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Featured:     European Coverage     Production Inkjet Analysis

The Drive of Offset to Digital is HP's drupa Theme

Published on March 9, 2012

Manager of HP Inkjet Press Solutions Steve Welkley continues our coverage of the O'neil Data Systems/HP pre-drupa event and shares a little about HP's drive from offset to digital for its customers.

I’m Steve Welkley.  I’m the business manager for the HP inkjet business for the Americas.  We’re here in Dallas, Texas at our launch event with O’Neil Data Systems looking at some of the things that are coming out in the upcoming Drupa in a couple of months and showing our customers how we’ve been driving and evolving the technology in the products over the last year or so and previewing with them what’s coming. 
The themes that we’re running with are driving from the core strategy that HP has throughout its imaging and printing group, which is to drive the offset to digital transformation and allow our customers to capture more high value, highly profitable pages and deliver more value to their customers through the digital capabilities and technologies that we have. 
For the inkjet web press portion of the portfolio specifically, the core strategy that we’re trying to drive is to take digital from niche applications to the mainstream production.  We’re focusing primarily to date in publishing and direct mail and are now worldwide in just a couple of years up to almost 10 billion pages printed across our platforms and more than 60 systems installations around the world in 11 different countries. 
As we continue to drive the technology to higher levels of productivity, higher levels of print quality and more substrate versatility, we’re expanding the toolkit that investors in our technology can apply to go into new spaces.  So, as we look at new opportunities enabled it the commercial space, not just in books, but in marketing collateral postcards and other applications that were not practical to put on inkjet in the past couple of years are now coming into the range of feasibility with the advancements that we have now. 
We’re also very excited to see how our initial customers have progressed over the last few years and have shared some of those stories here today.  Customers are not stopping at one system.  They have been able to demonstrate the value that they’re able to bring with the inkjet web press technology and are investing in their second, third, fourth, and in the case of O’Neil Data Systems today, we will systems number five and systems number six.  And O’Neil has been able to open up a whole new production facility here in Dallas complementing their existing Los Angeles facility basically built on the success that they’ve been able to build around the inkjet portfolio that they’ve invested in with HP. 
So we’re excited about some things to come.  Further announcements will be made at our pre-Drupa event in Israel in mid-March and look for that on the Web or in Israel, if you're able to join us there.

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