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King Printing's Opinion of HP's Inkjet First Look

Published on March 12, 2012

Managing Director of King Printing Adi Chinai shares his thoughts and opinions of HP's pre-drupa sneak peek at HP and O'Niel Data Systems event in Dallas.

I’m Adi Chinai, King Printing, Managing Director for a short-run book manufacturer located in Lowell, Massachusetts.  Today we’re here at the O’Neil Data Systems HP First Look event where they’re highlighting their new installations of HP technology here in their Dallas facility.  Today we were invited to view the facility and to join groups of other printers and other industry individuals who are looking into new technologies and looking into hearing about what is going to be presented by HP at Drupa.  It’s a great facility, it’s a great event, and we’re very happy to be a part of it.  It’s allowing us to broaden our view of what we’re looking to invest in in the future and how we might be able to broaden our entire portfolio of print and buying platform which we currently use to support our publishing partners.

King Printing actually has a unique viewpoint on digital print.  We’ve been an early adopter using digital monochrome touch screen devices since the late ‘80s, having been a pioneer of inkjet.  We installed our first digital inkjet press in 2008; subsequently installing an inkjet press in 2010 from HP, an HPT300, which we actually upgraded to a T350 platform and look forward to how we may grow upon that in the near future.  We’re also looking to expand on our digital platforms and we’re looking to make some investments on that front.  Overall, inkjet has allowed for the economics of book printing to be rewritten, especially as a lot of publishers move from monochrome pages to color pages as the economics has become more viable to produce color pages.  So our color page output is growing dramatically and we’ll continue to invest in technology that’ll support that need for our customers and to support that niche for them.

I think we’ve had the opportunity in this First Look event by HP to learn about what they will be releasing at Drupa and how this new technology will be a very important part of our overall press platform and portfolio.


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