Log In | Become a Member | Contact Us


Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     drupa 2016     European Coverage     Production Inkjet Analysis     2016 Business Conditions Report

Colour Expert Karin Weiss Offers her Experience at HP's Inkjet First Look

Published on March 13, 2012

Karin Weiss, Marketing & Colour Expert at Salmat shares her takeaway from the recent pre-drupa HP Inkjet First Look at O'Niel Data Systems.

Hi, my name’s Karin Weiss, I’m from Sydney, Australia and I’ve attended the HP event today as a consultant, I suppose, to talk about my skill set with regard to the industry, talk about a little bit of - well, join the event that HP have given me a personal and professional opportunity to come see what's actually happening in the U.S.  Which, I have to be honest, for a number of years, I have actually kept my eye on what's happening in the United States, because not just the volume or the magnitude of the people that are here that allow the opportunity for this sort of skill set, this industry, the print technology to take flight. 

But more importantly, I suppose, the comparison is from the company where I am.  In Australia, we get DM.  We get transpromo but more sort of small scale.  I work for a company called Salmat in Sydney and we’re a service provider as well, so we do everything from print.  But I suppose what makes me kind of a little bit special is I understand everything from sales through creative through design, color management, finished art, data IT, as well as programming composition and actually getting it to the printers.  So it’s a nice little niche market to understand from start to finish.

One of the things that I’ve found here in the States which I’m kind of hoping I might make a little bit of a mark on is I think that might be one of the things that's missing is someone that actually understands the process from end to end.  Not from the HP side, because I can totally commend these guys.  They’ve been nothing but professional.  They know exactly what they’re talking about. 

I’ve actually been at both events, so I went to the San Diego with the Asia-Pacific, as well as now with the Americas, and great presentations all the way through, great technology, great prints.  I suppose the thing is, is actually more of customers and all the clients and ensuring they have the right people in house to be able to talk the talk to their clients. 

So I’m kind of hoping from this event, because I actually spoke at both presentations, that not just HP but their customers as well have walked away with a bit of new way of thinking that it is a case of spend money to make money but actually to even have a look at their infrastructure internally and possibly look at setting up something similar to myself, someone who’s passionate, who loves start to finish and can see the development and the growth.  Because future wise definitely variprint/VDP, high-speed inkjet platforms, they’re the way of the future.  I see, like even if you look around in this plant today, there's space because they're going to fill it and it’s going to be filled with HP.

What's to come?  I dare say these things are going to get faster.  They’re going to get wider.  I like the idea of pretty much the creative in me.  I want to personalize everything, so don't just stop at the A4 page, don't just stop at the DM insert.  I’m thinking packaging.  I’m thinking annual reports.  Sky’s the limit and that's why I love what it is that I do.  So if America needs a designer, call me.  

 

Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free

 

 

Recent Videos

 

Video preview: Time Well Spent, Advice Well Received

Time Well Spent, Advice Well Received

Published: May 27, 2016

The main criterion for presentations at trade association meetings is relevance. Printer Tom Mercier gives high marks for relevance to the sessions he attended at the recent Epicomm Experience gathering, where mergers and acquisitions, sales development, and personnel recruitment were among the many pertinent subjects under discussion. Mercier also thinks that the success of the conference bodes well for Epicomm's merger with IDEAlliance, which he calls "a win-win for print, mailing, and everything else we do."

 

Video preview: Frank Visits Massachusetts College of Art & Design in Boston

Frank Visits Massachusetts College of Art & Design in Boston

Published: May 27, 2016

Frank visits with Al Gowan at the TJ Lyons antique font collection at Massachusetts College of Art & Design in Boston.

 

Video preview: Commodity Printers:

Commodity Printers: "They're Ruining the Business for the People Who Love It"

Published: May 26, 2016

If a verbal broadside is what it will take to get the attention of a complacent printing industry, then a verbal broadside is what Warren Werbitt is prepared to deliver. Here, he asks why the industry doesn't do more to keep itself from being devalued by people who ought to be saluting printers for bringing "life to the world." He also wants to see more young people taking part both at the company level and at industry conferences and trade shows.

 

Video preview:

"The Best Way to Predict the Future Is to Create It"

Published: May 25, 2016

So advises John Cassidy of Duplicates INK, who explored creative strategies in a highly rated presentation called "Cross the Line and Disrupt Your Market" at the recent Epicomm Experience conference. Cassidy believes that innovation is still possible even in mature industries like printing. Printers can achieve it, he says, by asking their top customers two questions: "What do you want more of out of me? What can I do to be a 10?"

 

Video preview: Epicomm Experience: a Participant's Review

Epicomm Experience: a Participant's Review

Published: May 24, 2016

Malia Lageman, who traveled all the way from Honolulu to Savannah to take part in Epicomm Experience, found that the program made the long trip more than worthwhile. Here, she talks about the networking opportunities it gave her, especially with exhibiting vendors; the high energy of the speakers she listened to; and the ideas she gained during conference-related plant tours.

 

Video preview:

"It Clicked": Ken Garner and David Steinhardt Review the Epicomm - IDEAlliance Merger

Published: May 23, 2016

On July 1, the trade associations Epicomm and IDEAlliance will go forward as one under the IDEAlliance name. Ken Garner and David Steinhardt, respectively executive vice president and president/CEO of the combined organization, talk about how bringing the groups together will enhance the value of membership for the more than 3,000 companies now under the IDEAlliance banner. They say that the first positive outcome is the launch of a certification program for mailing professionals.

 

View More Videos

 

Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2016 WhatTheyThink. All Rights Reserved