Log In | Become a Member | Contact Us


Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     European Coverage     Production Inkjet Analysis

Transformation for Your Business with John Foley

Published on March 27, 2012

John Foley of Grow Socially and interlinkONE shares some key tips from his book, Transformation: A New Path to Profit for the Printing Industry, and it all starts with a business plan.

Hi, it’s John Foley from Grow Socially and interlinkONE and thanks for having today.  I wanted to chat real briefly about maybe some business transformation for your business.  


If you didn't know, I produced a book called Business Transformation: A New Path to Profit for the Printing Industry.  And what it is, is really some business fundamentals that you can use into your business to actually help you get on the right strategic path and actually to grow your business.  So if you're going to offer communication services, it’s a great place to start. 

But we really go right back to the business plan.  We talk about marketing planning, sales planning.  Because it is a new business and I think that's what a lot of service providers, print service providers that are trying to transition to marketing companies or communication service providers, marketing service providers, we fail to tend to miss that piece that we really are going to bring to market a new offering that needs to have the business platform under it.  So that's for the book.  It’s been received real well.  I thank everybody that’s actually purchased it. 

For mail and fulfillment industry, I actually just created another book.  It’s really only the first three or four chapters, but it’s a lot about case studies in the mail and fulfillment business of where they’re challenged today with the things they need to do to diversify their business.  Reinvention is probably the word I’ve been using more often today about these companies that want to offer communication services.  So I put that book together and that'll be - we’re rolling that out February 15 and the Mailing Fulfillment Services Association conference, so you can watch for that book as well. 

So I’d like to thank for listening about what I have for business transformation.  I think it could help your business.  Please take the time to pick it up, look at it, apply some of the principles. 

One last note, though.  One of the things that we did do with this book is we made it - it goes on forever, I like to say.  There's a Web site, NewPathtoProfit.com, where you can get business plans, strategic templates that'll actually help you get started, right.  So if you don't have a marketing plan, go there.  They're there.  And, as new things come about, whether it’s on mobile marketing, mobile Web sites, things that you can sell, you can find that information there, because our business is evolving and we needed to have a Web site that supported this book that evolves as well. 

So I think you very much and hope you all have a very successful day.  

Email Icon Email         

 

Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free

 

 

Recent Videos

 

Video preview: Frank is Entranced by Pop-up Cards

Frank is Entranced by Pop-up Cards

Published: December 2, 2016

Frank is entranced by pop-up cards from opencardnow.com. Former typographer Julie Brumlik has a new career with pop-up origami. Frank even shares his pop-up Gutenberg book.

 

Video preview: ASU's Print & Imaging Lab Leads the Way in Workflow Integration

ASU's Print & Imaging Lab Leads the Way in Workflow Integration

Published: December 1, 2016

Chris Halkovic, Web-to-Print Manager at Arizona State University's Print and Imaging Lab, talks about how the shop/learning environment is integrating Web2Print and MIS for a coherent and automated workflow for printed materials and 3D objects.

 

Video preview: Universal Wilde Has Transformed Its Business with Production Inkjet

Universal Wilde Has Transformed Its Business with Production Inkjet

Published: November 30, 2016

Universal Wilde in Massachusetts is the largest direct marketing and book printing company in the state. Its Vice President of Operations and Technology, Jeff McFadden, explains the company's decision to acquire production inkjet about 5 years ago. Today, about 75% of its production ink work being book production with the rest being direct mail. He also shares his thoughts about the value of users groups like thINK.

 

Video preview: Diversification at SunDance Offers an Exceptional Customer Experience

Diversification at SunDance Offers an Exceptional Customer Experience

Published: November 29, 2016

JohnHenry Ruggieri, Managing Partner at SunDance in Orlando, shares thoughts about the importance of focusing on core competencies, bringing as many services in house as possible in order to meet a wider variety of customer needs. He discusses how his various HP printing solution's contribute to providing a great customer experience.

 

Video preview: Monitoring Performance Across the Shop

Monitoring Performance Across the Shop

Published: November 28, 2016

Dave Erwin, SVP at Racami, talks about the company's role in providing technology solutions for commercial printers to provide them with a visibility dashboard to monitor performance across the shop.

 

Video preview: Frank is Intrigued by 3 Unrelated Technology Items

Frank is Intrigued by 3 Unrelated Technology Items

Published: November 23, 2016

Frank is intrigued by three unrelated technology items: food made from wood, energy made from urine, and and paper made from waste paper in the office.

 

View More Videos

 

Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2016 WhatTheyThink. All Rights Reserved