The Drive of Offset to Digital is HP's drupa Theme
Published on March 9, 2012
Manager of HP Inkjet Press Solutions Steve Welkley continues our coverage of the O'neil Data Systems/HP pre-drupa event and shares a little about HP's drive from offset to digital for its customers.
I’m Steve Welkley. I’m the business manager for the HP inkjet business for the Americas. We’re here in Dallas, Texas at our launch event with O’Neil Data Systems looking at some of the things that are coming out in the upcoming Drupa in a couple of months and showing our customers how we’ve been driving and evolving the technology in the products over the last year or so and previewing with them what’s coming.
The themes that we’re running with are driving from the core strategy that HP has throughout its imaging and printing group, which is to drive the offset to digital transformation and allow our customers to capture more high value, highly profitable pages and deliver more value to their customers through the digital capabilities and technologies that we have.
For the inkjet web press portion of the portfolio specifically, the core strategy that we’re trying to drive is to take digital from niche applications to the mainstream production. We’re focusing primarily to date in publishing and direct mail and are now worldwide in just a couple of years up to almost 10 billion pages printed across our platforms and more than 60 systems installations around the world in 11 different countries.
As we continue to drive the technology to higher levels of productivity, higher levels of print quality and more substrate versatility, we’re expanding the toolkit that investors in our technology can apply to go into new spaces. So, as we look at new opportunities enabled it the commercial space, not just in books, but in marketing collateral postcards and other applications that were not practical to put on inkjet in the past couple of years are now coming into the range of feasibility with the advancements that we have now.
We’re also very excited to see how our initial customers have progressed over the last few years and have shared some of those stories here today. Customers are not stopping at one system. They have been able to demonstrate the value that they’re able to bring with the inkjet web press technology and are investing in their second, third, fourth, and in the case of O’Neil Data Systems today, we will systems number five and systems number six. And O’Neil has been able to open up a whole new production facility here in Dallas complementing their existing Los Angeles facility basically built on the success that they’ve been able to build around the inkjet portfolio that they’ve invested in with HP.
So we’re excited about some things to come. Further announcements will be made at our pre-Drupa event in Israel in mid-March and look for that on the Web or in Israel, if you're able to join us there.
To post a comment Log In or Become a Member, doing so is simple and free
Guy Gecht's Advice to the Industry: Keep An Eye on Artificial Intelligence Developments
Published: January 23, 2017
Guy Gecht, EFI's CEO, typically includes a thought leadership segment in his opening talk. In 2017, he put the industry on notice that artifice intelligence is almost upon us, with a convergence of technology and market demand that will bring this to mainstream in the foreseeable future. Artificial intelligence (AI) is a technology that will have an impact on the printing industry, and printing owners and managers should keep tabs on its progress, understanding both eh risks and the opportunities for their businesses.
What Color is Consistent?
Published: January 20, 2017
Color management works, and it has been available to designers and printers for more than 25 years. Why then do we still make mistakes in color reproduction? Shoshana Burgett of X-Rite Pantone notes that CM has to be understood as something more than calibrating a monitor. It is a set of steps, processes, and tools that must be in place across the entire production workflow, always with monitoring for continuous improvement. Designers who want color to be consistent in all the channels they are now responsible for can find the help they need in CM, Burgett says.
Frank on Pre-VDP Personalized Direct Mail
Published: January 20, 2017
Frank Romano keeps EVERYTHING. This week he shares his collection of pre-VDP personalized direct mail when everyone was a winner. Direct marketers tried every trick to get you to open the envelope.
The Challenges of Managing Color in a Global Supply Chain at Canadian Tire Retail
Published: January 19, 2017
Angela Stone, Manager of Packaging Optimization at Canadian Tire Retail, is responsible for all of the private label packaging that is used for the wide range of products it offers. It covers all types of packaging, from folding carton to flexible to sewn-in labels. She talks about how she handles color management across this disparate array of packaging applications.
What PDF 2.0 Will Mean for the Printing Industry
Published: January 17, 2017
Mark Lewiecki, Senior Product Manager at Adobe, talks about PDF 2.0, now being developed through the International Standards Organization which has responsibility for the PDF standard. A key new attribute is the ability to put page-level media-specific information directly into the PDF file. The ISO is also defining the metadata as it relates to media, especial for variable data printing, and is incorporating CxF spectral data into the PDF file.
Learn About Anti-Counterfeiting Measures in Packaging
Published: January 17, 2017
Christine Gallagher, Director of Commercialization at Sonoco Trident, a division of the $5.2 billion packaging organization Sonoco, comes from a brand owner background. She speaks about the latest trends in anti-counterfeiting in packaging and how Sonoco Trident controls anti-counterfeiting measures, including reporting, and next generation developments that empower consumers.