Log In | Become a Member | Contact Us


Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     Hunkeler Innovationdays     Industrial Print Analysis     European Coverage     Production Inkjet Analysis

Colour Expert Karin Weiss Offers her Experience at HP's Inkjet First Look

Published on March 13, 2012

Karin Weiss, Marketing & Colour Expert at Salmat shares her takeaway from the recent pre-drupa HP Inkjet First Look at O'Niel Data Systems.

Hi, my name’s Karin Weiss, I’m from Sydney, Australia and I’ve attended the HP event today as a consultant, I suppose, to talk about my skill set with regard to the industry, talk about a little bit of - well, join the event that HP have given me a personal and professional opportunity to come see what's actually happening in the U.S.  Which, I have to be honest, for a number of years, I have actually kept my eye on what's happening in the United States, because not just the volume or the magnitude of the people that are here that allow the opportunity for this sort of skill set, this industry, the print technology to take flight. 

But more importantly, I suppose, the comparison is from the company where I am.  In Australia, we get DM.  We get transpromo but more sort of small scale.  I work for a company called Salmat in Sydney and we’re a service provider as well, so we do everything from print.  But I suppose what makes me kind of a little bit special is I understand everything from sales through creative through design, color management, finished art, data IT, as well as programming composition and actually getting it to the printers.  So it’s a nice little niche market to understand from start to finish.

One of the things that I’ve found here in the States which I’m kind of hoping I might make a little bit of a mark on is I think that might be one of the things that's missing is someone that actually understands the process from end to end.  Not from the HP side, because I can totally commend these guys.  They’ve been nothing but professional.  They know exactly what they’re talking about. 

I’ve actually been at both events, so I went to the San Diego with the Asia-Pacific, as well as now with the Americas, and great presentations all the way through, great technology, great prints.  I suppose the thing is, is actually more of customers and all the clients and ensuring they have the right people in house to be able to talk the talk to their clients. 

So I’m kind of hoping from this event, because I actually spoke at both presentations, that not just HP but their customers as well have walked away with a bit of new way of thinking that it is a case of spend money to make money but actually to even have a look at their infrastructure internally and possibly look at setting up something similar to myself, someone who’s passionate, who loves start to finish and can see the development and the growth.  Because future wise definitely variprint/VDP, high-speed inkjet platforms, they’re the way of the future.  I see, like even if you look around in this plant today, there's space because they're going to fill it and it’s going to be filled with HP.

What's to come?  I dare say these things are going to get faster.  They’re going to get wider.  I like the idea of pretty much the creative in me.  I want to personalize everything, so don't just stop at the A4 page, don't just stop at the DM insert.  I’m thinking packaging.  I’m thinking annual reports.  Sky’s the limit and that's why I love what it is that I do.  So if America needs a designer, call me.  

Email Icon Email         

 

Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free

 

 

Recent Videos

 

Video preview: Ricoh's Production Inkjet Strategy and Expanded Product Portfolio

Ricoh's Production Inkjet Strategy and Expanded Product Portfolio

Published: February 24, 2017

Senior Editor Cary Sherburne interviews Mike Herold, VP of Marketing at Ricoh about the company's production inkjet strategy and product portfolio. Ricoh recently announced the Pro VC40000. This new inkjet platform is designed for mid-volume high quality transactional and direct mail applications.

 

Video preview: Hunkeler Strategies Feature Partnerships for End-to-End Automation

Hunkeler Strategies Feature Partnerships for End-to-End Automation

Published: February 23, 2017

As a successful Hunkeler Innovationdays 2017 wraps up, Senior Editor Cary Sherburne speaks with Hunkeler CEO Michel Hunkeler about the company's strategies for the future. Key to the future is Hunkeler's partnerships with printing and finishing vendors to leverage respective strengths for the benefit of their mutual customers.

 

Video preview: Hunkeler and Horizon Partner for Automated Book Binding

Hunkeler and Horizon Partner for Automated Book Binding

Published: February 23, 2017

Yoshihiro Oe, General Manager for Export at Horizon International, highlights the company's smart book binding systems being shown in partnership with Hunkeler at Hunkeler Innovationdays for complete inline automation book binding down to a book of one at up to 800 books per hour. He emphasizes the importance of Hunkeler Innovationdays in driving deeper customer relationships.

 

Video preview: Increased Multi-Vendor Integration Featured at Hunkeler Innovationdays 2017

Increased Multi-Vendor Integration Featured at Hunkeler Innovationdays 2017

Published: February 22, 2017

Daniel Erni, Sales Director at Hunkeler, speaks with Senior Editor Cary Sherburne about the new products the company has on display at Hunkeler Innovationdays 2017. He highlights the increased integration among Hunkeler, Horizon and Muller Martini for better end-to-end finishing productivity.

 

Video preview: A Look Inside the Kodak Booth at Hunkeler Innovation Days

A Look Inside the Kodak Booth at Hunkeler Innovation Days

Published: February 22, 2017

Randy Vadagriff, VP of R&D for Enterprise Inkjet at Kodak, gives us an overview of the Kodak booth at Hunkeler Innovation Days. Featured are the Prosper S-Series Imprinting System, the Prosper 6000C Full Color Press, as well as Ultrastream technology unveiled at drupa.

 

Video preview: Hunkeler Innovationdays: Off to a Great Start

Hunkeler Innovationdays: Off to a Great Start

Published: February 21, 2017

Senior Editor Cary Sherburne and Technology Editor David Zwang discuss highlights of Hunkeler Innovationdays, where a number of new products were announced. Attendance at the show is expected to be about 6,000 people over four days in beautiful Lucerne, Switzerland.

 

View More Videos

 

Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2017 WhatTheyThink. All Rights Reserved