Log In | Become a Member | Contact Us

Connect on Twitter | Facebook | LinkedIn

Thought Leadership Video Series

EFI's new offering to the textile printing market

Published on January 31, 2012

Cary Sherburne and Strategic Project Manager Mike Wozny discuss EFI's capabilities in textile printing with the introduction of the TX3250R

Cary Sherburne:  Hi, I’m Cary Sherburne, Senior Editor at WhatTheyThink.com and I’m here with Mike Wozny, who is Strategic Project Manager for EFI Inkjet Solutions.  Welcome.  

Mike Wozny:  Hey, yeah, that’s a long title, isn’t it?  

Cary Sherburne: That’s a long title, it’s a business book not a business card.  So, we’re here to talk about textile printing.  And you guys have a relatively new offering in the market.  You’ve been doing soft signage for a while, but you have a new offering in the market.  Tell us a little bit about it.  

Mike Wozny:  We do, we’ve had soft signage products or product for the soft signage market for close to 10 years.  It started with the 3360 and with our fabric view product being followed on by Ultraview product, and most recently we’ve introduced what we call the TX3250R.  It’s based on our QS platform which has been a very successful platform for us. With some minor modification and new ink technology and we’ve got a very high speed, high performance, high quality product that’s being very well received in the marketplace.  

Cary Sherburne:  And so in terms of the soft signage market, you could do either print direct to the sub straight or using transfer.  Right?  

Mike Wozny:  And that’s one of the advantages that we have due to our technology.  Some customers have come to us and said, you know, we want to be able to do flags, which is typically a direct type of application, but they also wanted to do a vinyl banner replacement exhibits graphics, those types of things.  So, by offering both, our customers are able to say, yes, more often.  They are able to provide more solutions to their customers.  So it’s sort of a win-win for both of us.  

Cary Sherburne:  Now, I understand that in terms of the people who buy signage that soft signage is pretty popular and maybe a little higher margin than some other types of signage.  

Mike Wozny:  The, just the final product provides so much advantage for our customer’s customers.  The shipping costs are less, it can be reused, it’s easier because you’re just rolling it up.  It’s easier for it to be installed.  So when you factor in all of those things, all of those benefits to our customer’s customers, you know the guys who are buying the product, they’re willing to pay more for it.  And if they’re willing to pay more, the result is, you bet higher margin for each square foot or each square meter that’s produced.  

Cary Sherburne:  Because they’re looking at the total cost of ownership of the signs.  

Mike Wozny:  They are. Absolutely, absolutely.  Plus, it just feels better because it’s a greener, it’s got a smaller carbon footprint, so you know, vinyl has got, you know, in terms of waste, it’s got a big impact on the environment, when you’re printing on a textile type of sub straight, it just – it’s just environmentally it’s just a better, better product.  

Cary Sherburne:  So, how wide is the press?  

Mike Wozny:  So, it’s 3.2 meters wide, so a little over 10 feet, which is great for exhibits, it’s great for banners because banners you can run on the short side.  So it’s a nice width.  

Cary Sherburne:  Direct printing, is it mostly polyesters or… 

Mike Wozny:  Yes.  It needs to be polyester based, which is really the key sub straight or the primary sub straight in flags anyway.  

Cary Sherburne:  And do you do any other kind of textile printing, like anything that would be apparel or would be home décor or any of that stuff?  

Mike Wozny:   Well, inevitably, given the ROI’s that exist with this type of product, I mean, a customer can run in less than an hour a day, five days a week in 20 days in a month and make enough money to pay back that payment or make that payment at the end of the month.  So, when you have an ROI like that, it’s inevitable that our customers are going to explore into other industries, such as the apparel, such as the home furnishings, such, you know, those kinds of markets.  It’s just natural for them because they have that opportunity.  

Cary Sherburne:  It’s certainly exciting.  I’m looking forward to the day when I can customize my entire house from tile to drapes to carpets.  They’ll have that all on VTechs.  

Mike Wozny:  Cost effectively.  And then when you get tired of it, you can do it all over again.  

Cary Sherburne:  Take it down and do it all over again.  Thanks Mike.  

Mike Wozny:  Thank you.  

Email Icon Email         


Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free



Recent Videos


Video preview: Does Your Brand Reflect What You Are Made Of?

Does Your Brand Reflect What You Are Made Of?

Published: March 20, 2018

Robert Prioleau, Partner and Brand Director at the Blue Ion agency, and a principal of Outpost, another agency, explains what he meant during his talk at ThreadX, when he said, "The best brands are defined by what they are made of, not by what they make." What values, purpose, mission and cause are you bringing to the table on top of your great products and services?" Hear what he has to say, and think about how you can apply his advice to your brand.


Video preview: Is Your Tech Pack Smart Enough?

Is Your Tech Pack Smart Enough?

Published: March 19, 2018

Matthew Cochran, CCO of of Purchase Activated Apparel Technology (PAAT), is building an open digital product development network, looking to augment the traditional tech pack that is the DNA of a product. His Smart Tech Pack (STP) technology is a machine-readable file that takes some of the opportunity for human error out of the garment manufacturing process. The goal of this digital product development network is to move to a design-sell-produce model as opposed to today's design-produce-hope-to-sell model.


Video preview: “Don’t Put Pictures of Your Press on Your Website”

“Don’t Put Pictures of Your Press on Your Website”

Published: March 16, 2018

Print business owners need to have an effective “content strategy” for their websites and other online presences. John Foley, CEO of interlinkONE & Grow Socially, talks about the reasons for developing a content strategy, as well as some dos and don’ts for online content.


Video preview: Frankly Reading

Frankly Reading

Published: March 16, 2018

Frank recommends two books, one on sales training and one on applying online print. They are “25 Best Sales Tips Ever” and “Keep Calm and Print On.” This one would be funny if you had pop-ups throughout it.


Video preview: Analog-to-Digital Transformation Is Disrupting the Textiles Industry

Analog-to-Digital Transformation Is Disrupting the Textiles Industry

Published: March 15, 2018

Mark Coudray, Founder of Catalyst Plan, has nearly 50 years of experience in graphic communications. He talks about the analog-to-digital transformations that have occurred in the industry over the past few decades. The fourth iteration of analog-to-digital transformation is revolutionizing the discipline of marketing and having a huge impact on the textiles and apparel industries. He offers guidance to buy time and gain breathing room.


Video preview: Chris Simpson from Blue Ion Talks about Available Tools to Engage in B2C Marketing

Chris Simpson from Blue Ion Talks about Available Tools to Engage in B2C Marketing

Published: March 14, 2018

Chris Simpson, Digital Marketing Director at Blue Ion, talks about how companies can make a transition from marketing B2B to marketing B2C. He identifies a set of tools from Google and others that can help companies add this new capability.


View More Videos


Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2018 WhatTheyThink. All Rights Reserved