution. The value must extend beyond the products and services and include professional support and consultancy that enables faster on-ramping of jobs and expansion into new opportunities and markets.

Graph Expo Live: Materials Matter: Media Flexibility and Opening New Revenue Streams

Published October 10, 2012

This session was recorded live at Graph Expo 2012.
With printing platforms quickly evolving and expanding their media capabilities, print service providers are given an opportunity to stand out and differentiate themselves through higher-value materials. New substrates for digital presses are opening up the possibilities for new applications and new revenue streams. From textured premium stocks to synthetics and beyond, Mohawk has the broadest portfolio for digital in the industry. Application examples, tips on the achieving the add-on sale, and other resources to help printers grow will be showcased in this presentation.

Graph Expo Live: Content Anywhere with John Foley

Published October 10, 2012

This session was recorded live at Graph Expo 2012.
Changes in technology are impacting print. Understanding new outlets including QR Codes, VDP, W2P, Mobile, and Video is imperative to future survival.

Founder President Larry Yang BIn on "re-shoring"

Published August 21, 2012

Founder President Larry Yang Bin talks to Cary Sherburne about the re-shoring of manufacturing back to where it was off-shored originally.

Presstek Chairman Stan Freimuth Kicks Off a Tour of their drupa 2012 Stand

Published June 26, 2012

Chairman Stan Freimuth joins Joe Demharter in walking us through their drupa 2012 stand. The 75DI is featured in Europe for the first time commercially and Joe gives an overview of it's capabilities and new enhancements. The 52DI is also featured in the tour along with plate enhancements.

Océ Customers on drupa 2012 and the Canon/Océ Combination

Published June 22, 2012

Océ customers share their views about drupa 2012, the Canon stand, and some specific events they attended as guests of Océ. They also share their views about the combination of the two companies and what it's meant for their businesses.

Jan Hol of Océ: drupa demonstrates Canon and Océ combination successful

Published June 18, 2012

Senior VP of Communications at Océ Jan Hol talks about the Canon stand at drupa and how it represents Canon and Océ working together and gives an overview of the reasons for the successful combination of the companies.

Theo Pettaras of Digitalpress shares a collaborative project

Published June 8, 2012

Theo Pettaras, CEO of Digitalpress in Sydney Australia shares a unique project that was done in collaboration with designers that showcases their work in a creative way using different substrates and printing methods.

LinkedIn Member Passwords Compromised

Published June 7, 2012

LinkedIn has confirmed that a hacker had gained access to its user database.

Jay Mandarino of CJ Graphics gives his impressions of drupa 2012

Published May 22, 2012

Cary Sherburne interviews President, CEO, and "Head Oyster Shucker" of CJ Graphics and gets his impressions of drupa 2012. Jay is most impressed with the global nature of the show and talks about featured technologies at the show.

Armando Zagalo de Lima of Xerox on the things that printers need to focus on for growth in the future

Published May 22, 2012

Cary interviews Xerox President of Technology Business Armando Zagalo de Lima and gets his perspective on what it will take for printers to enter the new era and succeed as the industry shifts from ink on paper to multi-channel content curation and creation.

Latest Information on Landa's Nanographic Printing

Published May 7, 2012

Catch up on the latest information, videos and exclusive reports about Landa's nanographic printing platform.

Canon Gives Customers Insight into the Future

Published May 1, 2012

European Professional Print Director for Canon Europe, David Presket shares some information about the recent white paper reports detailing the challenges and opportunities in the industry and unveils "The Bigger Picture" report.

Can You Retrain Your Sales Staff?

Published April 27, 2012

The question on many printer's minds is, can you retrain your sales staff? Kathi Woolsey with ImageSet seems to think so as long as you have a serious commitment within the company an you fully utilize to tools to avoid cetrain common pitfalls and challenges.

Hank Brandtjen Answers What is so Important About drupa

Published April 27, 2012

Cary Sherbrurne and Hank Brandtjen of Brandtjen & Kluge discuss the olympics of the printing industry, drupa.

What to expect from Canon at drupa

Published April 26, 2012

David Preskett from Canon Europe shares some of the debates about what people think this drupa will be and offers some insight to what can be seen at the Canon booth.

Canon and Oce Presenting Together at drupa

Published April 24, 2012

David Preskett from Production Printing Business for Canon Europe and Nick Klitsie Vice President for Office and Print Room at Oce share together the success of the two companies since the acquisition.

