Log In | Become a Member | Contact Us


Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     European Coverage     Production Inkjet Analysis

The Drive of Offset to Digital is HP's drupa Theme

Published on March 9, 2012

Manager of HP Inkjet Press Solutions Steve Welkley continues our coverage of the O'neil Data Systems/HP pre-drupa event and shares a little about HP's drive from offset to digital for its customers.

I’m Steve Welkley.  I’m the business manager for the HP inkjet business for the Americas.  We’re here in Dallas, Texas at our launch event with O’Neil Data Systems looking at some of the things that are coming out in the upcoming Drupa in a couple of months and showing our customers how we’ve been driving and evolving the technology in the products over the last year or so and previewing with them what’s coming. 
The themes that we’re running with are driving from the core strategy that HP has throughout its imaging and printing group, which is to drive the offset to digital transformation and allow our customers to capture more high value, highly profitable pages and deliver more value to their customers through the digital capabilities and technologies that we have. 
For the inkjet web press portion of the portfolio specifically, the core strategy that we’re trying to drive is to take digital from niche applications to the mainstream production.  We’re focusing primarily to date in publishing and direct mail and are now worldwide in just a couple of years up to almost 10 billion pages printed across our platforms and more than 60 systems installations around the world in 11 different countries. 
As we continue to drive the technology to higher levels of productivity, higher levels of print quality and more substrate versatility, we’re expanding the toolkit that investors in our technology can apply to go into new spaces.  So, as we look at new opportunities enabled it the commercial space, not just in books, but in marketing collateral postcards and other applications that were not practical to put on inkjet in the past couple of years are now coming into the range of feasibility with the advancements that we have now. 
We’re also very excited to see how our initial customers have progressed over the last few years and have shared some of those stories here today.  Customers are not stopping at one system.  They have been able to demonstrate the value that they’re able to bring with the inkjet web press technology and are investing in their second, third, fourth, and in the case of O’Neil Data Systems today, we will systems number five and systems number six.  And O’Neil has been able to open up a whole new production facility here in Dallas complementing their existing Los Angeles facility basically built on the success that they’ve been able to build around the inkjet portfolio that they’ve invested in with HP. 
So we’re excited about some things to come.  Further announcements will be made at our pre-Drupa event in Israel in mid-March and look for that on the Web or in Israel, if you're able to join us there.

Email Icon Email         

 

Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free

 

 

Recent Videos

 

Video preview: Frank on Mural Wall Printing by Zeescape

Frank on Mural Wall Printing by Zeescape

Published: December 9, 2016

An Australian company has developed an inkjet printing system that prints on walls — right, walls. Zeescape has created a new category of inkjet printer: wide format, flatbed, 3D, and now vertical.

 

Video preview: Jennifer Matt interviews Jerry Kennelly about Tweak Cloud

Jennifer Matt interviews Jerry Kennelly about Tweak Cloud

Published: December 8, 2016

Make print easier to buy. The Tweak Cloud offering is a toolset that streamlines the process of getting to a final agreed upon design. Jerry Kennelly, CEO and founder of Tweak describes the offering and his approach to giving the customer self-service control over the proofing process.

 

Video preview: Silicon Publishing Launches Redesign of Silicon Designer

Silicon Publishing Launches Redesign of Silicon Designer

Published: December 6, 2016

In this interview, Cary Sherburne, Senior Editor, talks with Max Dunn of Silicon Publishing about the company's clean sheet redesign of Silicon Designer leveraging the talents of former Adobe InDesign developers. This Web2Print/online editing solution is used by some of the world's largest companies.

 

Video preview: 1,000th HP PrintOS Customer Speaks Out

1,000th HP PrintOS Customer Speaks Out

Published: December 6, 2016

Senior Editor Cary Sherburne talks with Martin Saavedra, Jr., EVP at MLI Marketing in Tampa, the 1,000th HP PrintOS customer. Saavedra explains why solutions like HP PrintOS are important in helping printers remain competitive with a streamlined and productive workflow in an open, cloud-based ecosystem.

 

Video preview: PIA's Julie Shaffer on Color Conference 2016

PIA's Julie Shaffer on Color Conference 2016

Published: December 5, 2016

Julie Shaffer, Vice President of Education and Marketing Strategies for the Printing Industries of America, explains the evolution of the Color Conference and its value to brand owners, printers and premedia professionals. She also discusses broader PIA educational initiatives and certification programs, including a customer service certification that will be available soon.

 

Video preview: Frank is Entranced by Pop-up Cards

Frank is Entranced by Pop-up Cards

Published: December 2, 2016

Frank is entranced by pop-up cards from opencardnow.com. Former typographer Julie Brumlik has a new career with pop-up origami. Frank even shares his pop-up Gutenberg book.

 

View More Videos

 

Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2016 WhatTheyThink. All Rights Reserved