Transformation for Your Business with John Foley
Published on March 27, 2012
John Foley of Grow Socially and interlinkONE shares some key tips from his book, Transformation: A New Path to Profit for the Printing Industry, and it all starts with a business plan.
Hi, it’s John Foley from Grow Socially and interlinkONE and thanks for having today. I wanted to chat real briefly about maybe some business transformation for your business.
If you didn't know, I produced a book called Business Transformation: A New Path to Profit for the Printing Industry. And what it is, is really some business fundamentals that you can use into your business to actually help you get on the right strategic path and actually to grow your business. So if you're going to offer communication services, it’s a great place to start.
But we really go right back to the business plan. We talk about marketing planning, sales planning. Because it is a new business and I think that's what a lot of service providers, print service providers that are trying to transition to marketing companies or communication service providers, marketing service providers, we fail to tend to miss that piece that we really are going to bring to market a new offering that needs to have the business platform under it. So that's for the book. It’s been received real well. I thank everybody that’s actually purchased it.
For mail and fulfillment industry, I actually just created another book. It’s really only the first three or four chapters, but it’s a lot about case studies in the mail and fulfillment business of where they’re challenged today with the things they need to do to diversify their business. Reinvention is probably the word I’ve been using more often today about these companies that want to offer communication services. So I put that book together and that'll be - we’re rolling that out February 15 and the Mailing Fulfillment Services Association conference, so you can watch for that book as well.
So I’d like to thank for listening about what I have for business transformation. I think it could help your business. Please take the time to pick it up, look at it, apply some of the principles.
One last note, though. One of the things that we did do with this book is we made it - it goes on forever, I like to say. There's a Web site, NewPathtoProfit.com, where you can get business plans, strategic templates that'll actually help you get started, right. So if you don't have a marketing plan, go there. They're there. And, as new things come about, whether it’s on mobile marketing, mobile Web sites, things that you can sell, you can find that information there, because our business is evolving and we needed to have a Web site that supported this book that evolves as well.
So I think you very much and hope you all have a very successful day.
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