Ken Gronbach on Direct Mail Isn't Dead

Published April 24, 2012

Chad Skelton at Oce Direct Mail Summit

Published April 24, 2012

Oce's Francis McMahon Reviews a Strong 2011 and Looks Forward to 2012 and drupa

Published April 23, 2012

Océ's Vice President of Marketing, Francis McMahon highlights the company's Q1 2012 performance and offers a look ahead to drupa.

John Foley: QR Codes and Other Ways Your Audience Interacts with Print

Published April 20, 2012

John Foley owner of interlinkONE and Grow Socially gives a few tips and tricks on QR Codes, mobile marketing, and other ways you can get your audience to interact with printed pieces of all shapes and sizes.

Owner John Rosenthal on Adding Mailing and Fulfillment to Digital Color Graphics

Published April 19, 2012

John Rosenthal, Owner of Digital Color Graphic tells why their mailing and fulfillment center has been such a huge asset to the company.

Becoming a thought leader with Think Patented's David McNerney

Published April 17, 2012

Think Patented's Director of Sales David McNerney discusses why their clients look to them for answers first as the area thought leader.

Val DiGiacinto: "Print is Changing"

Published April 16, 2012

Vice President of Interactive Solutions for DG3 Val DiGiacinto gives an update one year after the acquisition of the Ace Group and what the Interactive Solutions group has been up to.

How is Cloud Computing Impacting Print Production?

Published April 12, 2012

CEO of Caslon Rab Govil answers the question of cloud computing's impact on the printing community. and how printers should look to incorporate the cloud into their business.

Allegra is Excited About Opportunities that Exist for Print Services Providers

Published April 6, 2012

Vice President of Marketing for Allegra Network Jessica Eng updates us on how Allegra keeps their franchisees up to date on potential jobs.

Willie Brennan: Why Not be a Transformed Print Company

Published April 3, 2012

Founder of Custom Print Now Solutions Willie Brennan adapts the company into a full service custom print facility

Print Innovator Theo Pettaras Gives Insight to the Australian Print Market

Published April 3, 2012

Theo Pettaras, CEO and Managing Director of Digitalpress talks about the Australian print market and its challenges.

Transformation for Your Business with John Foley

Published March 27, 2012

John Foley of Grow Socially and interlinkONE shares some key tips from his book, Transformation: A New Path to Profit for the Printing Industry, and it all starts with a business plan.

Herron Printing & Graphics Builds Customer Base with Loyal Customers

Published March 23, 2012

Randy Herron of Herron Printing and Graphics talks about getting new customers in a touchy economy.

Direct Mailing Company Masterworks Looks to Better Personalize Mailing with New Technologies

Published March 16, 2012

Masterworks's Caleb Atkinson reflects on how they can incorporate the technology shown at the pre-drupa HP Inkjet First Look event at O'Niel Data Systems in Dallas.

UK PODi AppForum is Fast Approaching

Published March 16, 2012

Tony Hodgson with PODi UK looks forward to the return of the AppForum event in the UK March 29th.

Universal Healthcare Group Leverages O'Niel Data Systems Experience

Published March 15, 2012

Universal Healthcare Group's Print Production Manager Lynor Romer contributes on how they make use of O'Niel Data Systems experience for their complex material.

Colour Expert Karin Weiss Offers her Experience at HP's Inkjet First Look

Published March 13, 2012

Karin Weiss, Marketing & Colour Expert at Salmat shares her takeaway from the recent pre-drupa HP Inkjet First Look at O'Niel Data Systems.

King Printing's Opinion of HP's Inkjet First Look

Published March 12, 2012

Managing Director of King Printing Adi Chinai shares his thoughts and opinions of HP's pre-drupa sneak peek at HP and O'Niel Data Systems event in Dallas.

The Drive of Offset to Digital is HP's drupa Theme

Published March 9, 2012

Manager of HP Inkjet Press Solutions Steve Welkley continues our coverage of the O'neil Data Systems/HP pre-drupa event and shares a little about HP's drive from offset to digital for its customers.

HP Teases drupa Announcements at O'Neil Data Systems

Published March 8, 2012

Vice President and General Manager for HP Indigo Yishai Amir highlights some of the coverage a select number of customers got to see at the recent O'Neil Data Systems grand opening at their new Plaxo Texas facility.

Get to know Australia's Digitalpress with Founder Theo Pettaras

Published February 27, 2012

Theo Pettaras Founder of Digitalpress shares some background on his Sydney based business.

From Gutenburg to Zuckerberg - Print in the Mix

Published February 20, 2012

Bart Foreman President of Group 3 Marketing comment on how print has evolved to be apart of the mix with new technology mediums.

