Thought Leadership Video Series
What to expect from Canon at drupa
Published on April 26, 2012
David Preskett from Canon Europe shares some of the debates about what people think this drupa will be and offers some insight to what can be seen at the Canon booth.
David Preskett: Hello, I’m David Preskett from Canon Europe, and I run the production printing business in Canon for Europe. I’ve had a few debates with people recently about what drupa might be. And for me, it’s about print being with something else, be a part of a bigger mix of media. So it’s how print interacts with other media, that’s what drupa is about. To me, it’s not is it inkjet or is it cloud or is it whatever, but it’s print interacting with other media, being part of a bigger picture. That’s what we see drupa as.
I think people will be talking about applications, cross-media, all those areas where print will grow in the future, but not on its own. That’s what I think drupa will be. Somebody will come up with a nice phrase, maybe it’s print with, and then it’s with other things and how you add value to print, how it becomes part of an integrated mix and the opportunity that delivers.
Yeah, so Canon is in hall 8A we’re taking up about 3,750 square meters, fully integrated stand with Oce. So what you’ll see as you enter the booth, the first thing you’ll see is big images of customers and what they’ve been doing with Canon and Oce and how they’ve grown their business and what they are printing and the results. And there’ll be 50 of those around the stand somewhere.
There’ll be zones on the stand, like photo production printing where you can capture the images on the Canon camera and output it to wide format or cut sheet or a multitude of applications. And that brings me to applications where there’s 50-plus real customer applications on the stand. Ways that people are really driving their business at the moment and doing unique things. And we are replicating those and we are integrating Canon and Oce technology to reproduce them on the stand and hopefully inspire people. When they’re inspired and they’ve seen some new opportunities, then it’s down to business builder consultants who are independent and we use them in Canon Europe to help people understand opportunities and grow their business. So they may can have a meeting with a business building consultant to talk about specific business issues.
What they’re also going to see is the latest research that we’ve developed with other external agencies looking up what print service provider customers want, the print buyers, and the challenges and the opportunities that they are saying are out there for the future that print service providers could respond to. And we’ll be running seminars around that and helping people see a bigger picture just beyond print. It’s about imaging, it’s about cross media, it’s about lots of things, but there are opportunities out there. And that’s what people are going to see.
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