Log In | Become a Member | Contact Us


Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     Production Inkjet Tools & Resources     Industrial Print Analysis     European Coverage     Conversations on Print Podcast

For Consolidated Graphics Color is Key in Photo Books

Published on November 11, 2011

Cory Sawatzki, Director of Operations for Consolidated Graphics, shares some of the key things CGX is focusing on with their venture into the photo book niche.

Hi, I’m Cory Sawatzki; I’m with consolidated Graphics out of Houston, Texas.  I’m the Director of Operations Technology.  I felt as if it was important to talk about… being in the photo book industry and that being a niche that we’ve really found to be good for us, one of the things that a lot of people just bypass is the necessity for good color.  You know, what you’ll see is, is you know, these people send their pictures of their families in and you know, not everybody is a color genius or a camera guru, so you get lots and lots of different variables and you have to be able to manage those properly.  

Most of the people who we do photo books with are very savvy when it comes to how to prep those files and give them to us, but we had to find ways of really stabilizing color across and across what’s a worldwide footprint as well.  When you’re printing these books off you know, 60 or 70 different presses, it’s very, very difficult to know that they’re all going to print the same.  

We’ve used a couple of tools that we’ve been really successful with.  We had originally, we looked out to CGS and their Oris technology has been a phenomenal tool for creating device link profiles and keeping those presses stable.  The other thing is, when I talk about you know, savvy clients, you know, those savvy clients need proof that you’re doing what you say you’re gonna do.  You promise them a Delta EF4, you know, you have to prove that and so being as big a footprint as we are, we looked out for tools that would help us control those, centralize them, and be able to keep up with them.  We’ve actually implemented Task Arrow at our major digital facilities to track that color.  It’s, you know, it gives us the ability to really trend presses.  Even to find out if there’s particular times of the day where they maybe fluctuations for some reason, beginning ends of parts of paper, maybe a batch of paper that’s bad.  We have to know those things.  

So through that tool we are able to centrally monitor, keep warnings on about fluctuations and it’s been very successful.  I mean, at the end of the day, you just have to know that if you’re gonna be in that niche, there’s a higher expectation and because of that, you need to be ready to invest and you know, keep up with the technologies that are out there that will allow you to do it because they won’t do it on their own.  And if you’re going that big, **** will be running on several presses, so in different varieties of presses.  So managing that is a heavy project, but it’s one where we’re happy to be in and hope to be in for some time to come.  

Email Icon Email         

 

Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free

 

 

Recent Videos

 

Video preview: Inkjet Head Technology Innovation at Konica Minolta Opens Up New Applications

Inkjet Head Technology Innovation at Konica Minolta Opens Up New Applications

Published: November 22, 2017

Gavin Jordan-Smith Vice President, Industrial Print and Graphic Communications at Konica Minolta provides an update on Konica Minolta lastest advancements in inkjet head technology and new applications these advancements are enabling in industrial and commercial printing.

 

Video preview: Graphic Arts Alliance Helped Modern Litho Save Money

Graphic Arts Alliance Helped Modern Litho Save Money

Published: November 21, 2017

Darrell Moore, President at Modern Litho, talks about his printing business and how he's saving money through the Graphic Arts Alliance purchasing cooperative.

 

Video preview: Frank Talks about a Slowdown In Ebooks And An Upsurge In Printed Books

Frank Talks about a Slowdown In Ebooks And An Upsurge In Printed Books

Published: November 17, 2017

Frank found an article in the Wall Street Journal about print books and ebooks. One graph showed a slowdown in ebooks and an upsurge in printed books. This warranted commentary, of course.

 

Video preview: PrintIQ's Approach to MIS and Workflow

PrintIQ's Approach to MIS and Workflow

Published: November 16, 2017

Mick Rowan (Director) and Adrian Fleming (Sales Director) at PrintIQ share their vision and approach to a cloud based management workflow system that goes beyond traditional MIS.

 

Video preview: Benefits of Belonging to a Purchasing Cooperative

Benefits of Belonging to a Purchasing Cooperative

Published: November 15, 2017

John Braceland of Graphic Arts Alliance talks about the member-run purchasing cooperative and how it helps printing companies increase buying power and save money on equipment and supplies.

 

Video preview: GMG Shows off Color Server 5 and PrintFactory by GMG at SGIA 2017

GMG Shows off Color Server 5 and PrintFactory by GMG at SGIA 2017

Published: November 13, 2017

Bart Fret, Director of Sales at GMG, talks Color Server 5 and PrintFactory at SGIA 17. These two products were the main focus of the show for them and Bart differentiates them both from other software offerings in the wide format segment.

 

View More Videos

 

Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2017 WhatTheyThink. All Rights Reserved