Bob Berland on Transforming a Print Company into a Communications Provider

Published February 14, 2012

Bob Berland, President of Berland Communications discusses how they transformed their legacy company into an integrated communications provider.

CEO Rab Govil Comments on Business Process Outsourcing Trend

Published February 13, 2012

CEO of Caslon Rab Govil comments on the trend of business process outsourcing as businesses review their marketing and product chains.

Greg Cholmondeley Pushes Caslon and PODi Forward

Published February 2, 2012

Caslon's Director of Web Services Greg Cholmondeley discusses new services in their portfolio to help marketing service providers further their business.

EFI's new offering to the textile printing market

Published January 31, 2012

Cary Sherburne and Strategic Project Manager Mike Wozny discuss EFI's capabilities in textile printing with the introduction of the TX3250R

Habitat for Humanity Cross Media Campaign Case Study

Published January 31, 2012

CEO of Whitestone Marketing Group Alex Marchetti shares an interesting case study on the cross media campaign they built for Habitat for Humanity

Irrelevant Print Trends with Robert Carrier

Published January 27, 2012

Cary Sherburne and Pulp's Robert Carrier discuss the driving forces behing Pulp's change and how some trends are irrelevant when compared to the solutions you can bring the customer.

AppForum 2012 Highlights and Takeaways with Dave Erlandson

Published January 27, 2012

PODi/Caslon General Manager Dave Erlandson highlights 4 key points attendees picked up at this year's AppForum

AT&T's Valerie Vargas Speaks on Direct Initiatives as the AppForum Comes to a Close

Published January 26, 2012

AT&T's Valerie Vargas shares what a major corporation is looking for when reaching their customers through direct initiative at the PODi's AppForum 2012.

Ken Schmidt Shares His PODi AppForum Keynote Thoughts

Published January 25, 2012

Former Communication Director for Harley Davidson Ken Schmidt shares the highlights from his keynote speech at PODi AppForum.

PODi AppForum Kicks Off in Las Vegas

Published January 24, 2012

President of PODi Rab Govil highlights just some of the key features at this year's PODi AppForum.

Kodak President & COO Phil Faraci on Recent Bankruptcy Announcement

Published January 20, 2012

Phil Faraci, Eastman Kodak President & COO shares some answers to common questions they've been receiving about the recent bankruptcy protection filing.

How to Win a $500,000 Multi-Channel Contract with a Nonprofit

Published January 20, 2012

Alex Marchetti, President, CEO of Whitestone Marketing Group shares an interesting case study where a very good professional relationship helped multiple entities land a $500,000 contract.

Kodak's Jon Bracken at GUA 2012

Published January 18, 2012

Richard Romano and Jon Bracken, General Manager of Unified Workflow, chat about the partnership between GUA and Kodak at the 2012 GUA conference in New Orleans.

Herron Printing & Graphics Shows Customers the Value in QR Codes

Published December 16, 2011

Randy Heron of Herron Printing & Graphics shares a case study involving a long term client and how the brought QR Codes into recent campaigns.

Hatteras Extends into Cross Media Services

Published December 13, 2011

Hatteras Director of Cross Media Marketing Jason Eagleson offers advice from his experience jumping into the cross media marketing arena.

Triangle Printers Helps Clients with Web-to-Print Solutions

Published December 8, 2011

Allison Rickett, Sales Manager for Triangle Printers, shares about the company and some of the current solutions they are implementing for their clients.

Digital Innovations Seeks to Make Social Impressions

Published December 6, 2011

Kate Dunn with Digital Innovations Group talks about how they incorporate social media into their direct marketing campaigns and how those tactics can differ for B to C or B to B target audiences.

Herron Printing & Graphics Keeps in Touch with Clients with Social Media

Published November 22, 2011

Randy Herron of Herron Printing & Graphics shares a little information about their social media ventures.

A Case Study in Cross Media Marketing with Mike Kyle from Pace

Published November 17, 2011

Mike Kyle with Pace shares an interesting cross marketing promotional campaign proving that they can walk the new media market talk.

For Consolidated Graphics Color is Key in Photo Books

Published November 11, 2011

Cory Sawatzki, Director of Operations for Consolidated Graphics, shares some of the key things CGX is focusing on with their venture into the photo book niche.

LithExcel's Waleed Ashoo's Advice on Partnering with Advertising Agencies at a C-Level for ROI

Published November 8, 2011

Waleed Ashoo of LithExcel shares a case study of spreading out a campaign over multiple ad agencies to create ROI for their customers.

CEO Mark Sarpa Outlines Progressive Solutions

Published November 7, 2011

Cary Sherburne interviews CEO of Progressive Solutions Mark Sarpa about the company's recent ventures.

