Log In | Become a Member | Contact Us


Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     Smart Automation Webinar     Printing Forecast 2018     Production Inkjet     Installations and Placements Tracker

Allegra Marketing and Print is Focused on the Importance of IT and Securing Your Data in the Cloud

Published on October 31, 2011

Ted Raymond with Allegra Marketing and Print shares how they've learned from their early mistakes with their IT strategy and how they are putting increasing efforts in planning their IT infrastructure and securing their cloud services.

My name is Ted Raymond with Allegra Marketing and Print in Scottsdale, Arizona.  IT has become an increasingly important piece of our business.  Early on we didn’t have a specific IT strategy and we kind of hobbled together a number of solutions and as we grew we realized that having a roadmap and having an integrated approach to information technology is really a best practice and is important.  Today we’re looking heavily at cloud-based solutions to lower our internal costs as it relates to time to manage, time to deploy and time to upgrade IT applications up to and including even evaluating cloud-based solutions for email, SharePoint, all of our internal communications as well as really looking at cloud-based solutions for disaster recovery, things like backup of mission critical documents, financial information and client-based information.

As we’ve grown and moved into more sophisticated campaigns the need for more sophistication from an IT perspective, particularly in staffing has become increasingly important.  We’ve had to learn about how to manage databases coming from a number of different sources, purchase lists, client house lists, organic lists that we’ve grown and then really be able to leverage that information and pull the data that is pertinent out of the information that is provided 

The second piece of that is really once the data is extrapolated how do we use it and again we’ve continued to find a need for a different kind of individual that perhaps isn’t as creative as what we’ve seen in the past, but someone who is far more technical to be able to write business logic and leverage that data in a way that really drives meaningful communication.

Data security continues to be a growing concern of ours.  We’ve recognized that we don’t have the skill internally to manage data security on our own and have had to engage some third party consultants to really look at our network infrastructure to help us understand how to keep the data secure within our building and then we’ve also began to create policies on how we’re going to handle data even after a campaign is complete, how we’re going to report it back and how we’re going to destroy the data if it’s something that is not needed anymore.  It’s definitely a work in progress and as we have gotten into larger opportunities with more sophisticated clients it’s an area that has come up far more often in conversation.

         Email Icon Email    Reprint Icon Embed/Reprint

 

Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free

 

 

Recent Videos

 

Video preview: Duplo Event at the Museum of Printing Mixes the Old with the New

Duplo Event at the Museum of Printing Mixes the Old with the New

Published: June 22, 2018

Duplo, the digital finishing company, usually runs customer events at hotels. This time they set up various pieces of equipment at the Museum of Printing in Haverhill, Mass. Their theme was “Old Print New Print” as modern finishing equipment was mixed in with older printing machines.

 

Video preview: New Coatings for Performance Fabrics

New Coatings for Performance Fabrics

Published: June 21, 2018

Mark Sunderland, Textile Engineer and Strategist at Thomas Jefferson University, discusses the future of coatings for performance fabrics and their effect on sustainability.

 

Video preview: What's Next from Ricoh

What's Next from Ricoh

Published: June 21, 2018

At Ricoh INTERACT 2018, Brian Dollard, Director of Strategic Planning and Business Development at Ricoh USA, Inc., talks with David Zwang about the past year, and what customers can expect to see from Ricoh going forward.

 

Video preview: Project Peacock Brings Education Back to the Conference Room

Project Peacock Brings Education Back to the Conference Room

Published: June 20, 2018

Deborah Corn of PrintMediaCentr talks about Project Peacock, a digital print roadshow that educates customers on the printing industry and various creative applications.

 

Video preview: Quantifying In-Plants and Outsourcing

Quantifying In-Plants and Outsourcing

Published: June 19, 2018

At last week's IPMA Conference, Angela Whiteside, President of KickStage Consulting, offered some preliminary results from a survey she is conducting on in-plants and outsourcing. She shares some findings from her research with Richard Romano.

 

Video preview: Kornit Digital Offers Textile Printing Solutions

Kornit Digital Offers Textile Printing Solutions

Published: June 18, 2018

Sharon Donovich, Product Marketing Manager for Kornit Digital, talks about the offerings from this Israeli-based company, a solutions provider for printing on textiles. Kornit received a warm response to its line of direct-to-garment and direct-to-fabric printers at the recent TexProcess show in Atlanta.

 

View More Videos

 





Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2018 WhatTheyThink. All Rights Reserved