Log In | Become a Member | Contact Us


Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     drupa 2016     European Coverage     Production Inkjet Analysis     2016 Business Conditions Report

Colour Expert Karin Weiss Offers her Experience at HP's Inkjet First Look

Published on March 13, 2012

Karin Weiss, Marketing & Colour Expert at Salmat shares her takeaway from the recent pre-drupa HP Inkjet First Look at O'Niel Data Systems.

Hi, my name’s Karin Weiss, I’m from Sydney, Australia and I’ve attended the HP event today as a consultant, I suppose, to talk about my skill set with regard to the industry, talk about a little bit of - well, join the event that HP have given me a personal and professional opportunity to come see what's actually happening in the U.S.  Which, I have to be honest, for a number of years, I have actually kept my eye on what's happening in the United States, because not just the volume or the magnitude of the people that are here that allow the opportunity for this sort of skill set, this industry, the print technology to take flight. 

But more importantly, I suppose, the comparison is from the company where I am.  In Australia, we get DM.  We get transpromo but more sort of small scale.  I work for a company called Salmat in Sydney and we’re a service provider as well, so we do everything from print.  But I suppose what makes me kind of a little bit special is I understand everything from sales through creative through design, color management, finished art, data IT, as well as programming composition and actually getting it to the printers.  So it’s a nice little niche market to understand from start to finish.

One of the things that I’ve found here in the States which I’m kind of hoping I might make a little bit of a mark on is I think that might be one of the things that's missing is someone that actually understands the process from end to end.  Not from the HP side, because I can totally commend these guys.  They’ve been nothing but professional.  They know exactly what they’re talking about. 

I’ve actually been at both events, so I went to the San Diego with the Asia-Pacific, as well as now with the Americas, and great presentations all the way through, great technology, great prints.  I suppose the thing is, is actually more of customers and all the clients and ensuring they have the right people in house to be able to talk the talk to their clients. 

So I’m kind of hoping from this event, because I actually spoke at both presentations, that not just HP but their customers as well have walked away with a bit of new way of thinking that it is a case of spend money to make money but actually to even have a look at their infrastructure internally and possibly look at setting up something similar to myself, someone who’s passionate, who loves start to finish and can see the development and the growth.  Because future wise definitely variprint/VDP, high-speed inkjet platforms, they’re the way of the future.  I see, like even if you look around in this plant today, there's space because they're going to fill it and it’s going to be filled with HP.

What's to come?  I dare say these things are going to get faster.  They’re going to get wider.  I like the idea of pretty much the creative in me.  I want to personalize everything, so don't just stop at the A4 page, don't just stop at the DM insert.  I’m thinking packaging.  I’m thinking annual reports.  Sky’s the limit and that's why I love what it is that I do.  So if America needs a designer, call me.  

 

Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free

 

 

Recent Videos

 

Video preview: Packaging Industry Must Digest New Food Labeling Rules

Packaging Industry Must Digest New Food Labeling Rules

Published: May 3, 2016

Marriott Winchester (SGS Americas) says that new Food and Drug Administration regulations for food labeling represent “the most significant generational event in the food and beverage industry that we’ve seen” since placing nutritional information on labels was first mandated 23 years ago. In this conversation, he explains why food producers and packagers should move full speed ahead toward compliance.

 

Video preview: FastSigns’ Catherine Monson Talks with Richard Romano

FastSigns’ Catherine Monson Talks with Richard Romano

Published: May 1, 2016

President & CEO Catherine Monson talks about the latest news from FastSigns, trends in signage, and the growing demand for dynamic digital signage.

 

Video preview: Frank Loves Coupons

Frank Loves Coupons

Published: April 29, 2016

Frank loves coupons. They save money and they are in print. Or they are online and you print them out with your paper and ink. Or they are on your mobile device and you do a pixel pass at checkout.

 

Video preview: The History of Print and Paper, According to Mohawk

The History of Print and Paper, According to Mohawk

Published: April 28, 2016

Chris Harrold, Vice President and Creative Director at Mohawk, talks about Mohawk's support for digital-friendly fine papers over the last 17 years and its recently expanded non-paper portfolio for wide format inkjet. He also explains the role of Mohawk's Print Innovation Center and gives examples of beautiful print that reflect the re-emergence of the importance of print.

 

Video preview: The Dscoop Difference: Sharing, Giving and Getting

The Dscoop Difference: Sharing, Giving and Getting

Published: April 26, 2016

Mike Duggal, CEO of Duggal Visual Solutions in New York, and Conference Chair for Dscoop 11, talks with Senior Editor Cary Sherburne about the Dscoop experience and what makes it different from other organizations. He shares a very personal experience as an example.

 

Video preview: The Coolest Packaging Innovation You Never Saw

The Coolest Packaging Innovation You Never Saw

Published: April 25, 2016

Have you ever stressed out at a self-checkout station because you couldn’t scan the #@?§#! UPC code on the package? Digimarc Corp. has come up with a way to make the entire surface of the package scannable, but in a way that’s invisible to the eye. Digimarc’s Larry Logan explains how the innovation makes packaging a part of the Internet of Things.

 

View More Videos

 

Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2016 WhatTheyThink. All Rights Reserved