Why Pulp Eliminated Print

Published November 7, 2011

Cary Sherburne interviews Crackerjack at Pulp Robert Carrier about the company's change from B&B Printers into the rebranded Pulp that we know today.

Cory Sawatzki Talks About CGX's Venture Into Photo Books

Published November 4, 2011

Consolidated Graphics Director of Operations, Cory Sawatzki discusses their recent venture into the niche photo book market and comments on the shift in the industry as a whole.

Consolidated Graphics Gives Their Staff IT Confidence

Published November 3, 2011

Cliff Hollingsworth, Vice President of Workflow Systems for Consolidated Graphics, shares how CGX alleviates customer's concerns in securing their data.

Allegra Marketing and Print is Focused on the Importance of IT and Securing Your Data in the Cloud

Published October 31, 2011

Ted Raymond with Allegra Marketing and Print shares how they've learned from their early mistakes with their IT strategy and how they are putting increasing efforts in planning their IT infrastructure and securing their cloud services.

James Michelson of JFM Concepts Talks About Cross Media Marketing

Published October 25, 2011

James Michelson shares details about his book Cross Media Marketing 101 and shares how his 10 years of cross media campaign experience can help your business.

Strategy Partners Share European QR Code Use

Published October 21, 2011

Partner Oscar Dubbeldam with Strategy Partners in the Netherlands shares with Cary Sherburne the use of QR Codes in the European market and how quickly they're seeing the adoption rate versus in the U.S.

A Social Tool Discussion with Rick Littrell of Magicomm

Published October 18, 2011

CMO Rick Littrell of Magicomm and Cary Sherburne chat about the social tools that are indispensable in their daily grind.

CGX Constantly Seeks Good Talent to Sell Digital Solutions

Published October 14, 2011

Vice President of Workflow Systems at Consolidated Graphics Cliff Hollingsworth chats a bit about finding good talent beyond the industry.

Ted Raymond of the Allegra Network on Attracting Talent

Published October 10, 2011

Ted Raymond Allegra Network explains how they entice good new talent through multiple channels.

Latin America Market Update with Hamilton Costa of AN Consulting

Published October 7, 2011

Cary Sherburne and Hamilton Costa of AN Consulting chat about the current status of Latin American printers and his prediction of their future market.

Jim Rosenthal: What Printers Need to Know

Published October 7, 2011

Jim Rosenthal VP and COO of Digital Color Graphics discusses two topics that are important to the survival of the industry.

The Future of Print

Published October 6, 2011

Cary Sherburne and Coleman Kane, CEO of PTI sit down to discuss the recent requests for jobs and technologies in the commercial print space and also how they're helping customers delve into the performance of the campaign.

COO Dave Zamorski on Touching the Job Less

Published October 4, 2011

Associates International won the 2010 CIPPI Award for biggest improvement in process management and customer responsiveness and that couldn't have been done without a strong partnership with vendors to reduce the manually going through job after job.

An In-Depth Look at Universal Millenium

Published September 30, 2011

CTO John Sisson and Cary Sherburne chat about Universal Millenium's interesting start leading up to where they are today.

Digital Solutions Provide Graphic Tech with More Versatility

Published September 27, 2011

COO of Graphic Tech Jim Blee sits down with Cary Sherburne to discuss the transition to include digital printing solutions but not fully replace their analog solutions.

A CGX Update with CEO Joe Davis

Published September 26, 2011

CEO Joe Davis provides Cary Sherburne with a recent update on Consolidated Graphics from an executive perspective.

GAP Intelligence Sees In-House Printing with Shorter Runs

Published September 23, 2011

Senior Analyst for GAP Intelligence Jake Fishman tells Cary Sherburne about the tactical market research firm and details some of the findings on how some enterprises are keeping print in-house.

Canon's Revgen Program gives Marketing Teams the Confidence to Sell

Published September 22, 2011

In part 2 of our Educational Video Series we speak with Frances Cicogna, Manager of Production Systems and Product Marketing at Canon, about the success of their at Triangle Printers with the launch of the Revgen Program. successwithprint.com.

Triangle Printers Builds Confidence with Canon's Revgen Program

Published September 20, 2011

In part 1 of our 2 part Educational Video Series we learn about Triangle Printers, some of the services they offer and how they've reached their full potential with Canon's Revgen Program. successwithprint.com.

The Unisource Truck

Published September 19, 2011

Cary Sherburne sits down with Ed Farley of Unisource at GraphExpo to ask, what's up with the truck?