Log In | Become a Member | Contact Us


Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     Production Inkjet Tools & Resources     Industrial Print Analysis     European Coverage     Conversations on Print Podcast

The Drive of Offset to Digital is HP's drupa Theme

Published on March 9, 2012

Manager of HP Inkjet Press Solutions Steve Welkley continues our coverage of the O'neil Data Systems/HP pre-drupa event and shares a little about HP's drive from offset to digital for its customers.

I’m Steve Welkley.  I’m the business manager for the HP inkjet business for the Americas.  We’re here in Dallas, Texas at our launch event with O’Neil Data Systems looking at some of the things that are coming out in the upcoming Drupa in a couple of months and showing our customers how we’ve been driving and evolving the technology in the products over the last year or so and previewing with them what’s coming. 
The themes that we’re running with are driving from the core strategy that HP has throughout its imaging and printing group, which is to drive the offset to digital transformation and allow our customers to capture more high value, highly profitable pages and deliver more value to their customers through the digital capabilities and technologies that we have. 
For the inkjet web press portion of the portfolio specifically, the core strategy that we’re trying to drive is to take digital from niche applications to the mainstream production.  We’re focusing primarily to date in publishing and direct mail and are now worldwide in just a couple of years up to almost 10 billion pages printed across our platforms and more than 60 systems installations around the world in 11 different countries. 
As we continue to drive the technology to higher levels of productivity, higher levels of print quality and more substrate versatility, we’re expanding the toolkit that investors in our technology can apply to go into new spaces.  So, as we look at new opportunities enabled it the commercial space, not just in books, but in marketing collateral postcards and other applications that were not practical to put on inkjet in the past couple of years are now coming into the range of feasibility with the advancements that we have now. 
We’re also very excited to see how our initial customers have progressed over the last few years and have shared some of those stories here today.  Customers are not stopping at one system.  They have been able to demonstrate the value that they’re able to bring with the inkjet web press technology and are investing in their second, third, fourth, and in the case of O’Neil Data Systems today, we will systems number five and systems number six.  And O’Neil has been able to open up a whole new production facility here in Dallas complementing their existing Los Angeles facility basically built on the success that they’ve been able to build around the inkjet portfolio that they’ve invested in with HP. 
So we’re excited about some things to come.  Further announcements will be made at our pre-Drupa event in Israel in mid-March and look for that on the Web or in Israel, if you're able to join us there.

Email Icon Email         

 

Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free

 

 

Recent Videos

 

Video preview: Frank Talks about a Slowdown In Ebooks And An Upsurge In Printed Books

Frank Talks about a Slowdown In Ebooks And An Upsurge In Printed Books

Published: November 17, 2017

Frank found an article in the Wall Street Journal about print books and ebooks. One graph showed a slowdown in ebooks and an upsurge in printed books. This warranted commentary, of course.

 

Video preview: PrintIQ's Approach to MIS and Workflow

PrintIQ's Approach to MIS and Workflow

Published: November 16, 2017

Mick Rowan (Director) and Adrian Fleming (Sales Director) at PrintIQ share their vision and approach to a cloud based management workflow system that goes beyond traditional MIS.

 

Video preview: Benefits of Belonging to a Purchasing Cooperative

Benefits of Belonging to a Purchasing Cooperative

Published: November 15, 2017

John Braceland of Graphic Arts Alliance talks about the member-run purchasing cooperative and how it helps printing companies increase buying power and save money on equipment and supplies.

 

Video preview: GMG Shows off Color Server 5 and PrintFactory by GMG at SGIA 2017

GMG Shows off Color Server 5 and PrintFactory by GMG at SGIA 2017

Published: November 13, 2017

Bart Fret, Director of Sales at GMG, talks Color Server 5 and PrintFactory at SGIA 17. These two products were the main focus of the show for them and Bart differentiates them both from other software offerings in the wide format segment.

 

Video preview: Ricoh Introduces Ricoh Pro T7210 at SGIA

Ricoh Introduces Ricoh Pro T7210 at SGIA

Published: November 13, 2017

Dan Johansen, Marketing Manager at Ricoh, talks about their new Ricoh Pro T7210 flatbed device shown at SGIA. With new ink development, this device is able to produce custom graphics with a large diversity of substrates.

 

Video preview: Frank Visits Gamse Lithographing Co

Frank Visits Gamse Lithographing Co

Published: November 10, 2017

Gamse Lithographing has been around since 1894. Production Manager Mark LeDonne took me on a whirlwind tour of a super label plant that uses almost every printing process. But Frank found Mark’s personal history more interesting.

 

View More Videos

 

Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2017 WhatTheyThink. All Rights Reserved