Log In | Become a Member | Contact Us


Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     Hunkeler Innovationdays     Industrial Print Analysis     European Coverage     Production Inkjet Analysis

The Drive of Offset to Digital is HP's drupa Theme

Published on March 9, 2012

Manager of HP Inkjet Press Solutions Steve Welkley continues our coverage of the O'neil Data Systems/HP pre-drupa event and shares a little about HP's drive from offset to digital for its customers.

I’m Steve Welkley.  I’m the business manager for the HP inkjet business for the Americas.  We’re here in Dallas, Texas at our launch event with O’Neil Data Systems looking at some of the things that are coming out in the upcoming Drupa in a couple of months and showing our customers how we’ve been driving and evolving the technology in the products over the last year or so and previewing with them what’s coming. 
The themes that we’re running with are driving from the core strategy that HP has throughout its imaging and printing group, which is to drive the offset to digital transformation and allow our customers to capture more high value, highly profitable pages and deliver more value to their customers through the digital capabilities and technologies that we have. 
For the inkjet web press portion of the portfolio specifically, the core strategy that we’re trying to drive is to take digital from niche applications to the mainstream production.  We’re focusing primarily to date in publishing and direct mail and are now worldwide in just a couple of years up to almost 10 billion pages printed across our platforms and more than 60 systems installations around the world in 11 different countries. 
As we continue to drive the technology to higher levels of productivity, higher levels of print quality and more substrate versatility, we’re expanding the toolkit that investors in our technology can apply to go into new spaces.  So, as we look at new opportunities enabled it the commercial space, not just in books, but in marketing collateral postcards and other applications that were not practical to put on inkjet in the past couple of years are now coming into the range of feasibility with the advancements that we have now. 
We’re also very excited to see how our initial customers have progressed over the last few years and have shared some of those stories here today.  Customers are not stopping at one system.  They have been able to demonstrate the value that they’re able to bring with the inkjet web press technology and are investing in their second, third, fourth, and in the case of O’Neil Data Systems today, we will systems number five and systems number six.  And O’Neil has been able to open up a whole new production facility here in Dallas complementing their existing Los Angeles facility basically built on the success that they’ve been able to build around the inkjet portfolio that they’ve invested in with HP. 
So we’re excited about some things to come.  Further announcements will be made at our pre-Drupa event in Israel in mid-March and look for that on the Web or in Israel, if you're able to join us there.

Email Icon Email         

 

Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free

 

 

Recent Videos

 

Video preview: Xeikon introduces their first UV Inkjet Label Production Printer

Xeikon introduces their first UV Inkjet Label Production Printer

Published: March 28, 2017

Xeikon was one of the earliest entrants into digital label printing with their electrophotographic dry toner based production systems. Since that time, others have entered the market with a variety of electrophotographic and inkjet technologies and products. Xeikon is now ready to take their expertise in label production systems to the next level with their first UV inkjet production printer offering.

 

Video preview: Guy Gecht on the State of the Inkjet Business

Guy Gecht on the State of the Inkjet Business

Published: March 27, 2017

Guy Gecht, EFI's CEO, discusses the state of the inkjet business, from signs and displays to packaging, building materials and textiles. He outlines the opportunities for printing businesses these emerging applications present. He points out that inkjet printers are opening the door to a plethora of specialty applications that can fuel business growth.

 

Video preview: Global Graphics: Working to Support Industry Efficiency

Global Graphics: Working to Support Industry Efficiency

Published: March 27, 2017

Martin Bailey, CTO of Global Graphics, shares information the initiatives the company has underway to better support manufacturers of inkjet presses during the development process, as well as the company's role in conducting interoperability events around the launch of PDF 2.0 to ease its entry into the market.

 

Video preview: CalPoly Students Create Book about Printing Pioneer Michael Bruno

CalPoly Students Create Book about Printing Pioneer Michael Bruno

Published: March 24, 2017

Frank’s class at Cal Poly produced a 300-page book on the life and work of printing pioneer Michael Bruno. Mike was one of the major researchers who made offset lithography a viable process.

 

Video preview: The Importance of a Good Web-to-Print Demo Site

The Importance of a Good Web-to-Print Demo Site

Published: March 23, 2017

Demonstrating your web-to-print solution is critical to your sales process. Use your demonstration site to configure all the bells and whistles of your solution so you never have to say, "we support that feature but its not configured on this site."

 

Video preview: The Future Of Customer Communications In The Financial Services Industry

The Future Of Customer Communications In The Financial Services Industry

Published: March 22, 2017

Matt Swain, Senior Director at InfoTrends, talks with Senior Editor Cary Sherburne about the latest trends in customer communications, some of which is driven by financial technology that is enabling more voice-driven communications. Consumers have increasingly demanding expectations about how they interact with financial services providers, including optimized print communications.

 

View More Videos

 

Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2017 WhatTheyThink. All Rights Reserved