Log In | Become a Member | Contact Us


Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     Printing News Joins WhatTheyThink     Printing Forecast 2018     Production Inkjet     Installations and Placements Tracker

Transformation for Your Business with John Foley

Published on March 27, 2012

John Foley of Grow Socially and interlinkONE shares some key tips from his book, Transformation: A New Path to Profit for the Printing Industry, and it all starts with a business plan.

Hi, it’s John Foley from Grow Socially and interlinkONE and thanks for having today.  I wanted to chat real briefly about maybe some business transformation for your business.  


If you didn't know, I produced a book called Business Transformation: A New Path to Profit for the Printing Industry.  And what it is, is really some business fundamentals that you can use into your business to actually help you get on the right strategic path and actually to grow your business.  So if you're going to offer communication services, it’s a great place to start. 

But we really go right back to the business plan.  We talk about marketing planning, sales planning.  Because it is a new business and I think that's what a lot of service providers, print service providers that are trying to transition to marketing companies or communication service providers, marketing service providers, we fail to tend to miss that piece that we really are going to bring to market a new offering that needs to have the business platform under it.  So that's for the book.  It’s been received real well.  I thank everybody that’s actually purchased it. 

For mail and fulfillment industry, I actually just created another book.  It’s really only the first three or four chapters, but it’s a lot about case studies in the mail and fulfillment business of where they’re challenged today with the things they need to do to diversify their business.  Reinvention is probably the word I’ve been using more often today about these companies that want to offer communication services.  So I put that book together and that'll be - we’re rolling that out February 15 and the Mailing Fulfillment Services Association conference, so you can watch for that book as well. 

So I’d like to thank for listening about what I have for business transformation.  I think it could help your business.  Please take the time to pick it up, look at it, apply some of the principles. 

One last note, though.  One of the things that we did do with this book is we made it - it goes on forever, I like to say.  There's a Web site, NewPathtoProfit.com, where you can get business plans, strategic templates that'll actually help you get started, right.  So if you don't have a marketing plan, go there.  They're there.  And, as new things come about, whether it’s on mobile marketing, mobile Web sites, things that you can sell, you can find that information there, because our business is evolving and we needed to have a Web site that supported this book that evolves as well. 

So I think you very much and hope you all have a very successful day.  

         Email Icon Email    Reprint Icon Embed/Reprint

 

Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free

 

 

Recent Videos

 

Video preview: Fridays with Frank: Superior Opportunities in Finishing

Fridays with Frank: Superior Opportunities in Finishing

Published: August 17, 2018

Frank interviews Jay Smith at Superior Packaging and Finishing in Braintree, Mass. Superior recently acquired Acme Binding and now is one of the largest finishing companies in America.

 

Video preview: The Success of Roll-Fed Inkjet and Importance of Finishing

The Success of Roll-Fed Inkjet and Importance of Finishing

Published: August 15, 2018

Mark Hunt, Director of Strategic Alliances for Standard Finishing Systems, discusses the reasons behind the surge of popularity in roll-fed inkjet, and the importance of finishing. He also discusses what to expect at Hunkeler Innovations Days 2019.

 

Video preview: Flexible Packaging Moves From Conventional to Digital

Flexible Packaging Moves From Conventional to Digital

Published: August 14, 2018

Karen English, Market Development Manager for Printpack, shares how this conventional flexible packaging converter has implemented digital printing for a hybrid manufacturing process.

 

Video preview: The Ups and Downs in the Future of Print

The Ups and Downs in the Future of Print

Published: August 13, 2018

Kip Cassino, Executive Vice President of Borrell Associates, discusses the cross-generational evolution of print: what's expected to grow and what's expected to decline in the coming years.

 

Video preview: Frank Looks Back at—and Ahead to—Printing News

Frank Looks Back at—and Ahead to—Printing News

Published: August 10, 2018

Frank traces the history of Printing News from its beginning in 1928, and its founder and editor, Leo Joachim. Few magazines have made it to 90 years and Frank is glad that the new relationship between WhatTheyThink and Printing News will see a printed magazine continue. Especially for the printing industry.

 

Video preview: Snail Mail Shouldn’t Be Stale Mail: Five Game-Changing Envelope Products

Snail Mail Shouldn’t Be Stale Mail: Five Game-Changing Envelope Products

Published: August 9, 2018

Trish features five different innovative envelope products that can increase your direct mail open rate. She’ll share and explain what makes each product engaging, and include useful links and information for further exploration.

 

View More Videos

 





Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2018 WhatTheyThink. All Rights Reserved